11+ Market segmentation Jobs in Delhi, NCR and Gurgaon | Market segmentation Job openings in Delhi, NCR and Gurgaon

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

JOB DESCRIPTION – Scan-to-BIM Engineer (LiDAR)

Location: Dwarka, New Delhi

Experience: 1–12 Years

Role Overview:

Scan-to-BIM Engineer will support the LiDAR (ALS/MLS/TLS) Scan-to-BIM Expert in processing point cloud datasets, developing BIM models, preparing engineering drawings, and assisting in the delivery of infrastructure as-built documentation.

The role is designed for candidates looking to grow into a full Scan-to-BIM expert role through hands-on project exposure, structured technical guidance, and multi-domain geospatial-BIM integration experience.

Key Responsibilities:

• Assist in processing LiDAR datasets including registration, filtering, alignment, classification, and QA checks.

• Support creation of LOD 200–400 BIM models for bridges, railways, roads, utilities, and built infrastructure.

• Extract sections, plans, profiles, and structural elements from point clouds under expert supervision.

• Assist in preparing bridge inspection drawings, corridor as-built documentation, and clearance studies.

• Aid in integrating mesh files with BIM geometry and CAD drawings.

• Maintain organized datasets, model versions, documentation, and quality reports.

• Coordinate with GIS, CAD, field-survey, and QA teams for seamless workflow support.

• Learn and operate software such as Revit, Civil 3D, Navisworks, CloudCompare, ReCap, TerraScan, etc.

Key Performance Indicators (KPIs):

• Accuracy and completeness of assigned modelling and extraction tasks.

• Timely completion of work packages as delegated by senior experts.

• Reduction in errors through consistent QA adherence.

• Improvement in modelling speed and competency over time.

• Documentation quality and maintenance of clean data workflows.

• Contribution to team communication and project progress.

Preferred Qualifications & Skills:

• Diploma/B.Tech in Civil Engineering, Geomatics, Architecture, GIS, or related fields.

• Basic understanding of LiDAR, point clouds, or BIM workflows preferred.

• Working knowledge of Revit, AutoCAD, or point cloud tools is an advantage.

• Strong technical aptitude, willingness to learn, and attention to detail.

Strong Product, UI/UX Designer Profile, with a focus on B2B SaaS/ Enterprise Products

Mandatory (Experience 1) – Must have 2+ years of hands-on experience in Product design, with a strong track record in B2B SaaS

Mandatory (Experience 2) – Must have experience in designing for complex domains such as automation platforms, low-code platforms, data management tools etc

Mandatory (Tools) – Proficient in Figma and familiar with modern design tools such as Notion, Framer, Webflow, Builder.io, Zapier, Replit, Lovable.

Mandatory (Portfolio) – Strong portfolio showcasing case studies, user research and UX work for B2B Enterprise SaaS products

Mandatory (Background) - BDes / MDes from Good Design college (Diploma not considered) OR B2B SaaS Company

Mandatory (Skill) - Must have Good Communication Skills

Retail Insurance Broking

Relationship Manager – Insurance Sales.

Identifying, recruiting, and onboarding new agents - POSP, ensuring they meet company standards and are properly trained. 

Achieving Sales Target

Providing ongoing training and development opportunities for agents, including product knowledge, sales techniques, and professional skills. 

Guiding agents in achieving sales targets, developing sales strategies, and identifying new business opportunities. 

Building and maintaining strong relationships with agents, providing support and addressing their needs. 

Tracking agent performance, identifying areas for improvement.

Developing and implementing strategies to grow the agency channel, expand market share, and increase profitability. 

Serving as a point of contact between the agency and the company, coordinating with various departments to support the agent network. 

Required skills

• Proven working experience as an Insurance Agent or relevant experience from Insurance Broking Industry
• Familiarity with all types of insurance plans (automobile, fire, life, property, medical etc)
• Basic computer knowledge and statistical analysis

What you need to have:

We are seeking a person to join our tech team, with proficiency in programming languages likeJavaScript, decent understanding of NodeJS and React.js and an abiity to understand business requirements and to translate it into technical requirements.You’ll work closely with top school graduates, ex-McKinsey,BCG, Deloitte, EY, Byju’s, Paytm employees to establish, nurture, and grow business across categories & territories. This is an amazing opportunity to learn from an extraordinary team, grow massively and to help students around the globe build an awesome career for themselves.

What you will do:

• Developing new user-facing features using ReactJS as frontend and NodeJS as backend
• Building reusable components and front-end libraries for future use
• Translating designs and wireframes into high quality code
• Optimizing components for maximum performance acrossa vast array of web-capable devices and browsers
• Writing test cases for automated testing
• Deployment of micro services to AWS
• Defining and Architecting a proper structure to any new micro services being added
• Managing and updating already build micro services

What you will need:

• Strong proficiency in JavaScript, including DOM manipulationand the JavaScript object model
• Thorough understanding of React.js and its core principles
• Thorough understanding of NodeJS, Express and itscore principles
• Experience with popular React.js workflows Redux,Saga, Axios
• Experience with popular NodeJS packages like Knex
• Knowledge of isomorphic React is a plus
• Familiarity with RESTful APIs
• Experience with building optimised SQL queries and stored procedures
• Knowledge of modern authorization mechanisms, such as JSON Web Token
• Familiarity with modern front-end build pipelinesand tools
• Experience with common front-end development tools such as Babel, Webpack,NPM, etc.
• Ability to understand business requirements and translate them into technical requirements
• A knack for benchmarking and optimization
• Familiarity with code versioning tools such as GIT

What you will get:

• Industry-best perks
• A phenomenal work environment, with massive ownershipand growth opportunities
• A bunch of super young & enthusiastic colleagues in Tech/Marketing/PR/Editorial/SocialMedia & Events!
• Quick iterations and deployments – fail-fast attitude
• Opportunity to work on cutting edge technologies, and lead teams in the future
• Access to a world-class mentorship network
• Create a massive, and direct impact of the work you do in the lives of people across the globe

About the Company: At Leverage Edu, we are democratizing access to global opportunities for students everywhere. By helping students make the right career choices withthe aid of information and pathways that they can trust, we are opening doors to opportunities they could not access without the right guidance and support. Making sense of the complex web of courses,colleges, careers, and geographies is a tough task – by leveraging technology but connecting with students at a personal level we help them maximize their potential. To build towards this goal we are looking for people with the ambition and hustle to make the world a smaller place and get people closer to their dream opportunities. We are building at a break-neck speed in one of the fastest-growing industries inthe world and the opportunities for growth are limitless.