11+ Market segmentation Jobs in Delhi, NCR and Gurgaon | Market segmentation Job openings in Delhi, NCR and Gurgaon
Apply to 11+ Market segmentation Jobs in Delhi, NCR and Gurgaon on CutShort.io. Explore the latest Market segmentation Job opportunities across top companies like Google, Amazon & Adobe.
Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization
Criteria:
- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.
- Preferred Industry Exposure: Gaming / OTT / E-commerce
- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation
- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage
- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data
- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization
- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)
- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization
- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression
- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.
Description
We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.
This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.
Key Responsibilities:
1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.
2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.
3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.
4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.
5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.
Key Expected Outcomes:
1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.
4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.
Requirements:
● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).
● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage
● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.
● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization
● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA
● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.
● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.
● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.
● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.
● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.
What will be the success metric for this role?
● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.
● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.
Amazon Web Services (AWS)
Python
JavascriptA fast-growing, tech-driven loyalty programs and benefits business is looking to hire a Technical Architect with expertise in:
Key Responsibilities:
1. Architectural Design & Governance
• Define, document, and maintain the technical architecture for projects and product modules.
• Ensure architectural decisions meet scalability, performance, and security requirements.
2. Solution Development & Technical Leadership
• Translate product and client requirements into robust technical solutions, balancing short-term deliverables with long-term product viability.
• Oversee system integrations, ensuring best practices in coding standards, security, and performance optimization.
3. Collaboration & Alignment
• Work closely with Product Managers and Project Managers to prioritize and plan feature development.
• Facilitate cross-team communication to ensure technical feasibility and timely execution of features or client deliverables.
4. Mentorship & Code Quality
• Provide guidance to senior developers and junior engineers through code reviews, design reviews, and technical coaching.
• Advocate for best-in-class engineering practices, encouraging the use of CI/CD, automated testing, and modern development tooling.5. Risk Management & Innovation
• Proactively identify technical risks or bottlenecks, proposing mitigation strategies.
• Investigate and recommend new technologies, frameworks, or tools that enhance product capabilities and developer productivity.
6. Documentation & Standards
• Maintain architecture blueprints, design patterns, and relevant documentation to align the team on shared standards.
• Contribute to the continuous improvement of internal processes, ensuring streamlined development and deployment workflows.
Skills:
1. Technical Expertise
• 7–10 years of overall experience in software development with at least a couple of years in senior or lead roles.
• Strong proficiency in at least one mainstream programming language (e.g., Golang,
Python, JavaScript).
• Hands-on experience with architectural patterns (microservices, monolithic systems, event-driven architectures).
• Good understanding of Cloud Platforms (AWS, Azure, or GCP) and DevOps practices
(CI/CD pipelines, containerization with Docker/Kubernetes).
• Familiarity with relational and NoSQL databases (e.g., PostgreSQL, MySQL, MongoDB).
Location: Saket, Delhi (Work from Office)
Schedule: Monday – Friday
Experience : 7-10 Years
Compensation: As per industry standards
Altruist Technologies Private Limited
Notice Period: Immediate
Shift Timings: Day Shift
Work Type: On Site
No. of Openings: 600
Salary: ₹16,500 – ₹17,500 per month
Languages Required: English and Hindi
Skills Required: MS Excel, Calling, Communication
Experience: 0 – 3 years
Qualification: Graduation (10 + 2 + 3)
Age Limit: 18 – 30 years
Job Description
Are you passionate about customer service and sales?
Are you looking to kickstart your career in a thriving, growth-focused environment?
If yes, Axis BPO Process invites you to join our team as a Tele Sales - Customer Care Executive!
This is an exciting opportunity for fresh graduates and experienced professionals alike to grow in a dynamic and supportive workplace. As part of our team, you will:
- Handle Inbound Calls:
- Deliver personalized and effective assistance to customers by addressing inquiries, resolving issues, and ensuring complete satisfaction.
- Cross-Sell Products and Services:
- Identify customer needs and offer tailored product and service solutions to maximize value for the customer and boost revenue.
- Maintain Accurate Records:
- Ensure that all customer interactions and transactions are meticulously documented for tracking progress and improving service quality.
- Follow Company Policies:
- Uphold the highest standards of professionalism by adhering to all company policies and procedures regarding customer care and sales.
