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1. Campaign Development: Creating and launching marketing campaigns across various channels, including social media, email, search, display, and affiliate marketing.

2. Targeting and Segmentation: Identifying and targeting specific audience segments to maximize campaign effectiveness and ROI.

3. Ad Optimization: Continuously monitoring and optimizing ad performance, including ad copy, images, targeting, and bidding strategies.

4. Budget Management: Managing and allocating marketing budgets to maximize ROI and achieve business objectives.

5. Data Analysis: Analyzing campaign data and metrics to measure performance, identify areas for improvement, and inform future marketing strategies.

6. A/B Testing: Conducting A/B testing and experimentation to optimize campaign elements, such as ad creative, landing pages, and email subject lines.

7. Conversion Rate Optimization: Optimizing landing pages, websites, and other digital assets to improve conversion rates and user experience.

8. Return on Ad Spend (ROAS) Analysis: Measuring and analyzing ROAS to ensure that marketing campaigns are generating a positive return on investment.

9. Cross-Channel Marketing: Coordinating and executing marketing campaigns across multiple channels, including social media, email, and search.

10. Team Collaboration: Working closely with cross-functional teams, including sales, product, and creative, to ensure that marketing campaigns are aligned with business objectives and goals.

Job Title: Design Lead – Brand, Creative & Visual Identity (D2C)

Location: Jaipur (Onsite)

Experience: 5–10+ years

Department: Creative & Brand

Employment Type: Full-time

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About the Role

We are seeking an exceptionally talented and intellectually strong Design Lead who can build, lead, and inspire our in-house design team. This is a high-impact role for someone who understands how fast-growing D2C brands operate and can translate brand narratives into powerful visual identities.

The ideal candidate has graduated from a leading design school, possesses a deep understanding of brand-building, and can create everything—from logo, brand language, packaging, and social media designs to website visuals, AI-driven creatives, and marketing collaterals—with consistency and excellence.

This person should be able to take a brand document or idea and convert it into a living, breathing visual identity that speaks the brand’s language across every touchpoint.

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Key Responsibilities

1. Brand Identity & Visual Language Development

Create and maintain the entire brand theme—including logo, color palette, typography, patterns, UI/UX style, and creative language.

Translate abstract brand narratives into compelling visual identities that resonate with consumers.

Build design systems and guidelines to keep all creatives aligned and consistent.

2. Creative Design & Execution

Oversee and create:

Social media creatives

Video design & motion graphics

AI-generated creatives

Packaging design (boxes, covers, sleeves, labels)

Marketing collaterals (brochures, flyers, banners, posters)

Website design and landing pages

Brand showreels and visual storytelling content

Ensure high-quality, on-brand designs for all marketing, product, and communication needs.

3. Team Leadership & Management

Lead, mentor, and manage a team of graphic designers, motion artists, illustrators, and design interns.

Hire top talent and build a high-performance creative team.

Review creative output and ensure timely, creative, and error-free delivery.

Train the team on brand guidelines, visual storytelling, and new design trends.

4. Strategy & Cross-Functional Collaboration

Work closely with founders, marketing, product, production, and script teams to conver

Understand campaign objectives and bring creative vision to life across mediums.

Maintain a design pipeline and ensure smooth workflow management.

5. Innovation & Creative Intelligence

Stay updated with design trends, AI tools, UI/UX evolution, D2C brand aesthetics, and global visual standards.

Use AI-based tools for speed, creativity, and experimentation.

Create designs that not only look good but also communicate with clarity and convert effectively.

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Required Skills & Qualifications

5–10+ years of design experience, preferably with leading D2C brands or creative agencies.

Graduation from a reputed design school (NID, NIFT, IDC, Srishti, Pearl, MIT-ID, etc.).

Strong portfolio demonstrating brand identity creation, packaging design, digital creatives, and storytelling capability.

Proficiency in design tools: Adobe Suite, Figma, and modern AI-based design tools.

Deep understanding of brand psychology, consumer behavior, and design communication.

Proven experience building and managing design teams.

Ability to convert briefs, strategies, and documents into compelling visual narratives.

Excellent aesthetic sense and a passion for building memorable brands.

About Rupeestop

Rupeestop is a fintech platform helping people take control of their financial future through highly personalized investing experiences. We are building intuitive, trustworthy, and delightful financial products—designed to simplify complex financial decisions for everyday users.

We move fast, experiment often, and iterate relentlessly. We are looking for a Frontend Intern who is technically curious, detail-oriented, and excited to turn high-fidelity designs into seamless digital reality.

Role Overview

We are seeking an In-Office Intern in Jaipur who is efficient in frontend development and specializes in Next.js. You will be responsible for bridging the gap between design and implementation, working closely with our UI/UX Lead to build responsive, high-performance web interfaces that reflect our premium brand identity.

