6+ Market segmentation Jobs in India

Required Skills: B2B SaaS Marketing Expertise, Leadership & Cross-Functional Collaboration, Performance Marketing & Automation Skills, Branding, Content & Communication Skills, Analytical & Data-Driven Decision Making

Criteria:

1. Must have 5–10 years of B2B SaaS marketing experience (non-negotiable).

2. Must have hands-on ownership of strategy + execution (leadership role, not managerial).

3. Must have strong digital marketing expertise (Google Ads, Meta Ads, SEO/SEM, email, social).

4. Must have proven lead generation experience for global and regional B2B SaaS markets.

5. Must be able to manage marketing budgets, ROI, and performance reporting independently.

6. Must have strong performance marketing and analytics skills.

7. Must have excellent English communication and presentation skills.

8. Must understand core SaaS metrics (MRR, ARR, CAC, LTV, etc.).

Description: 

Profile Overview

• The Marketing Head will develop, lead, and execute innovative marketing strategies that accelerate brand visibility, drive qualified global and regional leads, and directly contribute to revenue and market share growth.
• Reporting, event presentations, marketing roadmap planning, P&L, and ROI reporting are to be managed independently.
• This role demands strong leadership, cross-functional collaboration, advanced digital expertise, and complete ownership of performance outcomes.
• Note: This is not a managerial role — it is a leadership position requiring strategic ownership and hands-on execution.
• B2B SaaS experience is mandatory.

Roles & Responsibilities:

• Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international B2B SaaS markets.
• Lead and mentor a multi-functional marketing team, fostering a performance-driven, creative, and data-oriented culture.
• Oversee all digital marketing initiatives — including Google Ads, Meta Ads, SEO/AISEO/SEM, email campaigns, and social media marketing — ensuring measurable ROI.
• Direct branding and messaging across multiple regions, ensuring local adaptability and consistency with global standards.
• Collaborate closely with Sales, Product, and Customer Success teams to design campaigns that align with business objectives and drive revenue growth.
• Plan and manage marketing budgets effectively, ensuring optimal allocation and tracking of performance metrics.
• Lead content creation efforts — including blogs, case studies, newsletters, and product collaterals — in coordination with internal and external stakeholders.
• Research and identify new market opportunities, trends, and competitors to support data-driven decision-making.
• Plan and execute product launches, webinars, events, and partnerships that strengthen YCS’s position as a global B2B hospitality SaaS leader.
• Work with the global marketing team of company to align regional campaigns with the global brand strategy.
• Prepare detailed performance reports and present actionable insights to the management team monthly, quarterly, and annually.

Key Competencies:

• Marketing Expertise: Proven track record with 5–10 years of experience in digital and strategic marketing within a B2B SaaS environment (mandatory), ideally in hospitality tech.
• Leadership & Collaboration: Experience leading a small marketing team and working cross-functionally with sales and product teams.
• Performance Marketing: Proficiency in tools like Google Ads, Meta Ads, HubSpot, Zoho, or similar platforms to drive and optimize campaigns.
• Content & Branding Skills: Strong storytelling, creative thinking, and understanding of brand positioning across multiple markets.
• Analytical Skills: Ability to interpret campaign data, measure ROI, and adjust strategies for maximum impact.
• Communication: Excellent written and verbal communication in English; additional language fluency is a plus.
• Time Management: Capable of managing multiple projects simultaneously in a fast-paced environment.
• Ownership: A true leader — not a manager.

Requirements:

• Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
• Minimum 5–10 years of experience in digital marketing or brand management, with B2B SaaS experience being mandatory.
• Proven success in lead generation, campaign management, and marketing analytics.
• Strong understanding of B2B marketing dynamics and SaaS business models.
• Excellent presentation, negotiation, and interpersonal skills.
• Self-motivated, detail-oriented, and adaptable to changing priorities.
• Proficiency with CRM and marketing automation tools.
• Background in marketing hospitality SaaS products (PMS, RMS, OTA, Channel Managers, Distribution) preferred. Familiarity with advanced analytics tools (Power BI, Tableau, Segment, etc.).
• Experience tracking and managing key SaaS metrics — MRR, ARR, CAC, LTV, RAOS, ARPA, etc.

ROLE & RESPONSIBILITIES:

• Pipeline ownership – Drive qualified opportunities from first meeting to close.
• Discovery & demos – Run high-impact discovery calls and demos, often tailored with Engineering & CS.
• Pilots that win – Steer complex pilots with flawless follow-through, project management across internal teams and prospects.
• Negotiation & closing – Go toe-to-toe with legacy vendors, show Company’s value, and win.
• Implementation partnership – Ensure a smooth go-live with Engineering & Solutions.
• Mentorship – Help existing AEs level up in enterprise sales, joining as a senior persona when needed.
• CRM & process excellence – Instill rigor for pipeline visibility and repeatability.
• Voice of the customer – Champion customer feedback to shape Product & GTM.
• Future team-building – Hire and scale the North America AE org over time.

IDEAL CANDIDATE:

• 6+ years of experience selling B2B SaaS to US customers.
• Previous experience selling to Mid-Market and Enterprise customers: Closed Enterprise deals, $75k+ ACV, ideally $100k+.
• Prior experience in coaching/managing junior AEs is a strong plus.
• Ability to build, manage and motivate a team.
• Prior success as one of the first AEs at a startup; comfortable working in a fast-paced, early-stage startup environment.
• Track record of consistently beating your quota.
• Solid hustle and entrepreneurial mindset; Thrive under the uncertainty that comes with an early-stage setup.
• Strong project management skills and proactiveness, given the long sales cycle and pilot (free trials) heavy nature of deals.
• Strong first-principles understanding of sales processes (e.g. MEDDPICC).
• Self-driven individual with high ownership and strong work ethic.
• Previous entrepreneurial experience is a huge plus.
• Not taking yourself too seriously.

