Senior Product Analyst

We are looking for a results-oriented Performance Marketing Expert who lives and breathes Meta Ads and Google Ads, understands funnels deeply, and can consistently improve CPL and lead quality.

Key Responsibilities

• Plan, execute, and optimise Meta (Facebook & Instagram) and Google Ads campaigns end-to-end
• Drive high-quality leads at lower cost through continuous optimisation
• Analyse funnels from ad → landing page → lead → conversion and identify drop-offs
• Perform audience research, creative testing, and scaling strategies
• Optimise:
• CPL (Cost per Lead)
• Lead quality
• ROAS / conversion efficiency
• Work closely with:
• Sales & counselling team (to assess lead quality)
• Creative team (for ad copies, creatives, hooks)
• Tech/landing page team (for conversion optimisation)
• Run A/B tests on:
• Creatives
• Ad copies
• Audiences
• Landing pages
• Track and report performance using Meta Ads Manager, Google Ads, GA, and tracking tools
• Actively reduce ad waste and scale winning campaigns

Position Summary

Designing, developing, and debugging new and existing software using Microsoft .Net tools and database platforms. Work in every level of our technology department, providing solutions to meet the needs of our end-users. A Software Engineer will also document solutions and designs, test code modifications and provide mentoring to programmers and junior developers.

Responsibilities:

• Work closely with senior engineers to develop high-quality software solutions
• Collaborate with team members to analyze user requirements and design software solutions
• Participate in agile development processes, including sprint planning, daily stand-ups, and sprint reviews
• Write clean, maintainable, and efficient code
• Develop and maintain unit tests to ensure code quality
• Contribute to the design and architecture of microservices-based applications
• Collaborate with cross-functional teams to troubleshoot, debug, and optimize software applications

Requirements:

• 5-10 years of experience in software development
• Proficiency in C#, .NET, Microservices architecture, SQL, and Azure services
• Experience with Agile development methodologies
• Strong problem-solving skills and attention to detail
• Ability to work independently and as part of a team
• Excellent communication skills and willingness to ask questions and seek guidance when needed

Additional Preferred Skills:

• Familiarity with other programming languages and technologies is a plus

Planning, strategizing and executing SEO project along with the technical team  Performing exhaustive keyword analysis for the site In depth understanding and experience of On- site Off- site SEO  Managing and maximizing opportunities to increase targeted traffic to the website through a variety of SEO Process.  Performing Detailed and Rigorous competitor analysis  Ensure that the website is on top 5 for at least 50% of the keywords within 6 months  Content analysis and optimization, writing search engine optimized title tags, description tags  Team management especially off page SEO team  Directory sourcing for relevant industry and directory submission/ link building  Targeted keyword SEO to bring targeted visitors within a minimum time, to how the result within a month  Comfortable using Paid tools like SEMRUSH or Ahrefs or relevant tools  Content writing, wherever required  Co-ordinating with the Technology team to ensure implementation of all changes  Owning up all activities related to SEO right from keyword analysis, ranking, website page layout

• Experience in design and architecture.
• Sales cloud and service cloud expertise.
• Multi brand, and associated security model is a key problem statement.
• Channel integration using LWC is also a big topic of design discussions
• Telco knowledge,TMF

The Network Engineer position provides a secure network infrastructure and resolves any network security related findings. Evaluate and analyze new technologies for potential applicability to business needs. Design, install, and support the network infrastructure capable of supporting the business processes at Citizens Energy Group. Design, test, and implement a disaster recovery process and procedures for the network infrastructure. Maintain a solid technical knowledge of computer hardware, software and applications available within the industry to support our current systems and assist in planning future directions.

Detailed Description

Essential Duties and Responsibilities:

• Responsible to provide on-call support in a 24/7 environment and remedy network outages or other interruptions.
• Maintain existing network equipment, installing new equipment and replacing faulty equipment in plant environments. Vendor and warranty management for network hardware and software.
• Design, implement, document, and test Disaster Recovery process and procedures for network infrastructure
• Manage network infrastructure backup and recovery processes
• Security and critical IOS update patch management
• Advise team for network infrastructure-related issues
• Proactive monitoring of to identify outages, service degradation, or security threats and responding accordingly
• Prepare, maintain, and adhere to procedures for logging, reporting, and statistically monitoring network data.
• Design, implement, and maintain network infrastructure to meet SLA requirements
• Design, implement, and maintain Firewall infrastructure for internal and remote use.
• Design, implement, and maintain network management platform for proactive monitoring and management of network infrastructure
• Designing, maintaining, and effectively operating Local Area Networks (LANs) and Wide Area Networks (WANs), Wireless, Internet Connectivity, and Network Security
• Prepare and ensure accuracy of documentation, procedure manuals, and help sheets for network installations, including data, voice, and video systems.
• Assist in development of business continuity and disaster-recovery plans, and maintain current knowledge of the plan. Respond to emergency network outages in accordance with business continuity and disaster-recovery plans
• Performs other duties as assigned
• This position will require an onsite presence and 80% local travel, as it will be supporting our utilities in the Greater Indianapolis Area

Job Requirements

Required Qualifications:

• Four-year degree with emphasis in Computer Science, Computer Technology, MIS or equivalent experience.
• Minimum 5 years of designing and supporting network devices and network protocols (Network switches, Firewalls, Wireless controllers and APs, BGP, OSPF, EIGRP, SIP and layer 2 protocols Spanning Tree, VPC, VDC and VTP).
• Experience with Watchgaurd Firewall, Active Directory, NPS, and RADIUS configurations
• Good interpersonal skills to interact with customers and team members
• Strong organization skills to balance and prioritize work
• Ability to work independently and as part of a team

Responsibilities:

• Understand client’s business, strategy, and product offerings.
• An Integrated part in Ideating & deriving 360˚ strategies along with the research team.
• Independently research subject matter.
• Self-educate through engineering documentation and product use.
• Develop compelling original content (whitepapers, case studies, newsletters, web content, data sheets, presentations, Blogs, etc.)

 Must have:

• Qualification in BA/MA/ BMM OR any postgraduate in Copywriting/Copy crafting.
• Must have a strong portfolio of live work which must include creative copy written for websites and other digital collaterals.
• Clear, concise, and compelling copywriting and editing proofreading skills.
• 2-3+ years of experience in Digital Marketing