Key Responsibilities

• Build & Deploy: Develop responsive and user-friendly web interfaces using React and Next.js.
• Design-to-Code: Translate high-fidelity Figma wireframes and prototypes into functional, pixel-perfect frontend components.
• API Integration: Integrate REST APIs and manage dynamic data rendering for investment dashboards and user portfolios.
• Performance Engineering: Assist in implementing Server-Side Rendering (SSR), static site generation, and reusable component architectures.
• Optimization: Focus on application performance, core web vitals, and basic SEO to ensure a top-tier user experience.
• Quality Control: Debug and resolve frontend issues across various devices and browsers to maintain a "trust-first" fintech experience.
• Collaboration: Work directly with our UI/UX designer and backend engineers to ensure design feasibility and smooth handoffs.
• Best Practices: Follow clean coding standards, maintain organized documentation, and participate in version control (Git) workflows.

Key Skills & Qualifications

• Modern Web Tech: Strong proficiency in HTML5, CSS3, and JavaScript/TypeScript.
• Frameworks: Practical experience with React and a solid understanding of Next.js (Routing, Hooks, Data fetching).
• Styling: Proficiency in Tailwind CSS or similar utility-first styling frameworks.
• Version Control: Comfortable with Git/GitHub and collaborative development workflows.
• Design Literacy: Ability to interpret Figma files, including auto-layouts, components, and spacing systems.
• Efficiency: A proactive "builder" mindset—you enjoy solving problems and shipping code quickly.

Preferred Skills

• Familiarity with state management libraries (e.g., Redux, Zustand).
• Experience with Framer Motion or CSS animations for micro-interactions.
• Interest in fintech, wealth management, or personal finance.

Who You Are

• Detail-Oriented: You notice when a margin is 2px off and it bothers you.
• Adaptable: You thrive in a fast-paced startup environment where priorities can shift.
• Communicator: You can clearly explain technical constraints to designers and product owners.
• Growth-Minded: You are eager to learn from senior engineers and grow into a potentially full-time role.

Engagement Details

• Role Type: Internship 
• Work Mode: In-Office
• Location: Jaipur, Rajasthan
• Start Date: Immediate

Why Join Rupeestop?

• Direct Impact: Build tools that help users manage real money and secure their financial futures.
• Mentorship: Work closely with leadership and experienced designers in a flat hierarchy.
• Modern Stack: No legacy code. We use the latest versions of Next.js and modern deployment pipelines.
• Growth: High-performing interns are prioritized for full-time opportunities as we scale.
• High-performing interns will be fast-tracked for a Pre-Placement Offer (PPO) for a full-time role based on their contribution and impact during the internship. 

How to Apply: Please share your Resume and GitHub profile/Portfolio. We are particularly interested in seeing any live Next.js projects you have deployed.

Job Summary:

We are seeking a detail-oriented and skilled Selenium Automation Engineer to join our QA team. The ideal candidate will be responsible for designing, developing, and maintaining automated test scripts using Selenium to ensure the quality and performance of our web applications.

Key Responsibilities:

• Design and implement robust automated test scripts using Selenium WebDriver(Java or Python).
• Collaborate with development and QA teams to identify test scenarios and automate them.
• Maintain and enhance existing automation frameworks.
• Conduct regular regression testing and report bugs and issues effectively.
• Integrate automated tests with CI/CD pipelines (e.g., Jenkins, GitLab CI).
• Prepare detailed test reports and documentation.

Responsibilities

• Ability to translate Wireframes and PSD Designs into functional web apps using HTML5, AngularJS, React , Node.js, and Mongo

• Binding of UI elements to JavaScript object models

• Creating RESTful services with Node.js

• Architect scalable web architectures

• Work in a cross-functional team to deliver a complete user experience

• Create Unit and Integration tests to ensure the quality of code

• Be responsive to change requests and feature requests

• Write code that is cross-platform and cross-device compatible

• Ability to wear many hats and learn new technologies quickly

In this role, you'll:

• Manage our SaaS web app, ensuring its roadmap, quality of performance, reliability, and security 💻
• Engage directly with customers to understand their needs and translate feedback into actionable engineering tasks 🗣️📝
• Collaborate with our sales and marketing teams, providing engineering updates and insights to support their efforts 🤝📈
• Oversee technical documentation to enhance visibility and communication within the organization 📚👀

We're seeking a tech-savvy leader with a strong software engineering background and experience managing agile teams. You'll drive our technical strategy, ensure our product roadmap stays on track, and foster a culture of continuous innovation. 🚀

• Designing, implementing and maintaining Java-based applications

• Contributing in all phases of the development lifecycle

• Writing testable, scalable and efficient code

• Test and debug new applications and updates

• Maintain up to date code documentation

• Participating in code reviews
  Should have worked on Springboot and Hibernate

Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

- Strong knowledge of Android SDK, different versions of Android, and how to deal with different screen sizes

- Familiarity with RESTful APIs to connect Android applications to back-end services

- Strong knowledge of Android UI design principles, patterns, and best practices

- Experience with offline storage, threading, and performance tuning

- Strong knowledge in SQLite Database

- Experience in designing and developing custom controls for Android.

- Solid foundation in data structures, algorithms, and object orientation design.

- Capabilities to write and execute unit test cases.

- Independent researching, solution finding, analysis and problem solving skills and capabilities.

- Should have a strong knowledge of OOPS and intermediate knowledge of front-end GUI design and development.

- Should have knowledge of Kotlin

- Should have experience in  MVC / MVVM Architecture.

- Good in Analytics and Communication