11+ Market segmentation Jobs in Delhi, NCR and Gurgaon | Market segmentation Job openings in Delhi, NCR and Gurgaon

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Job Responsibility:

• Ability to effectively pitch Company's offerings in AdTech space among Brands / Advertisers (app companies) and Digital Media Agencies at multiple levels.
• Build and maintain client relationships with both new and existing clients and provide solutions with effective customer satisfaction & business upsell
• Identify and build active sales pipeline to work upon and convert them to achieve a quarterly / half yearly sales target.
• Meet & Exceed Sales / Revenue Target (Quarterly and Half-Yearly)
• Work closely with cross functional teams and use collaborative problem-solving skills.

Job Requirements:

• Minimum 4 years of relevant Sales experience in Digital Ad / AdTech space in US/RU/CA/UK/UAE/SA/JP/KR markets.
• Self-starter with ability to develop/suggest on the spot customized solutions and bag orders.
• Prior earned strong network / contacts among Advertisers (app companies) / Digital Media Agencies
• Knowledge of Mobile App Campaigns Ecosystem (CPI /CPR/ CPT/ CPL/CPC etc)        
• Excellent English Communications skills – written & verbal.

Who Are We

A research-oriented company with expertise in computer vision and artificial intelligence, at its core, Orbo is a comprehensive platform of AI-based visual enhancement stack. This way, companies can find a suitable product as per their need where deep learning powered technology can automatically improve their Imagery.

ORBO's solutions are helping BFSI, beauty and personal care digital transformation and Ecommerce image retouching industries in multiple ways.

WHY US

• Join top AI company
• Grow with your best companions
• Continuous pursuit of excellence, equality, respect
• Competitive compensation and benefits

You'll be a part of the core team and will be working directly with the founders in building and iterating upon the core products that make cameras intelligent and images more informative.

To learn more about how we work, please check out

https://www.orbo.ai/">https://www.orbo.ai/.

We are looking for programmers with a keen eye for design for the position of front end developer. Front end developers are responsible for ensuring the alignment of web design and user experience requirements, optimizing web pages for maximum efficiency, and maintaining brand consistency across all web pages, among other duties.

Front end developers are required to work in teams alongside back end developers, graphic designers, and user experience designers to ensure all elements of web creation are consistent. This requires excellent communication and interpersonal skills.

Experience: 2 years and more

CTC: 6 - 15 LPA

Skills Required: Angular,React, Javascript, HTML/CSS

• Determining the structure and design of web pages.
• Ensuring user experience determines design choices.
• Developing features to enhance the user experience.
• Striking a balance between functional and aesthetic design.
• Ensuring web design is optimized for smartphones.
• Building reusable code for future use.
• Optimizing web pages for maximum speed and scalability.
• Utilizing a variety of markup languages to write web pages.
• Maintaining brand consistency throughout the design.

• Degree in computer science or related field.
• Understanding of key design principles.
• Proficiency in HTML, CSS, JavaScript, and jQuery.
• Understanding of server-side CSS.
• Experience with graphic design applications such as Adobe Illustrator.
• Experience with responsive and adaptive design.
• Understanding of SEO principles.
• Good problem-solving skills.
• Excellent verbal communication skills.
• Good interpersonal skills.

Our perfect candidate is someone that:

• is proactive and an independent problem solver
• is a constant learner. We are a fast growing start-up. We want you to grow with us!
• is a team player and good communicator

What We Offer:

• You will have fun working with a fast-paced team on a product that can impact the business model of E-commerce and BFSI industries. As the team is small, you will easily be able to see a direct impact of what you build on our customers (Trust us - it is extremely fulfilling!)
• You will be in charge of what you build and be an integral part of the product development process
• Technical and financial growth!

Join the Coolest Crew at BBFT: Business Development Candidate Wanted!

About BBFT:

BBFT isn't just a company—it's a movement. Building Brands for Tomorrow (BBFT) is a platform where investors and brands meet for investment success. The company operates primarily into the category Food & Beverages (F&B) and Retail brands. BBFT specializes in franchise consulting, Fund-raising, Pitch-decks, and founder-focused consulting. Over the past few years BBFT’s work has garnered recognition in esteemed publications like Hindu, Your story, Business Standard, Economic Times, and more.

Compensation & Benefits:

• CTC: Up to 4 LPA + Incentives
• Forget the humdrum 9-5 grind. Your vibe and freedom are top priorities here
• We're all about keeping it chill with a flat hierarchy vibe
• Mentorship by an IIM scholar
• Interaction with professionals across F&B, retail, and investment sectors

What Purpose Would You Serve?

