- 4+ years Rails experience in a production environment working complex Ruby on Rails applications and Ruby gems
- Proficient understanding of code versioning tools
- Knack for writing clean, readable Ruby code
- Knowledge on HTTP and RESTFUL API development experience
- Experience in Angular is a plus
- Proactiveness, good communication and fast learning.

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Job Description:
PHP Developer (candidates having experience with PHP, WordPress & WooCommerce should only apply and provide the details through the shared link)
Company: Wisetr Technology Pvt. Ltd. ("FunnelKit is one of the brands of Wisetr Technology Pvt. Ltd.")
Website: www(dot)funnelkit(dot)com
Location: Delhi, Tilak Nagar (work from office/ on-site only)
Experience: 5+ years + AI mindset
Education: Engineering candidates should only apply with relevant experience with WordPress and WooCommerce plugin/ product development (not theme customization)
Working Days: 5 days - Monday – Friday
About FunnelKit
FunnelKit builds powerful no-code funnel and marketing automation products for WooCommerce businesses worldwide. Our mission is to help small businesses grow profitably by giving them the right tools to increase conversions and revenue—without unnecessary complexity.
We are a product-first, customer-driven team that values ownership, simplicity, kindness, and excellence.
Role Overview
This role is ideal for someone who:
- Can lead development of our WordPress & WooCommerce product suite as a senior engineer who thinks beyond code
- Enjoys solving real customer problems
- Has worked on production-level WordPress plugins or SaaS products
- Takes ownership of both development and troubleshooting
You'll drive architectural decisions, mentor team members, and shape products that impact thousands of businesses. We're looking for someone who combines deep technical expertise with product thinking—understanding not just how to build features, but why they matter to customers.
You will work closely with Development, Product, QA, and Customer Success teams to build, improve, and support FunnelKit’s core products.
Key Responsibilities
1. Plugin Development & Product Feature Development
- Build and maintain WordPress plugins to extend site functionality and improve user experience
- Own architecture decisions for complex features across multiple products
- Work with the Product team to convert requirements into high-quality code
- Build custom solutions based on real customer use cases
- Ensure all features are properly tested and documented before release
- Mentor mid-level and junior developers through code reviews and pairing
- Lead initiatives that improve developer productivity and code quality
- Think creatively about technical challenges—finding innovative solutions
- Drive technical standards and best practices for the team
2. WooCommerce Integration & WordPress Hooks
- Develop custom solutions and features specifically for WooCommerce stores using WordPress hooks.
- Utilize deep knowledge of WordPress hooks (actions & filters) to extend core functionality and integrate with other plugins.
3. Troubleshooting & Release Stability
- Monitor product behavior after updates and releases
- Debug complex cross-system issues and performance bottlenecks
- Ensure smooth upgrades and backward compatibility
- Perform root-cause analysis to prevent repeat issues
- Resolve issues related to plugin conflicts, performance, and compatibility with WordPress and WooCommerce.
4. Product Improvement & Analysis
- Design scalable solutions that work across our product ecosystem
- Analyze L2 support tickets to identify patterns and gaps
- Collaborate with Product and Engineering teams to implement improvements and evaluate technical feasibility and trade-offs
5. Git & Code Management
- Manage code using Git (commits, merges, releases)
- Maintain clean, scalable, and secure codebases
- Follow WordPress and WooCommerce best practices
- Conduct regular code reviews
6. AI-Assisted Development
- Use Cursor AI for code assistance, security checks, and snippet creation
- Improve development speed while maintaining high code quality
- Work closely with the development team to ensure smooth integration of plugins with existing systems
- Document technical decisions and create knowledge-sharing resources
7. QA & Test Case Collaboration
- Create clear use cases for QA testing
- Work closely with QA to ensure all features and fixes are thoroughly tested
- Reduce post-release bugs through strong pre-release validation
8. Internal Support to Customer Success
- Assist Customer Success Engineers with technical guidance
- Help resolve complex L1 issues when required
- Ensure recurring problems are documented and addressed at the product level
- Handle and resolve L2 support tickets for FunnelKit Checkout, Cart, and Bump
- Debug complex WordPress, WooCommerce, and plugin-related issues
- Provide fast, stable, and scalable solutions
- Identify recurring issues and propose long-term product improvements
- Coordinate closely with Customer Success Engineers
9. CSS & Template Development
- Develop and maintain CSS and templates for FunnelKit products
- Ensure responsive, cross-browser compatible designs
- Maintain high UI and performance standards
Required Skills & Experience
- 5+ years of hands-on WordPress development
- Strong experience with:
- WordPress Core & Plugin Development
- WooCommerce internals and its ecosystem (APIs & customizations)
- WordPress hooks (actions, filters, and custom hooks)
- PHP mastery (expert-level OOP, design patterns and SOLID principles)
- Database proficiency - Advanced MySQL skills, query optimization, custom table design
- JavaScript, HTML, CSS
- Strong debugging and troubleshooting skills to resolve plugin related issues
- Security First - Expert in preventing SQL injection, XSS, CSRF; capability checks and input validation
- Experience working on product-based WordPress plugins or SaaS
- Strong understanding of orders, checkout flows, and extensibility points
- Proficient with Git version control and collaboration
- Performance Mindset: Experience optimizing slow queries, managing memory, and profiling
- Technical Leadership: Code review experience, mentoring ability, architecture decision-making
- Communication: Explains complex technical concepts clearly to different audiences
- Ability to work on-site from our Delhi office
Nice-to-Have Skills
- Payment gateway integration and debugging experience
- Background processing and job scheduling (Action Scheduler or similar)
- REST API design and development
- Multi-currency or internationalization experience
- Subscription/recurring billing systems knowledge
- Contributing to or maintaining open-source projects
- Experience building WooCommerce extensions
- Experience with checkout, cart, or conversion-focused products
- Familiarity with performance optimization and security best practices
- Experience using AI tools for development
- Candidates with hands-on experience in Agentic AI systems and working with Claude Code will be given preference.
