11+ Market segmentation Jobs in Delhi, NCR and Gurgaon | Market segmentation Job openings in Delhi, NCR and Gurgaon

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Job Location : Gurgaon

EXPERIENCE 10+ years

About the Role:

The SAP Solution Architect is responsible for designing, implementing, and maintaining SAP solutions that align with business objectives. This role ensures seamless integration of SAP systems with existing enterprise applications, optimizes performance, and provides strategic guidance on SAP technologies

Required Skills & Qualifications • Education: Bachelor’s degree in Computer Science, Information Technology, or related field.

Experience: 10+ years in SAP implementation and architecture; experience with SAP S/4HANA preferred.

• Technical Skills: o Expertise in SAP modules and integration tools (SAP PI/PO, SAP Cloud Platform Integration).

o Knowledge of ABAP, SQL, and system performance tuning.

o Experience in SAP upgrade projects (technical and functional).

• Soft Skills:

o Strong analytical and problem-solving abilities.

o Excellent communication and stakeholder management skills.

o Leadership and team mentoring capabilities.

• Certifications: SAP Certified Solution Architect or SAP Certified Technology Associate (preferred).

We are looking for a highly skilled computer programmer who is comfortable with both front and backend programming. Full stack developers are responsible for developing and designing frontend web architecture, ensuring the responsiveness of applications, and working alongside graphic designers for web design features, among other duties.

Fullstack developers will be required to see out a project from conception to final product, requiring good organizational skills and attention to detail.

Full Stack web developer responsibilities: 

Developing frontend website architecture.

Designing user interactions on web pages.

Developing back-end website applications.

Creating servers and databases for functionality.

Ensuring cross-platform optimization for mobile phones.

Ensuring responsiveness of applications.

Working alongside graphic designers for web design features.

Seeing through a project from conception to finished product.

Designing and developing APIs.

Staying abreast of developments in web applications and programming languages.

Job Brief

Primary Responsibilities:

• Obtaining in-depth understanding of design and implementation of existing software product
• Performing all phases of software engineering including requirements analysis, design, estimation, and development & testing
• Applying innovation and creativity in design and implementation of features
• Designing reusable components, frameworks and libraries
• Troubleshooting production support issues post-deployment and come up with solutions as required
• Follow the processes defined by the project manager and the organization

General Requirements

• 2+ years of experience in full-stack development in python based technologies.
• Experienced in relational database technologies
• Good in data structures and algorithms
• Good written and verbal communication skills
• Self motivated and willing to learn new technologies
• Experience in AWS cloud technologies is plus

Technologies

• Python, Django
• Angular
• JavaScript, HTML, CSS  technologies
• Must understand AJAX and REST

Greetings from Amazon...!                                       

It is our pleasure in personally inviting you to apply job with Amazon Development Centre India (ADCI). At Amazon we are inclined to hire people with passion for technology and you happened to be one of the shortlisted candidates. Our business is committed to recognizing potential and creating teams that embrace innovation.

Please find the Eligible criteria and requirements:

Job title                             :             SDE – II (Software Development Engineer)
Role Opportunity            :             Permanent/Full Time/FTE/Regular

Work Location                 :             Hyderabad/Bangalore/ Gurgaon

Must Have

• Strong Exposure to Data Structures, Algorithms, Coding, System Design (LLD, HLD, OOAD), Distributed systems, problem solving skills, Architecture (MVC/Microservices), logical thinking.

Amazon (ADCI) - If you are looking for an opportunity to solve deep technical problems and build innovative solutions in a fast paced environment working with smart, passionate software developers, this might be the role for you. Amazon’s transportation systems get millions of packages to customers worldwide faster and cheaper while providing world class customer experience – from checkout to shipment tracking to delivery. Our software systems include services that handle thousands or requests per second, make business decisions impacting billions of dollars a year, integrate with a network of small and large carriers worldwide, manage business rules for millions of unique products, and improve experience for millions of online shoppers. With rapid expansion into new geographies, innovations in supply chain, delivery models and customer experience, increasingly complex transportation network, ever expanding selection of products and growing number of shipments worldwide, we have an opportunity to build software that scales the business, leads the industry through innovation and delights millions of customers worldwide.

As an SDE, you will develop a deep understanding of our business, work closely with development teams and own the architecture and end-to-end delivery of software components.

About Amazon India:

Amazon teams in India work on complex business challenges to innovate and create efficient solutions that enable various Amazon businesses, including Amazon websites across the world as well as support Payments, Transportation, and Digital products and services like the Kindle family of tablets, e-readers and the store. We are proud to have some of the finest talent and strong leaders with proven experience working to make Amazon the Earth’s most customer-centric company.

We made our foray into the Indian market with the launch of Junglee.com, enabling retailers in India to advertise their products to millions of Indian shoppers and drive targeted traffic to their stores. In June 2013, we launched http://www.amazon.in">www.amazon.in for shoppers in India. With http://www.amazon.in">www.amazon.in, we endeavor to give customers more of what they want – low prices, vast selection, fast and reliable delivery, and a trusted and convenient online shopping experience. In just over a year of launching our India operations, we have expanded our offering to over 18 million products across 36 departments and 100s of categories! Our philosophy of working backwards from the customers is what drives our growth and success.

We will continue to strive to become a trusted and meaningful sales and logistics channel for retailers of all sizes across India and a fast, reliable and convenient online shopping destination for consumers. For us, it is always “Day 1” and we are committed to aggressively invest over the long-term and relentlessly focus on raising the bar for customer experience in India. Amazon India offers opportunities where you can dive right in, work with smart people on challenging problems and make an impact that contributes to the lives of millions. Join us so you can - Work Hard, Have Fun and Make History.

