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Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

MUST-HAVES:

• LLM, AI, Prompt Engineering LLM Integration & Prompt Engineering
• Context & Knowledge Base Design.
• Context & Knowledge Base Design.
• Experience running LLM evals

NOTICE PERIOD: Immediate – 30 Days

SKILLS: LLM, AI, PROMPT ENGINEERING

NICE TO HAVES:

Data Literacy & Modelling Awareness Familiarity with Databricks, AWS, and ChatGPT Environments

ROLE PROFICIENCY:

Role Scope / Deliverables:

• Scope of Role Serve as the link between business intelligence, data engineering, and AI application teams, ensuring the Large Language Model (LLM) interacts effectively with the modeled dataset.
• Define and curate the context and knowledge base that enables GPT to provide accurate, relevant, and compliant business insights.
• Collaborate with Data Analysts and System SMEs to identify, structure, and tag data elements that feed the LLM environment.
• Design, test, and refine prompt strategies and context frameworks that align GPT outputs with business objectives.
• Conduct evaluation and performance testing (evals) to validate LLM responses for accuracy, completeness, and relevance.
• Partner with IT and governance stakeholders to ensure secure, ethical, and controlled AI behavior within enterprise boundaries.

KEY DELIVERABLES:

• LLM Interaction Design Framework: Documentation of how GPT connects to the modeled dataset, including context injection, prompt templates, and retrieval logic.
• Knowledge Base Configuration: Curated and structured domain knowledge to enable precise and useful GPT responses (e.g., commercial definitions, data context, business rules).
• Evaluation Scripts & Test Results: Defined eval sets, scoring criteria, and output analysis to measure GPT accuracy and quality over time.
• Prompt Library & Usage Guidelines: Standardized prompts and design patterns to ensure consistent business interactions and outcomes.
• AI Performance Dashboard / Reporting: Visualizations or reports summarizing GPT response quality, usage trends, and continuous improvement metrics.
• Governance & Compliance Documentation: Inputs to data security, bias prevention, and responsible AI practices in collaboration with IT and compliance teams.

KEY SKILLS:

Technical & Analytical Skills:

• LLM Integration & Prompt Engineering – Understanding of how GPT models interact with structured and unstructured data to generate business-relevant insights.
• Context & Knowledge Base Design – Skilled in curating, structuring, and managing contextual data to optimize GPT accuracy and reliability.
• Evaluation & Testing Methods – Experience running LLM evals, defining scoring criteria, and assessing model quality across use cases.
• Data Literacy & Modeling Awareness – Familiar with relational and analytical data models to ensure alignment between data structures and AI responses.
• Familiarity with Databricks, AWS, and ChatGPT Environments – Capable of working in cloud-based analytics and AI environments for development, testing, and deployment.
• Scripting & Query Skills (e.g., SQL, Python) – Ability to extract, transform, and validate data for model training and evaluation workflows.
• Business & Collaboration Skills Cross-Functional Collaboration – Works effectively with business, data, and IT teams to align GPT capabilities with business objectives.
• Analytical Thinking & Problem Solving – Evaluates LLM outputs critically, identifies improvement opportunities, and translates findings into actionable refinements.
• Commercial Context Awareness – Understands how sales and marketing intelligence data should be represented and leveraged by GPT.
• Governance & Responsible AI Mindset – Applies enterprise AI standards for data security, privacy, and ethical use.
• Communication & Documentation – Clearly articulates AI logic, context structures, and testing results for both technical and non-technical audiences.

Job Title : Backend Developer (.NET Core)

Experience : 2 to 5 Years

Work Environment :

• Hybrid model : Minimum 3 days/week from office
• Office Location : Hauz Khas, Delhi
• Flexible working hours based on project needs

Job Summary :

We are looking for a skilled and motivated Backend Developer with 2–5 years of experience, proficient in .NET Core and experienced with cloud platforms (AWS preferred or Azure).

You will be responsible for building scalable backend services and RESTful APIs, integrating with cloud components, and ensuring robust data handling.

Key Responsibilities :

• Design, develop, and maintain robust backend systems using .NET Core 6 or above.
• Develop and manage Web APIs for frontend and third-party integrations.
• Work with cloud infrastructure (preferably AWS: Lambda, EventBridge, SQS, CloudWatch, S3; or Azure: AppService, Functions, AzureSQL, EventHub, Blob Storage).
• Work with databases such as SQL Server, PostgreSQL, and tools like PGAdmin.
• Utilize Entity Framework Core, Dapper, or equivalent ORM tools.
• Collaborate using Git or TFS for version control.
• Develop, debug, and maintain code in Visual Studio.
• Write optimized and scalable SQL queries and stored procedures.
• Participate in code reviews and maintain high code quality.

