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Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization
Criteria:
- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.
- Preferred Industry Exposure: Gaming / OTT / E-commerce
- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation
- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage
- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data
- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization
- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)
- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization
- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression
- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.
Description
We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.
This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.
Key Responsibilities:
1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.
2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.
3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.
4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.
5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.
Key Expected Outcomes:
1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.
4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.
Requirements:
● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).
● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage
● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.
● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization
● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA
● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.
● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.
● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.
● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.
● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.
What will be the success metric for this role?
● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.
● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.
Python
GitJob Title : Python Developer - Web3 (Mandatory) & Trading Bot Creation (Optional)
Experience : 2+ Years
Location : Noida (On-site)
Working Days : 6 Days WFO (Monday to Friday - WFO & Saturday - WFH)
Job Type : Full-time
Mandatory Skills : Python, Web3 (web3.py/ethers), smart contract interaction, real-time APIs/WebSockets, Git/Docker, security handling.
Responsibilities :
- Build and optimize Web3-based applications & integrations using Python.
- Interact with smart contracts and manage on-chain/off-chain data flows.
- Ensure secure key management, scalability, and performance.
- (Optional) Develop and enhance automated trading bots & strategies.
Required Skills :
- Strong experience in Python development.
- Proficiency in Web3 (web3.py/ethers) and smart contract interaction.
- Hands-on with real-time APIs, WebSockets, Git/Docker.
- Knowledge of security handling & key management.
- (Optional) Trading bot development, CEX/DEX APIs, backtesting (pandas/numpy).
React Native
Kotlin
iOS App Development
JavascriptRoles & Responsibilities:
- Work as part of a team to build React Native iOS / Android applications for Full Stack's clients.
- Architect, build and maintain excellent React Native applications with clean code.
- Implement pixel perfect UI's that match designs.
- Implement clean, modern, smooth animations and transitions that provide an excellent user
experience.
- Integrate third-party API's.
- Write unit and integration tests.
- Release applications to the Apple and Google Play stores.
- Work with native modules when required. - Interface with clients via Zoom, email, etc.
- Work with modern tools including Jira, Slack, GitHub, Google Docs, etc.
- Be part of a community of React Native developers who share knowledge and help each other as problems arise.
- Follow Full Stack's detailed development process.
Requirements:
- 2+ years of professional experience working with React Native. - 3+ years of professional software development experience.
-- Meaningful experience working on large, complex systems.
- Ability to take extreme ownership over your work. Every day is a challenge to ensure you are
performing to the expectations you and your team have agreed upon, both in regards to estimates and to the general process.
- Ability to identify with the goals of Full Stack clients and dedicate yourself to delivering on the
commitments you and your team make to them.
- An understanding of React Native best practices and a commitment to following them.
- Ability to work through new and difficult React Native issues and contribute to libraries as needed.
- Ability to create and maintain continuous integration and delivery of React Native applications.
- A positive mindset and can-do attitude.
- Forensic attention to detail.
- English skills (ability to effectively communicate via written and spoken English).
- A passion for software development. It's not just your career, it's also your hobby. You're constantly striving to learn new things and improve. You follow industry news, regularly tinker with new technologies, and read books and blogs to keep your skills current.
- You work well within a team environment and enjoy working in the office with your colleagues.
HTML/CSSJob Description:
We are seeking a talented WordPress Developer to join our team. The ideal candidate will have a passion for coding and be proficient in WordPress development. As a WordPress Developer, you will be responsible for designing, implementing, and maintaining WordPress sites for our clients. You will work closely with our design and marketing teams to ensure that our websites are visually appealing, user-friendly, and optimized for performance.
Responsibilities:
1. Develop custom WordPress themes and plugins based on client requirements.
2. Customize existing WordPress themes and plugins to enhance functionality and meet client needs.
3. Collaborate with the design team to create visually appealing website layouts and user interfaces.
4. Optimize websites for speed, performance, and search engine optimization (SEO).
5. Troubleshoot and debug issues with WordPress sites, themes, and plugins.
6. Perform website updates, backups, and maintenance tasks as needed.
7. Stay up-to-date with the latest trends and best practices in WordPress development.
Requirements:
1. Bachelor's degree in Computer Science, Web Development, or a related field (or equivalent work experience).
2. Proven experience as a WordPress Developer with a strong portfolio of WordPress sites you have developed.
3. Proficiency in HTML, CSS, JavaScript, and PHP.
4. Experience with responsive design principles and techniques.
5. Familiarity with popular WordPress plugins and frameworks.
6. Strong problem-solving skills and attention to detail.
7. Excellent communication and teamwork skills.
8. Ability to work independently and manage multiple projects simultaneously.
9. Experience with other content management systems (CMS) is a plus.
Team: US Recruiting
Division: Operations
Location Gurgaon / Noida
Role Overview
This is front line management role and candidate selected will be responsible for day-to-day successful operations of US IT Full Lifecycle Recruitment Team and individual performance targets. Your key responsibilities will be to meet process metrics as per defined service level agreements (SLAs) and quality standards. As leading face of team this role requires a self-motivated, excellent communicator and equally hands-on to mentor, coach and support team meeting process objectives and deliverables and meet and exceed performance.
