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Head – Offline Marketing, Business Development & Branding

Location: Delhi

Reports To: CEO / CMO / Business Head

Experience: 12–18 years

Department: Marketing & Business Development

Industry: Healthcare & Wellness, Retail, Hospitality etc.

Job Summary:

We are looking for a visionary and execution-driven professional to lead our Offline Marketing, Business Development, and Branding initiatives across regions. This multifaceted leadership role combines strategic offline branding, business growth via partnerships and sales enablement, and improving the physical aesthetic appeal of our assets (studio, outstation events etc). The ideal candidate will be responsible for driving footfalls, revenue, brand visibility, and a superior on-ground client experience.

Key Responsibilities:

1. Offline Marketing Strategy & Execution:

• Lead all traditional marketing activities including print, outdoor, radio, in-store branding, and event sponsorships.
• Plan and implement ATL & BTL campaigns to increase visibility and foot traffic.
• Manage geo-targeted campaigns based on regional demand and client profiles.

2. Business Development:

• Identify and develop strategic B2B partnerships, alliances, and business opportunities.
• Collaborate with sales teams to generate leads and support local revenue goals.
• Support new market entry and studio openings with local marketing and branding plans.

3. Branding & On-ground Experience:

• Lead branding projects across physical locations (in studio, public spaces, malls, etc.).
• Improve visual merchandising, signage, landscape branding, lighting, and brand touchpoints.
• Work with designers, architects, and vendors to ensure high-impact physical brand presence.

4. Vendor, Agency & Stakeholder Management:

• Collaborate with creative agencies, event partners, and media buying agencies for campaign rollouts.
• Source and manage vendors for branding materials and execution.
• Liaise with internal stakeholders including operations, facilities, and design teams.

5. Budget & Performance Management:

• Own and manage marketing and branding budgets.
• Track KPIs for marketing campaigns (footfall, leads, brand recall), BD initiatives (partnerships, conversions), and branding impact (customer feedback, visual standards).
• Provide regular reports and insights to leadership.

Key Skills & Competencies:

• Strategic thinking with hands-on execution ability.
• Deep understanding of offline marketing channels and consumer behavior.
• Strong sense of design, branding, and attention to detail.
• Business acumen and proven success in driving partnerships or sales enablement.
• Excellent leadership, project management, and vendor negotiation skills.
• Willingness to travel as required.

Educational Qualifications:

• MBA/PGDM in Marketing, Business, or related field.

Location: GK1

Package: 12L plus incentives

Required Experience

· 3+ years of relevant technical experience as a data analyst role

· Intermediate / expert skills with SQL and basic statistics

· Experience in Advance SQL

· Python programming- Added advantage

· Strong problem solving and structuring skills

· Automation in connecting various sources to the data and representing it through various dashboards

· Excellent with Numbers and communicate data points through various reports/templates

· Ability to communicate effectively internally and outside Data Analytics team

· Proactively take up work responsibilities and take adhocs as and when needed

· Ability and desire to take ownership of and initiative for analysis; from requirements clarification to deliverable

· Strong technical communication skills; both written and verbal

· Ability to understand and articulate the "big picture" and simplify complex ideas

· Ability to identify and learn applicable new techniques independently as needed

· Must have worked with various Databases (Relational and Non-Relational) and ETL processes

· Must have experience in handling large volume and data and adhere to optimization and performance standards

· Should have the ability to analyse and provide relationship views of the data from different angles

· Must have excellent Communication skills (written and oral).

· Knowing Data Science is an added advantage

Required Skills

MYSQL, Advanced Excel, Tableau, Reporting and dashboards, MS office, VBA, Analytical skills

Preferred Experience

· Strong understanding of relational database MY SQL etc.

· Prior experience working remotely full-time

· Prior Experience working in Advance SQL

· Experience with one or more BI tools, such as Superset, Tableau etc.

· High level of logical and mathematical ability in Problem Solving

Desired Candidate Profile

• 2+ years of experience in B2B Sales
• Experience in Logistics is preferred
• A structured sales process for winning complex enterprise deals
• Excellent communication skills
• An attitude to get things done and willingness to work in a high-growth start-up environment
• Excellent Relationship Management skills    

Are you passionate about content and social media? Would you like to put your creativity and knowledge into practice? Are you someone who can interview random people on the street and make it entertaining? Are you the one who is skilled at shooting, editing and making videos? Are you  a real digital addict that is available part time for a duration of 6 months? Are you currently in your bachelor's degree studying business or communications? 

Then our Social Media Specialist position might be just for you! We are looking for a hungry intern with a strong interest in digital and who is ready to give 110% in a fast-paced cross-functional work environment (remote). You are flexible, curious, entrepreneurial and do not shy away from responsibilities.

A few words about us: 

India's first disruptive EdFinTech start-up for pre-teenagers- Good Good Piggy is an online piggy bank and behavioral rewards platform...doubling up as an investment channel to build financially responsible children! 

What Would You Do During Your Internship

• Create engaging reels and tiktok (and/or outsource this effectively)for our social media platforms
• Help manage the day-to-day handling of all social media channels including LinkedIn, Facebook, Twitter, Instagram, and TikTok, adapting content to suit different channels
• Manage and facilitate social media communities by responding to social media posts and direct messages
• Research and evaluate the latest trends and techniques in order to recommend improvements to increase performance of our social media platforms.
• Creating entertaining, interesting and fun reels to help increase the reach, impressions and followers of our digital audience(s). 
• Writing and creating (video) content in English and Hindi.

What Do You Need To Succeed

• You live and breathe social media
• You are a fluent English speaker and possess outstanding copywriting skills
• You have an eye for video editing and shooting, and can design visuals for social media posts (Canva)
• You take initiative and are consistently proactive
• You have a creative mind, and you are a good organizer.
• You are highly organized and detailed-oriented
• You are a team player and able to work independently.
• You are a positive person, eager to learn and grow
• It’s a big plus if you’ve already had some hands-on experience running Social Media channels for another organization
• You are available 10 hours a week, and can respond to the deliverables assigned to you proactively 
• You are interested in working in an internationally oriented environment

What Would You Get

• Access to India’s fastest-growing Fin-tech network
• Lots of room for personal and professional development
• A tall stipend of Rs. 4500/ pm
• An international team and lots of banter! 
• Experience, and an opportunity to grow within and outside our company

Job description:  

• Create product design on Salesforce.com platform using Classic Salesforce and Salesforce Lightning.
• Good knowledge of Salesforce Lightning Framework.
• Build-in Salesforce plug-ins and connectors.
• Build/Enable complex customizations of the CRM application and Deployment in the Salesforce ecosystem.
• Build the code according to the Technical Specifications, Detailed Design, Maintainability, and Coding and Efficiency standards.
• Must have Good Knowledge of Apex Triggers, Batch Classes, and Schedulers.
• Must have Experienced in Mentoring the People in Team.
• Integration using REST and SOAP.
• Experience in Salesforce Community cloud will be preferred.
• Experience in any Deployment Tool will be preferred.
• Client Communication capabilities will be appreciated

Candidate Profile:

• 2+ years minimum of relevant Salesforce development experience.
• At least one Salesforce certification in these areas - Architect / App Builder / Platform Developer.
• Should have good communication skills
• Should be B.E/B.Tech.
• Must be a Team Player.
• Should have leadership quality to manage a team, if required.

Perks/Benefits:

• Flexible working hours
• Openwork Culture
• Professional Development in the Workplace.
• Continuing education