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Role Overview:

We’re looking for a performance-focused Sr. SEO/SEM Executive with a strong understanding of search algorithms and AI-powered optimisation tools. The ideal candidate will not only manage all search engine marketing activities but will also be comfortable integrating Artificial Intelligence into SEO/SEM strategies to stay ahead of the curve.

Key Responsibilities:

● Conduct keyword research aligned with client objectives to improve content and discover growth opportunities.

● Leverage AI-driven tools (e.g. Surfer SEO, Clearscope, MarketMuse, Jasper) to optimize content strategies and streamline SEO workflows.

● Deliver SEO analysis and technical recommendations for websites and web pages using both manual insights and AI-assisted audits.

● Identify technical SEO issues, competitor gaps, and backlink opportunities.

● Support content development to enhance user intent matching and content relevance.

● Manage and update webmaster tools, XML sitemaps, and shopping feeds for SEO diagnostics.

● Develop content assets with a content team (blogs, case studies, customer stories) optimised via AI-based keyword clustering and topic modelling.

● Plan and execute link-building campaigns enhanced by AI tools for prospecting and outreach.

● Collaborate on social and content strategies that integrate real-time AI trend analysis.

● Stay on top of AI developments in search (Google’s Search Generative Experience, algorithm updates, voice search, etc.)

● Monitor and evaluate website traffic and search performance using both standard analytics and AI-powered dashboards.

● Present findings, project progress, and insights to clients and internal teams with clarity and actionable suggestions.

● Create SEO pitch presentations by doing required research about the brand, competitors and other relevant data.

Professional Competencies:

● Passion for SEO, SEM, and digital marketing, with curiosity around AI integration.

● Creative thinker with a data-driven mindset and strong problem-solving abilities.

● Able to manage multiple projects without losing sight of detail or deadlines.

● Confident communicator with a collaborative attitude. 

● High levels of integrity, autonomy, and accountability.

● Strong organisational and project management skills.

Required Skills & Qualifications:

● Proven SEO and SEM experience with evidence of impact.

● Experience using AI tools like Surfer SEO, Frase, Jasper, Writesonic, MarketMuse, and ChatGPT for SEO/SEM tasks

● Familiarity with PPC campaign management across Google Ads, YouTube, LinkedIn

● Sound understanding of performance marketing and customer acquisition via AI-enhanced targeting

● Proficient with analytics platforms (Google Analytics, Looker Studio, etc.) and SEO toolkits (SEMrush, Ahrefs, Moz)

● Experience with keyword research tools and AI-powered content planning platforms

● Exposure to A/B testing for various SEO and SEM Campaigns.

● Basic knowledge of HTML, CSS, and JavaScript

● Up-to-date with the latest trends in SEO, AI in search, and digital marketing tools.

Qualifications:

● Bachelor’s degree in a quantitative, analytical, or tech-driven field.

● SEO or Digital Marketing Certifications.

The candidate would be responsible for ascertaining the working of various asset classes basis

market research (both primary and secondary)– with focus being on retail centric development.

Key asset classes that would be covered are- retail, offices, hospitality, warehousing and

residences.

1. Market research report – primary survey, secondary survey, data collation by self/agency

2. Viability study – Rent /income benchmarking

KEY ACCOUNTABILITIES/ KEY RESPONSIBILITIES

1. Market Research – Retail centric development predominantly. Would also include hospitality,

commercial developments, warehousing, residences, helping certain retail brands to enter macro

and micro.

Market Research- non operational assets : To undertake

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City Analysis

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Site / Project Analysis

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Catchment Analysis (Demographics)

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Retailer Trading Density Analysis

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Competition Benchmarking

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Best Use Analysis on the site / project

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Feasibility Assumptions & Monitoring

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Proposals, IM, Reports & Presentations

Market Research- Operational assets:

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Catchment Analysis

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HN1 – Data

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Catchment Profiling –Demographics/ Psychographics (The candidate would be expected to be

hands on in the beginning – and later create a template for the local teamplate to follow for

periodic data update)

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No of House hold

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Income

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Age

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Occupation /Education

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Understand the attitude/ loyalty -Tools/ Resource

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Brand affinity

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Shopping Habits

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Cultural Influences

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Understanding competitions and profiling the activations conducted by them

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Problems/ Opportunities

a) Relative to Market

b) Relative to consumption

c) Relative to Centre/competition

d) Relative to retailers/ customers relationship

Development:

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Business Development with Investors, Developers, Retailers & Landowners

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Site / Project Analysis

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Proposals & Presentations

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Research Analysis

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Design Development Process Management

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Tenant Mix Process Management

General Business Development:

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International Relationship Initiations (new partners, vendors, suppliers)3

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Draw up project proposals

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Engage with prospective clients for appointment closure

Managerial

1. Analytical abilities

2. Logical / practical / time conscious – able to plan and work to deadlines.

3. Good presentation skills

4. Ability to adhere to timetables and meet deadlines

5. Initiative, drive and judgement

6. Drive decision making

Behavioural

1. Good communication skills

2. Strong team player

3. Ability to work as a team as well as independently

4. Ability to handle confidential information

5. Integrity

6. POSITIONREQUIREMENTS

Level of Education

B.Arch

M. Arch- Urban Planning or any other relevant/equivalent field

Experience

5+ years of experience in research and business development

7. COMPETENCIES

Functional

MS Office- proficient in MS Power point and Excel

Responsibilities:

1. Collaborate across different teams to understand project requirements and user needs.

2. Conduct user research, usability testing, and gather feedback to make informed design decisions.

3. Create wireframes, prototypes, and high-fidelity designs for web and

mobile applications.