Key Accountabilities
As a team leader, your primary role will be to provide high quality, consistent and effective support in a timely manner in one or more areas listed below:
• To research Internal and External job boards and other websites for suitable candidates based on keyword searches and, Google, Xray and other open sources
• Expertise in creating and amending Boolean search strings
• Candidate management: screening interview, assessment, interview co-ordination, taking and sharing feedback, negotiations, post offer candidate engagement, onboarding – co-ordinate with concerned stakeholder for smooth onboarding and pipeline readiness for offered positions
• Job management: timely, relevant and adequate numbers of profiles submissions, volume management and successful closure
• Stakeholder / client management: understanding requirements, challenges and recommend and support in filling positions
• Meeting self and team’s daily targets
• Identifying and allocating roles / work allocation to the team
• Monitoring and reporting on team and individual performance across the team.
• Meeting individual recruitment targets – sourcing and submittals
• Providing training / refresher sessions for the team members whenever required
• Sample quality audits on candidate profiles being shortlisted by the team before they are sent to the stakeholders / consultants
• Ensuring candidate information is updated efficiently and accurately on the system
• Manage the workload of a team & ensure work is completed as per defined priority & business SLAs
• Ensure adherence to process guides and SOPs to ensure smooth service delivery
• Responsible for organizing & delivering training and maintaining training manuals.
• Monitoring and reporting on team and individual performance across the team.
• Regularly report any issues and changes to business teams with solution approach
• Ensure client / business expectations are met at a minimum exceeded as the norm.
• Effective management & control of escalations / complaints/ conflicts and keeping line manager updated on real time basis
• Drive changes in process & implementing agreed plans and actions
• Look for opportunities for continuous process improvements
• Drive organizational initiatives to meet organizational goals
• Ensuring self and team adherence to requirements of Data Transfer Agreement and various other company policies and procedures.
• Manage access through JGL review
• Follow business updates from time to time
• Providing feedback to team members on their performance, productivity and code of conduct and overall performance management
• Manage operational queries from team, recommend solutions, escalate where necessary
• To support the successful transition of new offshore activities / work streams
• Engage with the stakeholders both on email and call for query resolution and discussions
• Respond to recommendations for improvement from the business on the quality of the candidates supplied.
• Provide support across all of the teams within the company , supporting other teams to improve their knowledge and processes
• Ensure awareness and understanding of dashboards / KPI’s / SLA’s performance
• Ensure the team meet and exceed SLAs at all times
• Ensure 100% accuracy of the work being delivered by the team following the agreed quality guidelines
• Ensure all activities are aligned to the company's brand values
Skills & Experience Must Have
• Overall 5+ years of experience in US IT full lifecycle recruitment including candidate, job and client / stakeholder management
• Minimum 2 year of experience as a Team Leader or similar role
• Hands-on experience of job boards like LinkedIn Recruiter, Monster, Dice, CareerBuilder etc.
• Sound knowledge of IT skills in the US Job Market – tax terms, work authorizations, work types etc.
• Expertise in preparing and using search strings and techniques (Boolean, Xray searches etc.)
• Experience in mentoring, coaching and sharing feedback
• MIS and Reporting with sound experience in MS Office (like Word, Power point Excel & Outlook)
• Excellent communication skills (written and verbal) – an extrovert with strong comprehension, articulation and presentation skills
• In-depth knowledge of performance metrics
• Experience with organizing training programs
• Sense of ownership and pride in your performance
• Critical thinker and problem-solving skills
• Eye for detail with strong planning, analytical, prioritization and multi-tasking skills
• Team player, self-motivated, proactive and energetic
• Good time-management skills
concepts and marrying them together to change perceptions, influence behaviour and bring awesome campaigns to life.
RESPONSIBILITIES:
1. Create compelling copies for both brand communication and performance ads.
2. Decode target audience and user personas to defining copywriting style.
3. Develop brand tone and voice based on client expectations and digital marketing objectives.
4. Create and unify copies for multiple offline and online brand assets as well as integrated
communication channels.
5. Conduct thorough research before copywriting.
6. Proof-reading and editing existing copies to check, refine, and rectify for context, verbal appeal,
and information.
