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Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
- Writing content for creative collaterals like images and videos specifically for Instagram and/or other social media platforms
- Getting those collaterals developed by designers/ designing them
- Managing uploads of creatives and consumer interaction on posts
- Reporting on the performance of those creatives
- Ensuring the creatives meet the requirements of the brand
- Delivering month on month growth in the organic social media presence of the brand
What you need to have:
- Have impeccable grammar and excellent command over English
- Out of the box creativity to create viral content
- Ability to work with excel and create models, monitor and manage the growth of the brand's organic social presence
- A minimum of 3 years of experience
- Have a modern sense of aesthetics with an ability to create, recognize and differentiate premium content
- A growth-hungry mindset with ability to work hard and long and take complete ownership of his/ her responsibilities
About:
Our mission is to provide our clients with individualized, expert digital marketing solutions that drive ROI. Our team brings with it a rich and diverse background in SEO, Content Marketing, Search Engine Marketing & Social Media Optimization.
Education and/or Work Experience Requirements:
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Bachelor’s degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus. Excellent verbal and written communication skills
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6+ years of work experience.
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Ability to create an immaculate copy which stands apart from the crowd.
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An outside box thinker.
Essential Duties and Responsibilities:
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Will be responsible for generating the words, slogans and Scripts that accompany advertising visuals.
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Brainstorming Visual and copy ideas with other members of the creative team.
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Interpreting briefs & Developing creative strategies that are forward-thinking and in-line with current
media trends.
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Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them
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Monitoring effectiveness of advertising campaigns
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Familiarizing with clients' products and services, their competitors' activities, and the target audience.
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Writing clear, persuasive, and original copy
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Using digital media innovations to strengthen concepts
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Amending, revising, or redeveloping ads or campaigns in response to the feedback from clients
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Overseeing campaigns through the production stage to completion
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Manage multiple projects, with the ability to switch from one to the other seamlessly
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Leading creative presentations, production companies, photographer, typographers, designers.
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Keeping up to date with popular cultures and trends
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Meet deadlines and help team in the same, and stay within budget constraints
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Push clients towards fresh, exciting ideas
What you will do:
- Content writing for various social media platforms, primarily LinkedIn and Twitter.
- Writing and editing articles and success stories, conducting interviews as necessary.
- Generating, researching, and pitching ideas for content
- Asking effective questions and developing rapport/trust with story subjects.
- Storyboarding: understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and combining them to build a robust story.
- Converting conversation pointers into a strong storyline.
- Creating content marketing strategies from scratch and taking ownership on end-to-end execution.
- Visual, audio and video content creation experience; Know how of basic video editing, photo editing tools
- Well-developed eye/ear for best practices in each format of content.
- Work closely with core team and regular interaction with founder.
Must-Have:
- Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
- Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
- Stellar writing skills and sense of conveying more in less words.
- Familiarity with tech lingo & Games
- LinkedIn & Twitter native writing style.
- Confidence in picking up conversation with story subjects (students, founders, CXOs, investors, other stakeholders)
- Street smart (gives equal weightage to hard work and smart work)
- Self-learning and self-initiating attitude with attention to detail.
Good to have:
- Past experience in Gaming industry. (Internship/full-time)
- Know how of Airtable, Notion, G Suite, Canva, and a few no-code tools.
- Experience in cold mailing, cold reach out copywriting.
- Strong hold on any one social media platform: LinkedIn, Twitter, Youtube.
- Know how of scaling a social media handle from 1 to 100 and starting from 0 to 1.
Why you might be excited about us:
- You’ll be working in a fast paced startup with a small team.
- You’ll be scaling experiments, operations from 1 to 10.
- You’ll experience Content led growth.
- We are a well funded start-up with renowned investors.
- We’re tackling a big problem with an even bigger potential to become a launchpad for the global game industry.
- Not to forget, we go on workations, our first one was in Himachal Pradesh in 2021 🏔 second in Bangalore in April’22 🏖 and well, next is a surprise!
Compensation & Benefits
This role comes with:
✔️ Competitive Salary
✔️ Annual Bonus
✔️ Flexible Leave Policy: We don't track leaves!
Location
91 Springboard, Jhandewalan, New Delhi
Role and Responsibilities:
- Develop, implement and manage our social media strategy. Work with brand to create and implement social media strategies monthly/weekly. Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
- Define most important social media KPIs
- Manage and oversee social media content.
- Measure the success of every social media campaign. Oversee day-to-day management of campaigns and ensure brand consistency. Ensure brand consistency in copy through tone, voice and terminology
- Stay up to date with latest social media best practices and technologies – strategy and execution of ORM across company’s social media platforms.
- Use social media marketing tools
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Communicate with industry professionals and influencers via social media to create a strong network
- Facilitate scaling brand and company awareness through various social media channels
- Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others
Requirement and Qualification:
- Minimum 5 years of experience as a Social Media Specialist or similar role
- Bachelor's degree in business, marketing, journalism, public relations or related field
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Great leadership skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation and communication skills
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As a Assistant Content Manager you will be responsible for working on assets that create sales conversions on company’s online store, email marketing and social media campaigns and will analysing the performance of those assets in detail, crunch the numbers, and optimize them and assist in creating, managing and improving content for various marketing channels.
- Working alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
- Managing content distribution to online channels and social media platforms
- Proofreading, editing and improving content created by copywriters and ensure brand consistency
- Developing a thorough understanding of conversion optimization (training will be given in-house) and apply across our brands, platforms and channels
- Managing products for multiple brands, geographies and across websites
- Analysing performance data and find creative ways for optimization
- Ensuring compliance with law (e.g. copyright and regulatory bodies)
Desired Candidate Profile
What you need to have:
- Demonstrable creative writing skills and also has a knack for data analysis
- willingness to broaden your expertise, and go the extra mile.
- Should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.
- Should be able to assist in overseeing all marketing content to ensure sales conversions, brand consistency, and a positive customer experience
- Excellent writing skills in English
- Good organizational, self- and time-management skills
- Ability to multi-task and follow deadlines
- Willingness to learn skills outside of comfort zone
- Willingness to grow in a fast-paced environment
- Willingness to take up challenges and hard working
- Reliable team player with a sense of ownership
- Attention to detail
- Ability to take initiative
- Proficient in MS Office, particularly Excel
- Impeccable English and good communication skills
- Work on creating high-quality content for the company’s clients as well as inhouse brands, in various formats
- Spot story ideas within the company, conduct interviews, and write stories and blogs based on them
- Learn how to use various inbound and account-based marketing methodologies to deliver marketing goals
- Work with marketing tools and technologies to ensure that content is created and amplified to generate the goals decided upon
- Work with marketing heads and CEOs and be part of the strategizing and ideation
- Work on B2B content marketing strategies for companies
- Be accountable for the results your content is generating
Here’s what we are looking for:
- Good understanding of business and marketing
- Flair for business writing and a sharp eye for editing
- B2B writing experience of 1+ years
- Exceptional written and spoken English
- Self-driven, responsible, team player, sincere, results-oriented
- Should be good in communication