11+ Market segmentation Jobs in Delhi, NCR and Gurgaon | Market segmentation Job openings in Delhi, NCR and Gurgaon

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Overview :

We are looking for a highly motivated and experienced Business Development Manager with a proven track record in end-to-end sales, preferably from a service-based company. The ideal candidate should be adept at identifying opportunities, nurturing client relationships, and driving revenue growth through strategic sales efforts.

Key Responsibilities:

1. Drive end-to-end business development and sales activities – from lead generation to deal closure.

2. Identify and develop new business opportunities in domestic and/or international markets.

3. Build and maintain strong client relationships through consistent follow-ups and effective communication.

4. Understand client requirements and propose appropriate service-based solutions.

5. Collaborate with internal delivery and technical teams to align solutions with client needs.

6. Create and present compelling proposals, pitch decks, and pricing strategies.

7. Meet and exceed revenue and growth targets.

8. Maintain and update sales pipeline and reporting using CRM tools.

9. Stay updated with industry trends and competitive landscape.

Key Requirements:

1. Minimum 8 years of experience in end-to-end B2B sales/business development.

2. Must have worked exclusively with service-based companies (e.g., IT services, consulting, outsourcing, digital transformation).

3. Strong experience in lead generation, client acquisition, account management, and contract negotiation.

4. Excellent communication, interpersonal, and presentation skills.

5. Strong understanding of sales metrics and pipeline management.

6. Proven ability to meet or exceed sales targets.

7. Self-driven, result-oriented, and able to work independently with minimal supervision.

Senior Security Architect

The Security Architect leads the design and development of innovative security architectures for protecting data deployed into different types of cloud and cloud/hybrid systems. This position will directly contribute to the overall global enterprise cloud architecture and lead the security vision and strategy around cloud-based applications, across all types (including Infrastructure, Platform, and Software as a Service (IaaS/PaaS/SaaS).

Job Description

The Security Architect will serve as the central point of contact for other Technology teams within the Organization for all matters related to cloud security.

The successful candidate possesses the excellent interpersonal and communication skills required to partner with other leaders across the business to identify opportunities and risks and develop and deliver solutions that support business strategies and protect the intellectual property globally.

Expertise – Collaborate with Application Owners, Technical Owners, Platform Leads, and Information Security teams, to architect and design cloud security solutions.

Knowledge of cloud security services such as Azure and AWS is essential

Delivery – Complete architecture assessments across projects, prove use of security solutions to support new distributed computing solutions that span private cloud and public cloud services.

Security Technology Strategy – Work with engineering, service and business teams to create technology roadmaps.

Responsibilities Include

• Design and develop security architectures for cloud and cloud/hybrid based systems. Possess a firm understanding of the offerings within both Amazon Web Services (AWS) and the Microsoft Azure platforms. Based on business requirements, design and implement cloud-native architecture and design that will allow those requirements to be met with a minimal degree of risk and with appropriate security controls present.

• Represent the Corporate Information Security Office in development and implementation of the overall global enterprise cloud architecture.

• Act as the ambassador and senior technical representative for Information Security while engaging with other senior technical leaders throughout the Organization in design and implementation of cloud and cloud/hybrid based implementations and solutions.

• Work with Engineering, Infrastructure Services, and Application Development organizations to choose appropriate technology solutions and facilitates complete integration. Develops standards in partnership with Engineering, Infrastructure Services, and Application Development.

• Lead training and technical forums, serve as both a formal and informal mentor, and execute other initiatives designed to share knowledge across Security and Technology groups.

• Identify, recommend, coordinate, and/or conduct informal/formal training sessions to deliver timely knowledge to support teams regarding technologies, processes or tools.

• Develop and execute strategies to increase Cloud Security knowledge throughout the enterprise, as well as developing and mentoring more-junior security analysts and engineers.

• 5-8 years of experience with Security Architect and/or Engineering.

• 3-5 years of experience with Cloud platforms such as Microsoft Azure and Amazon Web Services (AWS).

• Experience architecting solutions within Microsoft Azure, Amazon Web Services (AWS) and, preferably, other cloud providers.

• Experience with assessment, development, implementation, optimization, and documentation of a comprehensive and broad set of security technologies and processes (secure software development (Application Security), data protection, cryptography, key management, identity and access management (IAM), network security) within SaaS, IaaS, PaaS, and other cloud environments.

• Working knowledge of common and industry standard cloud-native/cloud-friendly authentication mechanisms (OAuth, OpenID, etc).

• Experience with deployment orchestration, automation, and security configuration management preferred.

• Experience with service-oriented architecture for cloud-based services.

• Experience working with cloud security and governance tools, cloud access security brokers (CASBs), and server virtualization technologies.

• Experience with enterprise applications (architecture, development, support, and troubleshooting).

• Experience performing threat modeling and design reviews to assess security implications and requirements for introduction of new technologies.

• Experience representing technical viewpoints to diverse audiences and in making timely and prudent technical risk decisions.

• Experience with enterprise architecture and working as part of a cross-functional team to implement solutions.