Basic Qualifications:

• 3+ years’ experience building successful production software systems
• A solid grounding in Computer Science fundamentals (based on a BS or MS in CS or related field)
• The ability to take convert raw requirements into good design while exploring technical feasibility tradeoffs
• Expertise in System design (design patterns, LLD, HLD, Solid principle, OOAD, Distributed systems etc..), Architecture (MVC/Micro services).
• Good understanding of at least some of the modern programming languages (Java) and open-source technologies (C++, Python, Scala, C#, PHP, Ruby etc..)
• Excellence in technical communication
• Has experience in mentoring other software developers

Preferred Qualifications:

• BS/MS in Computer Science or equivalent
• Experience developing service oriented architectures and an understanding of design for scalability, performance and reliability
• Demonstrated ability to mentor other software developers to maintain architectural vision and software quality
• Demonstrated ability to achieve stretch goals in a highly innovative and fast paced environment
• Expertise in delivering high-quality, innovative application
• Strong desire to build, sense of ownership, urgency, and drive
• Strong organizational and problem solving skills with great attention to detail
• Ability to triage issues, react well to changes, work with teams and ability to multi-task on multiple products and projects.
• Experience building highly scalable, high availability services
• The ideal candidate will be a visionary leader, builder and operator.
• He/she should have experience leading or contributing to multiple simultaneous product development efforts and initiatives.
• He/she needs to balance technical leadership with strong business judgment to make the right decisions about technology choices.
• He/she needs to be constantly striving for simplicity, and at the same time demonstrate significant creativity, innovation and judgment
• Proficiency in, at least, one modern programming language.
• Experience in SQL or Non-SQL database.
• Strong sense of ownership, urgency, and drive.
• Demonstrated leadership abilities in an engineering environment in driving operational excellence and best practices.
• Demonstrated ability to achieve stretch goals in a highly innovative and fast paced environment.
• Excellent communication, collaboration, reporting, analytical and problem solving skills.

Good to Have:

• Knowledge of professional software engineering practices for the full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations
• Experience with enterprise-wide systems
• Experience influencing software engineers best practices within your team
• Hands-on expertise in many disparate technologies, typically ranging from front-end user interfaces through to back-end systems and all points in between
• Strong written and verbal communication skills preferred

Key Points to remember:

• Strong knowledge of the Software Development Life Cycle methodology
• Technical design, development and implementation decisions on the use of technology in area(s) of specialization.
• Write or modify programming code to suit customer's needs.
• Unit test to assure meets requirements, including integration test as needed.
• Ability to understand and analyze issues and uses judgment to make decisions.
• Strong problem solving & troubleshooting skills
• Strong communication skills
• Responsible for self-development according to professional development plan

We are looking for Django Developers who will  work on a wide range of industries namely automobile, banking, education, fashion, etc.

Skills Required: 

• Professional and precise communication skills.
• Creating self-contained, reusable, testable modules and components..
• Extensive knowledge of CSS and JS methods for providing performance visual effects and keeping the frame rate above 30fps at all times.
• Thorough understanding of the responsibilities of the platform,  database, API, caching layer, proxies, and other web services used in the system.
• Validating user actions on the client side and providing responsive  feedback.
• Writing non-blocking code, and resorting to advanced techniques such as multithreading, when needed.
• Experience with all levels of operation available to the front-end, such as from creating XHRs in vanilla JS to using a custom wrapper around resources.
• Experience with building the infrastructure for serving the front-end app and assets.

Qualifications and Experience Requirements:

• 3+ years of experience in Backend Development
• Preferred skills - Python, MySql, PostgreSQL
• Proficiency with Python, Django framework, JavaScript, CSS and HTML5.
• Knowledge of AWS Cloud Services ( EC2, AWS Lambda,Elastic Beanstalk, API Gateway, S3 etc )
• Familiar with XAMPP, LAMP etc.

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What You Will Do

• Lead the delivery of high quality, innovative, flexible, and scalable technical solutions that meet business requirements
• Perform hands-on development and provide thoughtful code reviews
• Mentor and lead development team members to continuously improve quality and productivity to achieve business results
• Design, develop, test and support applications and services using React, NodeJS, mongoDB, blockchain and others.
• Engage in requirements analysis and product engineering discussions, leading to delivery of high-quality user stories and acceptance criteria.
• Conduct Proof of Concepts for testing business ideas.
• Recommend ways to improve reliability, maintenance, efficiency, and quality.
• Follow SCRUM Agile Development methodology
  
  

What You Will Need

• 6+ years of relevant experience
• Advanced knowledge of software development methodology, techniques & standards.
• Strong understanding of software design concepts, patterns, tools and best practices.
• Must have full stack experience using NodeJS, React and NoSQL Databases.
• Must have worked on at least one cloud platform.
• Should have built and used a REST API.
• Experience with mongoDB is a plus.
• Experience with blockchain technology is a plus.
• Background building container using docker and deploying using Kubernetes is a plus.
  
  

Who You Are?

• One with excellent communication and prioritization skills.
• Owns success – Takes responsibility for the successful delivery of the solutions.
• Strong desire to improve upon one’s skills in software development, frameworks and technologies

What We Offer

• Limitless growth and learning opportunities.
• A collaborative and positive culture — Your team will be as smart and driven as you.
• Outstanding compensation, including attractive Employee Stock Options.
• A chance to make an impact — Your work will contribute directly to our strategy.