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Performance Marketing Executive

Company: Naar Social Commerce Pvt Ltd.

Location: Chennai

Experience: 3+ Years

Employment Type: Full-Time  

About Us

Naar Social Commerce Pvt. Ltd is a fast-growing social commerce platform that combines content, community, and commerce to create engaging shopping experiences. We are looking for a data-driven and result-oriented Performance Marketing Executive to drive customer acquisition, engagement, and revenue growth across digital channels.

Key Responsibilities

•       Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital advertising channels.

•       Manage end-to-end campaign execution, including audience targeting, ad creation, budget allocation, bidding strategies, and performance analysis.

•       Monitor and optimize key performance metrics including ROAS, CAC, CPL, CPI, CTR, Conversion Rate, and Customer Lifetime Value.

•       Conduct A/B testing on ad creatives, landing pages, audience segments, and campaign strategies to improve performance.

•       Analyze campaign data and provide actionable insights to improve marketing effectiveness and ROI.

•       Collaborate with content, design, product, and sales teams to develop highconverting marketing campaigns.

•       Track user acquisition, retention, and engagement metrics using analytics tools.

•       Manage app marketing campaigns    and     optimize app  installs, user engagement, and retention where applicable.

•       Develop remarketing and customer retention campaigns to maximize conversions.

•       Prepare weekly and monthly performance reports and present findings to stakeholders.

•       Develop and execute performance marketing strategies aligned with business targets, proactively planning campaigns in advance and collaborating closely with cross-functional teams to ensure clear execution plans, accountability, and achievement of growth objectives.

•       Stay updated on industry trends, platform updates, competitor activities, and emerging digital marketing practices.

Required Skills & Qualifications

•       Bachelor's degree in marketing, Business Administration, Digital Marketing, or related field.

•       3+ years of hands-on experience in Performance Marketing, Digital Marketing, or Growth Marketing.

•       Strong experience managing Google Ads, Meta Ads Manager, and other paid media platforms.

•       Proficiency in Google Analytics (GA4), Google Tag Manager, Search Console, and performance tracking tools.

•       Experience with conversion tracking, pixel implementation, attribution models, and campaign measurement.

•       Strong analytical and data interpretation skills.

•       Knowledge of SEO, ASO, affiliate marketing, and marketing automation is an added advantage.

•       Experience in e-commerce, social commerce, marketplace, or consumer internet businesses is preferred.

•       Excellent communication, presentation, and stakeholder management skills.

Preferred Qualifications

•       Google Ads, Meta Blueprint, or relevant digital marketing certifications.

•       Experience working in high-growth startups or consumer technology companies.

•       Familiarity with CRM tools, customer segmentation, and retention marketing strategies.

What We Offer

•       Opportunity to work in a fast-growing social commerce platform.

•       Dynamic and collaborative work environment.

•       Career growth and learning opportunities.

•       Competitive salary and performance-based incentives.

Roles & Responsibilities :

• 1-2 years of hands-on experience in backend development with Java & Spring Boot.
• Build scalable and modular microservices for business-critical applications.
• Implement RESTful APIs and ensure high performance and responsiveness.
• Proficient with SQL databases (MySQL etc) Troubleshoot production issues and improve system reliability and scalability.

About NxtWave

NxtWave is one of India’s fastest-growing ed-tech startups, reshaping the tech education landscape by bridging the gap between industry needs and student readiness. With prestigious recognitions such as Technology Pioneer 2024 by the World Economic Forum and Forbes India 30 Under 30, NxtWave’s impact continues to grow rapidly across India.

Our flagship on-campus initiative, NxtWave Institute of Advanced Technologies (NIAT), offers a cutting-edge 4-year Computer Science program designed to groom the next generation of tech leaders, located in Hyderabad’s global tech corridor.

Know more:

🌐 NxtWave | NIAT

About the Role

As a PhD-level Software Development Instructor, you will play a critical role in building India’s most advanced undergraduate tech education ecosystem. You’ll be mentoring bright young minds through a curriculum that fuses rigorous academic principles with real-world software engineering practices. This is a high-impact leadership role that combines teaching, mentorship, research alignment, and curriculum innovation.

Key Responsibilities

• Deliver high-quality classroom instruction in programming, software engineering, and emerging technologies.
• Integrate research-backed pedagogy and industry-relevant practices into classroom delivery.
• Mentor students in academic, career, and project development goals.
• Take ownership of curriculum planning, enhancement, and delivery aligned with academic and industry excellence.
• Drive research-led content development, and contribute to innovation in teaching methodologies.
• Support capstone projects, hackathons, and collaborative research opportunities with industry.
• Foster a high-performance learning environment in classes of 70–100 students.
• Collaborate with cross-functional teams for continuous student development and program quality.
• Actively participate in faculty training, peer reviews, and academic audits.

