inside sales representative

Job Description for Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: Mydbops

Location: Bengaluru

About Mydbops

Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 800+ clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.

Role Summary:

We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantly—track, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.

Key Responsibilities

• Campaign Management & Execution
• Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services
• Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking
• Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams

Analytics & Data-Driven Decision Making (Critical Requirement)

• Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems
• Build comprehensive campaign performance dashboards with actionable insights
• Analyze campaign data to identify trends, optimize spend, and improve conversion rates
• Provide weekly/monthly performance reports with clear recommendations
• Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI
• Conduct A/B testing and implement data-backed improvements

Content & Creative Development

• Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools
• Collaborate with technical teams to translate complex database concepts into compelling marketing messages
• Design infographics and explainer visuals for technical blog posts and LinkedIn content

Technical Collaboration

• Work closely with DBAs and technical staff to understand product offerings and client pain points
• Develop technically accurate marketing content for database optimization, migration, and managed services
• Stay updated on database industry trends and competitive landscape

AI & Automation

• Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation
• Explore and implement marketing automation tools to improve efficiency

Must-Have Skills

Analytics & Tools (Non-negotiable)

• Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console
• Experience setting up conversion tracking, UTM parameters, and attribution models
• Ability to analyze data and extract actionable insights
• Excel/Google Sheets proficiency for data analysis and reporting

Campaign Management

• 0-1 years managing Google Ads and LinkedIn Ads campaigns with proven ROI
• Experience with B2B lead generation and marketing funnel optimization

Design & Content

• Proficiency in Canva, Figma, or Adobe Creative Suite
• Strong copywriting skills for technical B2B audiences
• Experience creating social media content and ad creatives

Technical Aptitude

• Ability to quickly learn and understand technical products (databases, cloud services, SaaS)
• Familiarity with WordPress/Webflow, hosting platforms, and web technologies
• Comfortable working with technical teams and translating technical concepts
• 
  

Nice-to-Have Skills

• Experience marketing SaaS, cloud, or database products
• Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)
• Certification in Google Analytics, Google Ads, or digital marketing
• Experience with AI-powered marketing tools and LLM applications
• Understanding of SQL or database concepts
• 
  

Job Details:

• Job Type: Full-time opportunity 
• Work time: General Shift
• Mode of Employment - Work From Office (Bengaluru)
• Experience - 0-1 year

Looking for candidates who are based in Bangalore and can join us immediately.

• Need candidate from Automotive and Manufacturing industries only.

• Candidate must have Minimum 2+ years of C++ development experience with exposure to Android’s HAL (Android framework).

• Candidate must have experience in Java with Android App development expertise.

• Candidate should have experience in JIRA - Version control systems.

• Candidate should have 1+ years of experience in Android application development.

Qrata is a talent startup that partners with fast moving digital companies globally to scale their teams. Since 2016, we have served over 100 funded startups ( top brands, some unicorns too!) hire teams in the spaces of engineering, growth, design and product. Our mission is to be the top curated talent marketplace while fostering a collaborative, diverse, and inclusive workplace.

About the role: Qrata is looking to hire a recruiter who should be an experienced, motivated that can help source and hire for top funded companies globally. Ideal candidate is a high- energy, strong communicator with a knack for engaging experienced professionals.

Responsibilities:

• Responsible for End to End Recruitment (Sourcing, screening of profiles, scheduling of interviews).

• Responsible for understanding and analyzing the requirements in different technical

skill set categories.

• Creative sourcing methods like Linked-In, internal database, referrals, head-hunting,

networking.

• Take steps to ensure positive candidate experience

• Willing to take challenges in Recruitment & closing the demands on time.

Candidate requirements:

• The ideal candidate should have zeal to grow in technical Recruitment world.

• Must have IT recruitment/Non IT hiring experience and expertise in Screening,

shortlisting, negotiation and coordinating with the Recruitment process.

• Experience in working on Job Portals is mandatory

• Experience in full-cycle Recruiting, Sourcing

• Proficient in the use of social media and job boards

• Aggressive and talented professionals with excellent communication skills.

• Well-organized & capable of managing Quality and Volumes of open positions

VP engineering would be leading the technology (engineering) team of 25 (and counting) to build a world-class SAAS product that is serving 7000+ businesses (or 50,000 users) across the globe. The person would be responsible to oversee the product development and technology research ensuring scalability and effectiveness. The core role would involve leading development, managing team & processes leading to effective technology products as an outcome.

The person would be responsible for leading the product development to scale to a million businesses over the next ten years or 25K businesses in the next 3 years. The person should be able to build a team & process accordingly to ensure a smooth growth path for the product and company. The mission would be to build fully horizontal architecture & micro services with robust security.

• Leading the technology development by learning and researching the best upcoming technology. Analyzing current technology gaps in the system and evangelizing for better state of art technology development.

• Evaluating technology architecture, gaps, and improvisation requirements. Building new architectures for further product development along with elaborated documentations.

• Leading the team of software engineers to guide them with the best technology and process practices. Coaching and motivating the team to ensure enhanced performance across teams. 

• Engaging with Product teams to shape the product roadmap. Working with the tech support team to analyze open issues and bugs and ensure an efficient process for fixing the same.

• Building processes for product development, security audits, new recruitment, technology research, technical documentation, etc. 

Behavior Labs team:

The Behavior Labs team sits at the centre of the company and curates the Mia coach, that produces the content and insights to bring about behavior change. It pushes out to enterprise users, insights about expected performance behavior during a business period. It enables enterprises to influence the behaviors of sales personnel from encouraging early starts to push for lightning finishes. It guides enterprises on how to monitor and manage the behavioural journey that would lead to positive outcomes. Thousands of sales and customer service personnel across the globe are influenced and nudged towards behavior change that results in better performance outcomes.

The behavior lab has two key tasks – use the latest thinking in the space of BE and employee performance to enable specific user groups performance and developing a holistic understanding of the user and mining those insights to consistently fine tune the product. This team contributes towards the development of the digital design interface through which users view the nudge. The team also prepares behavioral analytics decks for clients on a regular basis.

We are looking for a new age candidate for the position of a Behavioral Researcher to work in an environment that is in the frontier of using human behavioural understanding and technology to influence behavior change amongst enterprise workers.

Key responsibilities will include:

• Generating insights about behavior from a range of data sources; developing testable propositions
• Conducting original research (e.g. small-scale experiments; feasibility studies to test interventions, qualitative research); analysing quantitative and qualitative data. Understand the trade-offs between different research methods (i.e. quant vs qual, survey vs experiment, A/B tests etc.).
• Action the use of behavioral science concepts into the development of the nudge engine. Keep a continuous watch on new developments in the BE field to adopt and apply into product design.
• Use behavioural science to create contextual information, communication ideas that can influence action amongst user groups and drive them towards a behavioural journey.
• Be intellectually curious and open to innovation but maintain objectivity to ensure that the focus remains on the scientific foundation in which the product is built.
• Good communication and influencing skills, both verbal and written, for a product development & customer facing audience. Specifically, the ability to communicate to these audiences in industry language.
• This role requires a person with curiosity and a passion for inquiry, comfort with ambiguity, and an entrepreneurial/learning mindset. Self-motivated and flexible, this person will be adept at both creative and analytical thinking.
• This is a highly collaborative role which requires the ability to work across the organisation’s product & design teams to develop appropriate ways to bridge the intention – action gap amongst users.