PERKS, BENEFITS AND WORK CULTURE:

• Variable: Based on performance
• ESOPs (for full time roles)
• Remote (USA)

BENEFITS (FOR FULL-TIME ROLES):

• Health insurance
• Generous vacation policy
• Learning and development budget
• Team events and company offsites
• Maternity and Paternity benefits
• Company Laptop
• Friday game nights

Experienced Senior Functional Consultant with 7+ years of experience in Microsoft Dynamics 365 Marketing Automation.

Key Requirements:

• 7+ years of experience in MS Dynamics 365 Marketing Automation
• Expertise in Customer Segmentation, Real-Time Marketing & Personalization
• Strong experience in Email & Campaign Automation
• Hands-on knowledge of Power Automate for Marketing Workflows
• Proficiency in Data Analytics, Reporting (Customer Insights AI), and Customer Journey Orchestration
• Experience with Dynamics 365 Sales, Power BI, and Integration
• Self-management and accountability for SLAs & deliverables

Designation: Product Manager

Experience: > 5 years with minimum 3 years as Product Manager

Work Location: Bengaluru, Karnataka

About the role:

Product Manager in Bizongo will set the vision for the product. He will be responsible for guiding teams toward a common goal - shipping high-quality products and features on time. He will be responsible for both business: through market research as well as the users: through timely user studies.

The ideal candidate is an analytical, customer-focused team player who will own the entire product lifecycle from strategy to launch. This candidate will also work cross-functionally to complete product roadmaps and discover new opportunities.

Key responsibilities:

• Forming vision, roadmap, and goals for the product 
• Writing specifications, manage project execution, A/B testing, UI/UX wireframe, and define product roll-out strategy
• Process, review and interpret data on customer usage patterns to uncover new product insights
• Work with engineering, design and marketing teams to plan, build and launch high quality product experiences in line with the overall vision of the company
• Conduct extensive customer engagement and validation 


 Job Requirements:

• B. Tech or BE in computer science or experience as a Software Engineer, Designer or start-up Founder
• 3 years or more working as a Product Manager 
• Ability to make data driven informed decisions
• Deep understanding and empathy for the customers
• Strong written and verbal skills
• Ability to lead teams and work cross-functionally in a highly collaborative environment

 Why work with us? 

• Opportunity to work with "India’s leading B2B" E-commerce venture. The company grew its revenue by more than 12x last year to reach to a 200 Cr annual revenue run rate scale. We invite you to be part of the upcoming growth story of B2B sector through Bizongo.
• Opportunity to work with most dynamic individuals in Asia recognised under Forbes 30 Under 30 and industry stalwarts from across companies like Microsoft, Paypal, Gravitas, Parksons, ITC, Snapdeal, Fedex, Deloitte and HUL.
• Working in Bizongo translates into being a part of a dynamic start-up with some of the most enthusiastic, hardworking and intelligent people in a fast paced and electrifying environment.
• Bizongo has been awarded as the most Disruptive Procurement Startup of the year - 2017.
• This year ,Bizongo was awarded the highly prestigious & internationally acclaimed 'The DieLine Award' under the Sustainable Packaging category.
• Being a company that is expanding itself every day and working towards exploring newer avenues in the market, every employee grows with the company.
• The position provides a chance to build on existing talents, learn new skills and gain valuable experience in the field of Ecommerce.

 About the Company: 

• Company Website: www.bizongo.com

• Any solution worth anything is unfailingly preceded by clear articulation of a problem worth solving. Even a modest study of Indian Packaging industry would lead someone to observe the enormous fragmentation, chaos and rampant unreliability pervading the ecosystem. When businesses are unable to cope even with these basic challenges, how can they even think of materializing an eco-friendly & resource-efficient packaging economy? These are some hardcore problems with real-world consequences which our country is hard-pressed to solve.

• Bizongo was conceived as an answer to these first level challenges of disorganization in the industry. We employed technology to build a business model that can streamline the packaging value-chain & has enormous potential to scale sustainably. Our potential to fill this vacuum was recognized early on by Accel Partners and IDG Ventures who jointly led our Series A funding. Most recently, B Capital group, a global tech fund led by Facebook co-founder Mr. Eduardo Savarin, invested in our technological capabilities when it jointly led our Series B funding with IFC.

• The International Finance Corporation (IFC), the private-sector investment arm of the World Bank, cited our positive ecosystem impact towards the network of 30,000 SMEs operating in the packaging industry, as one of the core reasons for their investment decision. Beyond these bastions of support, we are extremely grateful to have found validation by various authoritative institutions including Forbes 30 Under 30 Asia. Being the only major B2B player in the country with such an unprecedented model has lent us enormous scope of experimentation in our efforts to break new grounds. Dreaming and learning together thus, we have grown from a team of 3, founded in 2015, to a 250+ strong family with office presence across Mumbai, Gurgaon and Bengaluru. So those who strive for opportunities to rise above their own limitations, who seek to build an ecosystem of positive change and to find remarkable solutions to challenges where none existed before, such creators would find a welcome abode in Bizongo.

Company Profile:

The company is World's No1 Global management consulting firm.