11+ Market segmentation Jobs in Delhi, NCR and Gurgaon | Market segmentation Job openings in Delhi, NCR and Gurgaon

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Job Description:

We are looking for enthusiastic and confident freshers to join our IT Sales team. This role involves learning about cybersecurity solutions, conducting product demos, interacting with potential clients, and supporting sales growth.

Key Responsibilities:

• Assist in identifying sales opportunities
• Conduct product demonstrations with guidance
• Engage with clients to understand their needs
• Support the sales team in daily operations

Location Bangalore and Noida / Hybrid

QUALIFICATION REQUIRED: B. Tech/B.E. in CS or IT or any related degree in computer programming 

EXPERIENCE REQUIRED: 4+ years EMPLOYMENT TYPE: 

Full-Time ROLES AND RESPONSIBILITIES: 

• Implement product features that are secure, scalable, robust and easy to implement and maintain. 
• Work independently within self-organizing Agile teams 
• Development and Implementation of web applications 
• Plan and identify solutions and risks in assigned work. 
• Be responsible for implementing features, providing bug fixes, and reviewing code quality to ensure they work well at the cloud scale.
• Take pride in ownership in code and product features delivered. 

Skills: 

Must Have Skills 

Angular 8+ ,NoSQL, Mongodb and Javascript 

Expertise on the Microsoft technology stack .Net, C# and REST APIs (.net framework 4.5+) SQL Server & DB semantics. (Couchbase will be a plus) OAuth standard /Bitbucket and Azure Strong experience in deployment of solution on cloud 

Good to Have Skills

 Good communication skills.(life science exp is a plus) 

Good understanding of project architecture and software development Knowledge of design user friendly interface processes.

 Good knowledge of Client-side scripting – JavaScript and JQuery, AngularJS. Ability to deliver software and artifacts independently 

Exposure to Big Data and cloud environment 

COMPETENCIES: 

Communicating with Influence : Strong interpersonal skills, with an ability to do client interactions 

Analysis & Problem solving : Capitalizes on opportunities to pursue value. Brings issues out in open so that all concern can address and find solution

Working in Partnerships/ team player : Building professional relationships with members of the client team 

Professional Expertise Development :  Has an open and learning mindset. Adapts to new learning approaches and methods

AWS Glue Developer 

Work Experience: 6 to 8 Years

Work Location:  Noida, Bangalore, Chennai & Hyderabad

Must Have Skills: AWS Glue, DMS, SQL, Python, PySpark, Data integrations and Data Ops, 

Job Reference ID:BT/F21/IND

Job Description:

Design, build and configure applications to meet business process and application requirements.

Responsibilities:

7 years of work experience with ETL, Data Modelling, and Data Architecture Proficient in ETL optimization, designing, coding, and tuning big data processes using Pyspark Extensive experience to build data platforms on AWS using core AWS services Step function, EMR, Lambda, Glue and Athena, Redshift, Postgres, RDS etc and design/develop data engineering solutions. Orchestrate using Airflow.

Technical Experience:

Hands-on experience on developing Data platform and its components Data Lake, cloud Datawarehouse, APIs, Batch and streaming data pipeline Experience with building data pipelines and applications to stream and process large datasets at low latencies.

➢ Enhancements, new development, defect resolution and production support of Big data ETL development using AWS native services.

➢ Create data pipeline architecture by designing and implementing data ingestion solutions.

➢ Integrate data sets using AWS services such as Glue, Lambda functions/ Airflow.

➢ Design and optimize data models on AWS Cloud using AWS data stores such as Redshift, RDS, S3, Athena.

➢ Author ETL processes using Python, Pyspark.

➢ Build Redshift Spectrum direct transformations and data modelling using data in S3.

➢ ETL process monitoring using CloudWatch events.

➢ You will be working in collaboration with other teams. Good communication must.

➢ Must have experience in using AWS services API, AWS CLI and SDK

Professional Attributes:

➢ Experience operating very large data warehouses or data lakes Expert-level skills in writing and optimizing SQL Extensive, real-world experience designing technology components for enterprise solutions and defining solution architectures and reference architectures with a focus on cloud technology.

➢ Must have 6+ years of big data ETL experience using Python, S3, Lambda, Dynamo DB, Athena, Glue in AWS environment.

➢ Expertise in S3, RDS, Redshift, Kinesis, EC2 clusters highly desired.

