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1. Campaign Development: Creating and launching marketing campaigns across various channels, including social media, email, search, display, and affiliate marketing.

2. Targeting and Segmentation: Identifying and targeting specific audience segments to maximize campaign effectiveness and ROI.

3. Ad Optimization: Continuously monitoring and optimizing ad performance, including ad copy, images, targeting, and bidding strategies.

4. Budget Management: Managing and allocating marketing budgets to maximize ROI and achieve business objectives.

5. Data Analysis: Analyzing campaign data and metrics to measure performance, identify areas for improvement, and inform future marketing strategies.

6. A/B Testing: Conducting A/B testing and experimentation to optimize campaign elements, such as ad creative, landing pages, and email subject lines.

7. Conversion Rate Optimization: Optimizing landing pages, websites, and other digital assets to improve conversion rates and user experience.

8. Return on Ad Spend (ROAS) Analysis: Measuring and analyzing ROAS to ensure that marketing campaigns are generating a positive return on investment.

9. Cross-Channel Marketing: Coordinating and executing marketing campaigns across multiple channels, including social media, email, and search.

10. Team Collaboration: Working closely with cross-functional teams, including sales, product, and creative, to ensure that marketing campaigns are aligned with business objectives and goals.

• Designing, implementing and maintaining Java-based applications

• Contributing in all phases of the development lifecycle

• Writing testable, scalable and efficient code

• Test and debug new applications and updates

• Maintain up to date code documentation

• Participating in code reviews
  Should have worked on Springboot and Hibernate

Roles and Responsibilities :

Developing front end website architecture.
Designing user interactions on web pages.
Developing back end website applications.
Creating servers and databases for functionality.
Ensuring cross-platform optimization for mobile phones.
Ensuring responsiveness of applications.
Working alongside graphic designers for web design features.
Seeing through a project from conception to finished product.
Designing and developing APIs.
Meeting both technical and consumer needs.
Staying abreast of developments in web applications and programming languages.

Desired Candidate Profile :

HTML/CSS. While HTML stands for Hypertext Markup Language, CSS stands for Cascading Style Sheets. ...

JavaScript. ...

Git and GitHub. ...

Backend languages. ...

Web architecture. ...

HTTP and REST. ...

Database storage. ...

Basic design skills.

Familiar with nodejs, reactjs, angularjs, expressjs etc......

Title 

ML Product Manager

Reporting to 

Sr. Director of Product Management

About the role

We are looking for a Product Manager for our AI/ML Product team that is responsible for delivering ML powered products and applications such as Campaign recommendations and personalization.

As part of the team, the candidate will lead the full product lifecycle of the product, including market research, competitive analysis, gathering requirements, developing specifications, and getting the product developed and delivered to customers. 

You will help transform ideas into AI products for our customers and drive adoption working with cross functional teams.

What You'll Do

• Own product feature from market research, execution, go-to-market and impact evaluation.
• Review customer feedback, analyze impact and prioritize it, and convert into clearly defined product requirements to create a feature backlog
• Write product specs, define product UI with the UX team, review test plans.
• Collaborate with Engineering in product development, validating builds and driving releases to meet target dates.
• Be the product champion. Document product functionality and train the organization on new features. Define the value proposition of your products and guide marketing / sales in selling your products. 
• Facilitate in data-driven decision making and create the telemetry and metrics required to evaluate the success of the products you launch.
• Define and drive internal and external pilots prior to releases to gather early feedback and ensure adoption of new features and functionality. 

What You'll Need

• 4+ years of Product Management experience in an enterprise B2B/B2B2C SaaS company building products in one or more of the following domains: marketing cloud products, such as Campaign Management, Segmentation, Marketing Automation
• Experience working on AI/ML projects and applications, Data & Analytics
• Experience working in Agile development environment  
• Strong analytical and problem-solving skills
• Strong communication skills 
• Self-starter, detail-oriented
• Technical background required. MBA is a strong plus.

Bonus Points if You Have

• Familiarity with multi-cloud environments
• Familiarity with Enterprise Data Platforms, CDP and Enterprise Integrations 

Mern Plus Technologies looking for Angular Developer Having 2+ Yrs of experience in Angular

• Designing and developing user interfaces using AngularJS best practices.
• Adapting interface for modern internet applications using the latest front-end technologies.
• Writing JavaScript, CSS, and HTML.
• Developing product analysis tasks.
• Making complex technical and design decisions for AngularJS projects.
• Developing application codes and unit tests in AngularJS, Java Technologies, and Rest Web Services.
• Conducting performance tests.
• Consulting with the design team.
• Ensuring high performance of applications and providing support.