4. Design intuitive user interfaces that optimise user interaction and

experience.

5. Ensure designs adhere to brand guidelines and maintain consistency

across platforms.

6. Iterate on designs based on user feedback, usability testing results, and industry best practices.

7. Stay updated with the latest UI/UX trends, tools, and technologies to

continuously improve design processes and outcomes.

8. Communicate design ideas, concepts, and rationale effectively to the

team members directly involved in the project as well as the clients.

Requirements:

1. 4-7 years proven experience as a UI/UX Designer or similar role with a strong portfolio showcasing relevant work.

2. Proficiency in design tools such as Adobe XD, Sketch, Figma, or similar software.

3. Solid understanding of user-centered design principles and best

practices.

4. Experience with user research techniques, usability testing, and user

interface prototyping.

5. Strong analytical and problem-solving skills with attention to detail.

6. Excellent communication and collaboration abilities to work effectively in a team environment.

7. Ability to multitask, manage priorities, and meet project deadlines in a

fast-paced

About Heady:

Heady is a mobile agency based in Dumbo, Brooklyn. We work with startups and established brands to build and deliver stellar mobile products. We highly value integrity, transparency, and equality throughout our tight-knit work family. In addition to a positive work environment, we offer comprehensive benefits, flexible schedules, and dog-friendly offices. We hope to meet you soon!

About the role:

Heady is looking for an experienced, well-rounded Software Development Engineer In Test (SDET) to join our growing team. In this position, you will own responsibility for the quality of our work and work closely with a strong, cross-functional, and cross-geographical team of engineers, product managers, and designers and help cultivate a quality mindset, coach and advocate for quality while assisting teams with software testing practices.

Responsibilities:

• Create automation frameworks and implement various design patterns
• API and UI automation scripting and maintenance
• Test integration with CI
• Test integration with the cloud platform
• Build health analysis
• Interact with clients as needed to ensure that we are delivering what they require

Qualification & Skills:

• Bachelor’s degree or equivalent experience in Computer Science with 4+ years of Automation experience
• 3+ years of coding expertise using TypeScript
• 3+ years of Selenium WebDriver experience
• 2+ years of hands-on experience in writing API automation scripts and unit test scripts
• Extensive knowledge of GIT and CI
• Excellent familiarity with various design patterns, including POM, FPOM, FDP, Singleton, etc.
• Strong attention to detail, an ability to multitask, and an ability to work independently and on a team

Bonus points if you have:

• Hands-on experience with XCUI with Swift, Cypress, WebdriverIO, RestAssured, and JMeter
• Experience in Security Testing

• Build enduring relationships with the clients and display an understanding of the client, industry, and business environment.

• Responsible for the P&L of the department.
• Track and review the entire operations process, weighing them against the set business targets in order to determine the effectiveness of any initiatives and implement necessary changes and solutions.
• Ensuring high-quality customer experience with brief understanding and validation to design project development and coordination from concept to execution stages.
• Take complete ownership of projects from start to finish. Manage customer negotiations and payment.
• Work closely with the client and your interior design and execution team to finalize the home design, 3D designs, and GFC (Good for Construction) Ensure the highest level of Design quality along with client satisfaction is maintained.
• Collaborate with the team and be accountable for all deliverables of team members.
• Develop strategic short/ long range plans to ensure on-time project completion.
• Devise project management guidelines, review projects with various stakeholders, coordinate staffing/scheduling, evaluate commercial project contracts, and establish milestones Plan, monitor and analyze key metrics for the day-to-day performance of the operations to ensure efficient and timely completion of projects.
• Collaborate with leadership in the development of performance goals and long-term operational plans.
• Maximize efficiency and productivity through extensive process analysis and interdepartmental collaboration.
• Set strategic goals for operational efficiency and increased productivity such as developing at least 10 vendors in each category and complete their onboarding.
• Hire and grow the team as per the organization's requirements with Human Resources.
• Analyze current operational processes and performance, recommending solutions for improvement.
• Develop, implement, and monitor day-to-day operational systems and processes that provide visibility into goals, progress and obstacles. 
• Build and maintain relationships with all department heads, external partners, and vendors to make decisions regarding operational activity and strategy.
• Devise strategies to ensure the growth of programs enterprise-wide, identifying and implementing process improvements that will maximize output and minimize.
• Uphold local governmental policies and standards, ensuring legislative regulations are followed for all.

• Develop new client partnerships with company's key accounts and develop strategic partnerships with large companies across industries. 
• Nurture and develop existing clients and generate incremental revenues within these accounts by selling additional products and services.
• Proactively identify & solve customer business problems by providing subject matter expertise and by using relevant product and services lines to create solutions. 
• Key point of contact for large accounts. 
• Ability to maintain senior level client relationships.
• Will be required to implement company's aggressive growth plans in the identified territory. Primary focus will be on new business while ensuring existing relationships are maintained.
• High adherence to internal CRM with an estimate of sales forecast.
• Liaising with the operations/products team for a smooth delivery of the end product and ensuring the service expectations of the customers are met.
• Should be comfortable with working in flexible time zones (Primarily US time zone) 

Requirements:

• Minimum of 8 - 12 years experience in Key Accounts Management.
• Strategic thinking and analytical skills
• Excellent written, oral communication and presentation skills.
• Good negotiation skills to achieve desired results/meet customer needs.