7. Create content previews.
8. Visualize and create unique concepts based on briefs and translate them for art teams, for them
to transform those into creative designs.
9. Coordinate with the Content Lead or Client Servicing Teams to understand requirements and
deadlines.
10. Work with designers to prioritize design tasks and oversee execution.
EXPERIENCE:
1. 1+ years of experience as a Copywriter with a track record of handling brand communication for
clients is desirable.
2. Knowledge in- and experience with digital content creation for social media (scripts,
advertisements, brand assets, etc.) is a must. A plus if done for other media.
3. A portfolio that demonstrates your ability to turn raw ideas into beautiful and compelling
content for consumers.
SKILLS & QUALITIES:
1. Excellent command over English, both verbal and oral.
2. A keen sense of design, detail, creativity, and a flair for writing is essential.
3. Ability to prioritize projects, multi-task, and deliver under pressure.
4. Ability to understand the needs associated with every target group.
REQUISITES:
1. A portfolio that demonstrates the ability to turn raw ideas into compelling content.
2. Contacting potential clients to establish rapport and arrange meetings.
3. Increasing the value of current customers while attracting new ones.
4. Researching organizations and individuals to find new opportunities.
5. Finding and developing new markets and improving sales.
6. Developing quotes and proposals for clients.
7. Developing goals for the development team and business growth and ensuring they are met.
Kubernetes
Docker
Amazon Web Services (AWS)Rules & Responsibilities:
- Design, implement and maintain all AWS infrastructure and services within a managed service environment
- Should be able to work on 24 X 7 shifts for support of infrastructure.
- Design, Deploy and maintain enterprise class security, network and systems management applications within an AWS environment
- Design and implement availability, scalability, and performance plans for the AWS managed service environment
- Continual re-evaluation of existing stack and infrastructure to maintain optimal performance, availability and security
- Manage the production deployment and deployment automation
- Implement process and quality improvements through task automation
- Institute infrastructure as code, security automation and automation or routine maintenance tasks
- Experience with containerization and orchestration tools like docker, Kubernetes
- Build, Deploy and Manage Kubernetes clusters thru automation
- Create and deliver knowledge sharing presentations and documentation for support teams
- Learning on the job and explore new technologies with little supervision
- Work effectively with onsite/offshore teams
Qualifications:
- Must have Bachelor's degree in Computer Science or related field and 4+ years of experience in IT
- Experience in designing, implementing, and maintaining all AWS infrastructure and services
- Design and implement availability, scalability, and performance plans for the AWS managed service environment
- Continual re-evaluation of existing stack and infrastructure to maintain optimal performance, availability, and security
- Hands-on technical expertise in Security Architecture, automation, integration, and deployment
- Familiarity with compliance & security standards across the enterprise IT landscape
- Extensive experience with Kubernetes and AWS(IAM, Route53, SSM, S3, EFS, EBS, ELB, Lambda, CloudWatch, CloudTrail, SQS, SNS, RDS, Cloud Formation, DynamoDB)
- Solid understanding of AWS IAM Roles and Policies
- Solid Linux experience with a focus on web (Apache Tomcat/Nginx)
- Experience with automation/configuration management using Terraform\Chef\Ansible or similar.
- Understanding of protocols/technologies like Microservices, HTTP/HTTPS, SSL/TLS, LDAP, JDBC, SQL, HTML
- Experience in managing and working with the offshore teams
- Familiarity with CI/CD systems such as Jenkins, GitLab CI
- Scripting experience (Python, Bash, etc.)
- AWS, Kubernetes Certification is preferred
- Ability to work with and influence Engineering teams
Data AnalyticsCollegedunia Web Pvt. Ltd.
Collegedunia is India's Largest College Discovery Platform and Personal Admission assistant.
CollegeDunia ranks as country's third best education portal by Yahoo India & Business Standard. Collegedunia also featured in Inc42, Economics times, FirstPost, YourStory, and many more.
Designation: Product Analyst
What you’ll be doing:
• You’ll understand the customer requirements by carrying out user research.
• You’ll be creating a road-map from conceptualization to release.
• You’ll evaluate the market competition and position the product line to appeal to the user.
• Come up with a clear-cut business impact for every suggested feature.
What you’ll bring to the team:
• A passion for data and an exceptional ability to solve complex problems.
• Strong knowledge of SQL or Python.
• Hands-on experience in any of the wireframing products like draw.io, Adobe XD, Balsamiq, etc
• Appreciable know-how and experience in technology.
• Good team player
• Work independently under minimal direction with a strong work ethic.
• You’ll bring an established ability to work in cross-functional environments including working closely with sales, marketing, business management, customer support, and engineering teams.
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