11+ Market segmentation Jobs in Delhi, NCR and Gurgaon | Market segmentation Job openings in Delhi, NCR and Gurgaon

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

We are looking for a Ingredients HORECA Sales to grow business with hotels, restaurants, cafes, and catering clients. The role focuses on acquiring new accounts, managing key customers, and driving sales of food ingredients within the HORECA segment.

Key Responsibilities:

• Identify and onboard new HORECA customers across hotels, restaurants, cafes, and caterers.
• Manage and grow sales with existing foodservice accounts to achieve volume and revenue targets.
• Identifying market potential in order to establish new account, achieve food service sales volume, revenue and profitability goals.
• Execute local promotions and sales initiatives to increase product usage and brand visibility.
• Monitor pricing, contracts, and customer performance to ensure profitable growth.

Requirements

• Graduate in Hospitality, Food Technology, or related field.
• 8–15+ years of experience in HORECA / Foodservice sales.
• Strong network within HORECA customers.
• Good communication and negotiation skills.
• Proven ability to meet sales targets.

Benefits

• Collaborative work environment
• Performance-based incentives

About NxtWave

NxtWave is one of India’s fastest-growing ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWave’s impact continues to grow rapidly across India.

Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabad’s global tech corridor.

Know more:

🌐 NxtWave | NIAT

About the Role

As a PhD-level Software Development Instructor, you will play a critical role in building India’s most advanced undergraduate tech education ecosystem. You’ll be mentoring bright young minds through a curriculum that fuses rigorous academic principles with real-world software engineering practices. This is a high-impact leadership role that combines teaching, mentorship, research alignment, and curriculum innovation.

Key Responsibilities

• Deliver high-quality classroom instruction in programming, software engineering, and emerging technologies.
• Integrate research-backed pedagogy and industry-relevant practices into classroom delivery.
• Mentor students in academic, career, and project development goals.
• Take ownership of curriculum planning, enhancement, and delivery aligned with academic and industry excellence.
• Drive research-led content development, and contribute to innovation in teaching methodologies.
• Support capstone projects, hackathons, and collaborative research opportunities with industry.
• Foster a high-performance learning environment in classes of 70–100 students.
• Collaborate with cross-functional teams for continuous student development and program quality.
• Actively participate in faculty training, peer reviews, and academic audits.

Eligibility & Requirements

• Ph.D. in Computer Science, IT, or a closely related field from a recognized university.
• Strong academic and research orientation, preferably with publications or project contributions.
• Prior experience in teaching/training/mentoring at the undergraduate/postgraduate level is preferred.
• A deep commitment to education, student success, and continuous improvement.

Must-Have Skills

• Expertise in Python, Java, JavaScript, and advanced programming paradigms.
• Strong foundation in Data Structures, Algorithms, OOP, and Software Engineering principles.
• Excellent communication, classroom delivery, and presentation skills.
• Familiarity with academic content tools like Google Slides, Sheets, Docs.
• Passion for educating, mentoring, and shaping future developers.

Good to Have

• Industry experience or consulting background in software development or research-based roles.
• Proficiency in version control systems (e.g., Git) and agile methodologies.
• Understanding of AI/ML, Cloud Computing, DevOps, Web or Mobile Development.
• A drive to innovate in teaching, curriculum design, and student engagement.

Why Join Us?

• Be at the forefront of shaping India’s tech education revolution.
• Work alongside IIT/IISc alumni, ex-Amazon engineers, and passionate educators.
• Competitive compensation with strong growth potential.
• Create impact at scale by mentoring hundreds of future-ready tech leaders.

1.Answering phones and explaining the product and services offered by the company.

2.Resolving queries and issues related to the products and services.

3.Suggesting solutions based on customer's needs and requirements

Responsibilities 

Design, implementation and delivery of solutions.

Solving new problems and address any issues regarding the architecture and performance. 

Focused on understanding customer needs and anticipate the changing business and technology landscape. 

Collaborate with teams from various verticals within and outside the company.

Qualifications 

2-5 years of Software Engineering experience in Node.js and React. 

Proven experience in architecting performant, complex application on web or mobile applications. 

Knowledge of end to end Software development life cycle.

Ability to work individually or in teams and mentor new developers to the team.

