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1. Campaign Development: Creating and launching marketing campaigns across various channels, including social media, email, search, display, and affiliate marketing.

2. Targeting and Segmentation: Identifying and targeting specific audience segments to maximize campaign effectiveness and ROI.

3. Ad Optimization: Continuously monitoring and optimizing ad performance, including ad copy, images, targeting, and bidding strategies.

4. Budget Management: Managing and allocating marketing budgets to maximize ROI and achieve business objectives.

5. Data Analysis: Analyzing campaign data and metrics to measure performance, identify areas for improvement, and inform future marketing strategies.

6. A/B Testing: Conducting A/B testing and experimentation to optimize campaign elements, such as ad creative, landing pages, and email subject lines.

7. Conversion Rate Optimization: Optimizing landing pages, websites, and other digital assets to improve conversion rates and user experience.

8. Return on Ad Spend (ROAS) Analysis: Measuring and analyzing ROAS to ensure that marketing campaigns are generating a positive return on investment.

9. Cross-Channel Marketing: Coordinating and executing marketing campaigns across multiple channels, including social media, email, and search.

10. Team Collaboration: Working closely with cross-functional teams, including sales, product, and creative, to ensure that marketing campaigns are aligned with business objectives and goals.

Job Summary

We are looking for an experienced Drupal Developer with 5–10 years of expertise in Drupal CMS development, customization, and theming. The ideal candidate should be proficient in Drupal core APIs, custom module development, PHP, and front-end technologies (HTML5, CSS3, JavaScript/jQuery). The role involves building responsive, secure, and scalable web applications while collaborating with cross-functional teams.

Responsibilities

• Design, develop, and maintain Drupal-based websites and applications.
• Build and customize modules, themes, and templates for scalable solutions.
• Ensure responsive, cross-browser, and high-performance applications.
• Collaborate with UI/UX, QA, and backend teams to deliver end-to-end solutions.
• Troubleshoot, debug, and upgrade existing Drupal projects.
• Follow best practices in coding, version control, and security.

Mandatory Skills

• Strong proficiency in Drupal (7/8/9/10) including custom module development, key contributed modules, and Drupal core API.
• Solid knowledge of PHP, theme layer, and template systems.
• Expertise in HTML/HTML5, CSS/CSS3, JavaScript/jQuery for responsive websites.
• Familiarity with version control tools like Git.
• Good understanding of web security, SEO, and performance optimization.

Content Writer's responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication.

Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

Responsibilities

• Research industry-related topics
• Write clear marketing copy to promote our products/services
• Proofread and edit blog posts before publication
• Submit work to the team for input and approval
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images, and tone)
• Update website content as needed

Felicity literally means "happiness". Stress, anxiety, and other discomforts are part of mental health beyond diagnosable psychiatric illnesses. Mental health is a priority at every stage of life, from childhood to adulthood. ‘Therapy’, the word itself means a solution to all problems. We at Felicity serve happiness and relief as an all-time meal to you by providing online accessible and affordable top-quality therapy sessions. We have a team of 80+ Counseling Therapists aiming to improve mental health and illness. We strive to achieve endless happiness and satisfaction for everyone. As a part of our mission to make the world a happier place, we aim to spread awareness and offer the right therapy at the right time to improve people's well-being.

In 2019, Pratika & Vaibhav founded Felicity with a vision to build a better world. Pratika is an XLRI, Jamshedpur alumnus with a career spanning over 12 years in the HR and business domains. Vaibhav is an SPA, Delhi, and IMT alumnus. A former Deloitte professional, he has specialized in valuations, mergers, and acquisitions, as well as buy and sell advisory services. These sibling pairs are serial entrepreneurs who aim to make a mental health and wellness ecosystem that can be a one-stop solution for all mental health needs!

http://www.felicity.care" target="_blank">www.felicity.care

https://www.felicity.care/mental-health-community/about-the-company" target="_blank">https://www.felicity.care/mental-health-community/about-the-company

https://yourstory.com/2020/07/startup-bharat-jaipur-based-felicity-bridging-mental-health" target="_blank">https://yourstory.com/2020/07/startup-bharat-jaipur-based-felicity-bridging-mental-health

Responsibilities:

• Stay up to date with the Felicity therapy plans information, process, and other FAQs typically asked by customers.