Why Join Axis BPO Process?
✅ Immediate joining opportunity
✅ Day shift and comfortable work timings
✅ Build strong skills in customer management and sales techniques
✅ Learn from an experienced, supportive, and collaborative team
✅ Steady career growth with one of the fastest-growing BPOs
If you are enthusiastic about delivering exceptional customer experiences, have excellent communication skills in English and Hindi, and enjoy working in a results-driven environment — this role is for you!
Take the first step towards an exciting career with Axis BPO Process.
Apply today and be a part of our success story!
Amazon Web Services (AWS)About The Company -
OYO Hotels & Homes is the world’s third largest and fastest-growing chain of leased and franchised hotels, homes & spaces managing over 1 million exclusive rooms across 800 cities and 80 countries. OYO was founded on the mission that everyone deserves a quality living and working space and we are very passionate about this mission. Technology and Innovation plays a critical role in this mission and therefore today we employ World Class engineers, product managers and designers across core markets & geographies. If you are looking for a high pace environment, itching to create a large impact through technology impacting 100s of millions of customers across the globe, we love to hear from you.
Key Responsibilities:
- Conducting application(Web & Mobile) and infrastructure penetration testing assessments.
- Deploy, improve and utilize SAST/DAST/SCA and other cybersecurity solutions to detect & prevent security vulnerabilities.
- Work closely with the business, product and Development/engineering teams to provide input and guidance on developing secure products and help teams adopt shift-security-to-left practices.
- Work closely with the DevOps team to secure the cloud environment.
- Developing and maintaining cybersecurity process activities including security requirements engineering, threat modelling, code reviews and cyber risk assessment.
- Improve and automate cybersecurity processes within the CI/CD pipelines.
- Continuously review and identify security improvement opportunities in existing products, processes, services and workflows to ensure the people, products and technology in the organization are protected against current and future cybersecurity threats.
- Deliver awareness sessions on Secure Development to engineering/development teams
- Drive continuous improvement activities to define, measure, visualize and improve key cyber security metrics related to Application Security.
- Preparing and launching social engineering campaigns;
Key Skills:
- Expertise in application(Web & Mobile) and infrastructure penetration testing.
- Strong experience with Azure or AWS cloud environments and its security controls.
- Experience with microservices architectures & distributed Platforms
- Strong experience with using Agile software development and securing CI/CD pipeline.
- Coding Experience in Scripting & programming languages (such as Terraform, Java, Python, Ruby, etc.)
- Knowledge of how modern web & mobile apps are designed, developed and deployed across different platforms;
- Knowledge of common exploitation techniques and mitigations.
- Experience in implementing and managing a vulnerability management program (process and technology).
- Experience and knowledge of implementing a DevSecOps ecosystem and strong understanding of Dynamic and Static Application Security Testing (DAST & SAST).
- Understanding of the main cybersecurity tools (SIEM, IPS, XDR, etc.).
- Strong understanding of OWASP, PTES and other penetration testing methodologies.
- Understanding of global security frameworks and standards like NIST, ISO 27001, GDPR, PCI etc.
- Strong knowledge in preparing and launching social engineering campaigns.
- Ability to program or script in your preferred language
- Good understanding of network and OS principles
- Strong written and spoken English skills and ability to write high-quality reports
- An Information Security qualification e.g CSSLP, CEH, OSCP, or similar certification
Cultural Traits common to all OYO Leaders -
● Dealing with Ambiguity and Adaptability – we are a large, but fast-growing company today with not enough existing process or rules of engagements; and environment changes rapidly due to new businesses, geographies and strategic partnerships etc. You need to be able to create organization out of chaos, operate in an environment with minimal structure and adapt to change quickly while maintaining high velocity
● Ownership – anything between you and your job is also your job
● Bias for Action – speed matters a lot, so does quality. Ideal leader will be pragmatic, action-oriented and know the right balance between competing priorities
● Hunger to change the world – you need to be ambitious and willing to do more. If you believe you have already achieved your best and primarily looking to impart that vast knowledge, we aren’t the right place for you
Job Locations: We have a Pan India presence with Tech centers based out of Gurugram, Bangalore & Hyderabad. However currently we are working from our home.
Amazon Web Services (AWS)- 5+ years of software development experience in Java 8+ and Microservices.