Qualification:

➢ Degree in Computer Science, Computer Engineering or equivalent.

Salary: Commensurate with experience and demonstrated competence

• Bachelors/ Masters degree in computer science, Engineering or a related subject
• Minimum of 5 years of work experience in mobile application development
• Proficiency in Problem Solving, Data Structures, and Algorithms
• Strong knowledge of design concepts and constraints on mobile platforms
• Proficiency in Java/ Android/ Excellent in Kotlin & Flutter language
• Demonstrable experience building excellent mobile apps that are currently in Google PlayStore
• MVP/ MVVM architecture
• Firebase services
• Local databases (SQLite, firebase DB)/ORM (Green DAO, Room)
• Experience with a scalable architecture, while maintaining a hands-on role with code development
• Excellent teamwork skills, flexibility, and ability to handle multiple tasks
• Excellent analytical, problem-solving skills and Setting & following targets and timelines
• High proficiency in Android frameworks and core components
• Bug fixing

• Determining the structure and design of web pages.
•  Building reusable and efficient code for future use.
•  Ensuring web design is optimized for smartphones.
•  Use markup languages like HTML to create user-friendly web pages.
•  Maintain and improve the website.
•  Optimize applications for maximum speed.
•  Collaborate with back-end developers and web designers to improve usability.
• Stay up-to-date on emerging technologies.

Experience: 1-2 yrs
Location: Technopolis IT Hub, Noida Sec-62
Salary: Negotiable as per last CTC

Job Description

• Experience of designing and developing mobile applications for Apple’s iOS platform.
• Proficient in Objective-C, Swift, and Cocoa Touch.
• Extensive experience with iOS Frameworks such as Core Data and Core Animation.
• Knowledge of iOS back-end services.
• Knowledge of Apple’s design principals and application interface guidelines.
• Proficient in code versioning tools including Mercurial, Git, and SVN.
• Knowledge of C-based libraries.
• Knowledge of third-party libraries.
• Experience with offline storage, threading, and performance tuning
• Familiarity with push notifications, APIs and cloud messaging.
• Experience with continuous integration.
• Ensuring quality and performance of application to specifications.
• Identifying potential problems and resolving application bottlenecks.
• Fixing application bugs before final release.
• Publishing application on App Store.
• Maintaining the code and atomization of the application.
• Designing and implementing application updates.
• Knack for benchmarking and optimization.

Requirements

• Degree in Software Development, Computer Science, or similar.
• Excellent communication skills for domestic and international client-interaction.
• Top-notch teamwork and ability to manage workload with minimal supervision.
• At least five published iOS Applications
• Unwavering curiosity.

Experience- 1 to 5 Yrs

• Design and build advanced app features for the iOS platform
• Collaborate with cross-functional teams to define, design, and ship new features
• Unit-test code for robustness, including edge cases, usability, and general reliability
• Must be able to deal with complexity. Should know about the complexities of Enterprise
  Mobility, Blockchain, IoT
• Work on bug fixing and improving application performance
• Continuously discover, evaluate, and implement new technologies to maximize development
  efficiency

We are looking for someone having 4-7 years of experience in Android development with good work experience in writing & debugging Android applications, experience in OOPs fundamentals, Java, Kotlin, SQLite, MySQL database management system.

Responsibilities 

- Be involved in all aspects of development: playing a critical role in design, planning, development and deployment and help develop best practices for future development.

- Fast prototyping of proof-of concept features/applications based on a brief.

- Develop and maintain new features in Mobile Application development.

- Own the delivery of an entire piece of a system or application.

- Use technical knowledge and creative thinking to provide the most innovative solutions.

- Optimize the performance of the apps and keeping up to date with the latest industry trends in mobile technologies.

Technical Skills

- Comprehensive understanding of Android application architecture, Activities, Services, Intents, Content.

- Strong Kotlin development experience

- Strong OO design and programming skills in Java (J2EE/ J2ME)

- Familiar with the Android SDK and Studio.

- Experience in web service integration (SOAP, REST, JSON, XML) is desired.

- Architecture: MVP, MVC.

Non-Technical Skills

- Must have excellent oral and written communication skills

- Must be dedicated to delivering high-quality work and adhering to timelines

- Must be a good team player, good learner and a self-starter

- Must have the ability to work independently

- Must have good analytical and problem-solving skills