• Connect with potential customers, gain an understanding of their needs, and convince them to enroll in a therapy plan.

• Assess the background of all the counselors and recommend the most suitable counselor to each customer if they need assistance choosing one.

• Gather customer information on call and update it on the CRM.

• Maintain meaningful relationships with existing customers to ensure that they are retained.

• Identify and nurture high-quality leads (people who are likely to buy).

• Ensure timely follow-ups with all potential customers to close the sale.

Requirements:

• Graduate from a recognized college or university and an experience of at least 1 year in the relevant field.

• The ability to speak regional Indian languages & having experience with CRM software will be an advantage.

• Exceptional verbal, oral & written communication skills.

• Willingness to learn, a positive outlook & result-orientedness.

• An in-depth understanding of sales principles, strategies, and tactics.

• Empathetic & patient to handle customers in a more efficient manner.

WHY FELICITY? –

We are a fast-paced, seed-funded organization with more than 100 employees. We're a fun bunch of hustlers who are passionate about making the world happier. We all act like founders - that is how much ownership everyone takes! Pizza Lunches, Charades Saturdays & Distressed Denim are di rigueur. If you relate to the company's mission and want to be a part of it, here is your chance, to make the world happier, one life at a time.

Rules & Responsibilities:

• Design, implement and maintain all AWS infrastructure and services within a managed service environment
• Should be able to work on 24 X 7 shifts for support of infrastructure.
• Design, Deploy and maintain enterprise class security, network and systems management applications within an AWS environment
• Design and implement availability, scalability, and performance plans for the AWS managed service environment
• Continual re-evaluation of existing stack and infrastructure to maintain optimal performance, availability and security
• Manage the production deployment and deployment automation
• Implement process and quality improvements through task automation
• Institute infrastructure as code, security automation and automation or routine maintenance tasks
• Experience with containerization and orchestration tools like docker, Kubernetes
• Build, Deploy and Manage Kubernetes clusters thru automation
• Create and deliver knowledge sharing presentations and documentation for support teams
• Learning on the job and explore new technologies with little supervision
• Work effectively with onsite/offshore teams

Qualifications:

• Must have Bachelor's degree in Computer Science or related field and 4+ years of experience in IT
• Experience in designing, implementing, and maintaining all AWS infrastructure and services
• Design and implement availability, scalability, and performance plans for the AWS managed service environment
• Continual re-evaluation of existing stack and infrastructure to maintain optimal performance, availability, and security
• Hands-on technical expertise in Security Architecture, automation, integration, and deployment
• Familiarity with compliance & security standards across the enterprise IT landscape
• Extensive experience with Kubernetes and AWS(IAM, Route53, SSM, S3, EFS, EBS, ELB, Lambda, CloudWatch, CloudTrail, SQS, SNS, RDS, Cloud Formation, DynamoDB)
• Solid understanding of AWS IAM Roles and Policies
• Solid Linux experience with a focus on web (Apache Tomcat/Nginx)
• Experience with automation/configuration management using Terraform\Chef\Ansible or similar.
• Understanding of protocols/technologies like Microservices, HTTP/HTTPS, SSL/TLS, LDAP, JDBC, SQL, HTML
• Experience in managing and working with the offshore teams
• Familiarity with CI/CD systems such as Jenkins, GitLab CI
• Scripting experience (Python, Bash, etc.)
• AWS, Kubernetes Certification is preferred
• Ability to work with and influence Engineering teams

Responsible to create and manage iOS Application for both iPhone and iPad using APIs, Third Party SDKs

Required – Swift (MVVM), Objective-C