Required Skills :

• Proficient in .NET Core 6+.
• Experience with RESTful API development.
• Strong command of SQL and relational databases.
• Familiarity with cloud platforms (AWS preferred, Azure acceptable).
• Good understanding of Git/TFS.
• Hands-on experience with tools like Visual Studio, SQL Server, PGAdmin.
• ORM experience with Entity Framework Core, Dapper, or similar.

Nice to Have :

• Exposure to asynchronous processing or event-driven architecture.
• Experience working with Cursor-based data fetching or streaming.

Dear Candidate,

🚀 We're Hiring | Sales Manager

📍 Location: Noida | 🕘 Full-Time

We are looking for a passionate and driven Sales Manager with experience in CCTV, AI-driven video solutions, and large-scale B2B/enterprise or government sales.

🎯 What We're Looking For:

• Proven experience in B2B sales, preferably in tech, CCTV, large enterprise, or government projects

• Strong understanding of video analytics, AI-based camera systems, and video management    platforms

• Excellent communication, negotiation, and stakeholder management skills

• Ability to work independently and collaborate in a fast-paced environment

📩 Apply now or share this opportunity with someone who fits the role!

• Significant experience working with React web and mobile along with tools like Flux, Flow, Redux, etc.
• In-depth knowledge of JavaScript, CSS, HTML, functional programming, and front-end languages
• Strong knowledge of React fundamentals such as Virtual DOM, component lifecycle, and component state
• A complete understanding of the full mobile app development lifecycle right from prototyping
• Knowledge of type checking, unit testing, typescript, prop types, and code debugging
• Experience working with REST APIs, document request models, offline storage, and third-party libraries
• Strong understanding of web technologies like JavaScript, HTML, and CSS
• Knowledge of user interface design and responsive designs
• Well-versed in a variety of React Native software and technologies such as Jest, Enzyme, ESLint, and so on

• FDesign and implement user interface components for JavaScript-based web and mobile applications using React ecosystem

• Build app and UI components from prototypes and wireframes

• Stay updated with new updates, technologies, and news of React Native

• Strong verbal and written communication skills to communicate strategy

Skills That Will Help You In The Role

Must-Have Skills: React web and mobile along with tools like Flux, Flow, Redux, etc.

Good to Have:  JavaScript, CSS, HTML, functional programming, and front-end languages

• Compiling the design and development of animation projects, coordinating with designers for obtaining their specific requirements, and developing animation shots accordingly
• Preparing detailed storyboard layouts, sketches, and other visual aides required in developing the animation theme, processing these visuals accordingly for obtaining final animated visual, and incorporating graphical visuals in it for enhancing the animation
• Providing extensive support to the graphic designers by designing/ collaborating with graphic elements involved in the animation, collaborating with graphic designers for creating new graphic designs from the existing animation, and analyzing the final graphics after incorporating the designs in the flash system

Desired Candidate Profile

• Minimum 1-2 years of experience in creating Flash Animations and videos preferably in EdTech/ Social Sector/ Education/ E-Learning sector
• Hands-on experience in Adobe Flash is mandatory
• Work experience on multiple assignments and projects on a full-time role
• Hands on experience and knowledge in various design tools like Photoshop, Illustrator, Freehand, After Effects will be required
• Experience of editing video files in Flash including editing of audio, visual elements, screen text and creating the final output as per the requirements
• Experience of creating a new video using visual components, merging of audio files and text that appears on the video
• Excellent communication skills including flawless writing in terms of using the text content in the creatives
• Coordination skills to interact with Graphic designers, team members within and across teams to deliver the work within the agreed timelines

• End to end IT recruitment (Must have 2+ Years of Experience in IT organization OR IT Recruitment)
• Payroll and attendance process.
• Onboarding, orientation of new employees.
• Contribute to performance management, appraisal cycles and performance improvement plansCreate a vibrant, fun, learning, and gr
• owth-oriented culture.
• Ensuring accurate and timely payroll data processing of new employees and full and final settlements of resigned employees.
• Maintaining Employee data and personnel files, Leave records
• Developing & implementing HR Standard Operating Procedures & Policies
• Conducting employee engagement activities
• Handling Admin Role (Petty Cash/Vendor Management)

• Excellent communication skills
• Able to work under Pressure.
• Should be MBA.

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Marketing Generalist

Description:

This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you! 

Competencies:

• Able to multitask independently with minimal supervision
• Naturally able to think critically and take independent decisions
• Meticulous with project documentation

Skills:

• Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
• Highly proficient with Microsoft Office (Excel, PowerPoint)
• Experience with agile project planning and management will be a plus

Experience:

• Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
• Ability to write/execute creative and project briefs and communicate technical info with ease.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.