11+ MDI Jobs in India

REVIEW CRITERIA:

MANDATORY:

• Strong Senior Brand Strategist Profile
• Must have 4+ years of pure brand strategy experience at branding/strategy agencies (not advertising/campaign-only roles)
• Must have hands-on experience with brand strategy frameworks for new brand creation and rebranding initiatives (brand persona, positioning, narrative, tone of voice, guidelines)
• Must have experience conducting and leading brand workshops, integrating research inputs (primary + secondary) into insights and brand positioning
• Must have B2C brand strategy experience (B2B exposure is highly preferred but optional)
• Must have strong writing and storytelling skills to translate brand positioning into compelling narratives, messaging, tone, and strategic decks.
• Must be able to manage end-to-end brand strategy projects, including research synthesis, workshop facilitation, positioning, framework creation, and collaboration with design teams for visual translation.
• Must have a portfolio or compilation of case studies showing rebranding projects, positioning frameworks, workshop involvement, research synthesis, and strategy-to-design translation
• Preferably a degree/master’s in Marketing, Brand Strategy, Design, or Communication from reputed institutes (e.g., MICA, NID, Srishti, or similar).
• Must come from Branding Studios, Brand strategy firms, Strategic design consultancies, branding agencies etc.

ROLES & RESPONSIBILITIES:

We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

ROLES & EXPECTATIONS-

• Drive brand and business strategy processes in our firm.
• Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
• Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
• Conduct primary and secondary market research in marketing, sales and consumer experience.
• Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
• Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
• Strong understanding of pan-India markets across a wide range of verticals and categories.

IDEAL CANDIDATE:

• Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
• Proficient in putting together presentations and strategy decks.
• Good articulation and writing skills.
• Understanding business, data tools and analytics (The math of it)
• Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
• Team player capable of working across verticals with leadership skills.

ADVANTAGEOUS / OPTIONAL SKILLS-

• Experience in ethnographic, observational and behaviour studies.
• Management skills, idea creation, directing and delivering through a creative team.
• Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
• Experience in analysing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
• Well-informed and knowledgeable with a world view.
• Observant and aware of current trends and their evolution.

· 5+ years of experience in software development using Java.

· Proficiency in Spring Boot and Spring Batch.

· Experience with microservices architecture.

· Hands-on experience with Cassandra or similar NoSQL databases.

· Solid understanding of cloud platforms (AWS, GCP, Azure, etc.).

· Familiarity with Docker and Kubernetes.

· Experience with CI/CD tools such as Jenkins etc

· Strong problem-solving skills and attention to detail.

· Excellent communication and teamwork skills.

Important consideration:

· Core Java - 4 to 6 Yrs

· Spring and Spring Boot, Spring MVC, Spring Data, Spring Security - 4 to 6 Yrs

· DevOps (Jenkins, Junit, sonarQube, Maven) - 1 to 2 Yrs

· MongoDB, NOSql, Couch DB, Cassandra - 1 to 2 Yrs

1. Curriculum Development: Collaborate with Academic Advisory Committee and Marketing team members to design and develop comprehensive curriculum for data science programs at undergraduate and graduate levels. Ensure alignment with industry trends, emerging technologies, and best practices in data science education.
2. Faculty Recruitment and Development: Lead the recruitment, selection, and development of faculty members with expertise in data science. Provide mentorship, support, and professional development opportunities to faculty to enhance teaching effectiveness and academic performance.
3. Quality Assurance: Establish and maintain robust mechanisms for quality assurance and academic oversight. Implement assessment strategies, evaluation criteria, and continuous improvement processes to ensure the delivery of high-quality education and student outcomes.
4. Student Engagement: Foster a culture of student engagement, innovation, and success. Develop initiatives to support student learning, retention, and career readiness in the field of data science. Provide academic counselling and support services to students as needed.
5. Industry Collaboration: Collaborate with industry partners, employers, and professional organizations to enhance experiential learning opportunities, internships, and job placement prospects for students. Organize industry events, guest lectures, and networking opportunities to facilitate knowledge exchange and industry engagement.
6. Research and Innovation: Encourage research and innovation in data science education. Facilitate faculty research projects, interdisciplinary collaborations, and scholarly activities to advance knowledge and contribute to the academic community.

Budget Management: Develop and manage the academic budget in collaboration with the finance department. Ensure efficient allocation of resources to support academic programs, faculty development, and student services.