
Associate Creative Director | Copy Supervisor
at An award winning global marketing agency
About:
Our mission is to provide our clients with individualized, expert digital marketing solutions that drive ROI. Our team brings with it a rich and diverse background in SEO, Content Marketing, Search Engine Marketing & Social Media Optimization.
Education and/or Work Experience Requirements:
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Bachelor’s degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus. Excellent verbal and written communication skills
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6+ years of work experience.
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Ability to create an immaculate copy which stands apart from the crowd.
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An outside box thinker.
Essential Duties and Responsibilities:
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Will be responsible for generating the words, slogans and Scripts that accompany advertising visuals.
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Brainstorming Visual and copy ideas with other members of the creative team.
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Interpreting briefs & Developing creative strategies that are forward-thinking and in-line with current
media trends.
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Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them
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Monitoring effectiveness of advertising campaigns
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Familiarizing with clients' products and services, their competitors' activities, and the target audience.
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Writing clear, persuasive, and original copy
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Using digital media innovations to strengthen concepts
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Amending, revising, or redeveloping ads or campaigns in response to the feedback from clients
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Overseeing campaigns through the production stage to completion
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Manage multiple projects, with the ability to switch from one to the other seamlessly
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Leading creative presentations, production companies, photographer, typographers, designers.
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Keeping up to date with popular cultures and trends
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Meet deadlines and help team in the same, and stay within budget constraints
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Push clients towards fresh, exciting ideas

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- Bachelor’s degree in Marketing, Communications, Business, or a related field.
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- Hands-on experience with Google Analytics, Google Search Console, Google Ads, and Facebook Ads Manager.
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About the Role:
We are looking for a results-driven Digital Marketing Expert (SEO-focused) with 3–4 years of experience to drive organic growth and improve online visibility. The ideal candidate should have strong expertise in SEO, along with working knowledge of AIO (AI Optimisation), AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation) and Local SEO. Experience in paid marketing (Google Ads, Meta Ads) will be a strong advantage.
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SEO (Search Engine Optimisation) Perform keyword research, competitor analysis, and search intent mapping.
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Optimise website structure, internal linking, and content for rankings.
Monitor performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.
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Manage link-building and outreach campaigns AEO (Answer Engine Optimisation).
Optimise content for featured snippets, voice search, and zero-click searches.
Structure content using FAQs, schema markup, and conversational formats.
Improve visibility on platforms like Google SGE, voice assistants, and AI-driven search AIO (AI Optimisation).
Leverage AI tools (e.g., ChatGPT, Jasper, Surfer SEO) for content and strategy.
Optimise content for AI-driven search experiences Use AI insights to enhance keyword clustering, content gaps, and automation GEO (Generative Engine Optimisation).
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Structure content for semantic relevance and entity-based optimisation.
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3–4 years of hands-on experience in SEO and digital marketing.
Strong understanding of on-page, off-page, and technical SEO.
Familiarity with AIO, AEO, and GEO concepts and implementation.
Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)
Basic understanding of HTML, CSS, and website CMS (WordPress, Shopify, etc.)
Analytical mindset with experience in data-driven decision-making. Excellent communication and content optimisation skills.
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Experience working with international clients (AU, US, UK markets). Understanding of content marketing and blogging strategies.
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SEO Strategy & Execution.
Technical SEO.
AI-driven Marketing (AIO).
Answer Engine Optimisation (AEO).
Generative Engine Optimisation (GEO).
Data Analysis & Reporting.
Content Optimisation.
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Opportunity to work on global projects (AU/US/UK markets).
Exposure to cutting-edge AI-driven SEO strategies.
Collaborative and growth-focused environment.
Career advancement opportunities.
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- 10+ years working as a hands-on developer in Information Technology across Database, ETL and BI (SAP Business Objects, integration with SAP Financial and Accounting modules, Tableau, Power BI) & prior team management experience
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- 3+ years of Power BI experience including parameterized reports and publishing it on PowerBI Service
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Please go through the details and share your confirmation for the same.
Discover a virtual world of possibilities where technology meets imagination and experts are designing Innovative, Interactive and Immersive solutions.
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Desired Candidate Profile
What you need to have:- Degree in Marketing, Business Administration or related field
- Strong knowledge of content development and SEM
- Exceptional verbal & written communication skills
- High level of Creativity and attention to detail including proven ability to manage multiple, competing priorities
- Excellent interpersonal skills and are adept at building relationships with different stakeholders
This is a technolog yagnostic position and you would be viewed as a technolog enthusiast who can work (not code) on architecture and designing of any application immaterial of the technology used.
Your experience as a programmer of a technical lead will benefit a lot.
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- Atleast 8 years of experience working either in Java/JEE, Python or Ruby on Rails.
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- Very good at Analysis and Design.
- Passion to write good quality code.
- Able to work in a fast paced environment.
- Able to manage multiple tasks with changing priorities in a cross-functional environment
- Team player
- Ability to balance competing priorities.
- Excellent communication skills.
BoTree Technologies was incorporated in 2012 and since then we have constantly worked towards building a place to work which provides each member an opportunity to challenge herself and grow on a day to day basis.
About the team and Role
You are passionate about product management, finance and leadership. You consistently display outstanding commitment to delivering quality work and customer delight while being a transformational leader in the organization. You are comfortable working with multiple stakeholders, creating product backlogs, defining requirements from ambiguous needs, putting sprints together and delivering on the requirements. You are able to thrive in a highly collaborative, creative, analytical, and fast-paced environment. You are comfortable acting as a product manager/business analyst/project manager where required.
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- Define Product Vision – Create product roadmap, identify the product market fit, areas for investment and potential for innovation in the market.
- Define Product strategy and market fit - break down the product vision and design product strategy to achieve vision.
- Business Requirements - Create and maintain business requirements for the technical teams.
- Execution of Product Planning and Development – Include customer goals and business requirements for product release, ensuring implementation is aligned with product goals and requirements.
- Document insights and interaction models based on user feedback.
- Conduct usability tests to validate business ideas.
- Work as a product owner as part of our agile teams, run sprints and lead product delivery.
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- MBA or Master’s Degree in Finance Or Operations.
- 5+ years of hands-on experience as a Project Manager/Business Analyst/Product Manager.
- Strong experience in project delivery methodologies and business analysis methodologies.
- Possess good knowledge of agile project delivery and has experience working with agile teams.
- Strong experience in defining and documenting business requirements and functional specifications.
- Robust verbal and written communication skills with proven experience engaging and influencing senior executives.
- Ability to see the big picture, effectively evaluate trade-offs and drive consensus across business units and serve as an effective liaison between customers and engineering.
- Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions.
- High attention to detail, ability to manage multiple, competing priorities simultaneously while delivering results in a fast-paced, dynamic environment
Work Environment Details
- An opportunity to play a formative role in an ambitious financial services marketplace spanning investment banking, debt capital markets, institutional finance, retail lending and asset management
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