Why This Role is Exciting
- Product Impact: Build features that directly impact revenue for thousands of businesses
- Cross-Product Thinking: Work across an ecosystem of products, not siloed features
- Innovation Encouraged: Find creative solutions to hard problems—we value ingenuity
- Real Leadership: Influence technical direction without organizational bureaucracy
- Modern Engineering: AI-enhanced workflows, continuous improvement, quality-first culture
- WordPress at Scale: Solve interesting challenges in one of the world's largest tech ecosystems
What Success Looks Like
First 3 Months:
- Lead your first major feature from design to deployment
- Establish yourself as a reliable code reviewer
- Identify and fix a significant performance or architectural issue
First 6 Months:
- Own a product area and drive its technical direction
- Mentor team members with measurable improvement in their skills
- Ship an innovative solution that becomes a best practice
First Year:
- Drive cross-product improvements that benefit the entire ecosystem
- Be the technical leader others consult for complex decisions
- Contribute to hiring and growing the engineering team
What We Value
- Product-minded engineering: Understanding business impact, not just technical elegance
- Ownership mentality: Taking responsibility for outcomes, not just tasks
- Continuous improvement: Always learning, always getting better
- Knowledge sharing: Writing docs, mentoring others, building team capability
- Creative problem-solving: Seeing opportunities others miss, finding better ways
What We Offer
- Opportunity to work on globally used WordPress products
- Competitive senior-level compensation
- High-ownership, low-bureaucracy environment
- Collaborative, product-driven culture
- Competitive salary based on experience
- Long-term growth and learning opportunities
- Technical leadership growth opportunities
How to Apply
- Links to significant projects you've led (GitHub, WordPress.org, portfolio)
- Brief note on a technical challenge you solved creatively
NOTE: This is a full-time, on-site position based in Delhi. Remote or hybrid candidates will not be considered.
FunnelKit is committed to creating an inclusive environment and is an equal opportunity employer. We celebrate diversity and welcome applications from candidates of all backgrounds.
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
- Paid time off
Ability to commute/relocate:
- Tilak Nagar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Experience with Core PHP, WordPress & WooCommerce is a must.
Work Location: In person
Qualifications:
- Bachelor's degree in Computer Science Engineering, or a related field (or equivalent experience).
- At least 7 years of experience in back-end development, specifically with Node.js.
- Strong understanding of JavaScript and TypeScript would be a plus.
- Experience with asynchronous programming and event-driven architecture.
- Familiarity with RESTful APIs and/or GraphQL.
- Proficient in working with databases (e.g., PostgreSQL).
- Knowledge of version control systems, particularly Git.
- Experience with cloud services (e.g., Azure Cloud) and containerization tools (e.g., Docker).
- Strong problem-solving skills and the ability to work independently as well as part of a team.
- Excellent communication and collaboration skills.
Job Responsibilities
- Expert knowledge of Web Application Development using PHP6 onwards.
- Excellent knowledge of HTML, CSS, JavaScript and jQuery.
- Must know at least two PHP frameworks out of Laravel, Cakephp, CodeIgniter and YII.
- Knowledge of CMS platforms like WordPress, Joomla, Drupal etc. will be an added advantage.
- Knowledge of eCommerce frameworks like WooCommerce, Magento, OpenCart etc. will be an added advantage.
- Good knowledge of Object-Oriented Concepts & a strong passion for Software Development.
- Strong Interaction and Design Sense
- Familiarity with LAMP stack (Apache, MySQL and phpMyAdmin)
- Comfortable with Linux / Unix based operating system, SQL and Script Programming.
- Experience in Designing & Developing Database in MySQL is a MUST.
- Setting up server, Pipelines and deployment knowledge will be a plus
- Proficient understanding of code versioning tools, such as Git
Required Skills
- Willingness to learn, highly motivated.
- Fully comfortable in using English. Both in writing and speaking.
- Not afraid to learn new tech stack.
Desired Skills
- 1-6 years of experience in Web Development.
- Candidates with a Lesser Notice period would be preferred.
Candidates who can join immediately would be preferred.
