11+ Market segmentation Jobs in Delhi, NCR and Gurgaon | Market segmentation Job openings in Delhi, NCR and Gurgaon

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Roles & Responsibilities – Pre-Sales (Poly / Polycom & Aruba)

• Work closely with the sales team to understand customer requirements and propose suitable Poly (Polycom) collaboration solutions and Aruba networking solutions.
• Conduct customer meetings, technical discussions, requirement gathering, and solution discovery sessions for enterprise, education, healthcare, and corporate environments.
• Design end-to-end solutions for video conferencing, audio conferencing, Microsoft Teams Rooms, Zoom Rooms, wireless presentation, and unified communication environments using Poly products.
• Design Aruba-based networking solutions including Wi-Fi, switching, network security, SD-Branch, network access control, and cloud-managed networking.
• Prepare high-level and low-level solution architectures, bill of materials (BOM), compliance documents, and technical proposals.
• Provide technical support during RFIs, RFPs, tenders, and bid submissions, ensuring alignment with customer specifications.
• Deliver product demonstrations, proof of concepts (POCs), and technical presentations to customers and partners.
• Coordinate with OEMs, distributors, and internal teams for solution validation, pricing support, and technical clarifications.
• Assist in sizing, capacity planning, and interoperability assessments for collaboration and network infrastructure projects.
• Support the sales team in positioning competitive advantages of Poly and Aruba solutions against other OEMs.
• Ensure proposed solutions adhere to customer network standards, security policies, and industry best practices.
• Maintain updated knowledge of Poly collaboration portfolio, Microsoft Teams ecosystem, Zoom interoperability, Aruba Central, Aruba CX switches, Aruba wireless, and related technologies.
• Participate in technical workshops, partner enablement programs, and OEM certification activities.
• Provide post-proposal technical clarification and support during project handover to the implementation team.
• Track opportunities, maintain technical documentation, and update CRM/pre-sales activity records as required.

Job Title: Sales Engineer/Sales Managers – Industrial Steam Turbine Solutions &

Service Sales (Northern India)

Location: Northern India (Delhi NCR preferred)

Department: Sales & Business Development

Industry: Industrial Steam Turbines, Energy, Power Generation, OEM Services

Job Summary:

We are looking for a dynamic and technically proficient Sales Engineer to manage and

grow our steam turbine solutions and after-sales service business in Northern

India. The ideal candidate will be responsible for identifying new business

opportunities, managing existing accounts, and offering technical solutions tailored to

customer needs in the power, process, and industrial sectors.

Key Responsibilities:

• Promote and sell industrial steam turbine solutions (upgrades, retrofits,

replacements) and aftermarket services (maintenance, spares, overhauls,

AMC).

• Develop and maintain long-term customer relationships with key stakeholders

(procurement, plant heads, maintenance teams, OEMs, EPCs).

• Prepare and deliver technical-commercial proposals in coordination with

engineering and product teams.

• Identify opportunities for brownfield projects, performance improvements,

life extensions, and energy efficiency upgrades.

• Achieve sales targets, revenue growth, and profitability objectives for the

Northern India region.

• Track competitor activities, market trends, and customer investment plans.

• Collaborate with the service team to ensure timely execution of contracts and

customer satisfaction.

• Attend industry trade shows, customer meetings, and technical discussions as

the regional subject matter expert.

Candidate Requirements:

• Bachelor’s Degree in Mechanical / Electrical / Power Engineering or related

field.

• 4–8 years of experience in technical sales, preferably in steam turbines, turbo

machinery, rotating equipment, or industrial energy solutions.

• Proven track record in B2B technical sales, solution selling, and after-sales

negotiations.

• Willingness to travel extensively across Northern India (Punjab, Haryana, UP,

Rajasthan, Delhi NCR, etc.).

• Excellent communication, negotiation, and presentation skills.

Preferred Qualifications:

• Experience with steam turbine OEMs or service providers.

• Exposure to industries like cement, steel, sugar, chemicals, power generation,

or paper.

• Knowledge of local industrial energy landscape and regulatory norms.

Compensation & Benefits:

• Competitive base salary with performance-based incentives

• Travel and mobile reimbursement

• Health insurance and retirement benefits

• Career development and training opportunities

1. Regularly produce various content types, including email, social media posts, blogs, and white papers.

 2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.

 3. Edit content produced by other members of the team.

 4. Collaborate with other departments to create innovative content ideas.

 5. Create eye-catchy and innovative headlines and body copy.

 6. Writing a wide variety of topics for multiple platforms

 Content Writer Skills:

 • Excellent verbal and written communication skills.

 • 1-6 years of experience in technical writing.

 • Creative and innovative thinker and planner.

 • Assists team members when needed to accomplish team goals.

 • Good interpersonal and communication skills

 • Familiarity with keyword placement and SEO

 • The ability to consistently meet tight deadlines

Why should you join us:

· Fixed working timings- 5 days working

· Attractive Incentives

· Young & Vibrant work culture

• - 5+ Years working experience as Java Development
• - Hands on using Microservices
• - Extensive experience on Spring boot / spring
• Primary Skill: Java, Microservices

-

-

Hiring for UK Education Campaign -

Interview process Remote.

Key Points for Job Seekers (Why should you join CogentHub)

Lead Generation;

No Sales;

Fixed Salary Date;

Home Drop facility (Pickup as per COVID Situation).

Paid Training Sessions;

Fixed shift timings / No stretch;

Fixed 6 days working

Daily & Monthly Incentives;

Best Pay package in the Industry.

Required:

Excellent English Communication Skills

Basic Computer Knowledge

Full Time Job in Voice Process

Preferred Experience 6 months to 1 Year in any International BPO domain

Job Descriptions:

• You have to deal with UK B2C customers for Lead Generation process.  

Facilities:
Fixed Office Timings - (3:00pm- 12.00 am midnight)

Attractive Salary Packages (Fixed Salary)

Salary on Time

Free Home Drop Facility (as per the Transport Boundary)
Huge  Daily & Monthly Incentives.
6 Days Working
 

Our Address:

Cogent Hub Private Limited

Udyog Vihar, Gurugram - 122016