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ROLE
Senior Product Analyst
WHY SHOULD YOU JOIN US?
At Vidyakul, you will have the opportunity to impact 60 million state board students’ lives by growing India’s first truly vernacular e-learning platform for 9-12 class state board students.
WHO ARE WE and WHAT IS OUR MISSION?
Vidyakul is a pre-Series A funded EdTech startup based out of Gurgaon, that is truly “democratizing education for the masses”
● Our Investors:
○ We Founder Circle - Backed marquee brands such as BluSmart & Zypp Electric
○ JITO Angel Network - Backed Finance Peer, largest lender of EdTech
○ Dholakia Ventures - Backed by the Diamond King of Surat
● Our Founders:
○ Tarun Saini - 3X founder, 8 years experience in Sales & Marketing
○ Raman Garg - 3X founder, 7 years experience in Ecommerce and Tech
● We are bridging the gap between the villages and quality education at an affordable cost.
● We are growing fast (3X Q-o-Q) and wish for you to be part of this rocketship!
WHAT IS THE ROLE & Responsibilities?
* Hands-on experience of tracking tools like Mixpanel, MoEngage, GA, Firebase. Able to Identify metrics, track and interpret data from different sources to understand the success of product features and iterate accordingly.
* Product Analysis with a problem first, data-driven, test & iterate approach.
* Market research, collecting user feedback and information from other teams to identify priority areas for product development
* Ability to understand user journeys and cull insights from the same
* Assist fellow engineering, design, and business leadership to define our product vision and strategy across your product areas, and deliver tangible business outcomes
SKILLS REQUIRED
* 2-5 years of experience in a similar role involving data analysis and consumer insights
* Ability to analyse data quickly - comfortable with tools like Mixpanel, MoEngage, GA, Firebase
* Strong Analytical and reasoning skills


Experience – 1-2 yrs
Qualification- MCA /B. Tech.
Job Nature - Permanent
Skills - PHP,Laravel, Codeigniter, MySQL, HTML5, CSS3, JavaScript with ES6, Ajax,Theme development & Plugin
Working days - 5
Job location- Lucknow
Responsibilities:
- Developing and maintaining high-performing, scalable, and robust themes and plugins.
- Implementing different aspects of coding standards for JavaScript, PHP, and WordPress.
- Understanding the project requirements, preparing the flow, and planning the solution to accomplish the job optimally.
- Designing and implementing new features and functionality.
- Establishing and guiding the website’s architecture and custom requirements.
- Ensure high performance and availability, and manage all technical aspects of the CMS.
- Must be able to create themes and plugins from scratch by following WordPress theme and plugin development standards.
- Strong understanding of Backend technologies, including PHP, OOP concepts, Ajax, and API integrations.
- Strong understanding of front-end technologies, including HTML5, CSS3, JavaScript, and jQuery.
- In-depth experience with WordPress terminologies like Post, Page, Category, Tags, Template hierarchy, etc.
- Excellent problem-solving and learning skills.
- Experience in working with WooCommerce and its add-ons, developing payment gateways, shipping, tax solutions, and REST API integrations.
- Have a deep understanding of WordPress database structure, built-in queries, and security practices.
- Comfortable working with debugging tools like Firebug, Chrome Inspector, etc.
Good to Have :
- Experience working with WordPress Multisite development
- Proficient understanding of code versioning tools such as Git, BitBucket, SVN, and Mercurial.
- Have worked with 3rd party API integrations with WordPress via plugins and themes.
- Knowledge of how to interact with RESTful APIs and formats (JSON, XML)
- Knowledge of WPRest API and WP-CLI
- Package management tools like NPM and Composer
About the Role:
We are looking for a Performance Marketing Manager with hands-on experience in SaaS lead generation for Storefronts, Order Management Systems (OMS), Warehouse Management Systems (WMS), and Transport Management Systems (TMS). You will be responsible for planning, executing, and optimizing paid marketing campaigns to drive high-quality leads and conversions.
What will you do at Fynd?
- Develop and execute data-driven performance marketing campaigns across Google Ads, LinkedIn, Meta, and other paid channels.
- Generate high-intent leads for SaaS products catering to e-commerce, logistics, and supply chain industries - fynd storefront, fynd tms, fynd oms, fynd wms, fynd omnichannel solutions etc.