- Experience in developing micro services. Experience in developing High Cohesion & Loosely Coupled Micro Services.
- Experienced in skills of requirement, analysis, design, develop, Java, springboot, microservices, rest api, AWS, lambda, EC2, Jenkins, design pattern, spring security, splunk, auth, docker, SOLID
- Hands on experience on Microservices Architecture.
- Should have excellent acumen in Data Structures, algorithms, problem-solving and Logical/Analytical skills. Thorough understanding of OOPS concepts, Design principles and implementation of different type of Design patterns.
- Experience with Multithreading, Concurrent Package and Concurrent APIs
- Basic understanding of Java Memory Management (JMM) including garbage collections concepts.
- Experience in RDBMS or NO SQL databases and writing SQL queries (Joins, group by, aggregate functions, etc.)
- Hands-on experience with Message Broker like Kafka/Rabbitmq or other. Hands-on experience in creating RESTful webservices and consuming web services. Hands-on experience with spring Cloud/Spring Boot.
- Hands-on experience with any of the logging frameworks (SLF4J/LogBack/Log4j)
- Experience of writing Junit test cases using Mockito / Powermock frameworks. Should have practical experience with Maven/Gradle and knowledge of version control systems like Git/SVN etc.
- Hands on experience on Cloud deployment/development like AWS/Azure/GCP.
- Good communication skills and ability to work with global teams to define and deliver on projects. Sound understanding/experience in software development process, test-driven development.
Benefits of Working Here:
- Gender Neutral /Diversified Culture
- 51 Leaves annually
- Insurance covered for family
- Incentives, Bonus
- Permanent WFH Option
- Generous parental leave and new parent transition program
- Flexible work arrangements
India’s largest omnichannel platform and multi-platform
JavaJavascript
React.js
Angular (2+)
AngularJS (1.x)Responsibilities
- Build scalable and loosely coupled services to extend our platform
- Build bulletproof API integrations with third-party APIs for various use cases
- Evolve our Infrastructure and add a few more nines to our overall availability
- Have full autonomy and own your code, and decide on the technologies and tools to deliver as well as operate large-scale applications on AWS
- Give back to the open-source community through contributions on code and blog posts
- This is a startup so everything can change as we experiment with more product improvements
Requirements
- You have prior experience developing and working on consumer-facing web/app products
- Hands-on experience in JavaScript. Exceptions can be made if you’re really good at any other language with experience in building web/app-based tech products
- Expertise in http://node.js/">Node.JS and Experience in at least one of the following frameworks - http://express.js/">Express.js, http://koa.js/">Koa.js, http://socket.io/">Socket.io (http://socket.io/">http://socket.io/)
- Good knowledge of async programming using Callbacks, Promises, and Async/Await
- Hands-on experience with Frontend codebases using HTML, CSS, and AJAX
- Working knowledge of MongoDB, Redis, MySQL
- Good understanding of Data Structures, Algorithms, and Operating Systems
- You've worked with AWS services in the past and have experience with EC2, ELB, AutoScaling, CloudFront, S3
- Experience with Frontend Stack would be added advantage (HTML, CSS)
- You might not have experience with all the tools that we use but you can learn those given the guidance and resources
- Experience in http://vue.js/">Vue.js would be plus
AngularJS (1.x)Angular (2+)Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
- Handling the development of new webpages and changes to website design and infrastructure if any
- Working with various stakeholders to define the objectives that will drive the most meaningful impact needed to execute them
- Developing and maintaining web development processes and standards
- Proposing and evaluating innovative solutions and ideas, and implementing them
- Creating detailed technical tasks list and providing technical guidance to the team
- Ensuring project requirements are delivered on time within budget and meeting quality objectives
What you need to have:
- 6 to 9 years experience as a website developer
- Experience in handling a team
- Good understanding of banking business processes
- Good knowledge of PHP, CSS, bootstrap, Angular 8 or above
- Knowledge of RDMS
- Hands-on experience in Javascript
- Good communication skills
HTML/CSSJavascriptAbout Us :
We are a Fintech Start up (in stealth mode) targeting to capture $ 900 BN consumer lending opportunity. We are building platform of the future in which the offline / online merchants would be able to expand their consumer base. We also empower merchants to collect payment digitally and help build their identity through our offerings.