Note: If you are willing to apply on the above post kindly add web links of your work in the resume.
https://www.binaryfolks.com/career/technical-architect
http://www.binaryfolks.com/career/developer-sr-developer" target="_blank">http://www.binaryfolks.com/career/developer-sr-developer
DEVELOPER: INR 4,00,000 - INR 8,00,000 PER ANNUM
SR. DEVELOPER: INR 5,00,000 - INR 12,00,000 PER ANNUM
TECHNICAL ARCHITECT: INR 9,00,000 - INR 20,00,000 PER ANNUM
SR. TECHNICAL ARCHITECT: INR 14,00,000 - INR 30,00,000 PER ANNUM
Areas of responsibilities:
Involvement in the full software development life cycle within broadly defined parameters and providing
software solutions keeping into consideration the software quality needs
Design and defining the interaction between the different component pieces
Write efficient code based on brief given by team lead.
Fast prototyping of proof-of concept features / application based on brief.
Develop and maintain new features on Java stack
Own the delivery of an entire piece of a system or application
Management and execution against project plans and delivery commitments
Work closely with the peers and Leads to develop the best technical design and approach for new product
development
Build software solutions for complex problems.
Compliance with build/release and configuration management process
Responsibility to develop unit test cases for his/her project module.
Execution of appropriate quality plans ,project plans ,test strategies and processes for development
activities in concern with business and project management effort
Desired Profile:
GoodunderstandingofObjectOrientedProgrammingConcepts,hands-onknowledgeonJavastack
(Spring/Hibernate)
Development across multiple browsers/platforms on Website
Good Understanding of SQL/NoSQL data stores
Fair Understanding of Responsive High Level Designs
Work experience in product/start-up company is a plus
Familiarity to MVC, SOA, RESTFull web services
Work with other teams and manage time across multiple projects and tasks in a deadline driven, team
environment
Good to have knowledge of Javascript (AngularJS/ReactJS)/HTML/CSS/JQuery front-end code across a
broad array of Interactive web
Understand agile methodology and instill best practices into the process.
Great opportunity to work in Roots Innovations Pvt.ltd., We simplify the RPA (Robotic Process Automation) platform with AI-powered Bots to manage business processes & compliance for all types of industry sectors.
Educational Qualification: BE/B.Tech/BCA/BCS/MSC/MCA/MCS/M.Tech(Certification course will be Advantage)
Experience - 4 to 10 years
Job Description:
· Implement a robust set of services and APIs to power the back-end application
· Optimize application for maximum speed and scalability
· Implementation of security and data protection
· Follow and understand architecture design and implementation on
development, testing, implementation, and documentation.
· Conduct reviews and conduct team training on the complex features of NodeJS.
· Analyze business/functional requirements and translate them into
concrete tasks
· Manage Product releases
Skill Set Required:
· Experienced in NodeJs or any NodeJS frameworks
· Experienced & Good knowledge of Relational and NoSQL databases (MongoDB)
· Exposure to Cloud Environments like AWS, MS Azure or Google Cloud
· Knowledge of an interest in Agile Methodologies, such as Extreme Programming (XP) and Scrum
· Knowledge of software best practices, like Test-Driven Development (TDD) and Continuous Integration (CI)
Node.js Developer Responsibilities:
- Developing and maintaining all server-side network components.
- Ensuring optimal performance of the central database and responsiveness to front-end requests.
- Collaborating with front-end developers on the integration of elements.
- Designing customer-facing UI and back-end services for various business processes.
- Developing high-performance applications by writing testable, reusable, and efficient code.
- Implementing effective security protocols, data protection measures, and storage solutions.
- Running diagnostic tests, repairing defects, and providing technical support.
- Documenting Node.js processes, including database schemas, as well as preparing reports.
- Recommending and implementing improvements to processes and technologies.
- Keeping informed of advancements in the field of Node.js development.
Node.js Developer Requirements:
- Bachelor's degree in computer science, information science, or similar.
- At least two years' experience as a Node.js developer.
- Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
- Knowledge of front-end technologies such as HTML5 and CSS3.
- Superb interpersonal, communication, and collaboration skills.
- Exceptional analytical and problem-solving aptitude.
- Great organizational and time management skills.
- Availability to resolve urgent web application issues outside of business hours.
• Design, build and maintain efficient, reusable, and reliable code in Ruby on Rails
• Contribute in all phases of the development life-cycle
• Design, build and own key technology decisions and implementations
• Be an evangelist for Rails and software engineering best practices
• Continually look for opportunities to improve our platform, process, and business
• Continuously discover, evaluate, and implement new technologies
• Work in an agile environment with quick iterations
What we are looking for?
• 2+ years of overall web development experience
• 2+ years experience in developing scalable and robust web applications using Ruby on Rails
• Experience with collaborative code development in small agile teams and managing releases (Git, Continuous Integration, Capistrano)
• Highly proficient in the data structure, algorithms, design patterns, and databases
• Ability to collaborate with other developers and handle the entire software development cycle
• Passion to write beautiful and scalable code
• A disciplined approach to development, documentation, and code structure
• Experience building internal and external APIs and RESTful web services
• Experience in delivering products and services in a high growth, startup environment