At BBFT (Building Brands for Tomorrow), we're not just about business—we're about shaping the future of F&B and retail. As a Business Development Associate, your mission is to drive Franchise sales, shake up the industry, and expand new brands into dynamic fold through Franchising. 

What You Need to Bring to the Table:

• Sparkling Personality: You light up a room and thrive on making connections.
• Sales Savvy: You've got the gift of gab and a knack for closing deals.
• Entrepreneurial mindset: We seek innovative problem-solvers with entrepreneurial spark 
• Startup Spirit: You love the adrenaline rush of a fast-paced environment.
• Passion for Food & Brands: Cafe hoppers and restaurant enthusiasts, this one's for you!
• Go-Getter Attitude: You're hungry for success and ready to hustle hard.
• Experience: Prior experience in entrepreneurship, sales, franchise sales, or business development is a big plus!

Are You Ready for the Coolest Chapter of Your Life?

Join us at the heart of South Delhi, where innovation meets ambition. BBFT offers a fast-track to success. Experience five years' worth of growth in just one year. Dive deep into a booming industry and unlock your potential. You'll be front and center, interacting with industry titans in food & fashion. BBFT isn't just a job – it's a VIP pass to the future of business 

Ready to Make Your Mark? Apply Now and Let's Build Brands for Tomorrow!

Job Description:

1.Be a hands on problem solver with consultative approach, who can apply Machine Learning & Deep Learning algorithms to solve business challenges

a. Use the knowledge of wide variety of AI/ML techniques and algorithms to find what combinations of these techniques can best solve the problem

b. Improve Model accuracy to deliver greater business impact

c.Estimate business impact due to deployment of model

2.Work with the domain/customer teams to understand business context , data dictionaries and apply relevant Deep Learning solution for the given business challenge

3.Working with tools and scripts for sufficiently pre-processing the data & feature engineering for model development – Python / R / SQL / Cloud data pipelines

4.Design , develop & deploy Deep learning models using Tensorflow / Pytorch 

5.Experience in using Deep learning models with text, speech, image and video data

a.Design & Develop NLP models for Text Classification, Custom Entity Recognition, Relationship extraction, Text Summarization, Topic Modeling, Reasoning over Knowledge Graphs, Semantic Search using NLP tools like Spacy and opensource Tensorflow, Pytorch, etc

b.Design and develop Image recognition & video analysis models using Deep learning algorithms and open source tools like OpenCV

c.Knowledge of State of the art Deep learning algorithms

6.Optimize and tune Deep Learnings model for best possible accuracy

7.Use visualization tools/modules to be able to explore and analyze outcomes & for Model validation eg: using Power BI / Tableau

8.Work with application teams, in deploying models on cloud as a service or on-prem

a.Deployment of models in Test / Control framework for tracking

b.Build CI/CD pipelines for ML model deployment

9.Integrating AI&ML models with other applications using REST APIs and other connector technologies

10.Constantly upskill and update with the latest techniques and best practices. Write white papers and create demonstrable assets to summarize the AIML work and its impact.

· Technology/Subject Matter Expertise

• Sufficient expertise in machine learning, mathematical and statistical sciences
• Use of versioning & Collaborative tools like Git / Github
• Good understanding of landscape of AI solutions – cloud, GPU based compute, data security and privacy, API gateways, microservices based architecture, big data ingestion, storage and processing, CUDA Programming
• Develop prototype level ideas into a solution that can scale to industrial grade strength
• Ability to quantify & estimate the impact of ML models.

· Softskills Profile

• Curiosity to think in fresh and unique ways with the intent of breaking new ground.
• Must have the ability to share, explain and “sell” their thoughts, processes, ideas and opinions, even outside their own span of control
• Ability to think ahead, and anticipate the needs for solving the problem will be important

·        Ability to communicate key messages effectively, and articulate strong opinions in large forums

· Desirable Experience:

• Keen contributor to open source communities, and communities like Kaggle
• Ability to process Huge amount of Data using Pyspark/Hadoop
• Development & Application of Reinforcement Learning
• Knowledge of Optimization/Genetic Algorithms
• Operationalizing Deep learning model for a customer and understanding nuances of scaling such models in real scenarios
• Optimize and tune deep learning model for best possible accuracy
• Understanding of stream data processing, RPA, edge computing, AR/VR etc
• Appreciation of digital ethics, data privacy will be important
• Experience of working with AI & Cognitive services platforms like Azure ML, IBM Watson, AWS Sagemaker, Google Cloud will all be a big plus
• Experience in platforms like Data robot, Cognitive scale, H2O.AI etc will all be a big plus

