11+ Market segmentation Jobs in Delhi, NCR and Gurgaon | Market segmentation Job openings in Delhi, NCR and Gurgaon

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Job Role: Wealth Management Associate.

Job Location: Gurugram (Onsite)

Job Type: Full Time.

Relevant Experience:

• Minimum 6 months experience in wealth management operations, equity research, or investment advisory support.
• Exposure to equities, ETFs, mutual funds, and crypto instruments.
• Experience in portfolio analysis, market research, and client reporting.
• Familiarity with corporate actions, dividends, NAV movements, and financial statements.
• Experience working with RM teams / PMS / AIF setups preferred

Key Skills:

• Capital markets & investment products knowledge
• Equity & fund analysis
• Financial statement analysis
• Advanced Excel & MIS
• NISM certification preferred

Location: Hybrid/ Remote

Type: Contract / Full‑Time

Experience: 5+ Years

Qualification: Bachelor’s or Master’s in Computer Science or a related technical field

Responsibilities:

• Architect & implement the RAG pipeline: embeddings ingestion, vector search (MongoDB Atlas or similar), and context-aware chat generation.
• Design and build Python‑based services (FastAPI) for generating and updating embeddings.
• Host and apply LoRA/QLoRA adapters for per‑user fine‑tuning.
• Automate data pipelines to ingest daily user logs, chunk text, and upsert embeddings into the vector store.
• Develop Node.js/Express APIs that orchestrate embedding, retrieval, and LLM inference for real‑time chat.
• Manage vector index lifecycle and similarity metrics (cosine/dot‑product).
• Deploy and optimize on AWS (Lambda, EC2, SageMaker), containerization (Docker), and monitoring for latency, costs, and error rates.
• Collaborate with frontend engineers to define API contracts and demo endpoints.
• Document architecture diagrams, API specifications, and runbooks for future team onboarding.

Required Skills

• Strong Python expertise (FastAPI, async programming).
• Proficiency with Node.js and Express for API development.
• Experience with vector databases (MongoDB Atlas Vector Search, Pinecone, Weaviate) and similarity search.
• Familiarity with OpenAI’s APIs (embeddings, chat completions).
• Hands‑on with parameters‑efficient fine‑tuning (LoRA, QLoRA, PEFT/Hugging Face).
• Knowledge of LLM hosting best practices on AWS (EC2, Lambda, SageMaker).

Containerization skills (Docker):

• Good understanding of RAG architectures, prompt design, and memory management.
• Strong Git workflow and collaborative development practices (GitHub, CI/CD).

Nice‑to‑Have:

• Experience with Llama family models or other open‑source LLMs.
• Familiarity with MongoDB Atlas free tier and cluster management.
• Background in data engineering for streaming or batch processing.
• Knowledge of monitoring & observability tools (Prometheus, Grafana, CloudWatch).
• Frontend skills in React to prototype demo UIs.

Job Description:

We are seeking a talented UI/UX Designer to join our team. The successful candidate will be responsible for designing and delivering outstanding user experiences, and ensuring that our digital products are user-friendly, intuitive, and visually appealing. This position requires a high level of creativity, attention to detail, and a deep understanding of the latest design trends and best practices. The ideal candidate will have at least 3 years of experience in a similar role, and a strong portfolio demonstrating their design skills and experience.

Roles and Responsibilities:

• Collaborate with product managers, developers, and other stakeholders to understand business requirements, user needs, and design goals.

• Conduct user research, create user personas, and develop user journeys to inform the design process.

• Create wireframes, prototypes, and high-fidelity designs that effectively communicate design concepts and solutions.

• Design user interfaces that are intuitive, visually appealing, and meet accessibility standards.

• Create design guidelines and standards that can be applied consistently across multiple products.

• Work closely with development teams to ensure that designs are implemented accurately and to a high standard.

• Continuously iterate on designs based on user feedback, data analysis, and industry trends.

• Stay up-to-date with the latest design trends and technologies.

Requirements:

• Bachelor's degree in Graphic Design, User Experience, or a related field.

• At least 3 years of experience in a similar role, designing for web and mobile applications.

• Good portfolio demonstrating your design skills, process, and experience.

• Proficiency in design tools such as Sketch, Figma, Adobe Creative Suite, Axure, Balasmiq, or similar.

• Excellent communication skills and ability to work collaboratively in a team environment.

• Strong problem-solving skills, and ability to prioritize and manage multiple projects simultaneously.

• Understanding of design principles and best practices, including responsive design and accessibility standards.

• Familiarity with front-end development technologies such as HTML, CSS, and JavaScript is a plus.

We offer competitive salaries, a collaborative work environment, and opportunities for growth and development. If you are passionate about creating exceptional user experiences and meet the requirements above, we encourage you to apply!

Key Responsibilities:

1. Build and maintain strong relationships with existing and potential clients, acting as their primary point of contact.

2. Identify sales opportunities and develop strategies to meet and exceed sales targets.

3. Conduct in-person client visits to personally demonstrate software solutions as an integral part of the sales internship.

4. Prepare and deliver engaging sales presentations and proposals to prospective clients.

5. Stay up-to-date with product knowledge and industry developments to effectively promote our offerings.

Key Responsibilities

• As a part of the DevOps team, you will be responsible for the configuration, optimization, documentation, and support of the CI/CD components.

• Creating and managing build and release pipelines with Azure DevOps and Jenkins.

• Assist in planning and reviewing application architecture and design to promote an efficient deployment process.

• Troubleshoot server performance issues & handle the continuous integration system.

• Automate infrastructure provisioning using ARM Templates and Terraform.

• Monitor and Support deployment, Cloud-based and On-premises Infrastructure.

• Diagnose and develop root-cause solutions for failures and performance issues in the production environment.

• Deploy and manage Infrastructure for production applications

• Configure security best practices for application and infrastructure

Essential Requirements

• Good hands-on experience with cloud platforms like Azure, AWS & GCP. (Preferably Azure)

• Strong knowledge of CI/CD principles.

• Strong work experience with CI/CD implementation tools like Azure DevOps, Team City, Octopus Deploy, AWS Code Deploy, and Jenkins.

• Experience of writing automation scripts with PowerShell, Bash, Python, etc.

• GitHub, JIRA, Confluence, and Continuous Integration (CI) system.

• Understanding of secure DevOps practices

Good to Have -

•Knowledge of scripting languages such as PowerShell, Bash

• Experience with project management and workflow tools such as Agile, Jira, Scrum/Kanban, etc.

• Experience with Build technologies and cloud services. (Jenkins, TeamCity, Azure DevOps, Bamboo, AWS Code Deploy)

• Strong communication skills and ability to explain protocol and processes with team and management.

• Must be able to handle multiple tasks and adapt to a constantly changing environment.

• Must have a good understanding of SDLC.

• Knowledge of Linux, Windows server, Monitoring tools, and Shell scripting.

• Self-motivated; demonstrating the ability to achieve in technologies with minimal supervision.

• Organized, flexible, and analytical ability to solve problems creatively

What you need to have: