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Execute marketing campaigns through FB Ads ensuring high ROAS

Optimize campaigns to achieve the best ROI & meet targets

Handle various campaign: conversion, website clicks, traffic, remarketing, etc.

Conduct A/B testing on campaigns to improve ROI

Job Summary

As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.

The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus

Responsibilities and Duties

Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.

Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.

To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.

Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.

Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).

Coordinate with developers, analysts, and researchers to drive projects forward.

Required Experience, Skills and Qualifications

Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.

Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills

Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.

Understanding best practices for UI and UX for websites

Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)

Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus

Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus

Prior experience working in diverse client portfolio

Benefits

5 Day working

Flexible work from home policy

Company sponsored team outing and parties

Company sponsored lunch

No dress code

Salaries at par and above the industry standards

Great Learning and growth opportunities

Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally

Diverse and exciting client portfolio of internationally renowned brands

Mandatory Skills - WebDriver.io , Selenium, Appium, Cucumber

For QA automation, we need candidates who have worked on UI automation -

webdriver.io , Java/Javascript, Cucumber and For API - Karate Framework , Cucumber , Java/JS , rest assured

Responsibilities:

We are seeking a talented QA automation engineer to design testing procedures for our software applications. In this role, will be responsible for analyzing the functionality of applications and designing automated tests to validate their performance. You will also be required to identify bugs, install databases, and collaborate with the software design team.

To ensure success as a QA automation engineer, you should have advanced programming skills, a keen eye for detail, and excellent project management skills. A skilled QA automation engineer can design and write efficient test procedures for every software application.

Responsibilities:

• Meeting with the software design team to discuss verification protocols.
• Identifying software application weaknesses and target areas.
• Sketching out ideas for automated software test procedures.
• Reviewing software bug reports and highlighting problem areas.
• Writing automation scripts and implementing software applications.
• Designing and installing software databases.
• Troubleshooting automation software and finalizing system procedures.
• Identifying quality issues and creating test reports.
• Collaborating with the design team to solve application faults.

Requirements:

• Bachelor’s degree in computer science, software engineering, or a similar field.
• Previous experience working as a QA automation engineer.
• Advanced programming skills including automation systems and databases.
• Familiarity with programming script languages including Java 
• Excellent analytical skills.
• Detailed knowledge of application functions, bug fixing, and testing protocols.
• Good written and verbal communication skills.
• Strong attention to detail.
• Good project management skills.

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.

The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.

• Handling and guiding various digital marketing activities which include but not limited to, SEO, PPC, Social Media Marketing, Content Marketing etc. and also overseeing and guiding the overall digital campaign management
• Creating, managing and guiding a team of digital marketing specialists
• Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels
• Crafting digital or online marketing strategies and thus contributing towards the increase in business
• Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time
• Extensively being involved in budgeting and planning of the company’s digital marketing division
• Evaluating important metrics that affect the company’s website traffic, online campaigns and target audience
• Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques
• Obtaining and constantly working on the feedback being received on the current digital marketing platforms
• Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures
• Working closely with various internal as well as external stakeholders

Desired Candidate Profile

• knowledge of PHP frameworks {Laravel, CakePHP, etc.}
• Understanding of MVC design patterns
• Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
• Knowledge of object-oriented PHP programming
• knowledge of the common PHP or web server exploits and their solutions
• Understanding fundamental design principles behind a scalable application
• User authentication and authorization between multiple systems, servers, and environments
• Integration of multiple data sources and databases into one system
• Creating database schemas that represent and support business processes
• Familiarity with SQL/NoSQL, MariaDB databases, and their declarative query languages
• Proficient understanding of code versioning tools, such as Git

We are actively seeking software development engineers who are interested in designing robust trading systems and refining programs to efficiently manage various types of financial market data that facilitate our quantitative investment research. By designing and improving the firm's internal applications, the SDE will play a key role in expanding the firm's trading capabilities.

Responsibilities:

• Management & scaling up existing infrastructure for high-frequency market data capture.
• Develop a scalable and consistent data handling infrastructure for the above data to facilitate efficient backtesting of quantitative investment strategies.
• Perform R& D; to build a software platform in Python for backtesting various kind of investment strategies using the above databases.
• This will involve studying the strategy development process and performance evaluation metrics.
• Develop autopilot risk-management systems to monitor live performance of the Portfolio.
• Improve the existing algorithms to achieve better execution price and reduce the latency.

Requirements:

Our ideal candidate would have graduated with a degree in computer science from a top university with 1-3 years industry experience, along with:

• High Level of proficiency in Python and good knowledge of Matlab/C++/C#.
• Past experience in dealing with large datasets and Knowledge of database administration and network programming will be a plus.
• Well-versed in software engineering principles, frameworks and technologies.
• The ability to manage multiple tasks in a fast-paced environment.
• Excellent analytical and problem solving abilities.
• A keen interest in learning about the financial markets.