Eligibility & Requirements

• Ph.D. in Computer Science, IT, or a closely related field from a recognized university.
• Strong academic and research orientation, preferably with publications or project contributions.
• Prior experience in teaching/training/mentoring at the undergraduate/postgraduate level is preferred.
• A deep commitment to education, student success, and continuous improvement.

Must-Have Skills

• Expertise in Python, Java, JavaScript, and advanced programming paradigms.
• Strong foundation in Data Structures, Algorithms, OOP, and Software Engineering principles.
• Excellent communication, classroom delivery, and presentation skills.
• Familiarity with academic content tools like Google Slides, Sheets, Docs.
• Passion for educating, mentoring, and shaping future developers.

Good to Have

• Industry experience or consulting background in software development or research-based roles.
• Proficiency in version control systems (e.g., Git) and agile methodologies.
• Understanding of AI/ML, Cloud Computing, DevOps, Web or Mobile Development.
• A drive to innovate in teaching, curriculum design, and student engagement.

Why Join Us?

• Be at the forefront of shaping India’s tech education revolution.
• Work alongside IIT/IISc alumni, ex-Amazon engineers, and passionate educators.
• Competitive compensation with strong growth potential.
• Create impact at scale by mentoring hundreds of future-ready tech leaders.

• 4 to 8 years of industry experience in (JAVA, Spring Boot , Microservices)
• Ability to effectively manage task distribution
• Able to adapt to changing business requirements and react quickly
• Strong customer focus and results-oriented attitude. Self-motivated individual & able to work independently

• 3-5 years of experience developing and implementing software applications.
• Previous experience working as a React.js Developer.
• Knowledge in e-Commerce domain will be a plus.
• In-depth knowledge of JavaScript, CSS, HTML and front-end languages.
• Knowledge of REACT tools including React.js, Webpack, Enzyme, Redux, and Flux.
• Experience with REST API's 
• In-depth understanding of Javascript, the DOM, and relevant concepts.
• Knowledge of modern authorization mechanisms, such as JSON Web Token. 
• Experience with user interface design.
• Proficient understanding of cross-browser compatibility issues and ways to work around them.
• Experience with browser-based debugging and performance testing software.
• Proficient understanding of code versioning tools, such as Git, Github.
• Excellent troubleshooting skills.

Roles and Responsibilities

Develop and Implement Technology Solutions

Understand Functional Specifications and transform into technical programs specs to code, test and debug programs

Develop, Code and execute unit tests, systems and integration and acceptance tests and testing tools for functions of high complexity.

Perform performance tuning to improve performance over multiple functions.

Troubleshooting and resolving issues to optimize performance

Support functional consultants in designing solutions for the gaps identified.

Desired Candidate Profile

7- 12 Years of ABAP Experience

Strong Object Orientation experience

SAP ABAP and Netweaver / Webdynpro Development

SAP H4 HANA 1709 and above

Experience in third party integration

Knowledge and experience of delivering projects in an agile framework

Strong analytical and problem solving skills

Ability to write technical speficifications

Great interpersonal and communication skills

SAP Certification is a plus

Work Experience in a pharma company is another big plus

Essential Duties:

• Work directly with clients to provide rapid and accurate analysis of production issues (including solution tracking).
• Answer customer questions, file bugs, and reproduce, troubleshoot, resolve, and escalate issues as necessary.
• Own and drive customer issues from start to finish.
• Become an expert on a given product domain from both a business and technical standpoint.
• Handle urgent escalation issues, ensuring we accurately prioritize based on severity and customer impact.

Minimum Requirements:

• BS or MS in Computer Science, Engineering, or related. We will also consider other significant technical experience.
• Minimum of 7 years of application support experience. 
• Strong Oracle SQL, PL/SQL skills required.
• Order-To-Cash (O2C) or Procure-To-Pay (P2P) cycle experience in Oracle EBS (Financials). Other ERPs can also be considered. 
• Excellent spoken and written English. All customer communications are in English.
• Strong communication skills, including the ability to adjust to the technical level of the audience and explain complex ideas clearly and concisely.
• Ability to work with a global teams and build strong cross-functional relationships.
• Positive attitude and the ability to overcome adversity; ability to stay calm under pressure.
• Strong desire and ability to continually learn new skills, processes, technologies, and product knowledge. You will learn something new every day!
• Problem-solving capabilities as well as excellent customer service skills.
• Ability to take ownership and follow through on client issues until resolution.
• Ability to effectively communicate and coordinate with peers and senior management as required.
• Strong organizational skills, attention to detail and technical judgment.