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About Us:

Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hair loss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Founders:

 Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Role Summary:

As a Senior Performance Marketing Manager, you will lead the strategy and execution of our digital marketing initiatives. You will be responsible for managing and optimizing performance marketing channels, such as paid search, social media, display, and affiliate marketing. Your leadership and analytical expertise will help drive growth, maximize ROI, and shape our overall marketing strategy.

Key Responsibilities:

·      Develop and lead digital marketing campaigns across PPC, display, social media, affiliate, and other performance channels.

·      Monitor, analyze, and optimize campaign performance, providing strategic insights and recommendations to maximize ROI.

·      Oversee A/B testing and experiments to refine ad creatives, targeting, and landing page optimization.

·      Collaborate closely with the creative team to produce compelling ad copy and visuals that resonate with target audiences.

·      Work cross-functionally with teams such as sales and product to ensure marketing efforts align with broader business goals.

·      Track, report, and present key performance metrics (e.g., CTR, conversion rates, CPA, ROI) to stakeholders and executive leadership.

·      Manage and allocate budgets effectively across channels to ensure efficient use of resources.

·      Stay current with industry trends and new digital marketing tools to maintain a competitive edge.

Qualifications:

·      Bachelor's degree in Marketing, Business, Statistics, or a related field.

·      Proven years of experience in digital marketing, particularly in performance marketing and analytics.

·      Strong analytical skills with a deep understanding of data analysis, reporting, and decision-making.

·      Proficiency in key digital marketing platforms (e.g., Google Ads, Facebook Ads, Google Analytics).

·      Experience with A/B testing and optimization tools (e.g., Optimizely, Google Optimize).

·      Excellent communication and presentation skills, with the ability to translate data insights into actionable recommendations.

·      Ability to lead and collaborate within cross-functional teams.

Preferred Skills and Experience:

·      Google Search Ads

·      Facebook Ads

·      Google Analytics

·      Affiliate Marketing

·      YouTube Ads

·      App Campaigns

·      Advanced Excel proficiency

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.

Roles & Responsibilities:

• SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
• Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
• Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
• PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
• Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
• Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
• Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
• Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.

Roles & Responsibilities

• We are looking for someone who loves a challenge, is ambitious, super tenacious, and persistent. S/he is
• a self-starter, thrives in a dynamic, small start-up environment, has a knack for understanding customer
• needs, and loves to get sh*t done! If you check these boxes - we want to talk to you!

The opportunity:

• Solve a complex $300+ billion problem at the cutting edge of Fintech innovation, and make a tangible difference to the small business landscape in India
• Join a high performance, dynamic and collaborative work environment that throws new challenges on a daily basis
• Be part of the early founding team and be directly responsible for driving the company's success

Key Role and Responsibilities:

• Work closely with the Founder/CEO and to define and build the Cashflo platform
• Identify customer problems, latent needs & devise product roadmap
• Communicate and evangelize product output through low-fidelity designs
• Collaborate with Sales and Customer Success to understand and eliminate obstacles to adoption and usage
• Work with Marketing to bring new features to life on various communication touch points
• Collaborate with engineers and designers to arrive at the detailed solutions to problems Execute
• Own the roadmap for one or more parts of the product
• Work with engineering and design to plan launch scope
• Together with engineering and design, break-down scope into launch iterations
• Deliver product features as per timelines

Skills/ Qualities Required:

• Strong problem solving – Structured thinking, data-driven analysis and a strong ability to synthesize findings
• Strong communication (written & verbal) and interpersonal skills
• You should have worked at a startup or started your own company that shipped a product
• An engineering / technical background that will allow you to reason about product trade-offs and make good choices without significant input from engineers
• At least 5 years of experience in a Product Management role
• Attention to detail - great products are all about the details
• Passion for getting the job done – A combination of grit, hustle and problem-solving skills todeliver results on time

Nice to haves:

• ● Prior exposure to Fintech landscape and understanding of trends in financial services

• Design and implement overall recruiting strategy- For Asst Manager
• Above only.
• Develop and update job descriptions and job specifications.
• Perform job and task analysis to document job requirements and
• objectives.
• Prepare recruitment materials and post jobs to the appropriate job
• portals and other sources.
• Source and recruit candidates by using databases, social media etc.
• Screen candidates' resumes and job applications.
• Conduct interviews using various reliable recruiting and selection
• tools/methods to filter candidates within the schedule
• Assess applicants’ relevant knowledge, skills, soft
• skills, experience and aptitudes.
• Onboard new employees in order to become fully integrated
• Monitor and apply HR recruiting best practices
• Provide analytical and well-documented recruiting reports to the
• rest of the team
• Act as a point of contact and build influential candidate
• relationships during the selection process
• Promote the company’s reputation as the “best place to work”

ROLE

We are looking for talented and passionate User Experience Designers to make our voice driven products easy to use and refined. The designer should be capable of executing an end-to-end design process from user research, competitive study, creating user flows and wireframes to building user interface and prototypes. At each stage, you would be identifying user needs and making sure that the final product delivers on them through a delightful, usable experience.

RESPONSIBILITY

• Apply design thinking, design methods, tools & processes to generate new ideas and concepts.
• Communicate the user experience at various stages of the design process with wireframes, flow diagrams, storyboards, mockups, and/or high-fidelity prototypes.
• Understand, define and validate solutions via usability testing and consultation with users.
• Iterate, prototype and arrive at comprehensive solutions
• Work closely with engineers to ensure high quality execution.

• 4+ years’ experience in designing for web, Android, and iOS with familiarity of technical constraints and limitations as they apply to designing for multiple platforms such as desktop and mobile
• Portfolio that demonstrates ability to design engaging and usable user-centered experiences and applications.
• Nimbleness; the ability to turn around rigorous wireframes and mockups quickly in an iterative environment

PREFERRED REQUIREMENT

• Previous experience in health tech products or voice based interfaces.
• Bachelor's degree in Design, Human-Computer Interactions, Computer Science, a related field, or equivalent practical experience.
• Experience collaborating with multidisciplinary teams of Designers, Researchers, Engineers, Content Strategists and Product Managers throughout the design process
• Proficiency with mobile and web design patterns and accessibility standards ·
• Self-motivated, able to prioritize and manage workload and meet critical project deadlines.
• Visual design skills.
• Ability to balance user needs with business strategy.
• Skills in communicating and influencing product design strategy.

• React Js
• React - Redux
• redux - Thunk middleware
• Tailwind CSS / Saas
• HTML & CSS