- Optimize campaigns for CPL, CAC, ROAS, and LTV while ensuring budget efficiency.
- Conduct A/B testing on ad creatives, landing pages, and messaging for maximum conversions.
- Utilize analytics tools (Google Analytics, HubSpot, CRM, etc.) to track performance and generate actionable insights.
- Work closely with content, design, and sales teams to align marketing strategies with business goals.
- Stay updated with the latest trends in B2B SaaS marketing, paid ads, and growth strategies.
Some Specific requirements:
- 4+ years of experience in performance marketing for B2B SaaS (experience in e-commerce, logistics, or supply chain is a plus).
- Proven expertise in Google Ads, LinkedIn Ads, Facebook Ads, and programmatic advertising.
- Strong understanding of SEO, PPC, conversion rate optimization (CRO), and attribution models.
- Hands-on experience with Google Analytics, HubSpot, Marketo, or other marketing automation tools.
- Analytical mindset with data-driven decision-making skills.
- Excellent communication and collaboration skills.


- Minimum 2.5 years of experience as a Python Developer.
- Minimum 2.5 years of experience in any framework like Django/Flask/Fast API
- Minimum 2.5 years of experience in SQL/ Postgress
- Minimum 2.5 years of experience in Git/Gitlab/Bit-Bucket
- Minimum 2+ years of experience in deployment (CICD with Jenkins)
- Minimum 2.5 years of experience in any cloud like AWS/GCP/Azure
Key Job Responsibilities:
- You will proactively engage with both the senior stakeholders and co-founder to understand their business goals and help them to build an effective sales plan
- Develop and execute sales strategies and identify target sectors, responsible for agency sales and business development activities PAN India
- The role would be dynamic in nature and would include finding prospective clients, designing pitches, strategizing, planning, meeting prospects and closing deals independently
- Ability to put together large complex proposals that speaks to the client’s needs, concerns, and objectives
- Expert in creating sophisticated sales model/pipeline and running them for profitable business venture
- Should have experience with selling digital services like Website & Application Development and Design, Branding, Packaging & Publication Design and Digital Marketing end-to-end
- Analyze & prepare annual sales budgets, responsible for generating revenue collection, establish strategic plans to achieve maximum profits, and expand customer base through extensive marketing
- Ability to analyze and implement marketing strategies and develop sales initiatives
- Drive strategies to increase product & service awareness by observing the market, competitors, and industry trends as well as projections for the future
- Prospect for potential new clients, acquiring and maintaining healthy relationship with them
- Negotiating with stakeholders
- Must have prior experience in handling large & multiple accounts
- Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities
- Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales
- Submit weekly progress reports and ensure data is accurately entered
Forecast sales targets and ensure they are met by the team
Roles - Director & Sr. Director (Client Services)
Exp - 9+ years
Location - Mumbai
About our Client:-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
As a Client Services Director, you will be responsible for the strategic, and day-to-day leadership of a key client account/s spanning all aspects of the business. You'll need to understand all our discipline areas deep enough to be able to advise on initiatives ranging from media campaigns to design & build projects to creative. Were looking for intelligent people who can passionately represent Essence, develop a talented team, ensure outstanding delivery to the client, and create opportunities for our relationship to blossom.
Some of the things we'd like you to do :-
- Put yourself in the clients mindset: develop their business like its your own. Use everything in your background and within Essence to advise, action and deliver outstanding results.
- Take direct responsibility for Essences strategic relationship with the client and the associated lifetime client
value.
- Actively support the client's commercial objectives through their strategic marketing planning - you will be expected to contribute across all channels.
- Mentor the internal team in their understanding of, and approach to, supporting the clients strategic marketing plan, and manage the day-to-day throughout of the team
- Ensure the operational excellence of campaigns, aligning to established best practices and processes.
- Continually assess team capabilities and look to resolve any gaps through the personal development of existing resources or by leading recruitment efforts
- Build and develop a deep understanding of the client's sector, the strategic issues, new initiatives and the client's competitive position; share this understanding with colleagues as appropriate and act as the source of
marketing knowledge for the sector.