Consumers would be able to make their purchase decisions and would get the options to convert their purchases in to easy EMIs
The founders brings over 3 decade of banking & financial services experience with strong market connect to bring required resources (like Customer, Capital, relevant business team etc.). Detailed business model can discussed during the meeting process.
About you:
We are looking for Graphic designers who are interested in creating trends and thrive on details. Applicants with a strong interest in Social Media Post, logo design, Catalog, Standees, Visiting Cards, Letterheads, Magazines, Newspaper Ads & Posters. Proficient with the pixel-perfect look, feel designs and implementation guides are the ones for us. The ideal candidate should have an eye for clean and artful design, possess superior Design skills, and be able to translate high-level requirements into interaction flows and artifacts and transform them into beautiful, intuitive, and functional user interfaces.
You should be excited about research and analysis and also be open-minded with an unquenchable thirst for new approaches and solutions to real-world problems faced by a common man.
Roles& Responsibilities:
- Design, Design & Design.
- From a brief, produce concepts for design and creativity these concepts based on feedback given.
- Finish designs to a highly-detailed, professional level.
- Work with designing team to communicate specs, ensure correct implementation and work through any problems encountered.
- Design social media post, mobile app banner, Icons, Creatives
- Visual design definition, direction and execution.
- A designer with a holistic approach to design, who is able to draw on key insights from different parts of an organisation.
Required Skills:
- 3+ years of experience.
- Solid knowledge of design theory, especially principles of the logo, graphic/ post design.
- A portfolio with demonstrated examples of designing superior, original, Visual experiences for the target Audience.
- Ability to quickly build visual story boards, illustrations, high fidelity interactive prototypes and visual design concepts in an interactive design environment.
- Strong foundation in graphic design principles, typography, colour, iconography, visual identity design and appropriate visual design techniques for different delivery mediums.
- A keen aesthetic sensibility, with an eye for crafting visually appealing designs to high levels of detail.
- Strong interpersonal and communication skills.
- A people person and leader who knows how to get people involved and motivate them to collaborate in design discussions.
- Hands-on knowledge of Adobe Creative Suite (especially Photoshop and Illustrator), CSS and HTML, JavaScript skills.
- A good listener and facilitator who knows how to facilitate constructive design discussions.
Location: Gurgaon/ Gurugram
C++JavaEnpass Technologies Pvt. Ltd. (Gurugram) is seeking for an experienced Windows C++ GUI software developer. We have a product for securely managing the credentials across platforms through a native productivity app, GUI of which is written in Qt toolkit and we are looking for a talented, enthusiastic developer for the same.
JOB RESPONSIBILITIES:
• Design, build, and maintain efficient, reusable, and reliable Windows Qt/QML/C++ code.
• Implement performance and quality modules.
• Identify bottlenecks and bugs, and devise solutions to these problems.
• Help maintain code quality, organization, and automatization.
• Collaborate with cross- functional teams to define, design, and ship new features.
MUST HAVE SKILLS (Please do not apply if you do not fullfill this criteria):
* Desktop Applications using QT/Qml in Windows Environment
* Minimum 1 Year experience in Windows UWP development
• 4-6 yrs experience in C++11 or C++14 standerd.
• Very good knowlege of STL.
• Experience of Multithreading in ANSI C++
• Practical experience in Win32 apis.
• Basics of socket programming and inter process communication.
• Good understanding of REST apis and internet protocols in general.
• Must be able to write unit test.
GOOD TO HAVE SKILLS
* Experience with development of Qt Quick Controls 2 based applications
* Experience in software development for mobile or tablet devices
• Familiarity with Cryptography basic concepts.
• Familiarity with agile processes and development / SW quality practices such as code reviews.
• Expertise on methods and tools for CI and test automatization.
• Build distributable packages (msi or wix).
React.js
NodeJS (Node.js)
React NativeJavascriptDevelop, maintain, and promote an internal web-based repository of UI design guidelines and patterns, code samples, and UI componentry.
Be an Interface with a set of clients (client senior developers and architects) to create technology specifications from business requirements for one or more modules within the project.
Responsible for preparing the technical design of the components within the module (one or more of client/web presentation tier, server tier, data access and data model, integration component, package function customization).
All you need is...
HTML/CSS
Adobe Illustrator
Follow Cutshort