• Drive the execution of all product lifecycle processes for the growth of Factory Acquisition product, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
• Identify, Plan and execute side Product Hacks to speedup Factory Acquisitions
• Assess current competitor offerings, seeking opportunities for differentiation
• Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
• Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
• Build product flows for seamless factory onboarding at scale
• Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization
• Drive the Factory CAC Metric
• Implement, and maintain production timelines across multiple departments
• Appraise new product ideas and strategize appropriate to-market plans

• Taking care of all statutory compliances in the organization (Application of licenses, renewal of licenses, filing of returns)
• Front ending with all statutory/ labour inspections
• Undertaking workforce planning studies and hiring people across all non corporate functions (all levels)
• Compensation benchmarking for non corporate teams
• Proposing compensation structures, perks, benefits, incentives and increments for the workforce
• Creating the skill matrix and skill assessment guidelines for the workforce
• Drafting HR Policies/guidelines/formats applicable for the workforce
• Addressing grievances of employees
• Advising the management regarding all issues related to the workforce
• Handling performance assessment for workforce (Design and execution)
• Handling all disciplinary issues/ absconding/ termination cases
• Acting on behalf of the company with respect to employee matters/ litigation if any

What you must have:

Acrobyte Technologies, founded by an IIT Delhi alumni, has been Actively Learn's technology partner for over six years. Actively Learn is an educational technology company, based out of Seattle, USA, founded by a Harvard educated former Microsoft director and an education PhD who also founded a private school in Virginia.

We’ve built a digital, award-winning, reading platform, backed by the Bill and Melinda Gates Foundation and the National Science Foundation, that is used in over 45,000 schools and by 150,000 teachers in the USA and overseas. Actively Learn is part of Achieve3000, a leading education platform that provides differentiated reading and instruction with over 2 million students using the platform. Actively Learn also serves as the innovation arm, leading new technology initiatives for the company.

Technology Stack

React JS, Typescript, Backbone JS, Node JS, C#, .NET, MySql, AWS, Mocha and Chai, JMeter, Neoload Selenium, Katalon.

Job Requirements

• 2+ years JavaScript experience
• 2+ years frontend React JS framework experience
• 1+ years of backend development experience (Node JS, C# dot NET, Java, Python, etc)
• 2+ years relational database experience (MySql, MSSQL, or PostgreSQL)
• Computer Science or related Engineering degree from a top-tier college

Job Highlights

• Do you like solving real life problems using technology? Actively Learn is on a mission to make students read for depth. Come join us on our journey.
• We are a small and skilled team. You will get to learn the complete life cycle of building a successful product.
• Opportunity to play multiple roles on the Engineering team (front-end development, back-end development, testing, devops, automation) and develop those skills.
• We maintain the strictest and highest code quality standards and take pride in that. There will be a huge learning in how to think and write clean code.
• Being an efficient agile company we work on various technologies and part of the role will be to research latest technologies and lead implementation.
• Flexible and fun work environment focused on innovation and creativity. We work out of 91 Springboard, the biggest co-working space in India, which allows for networking and collaboration opportunities.
• Highly competitive salary.
• Opportunity to travel to USA and work closely with the Seattle team.

LearnApp's engineers are a small group of people who directly impact the daily lives of thousands of learners across the globe. 
As a software engineer, you are the architect, designer and coder and maintainer of your project. 
In addition, you work closely with the product team to make vision become reality. 
You are dynamic and able to work well both independently and as part of a team.

At LearnApp, we leave all egos at the door and concentrate on the job at hand. 
We value passionate, down to earth, “can do” people who enjoy fine-tuning small details, without losing sight of the big picture. 
We are looking for the type of person who feels uncomfortable when a day goes by without achieving something impactful. 
Someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. 
Above all else, this role requires someone who takes great pride in their work and is inspired and motivated by their role in improving the way thousands of learners receive financial literacy.

As a Backend Software Engineer, you’ll work closely with our engineers to ensure system consistency and improve user experience.

Responsibilities

- Analyze functional requirements and creation of software design
- Design and implement scalable and robust applications
- Design, develop, test, deploy, maintain, and improve software
- Design, shape and implement authentication, authorization, auditing, reporting, and API infrastructure solutions

Qualifications

- Bachelor's degree in Computer Science, a related technical field of study, or equivalent practical experience
- Experience in Object-Oriented Design and programming concepts
- A minimum of 3 years of working experience in a product oriented company
- Programming experience in NodeJS and Typescript or Javascript

Preferred Qualifications

- Experience in building cloud (SaaS) applications, particularly using AWS technologies
- Experience in building serverless applications
- Knowledge of Agile software development methodologies
- Ability to learn other coding languages as needed
- Object-oriented, database design, and SQL skills

Perks