- Provide ad hoc support to the client, as requested, to solve a broad strategic marketing problem.
- Identify opportunities for deepening the client relationship through innovation, the adoption of new marketing technologies and the use of a broader range of agency services.
- In particular, you'll need a very solid understanding of modern Internet technologies and how they can be used to guarantee marketing effectiveness.
- Use your understanding of the broader agency landscape to contribute to all agency meetings. Support the team in the delivery of ongoing services where requested
A bit about yourself :-
- Strong media planning experience across all channels.
- 9-15 years of experience working in an integrated agency environment.
- Proven track record of building and maintaining senior-level client relationships and ability to manage multiple internal and external stakeholders
- Proven experience coordinating and managing internal agency teams
- Experience leading a team and developing direct reports
- Extensive understanding of media optimization principles and an interest in driving campaign performance


- Systems: REST & Graphql API’s, WSDL, XML JASON. Integration protocol, data exchanges between systems. Magento, Logistics, ERP integration experience
- Role: Will be responsible for developing and integrating API framework. Build service layer.
- Education : B.Tech – CSE, premium institute
- Experience : 3-6 Years, High transactional website, multiple system integration, AWS, Middleware and MySQL, MongoDB, Restful API. Team player, Passion for Coding. Magento eCommerce system design and database is desirable
Designation: Business Head - eCommerce - Comfort Food Ecosystem
Location: Mumbai
This role will have end-to-end ownership of this e-commerce business with Digital First mindset. You will create the Digital Selling Strategy, help build the prototype and beta-version of the product and work closely with the internal and external stakeholders.
We expect the Business Manager/Head/Lead/Specialist to be a passionate customer advocate with proven analytical capabilities and project management skills, extreme attention to detail, online/mobile technology understanding, social media marketing skills and the ability to effectively prioritize and multi-task.
The Business Manager/Head/Lead/Specialist must be an effective negotiator and an excellent communicator in working with partners and vendors, as well as with internal cross-functional teams. The ideal candidate will be a self-starter with a passion for Digital First on product & technology, a high level of flexibility, commitment, and a sense of ownership
An Ideal Candidate will be able to:
Act as the business owner for this e-commerce product, possessing a complete understanding of internal and external variables that impact the business
Develop a detailed understanding of the product development and go-to-market process for the Digital First business, as well as the factors that drive success within each segment of our business
Must Have experience in FMCG Food & Beverages or OTC marketing
Responsible for managing the ecommerce business, apart from building and cost effective and efficient business model
Responsible for establishing a system and process that is standardized, reasonable and suitable for the Indian e-commerce sales model, and effectively complete the whole process management of the sales process
Manage Revenue and Gross Profit Targets for E-commerce and grow the business digital interventions
Planning, Executing & Handling complete business operations of e-commerce at each level
Understand the characteristics of Indian e-commerce market and use the platforms superior resources to establish and build the overseas e-commerce network
Front-end operations, Product Assortment, Supply chain, Distribution and CRM
Over-seeing and executing Pan-India level deliveries for a seamless operation
Planning and implementing visibility activities for the brand for the e-commerce clients
Campaign Analytics Strategies & implementation for maximizing revenues and customer experience
Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns
Responsible for the development of effective e-commerce website branding, planning and marketing programs
To create engagement via digital marketing plans to ensure maximum brand visibility on a platform
Formulate a comprehensive account wise strategy for e-Commerce channel
To drive operational excellence by developing models to improve process efficiency, reduce delivery costs; and led efforts to expedite vendor sign-up process
Create business plans for new opportunities and develop and execute project plans for the launch of new features, incorporating merchandising and pricing strategies.
Conduct financial analysis of business opportunities to meet and exceed revenue and profitability targets.
Basic Qualifications
Bachelor’s degree in technical field preferably from prestigious institutions
6+ years of product management experience developing and launching products
5+ years of experience in the e-commerce space with exposure to social media trends, online marketing and brand building
Experience managing multiple projects - prioritization, planning and task delegation
Ability to develop & drive business strategy
Multiple successful launches of V1 products in a rapid growth environment
Hands on experience working in an Agile environment with a short iteration cadence
Proven track record of taking ownership and driving results
Exceptional interpersonal and communication skills, both written and verbal