Strong knowledge of computer science, algorithms and design patterns. 

A degree in Computer Science or related field, or equivalent industry experience.

• Own the product strategy; Understand customer requirements, market gaps/ need gaps and drive release-level feature choices.
• Connect activities and deliverables to business outcomes.
• Should be highly granular & hands-on.
• Constantly test his own products, create edge cases and if required should have the ability to write and define product specs from scratch.
• Have the ability to be able to work with complex cross functional teams/ should be able to influence cross functional teams: Engineers, Architects, category, business & finance.
• Should be data obsessed.
• Derive insights from data and use the same for product improvements and iterations.
• Also educate cross functional teams with actionable derived from deep data insights.
• Must aggressively defend a good strategy against random changes, fads and single-customer escalations.
• Candidate must push to allocate technical resources strategically among products.
• Integrate usability studies, market analysis, CST use-cases, NPS related data into product requirements to enhance user satisfaction and execute product specs for further execution.
• Design and execute a continuous testing plan for important end-to-end flows working

• Should have the experience of managing healthy conflicts and drive people towards the customer goals and organisation priorities.
• Should have the ability to define economic rationale for every major effort and translate into metrics.
• Hand in hand with QA team to deliver excellent experience.
• Work experience in the Ecommerce industry is highly preferred.
• Desired Skills: - Passionate about building world class products on the web / mobile

Job location: Mumbai/Pune/Bangalore/Noida/Chennai/Hyderabad 

Experience- 3 to 10 years 

Skill: Oracle EBS SCM Functional 

NP – Immediate to 30 days max   

•       Mandatory Modules: Inventory, Purchase Order, Order Management. 

•       Skill: Oracle Supply Chain Management Functional Consultant 

•       Hands-on experience in Oracle SCM 11i & R12 with good English (Written + Verbal) communication skills, team player, ready to travel / relocate & available at short notice. 

•       Should have extensively worked on Oracle EBS Support/implementation/upgrade Projects should be aware of the solution design, documentation, and AIM/OUM methodology. 

•       Expertise in Modules OM, Purchasing, Inventory.  

•       Industry experience in Supply Chain Industry will be an added advantage. 

•       Ready to work in Shifts by rotation if required. 

We are searching for a committed, deadline-driven sales intern to join our excellent sales team. The sales intern will complete all tasks assigned by the manager, which may include conducting market research, identifying business opportunities, managing email campaigns, generating sales leads, making cold calls, participating in meetings, and assisting the Sales department wherever possible. You should be able to take instruction, but also work unsupervised when required.

To be successful as a sales intern, you should be willing to learn as much about the company as possible and be able to spot opportunities that have been overlooked by others. Outstanding sales interns are problem solvers who know the value of building lasting, professional relationships with clients.

Sales Intern Responsibilities:

• Working closely with the manager or assigned staff member, and completing all allocated tasks.
• Conducting desktop research, or gathering information through surveys or speaking to clients and staff.
• Attending and participating in meetings, workshops, events, and exhibitions.
• Liaising with clients, vendors, and suppliers on behalf of the company's managers.
• Updating documents and sales records.
• Reviewing sales performance against sales targets.
• Observing and carrying out sales processes.
• Identifying potential weaknesses and offering improvement suggestions.
• Assisting managers with negotiations.
• Keeping a log of everything learned and delivering presentations to staff and other stakeholders.

Sales Intern Requirements:

• High school diploma or similar.
• A degree in marketing, business or similar may be required.
• Basic understanding of different Sales & marketing techniques
• Excellent verbal and written communication skills
• Ability to work alone or as part of a team.
• Ability to cope with rejection.
• Superb interpersonal skills.

EXP 2-4 Years only

Closing CTC 10 based on exp
Immediate joiners Only

Location Gurgaon

Full time Btech/BCA+MCA only

Must to have C++, MFC/C#, WinAPI, COM, STL.

Knowledge and Experience

• 2+ years hands on experience in C/C++ programming language Experience with C++ unit testing frameworks and continuous integration (CI) tools
• Thorough knowledge of the standard library, STL containers, and algorithms
• Experience with code analysis and coverage tools like Re-sharper
• Strong multithreading and performance-oriented programming skills
• Dot net knowledge C# will be added advantage