11+ Market segmentation Jobs in Delhi, NCR and Gurgaon | Market segmentation Job openings in Delhi, NCR and Gurgaon

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

🚀 Hiring: Python Full Stack Developer

⭐ Experience: 4+ Years

📍 Location: Gurgaon

⭐ Work Mode:- Hybrid

⏱️ Notice Period: Immediate Joiners

(Only immediate joiners & candidates serving notice period)

🎇 About the Role:-

We are looking for an experienced Python Full Stack Developer (Backend Focus) with 4–6 years of experience to join our dynamic team. You will play a key role in backend development, API design, and data processing, while also contributing to frontend tasks when needed. This position provides excellent opportunities for growth and exposure to cutting-edge technologies.

✨ Required Skills & Experience

✅ Backend Development: Python (Django/Flask), MVC patterns

✅ Databases: SQL, PostgreSQL/MySQL

✅ API Development: RESTful APIs

✅ Testing: pytest, unittest, TDD

✅ Version Control: Git workflows

✅ Frontend Basics: React, JavaScript

✅ DevOps & Tools: Docker basics, CI/CD concepts, JSON/XML/CSV handling

✅ Cloud: Basic Azure knowledge

Front End Developer – Angular

Front End Developer will be responsible for front end (web) development of our enterprise SaaS applications. You will work with the wireframe/UI Design and bridge the gap between graphical design and technical implementation, taking an active role on both sides and defining how the application looks as well as how it works

Job Responsibilities:

• Development of responsible web application of enterprise SaaS products
• Develop new user-facing features
• Build reusable code and libraries for future use
• Ensure the technical feasibility of UI/UX designs
• Optimize application for maximum speed and scalability
• Assure that all user input is validated before submitting to back-end
• Collaborate with other team members and stakeholders

Qualifications:

• B.E./B.Tech./MCA or equivalent
• 7+ years’ experience as a Software Developer with at least 3+ years in a similar role

• Understanding of the entire web development process, including design, development and deployment, with some back-end knowledge, is important
• Excellent understanding of Angular 5+/React
• Proficient understanding of web mark-up, including HTML5, CSS3, Bootstrap
• Basic understanding of server-side CSS pre-processing platforms, such as LESS and SASS
• Proficient understanding of client-side scripting and JavaScript frameworks, including jQuery
• Good understanding of asynchronous request handling, partial page updates, and AJAX
• Proficient understanding of cross-browser compatibility issues and ways to work around them.
• Proficient understanding of code versioning tools, such as Git, Gitlab, SVN etc

• Good understanding of NodeJs will be a plus.

• Basic knowledge of image authoring tools, to be able to crop, resize, or perform small adjustments on an image. Familiarity with tools such as Gimp or Photoshop is a plus

The ideal candidate possesses a passion for writing and innovative ability to create successful marketing campaigns and aid in creating company growth.

Key Responsibilities

You will be responsible for:

• Writing mesmerizing content, like game questions, titles, messages, etc.
• Copywriting.
• Writing blogs and articles.
• Thorough research on industry-related topics and generating ideas for content.
• Proofreading the blog articles, game content, and content-related thing.
• Working on the website admin, therefore, he/she should be familiar with WordPress or similar software.
• Working on game admin and updating the content to it.
• Creating event content and engaging content for social media.
• Making the existing game content more interesting and entertaining.
• Working on Upwork for hiring freelancers for content-related jobs.
• Have basic knowledge of SEO.
• Knows MS Word and MS Excel in particular.
• Working as a think tank to make our games, gaming content, and user experience better.
• Working closely with the marketing and testing team.

Qualifications:

0-6 months of proven experience as a Content Writer

Preferably a graduate in English Literature/ Mass Communication

Other Details:

Job Type: Work from Office; 5 days a week; 10:00 a.m. to 7:00 p.m.

Compensation: 2-2.5 LPA

Role Type: Full-time

Location – Noida Sector-62

Desired Candidate Profile

• 10+ years and above experience (preferably an ex-entrepreneur in the EdTech domain)
• Experience in Scaling up Business from #0to1 to #1to10
• Expertise in setting up B2C and various other sales and marketing processes
• Strong exposure in Digital Marketing (including Performance / Product Marketing)
• Strong interpersonal skills, and ability to form relationships and build networks
• Experience in leading cross-functional teams and work

• Strong knowledge of .NET web frameworkwith .Net 3.5/4.0 Version.
• Experience on web-based projects using NET, C# and MS-SQL Server, JavaScript.
• Strong understanding of object-oriented programming.
• Skill for writing reusable libraries.
• Familiar with various design and architectural patterns.
• Knowledge of concurrency patterns.
• Familiarity with Microsoft SQL Server.
• Experience with popular web application frameworks.
• Familiarity with Windows Presentation Framework.
• Knack for writing clean, readable, and easily maintainable code.
• Understanding of fundamental design principles for building a scalable application
• Experience creating database schemas that represent and support business processes.

Job Description :-

• Have intermediate/advanced knowledge of Python.
• Hands-on experience with OOP in Python. Flask/Django framework, ORM with MySQL, MongoDB is a plus.
• Must have experience of writing shell scripts and configuration files. Should be proficient in bash.
• Should have excellent Linux administration capabilities.
• Working experience of SCM. Git is preferred.
• Should have knowledge of the basics of networking in Linux, and computer networks in general.
• Experience in engineering practices such as code refactoring, design patterns, design driven development, Continuous Integration.
• Understanding of Architecture of OpenStack/Kubernetes and good knowledge of standard client interfaces is a plus.
• Code contributed to OpenStack/Kubernetes community will be plus.
• Understanding of NFV and SDN domain will be plus.

Who are we?

We are a venture capital-backed software development company headquartered in Canada. We develop in-house products to disrupt one industry at a time and partner as a technology service provider to selected startups.

Who are you?

Experience in writing applications using Nodejs including Express or similar.
Must be good in MySQL or one of the databases such as Mongo.
Proficient in Javascript and good experience and knowledge of open source tools, frameworks, broader cutting-edge technologies around server-side development.
Excellent data structure, algorithm, and problem-solving skills.
Created and consumed various APIs in the past.
Should be an active contributor to developer communities like Stack Overflow, GitHub, Google Developer Groups (GDGs).
Customer-focused, react well to changes, work with teams, and able to multi-task.
Must be a proven performer and team player that enjoys challenging assignments in a high-energy, fast-growing, and start-up workplace.
Must be a self-starter who can work well with minimal guidance and in a fluid environment.

Some of the technologies we use are:
NodeJS
ExpressJS
Angular 9
AWS
Github
PSQL, MongoDB
Selenium