• Strong interpersonal and communication skills; ability to work in a team environment

• Ability to work independently with minimal direction; self-starter/self-motivated

• Detailed understanding of SSL/TLS protocols and certificate-based solutions

• Technical writing experience

Preferred Qualifications

• Minimum of 15 years of formal education - Graduate / Postgraduate in Computer Science / Information Technology Professional work experience between 10-15 and at least 6-8 years as a Security Architect / Junior Security Architect

• Working Experience with distributed team preferred.

• Relevant industry certifications such as CISSP, CISM, or CCSP

Job Description 

The future is infinitely wide and begging to be reimagined and we are looking for people who have the courage to make their dent in what has always been. If you have an optimism that says there is no limit to what we can achieve in a time inviting those with vision to shake things up, then we should talk. Our work is fueled by connected thinking, challenging boundaries, and the power of digital redefining a connected world. Our people thrive because of the belief that it’s both our privilege and responsibility to usher our clients and the world into what is next. We’re seeking those who question the status quo and want to reimagine the way the world works while realizing a smarter way for business to help – all in service of improving the daily lives of people, the world, your career. Next_reimagined. 

Your Impact: 

• Drive the design, planning, and implementation of multifaceted applications, giving you breadth and depth of knowledge across the entire project lifecycle. 
• Combine your technical expertise and problem-solving passion to work closely with clients, turning complex ideas into end-to-end solutions that transform our clients’ business. 
• Constantly innovate and evaluate emerging technologies and methods to provide scalable and elegant solutions that help clients achieve their business goals. 

Qualifications 

• Strong hand on experience of Components, Templates, Taxonomy, metadata management, Forward and Reverse Replication, Workflows, Content Publishing and unpublishing, Tagging, Deployment(Maven) and Content migration/ planning. 

• Strong Physical Architecture concepts (Infrastructure) including but not limited to Load Balancers(ELB), Apache set up, CDN, Disaster Recovery, recommending capacity of AEM publish and author instances. 
• Taking a lead in recommending the solution considering quality properties of the system like Search Engine Optimization (SEO), Accessibility (A, AA, AAA), Monitoring (Squid, Nagios, Zabbix, Ganglia, App Dynamics, New Relic etc.), Scalability, Security, Performance and Responsive architecture 
• Has implemented Quality Processes for projects like Continuous Integration (Bamboo/Jenkins/Git/BitBucket/Cloud Manager), SonarQube, Code reviews (Manual and Automated), code Formatters, Automation testing etc. 
• Good to have Mobile App development and technologies, Digital Asset Management products, Adobe Scene 7(Adobe Dynamic Media), integration with eCommerce products like Hybris, Magento, ElasticPath and micro-services based architecture experience. 
• Strong knowledge of Cloud native approaches and platforms including AWS, Azure or GCP.  

• Experience with SaaS based implementation of AEM as Cloud Service and AEM SDK (preferred).  
• Good knowledge with Adobe I/O Runtime and Adobe I/O Events.  
• Good experience with frontend technologies like Bootstrap, Backbone.js, ReactJS, Handlebars, Grunt, Angular, CSS3, HTML 5 and jQuery. 
• Knowledge of templating with JSP, HTL, and integration with MVC FE frameworks. 
• Mastery of all relevant “core Java technologies” with Java 8/11 that are used in most Java-centric CMS/WCM platforms, including but not limited to XML, XSL, XSLT, XSD, server-side programming models, and other related presentation, middle-tier & persistence frameworks 

Set Yourself Apart With: 

• Develop Digital Consumer experiences based on Adobe marketing cloud products including AEM. 
• Define solution architecture for global customer engagement and global web content management platforms, integrating a full collage of supporting technologies including AEM, Search, Adobe Social, Adobe Analytics, Adobe Communities, Adobe Target, Adobe Campaign Standard, Adobe Launch and others 
• Develop powerful features such as multi-site and multi-channel delivery, personalization/targeting, content aggregation & syndication, multi-lingual support, automated workflow management, social media etc. 
• Diagnose and solve technical problems related to AEM implementation. 

• Interact with clients to create end-to-end specifications and solution architecture for content & collaboration solutions. 
• Provide inputs and direction to senior developers on the team for design and implementation. 
• Define implementation processes, quality gates and standards for design and development. 
• Define best practices to manage performance, security and scalability of the Digital Platforms 
• Lead teams of 20+ people through all phases of Development. Agile development methodology is a plus 

• Lead and Involve in Planning and estimations of Adobe projects, Lead all tracks of the project from Frontend, backend, QA and Project Management 

Additional Information 

• Gender-Neutral Policy 
• 18 paid holidays throughout the year for NCR/BLR (22 For Mumbai) 
• Generous parental leave and new parent transition program 

• Flexible work arrangements 
• Employee Assistance Programs to help you in wellness and well being   

Desired Candidate Profile

• 2+ years of experience in B2B Sales
• Experience in Logistics is preferred
• A structured sales process for winning complex enterprise deals
• Excellent communication skills
• An attitude to get things done and willingness to work in a high-growth start-up environment
• Excellent Relationship Management skills    

• Work on inhouse projects on our award-winning Data Security Platform in Enterprise Environments
• Ensuring that the customer expectations are met within the committed timeframes.
• Only Freshers and Immediate Joiners