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1. Campaign Development: Creating and launching marketing campaigns across various channels, including social media, email, search, display, and affiliate marketing.

2. Targeting and Segmentation: Identifying and targeting specific audience segments to maximize campaign effectiveness and ROI.

3. Ad Optimization: Continuously monitoring and optimizing ad performance, including ad copy, images, targeting, and bidding strategies.

4. Budget Management: Managing and allocating marketing budgets to maximize ROI and achieve business objectives.

5. Data Analysis: Analyzing campaign data and metrics to measure performance, identify areas for improvement, and inform future marketing strategies.

6. A/B Testing: Conducting A/B testing and experimentation to optimize campaign elements, such as ad creative, landing pages, and email subject lines.

7. Conversion Rate Optimization: Optimizing landing pages, websites, and other digital assets to improve conversion rates and user experience.

8. Return on Ad Spend (ROAS) Analysis: Measuring and analyzing ROAS to ensure that marketing campaigns are generating a positive return on investment.

9. Cross-Channel Marketing: Coordinating and executing marketing campaigns across multiple channels, including social media, email, and search.

10. Team Collaboration: Working closely with cross-functional teams, including sales, product, and creative, to ensure that marketing campaigns are aligned with business objectives and goals.

Key Responsibilities

1. Recruitment & Talent Acquisition

• Develop and execute robust strategies to attract and retain high-caliber talent.
• Lead full-cycle recruitment: sourcing, evaluation, interviews, and onboarding.
• Maintain a proactive talent pipeline for critical and leadership positions.

2. Organizational Development

• Drive OD initiatives to improve organizational structure, efficiency, and workforce capabilities.
• Partner with management to reinforce values, and long-term vision.
• Conduct organizational health assessments and lead improvement interventions.

3. Leadership & People Development

• Work with the CEO and department heads to identify leadership gaps and development priorities.
• Implement targeted training and mentoring programs for managers and high-potential employees.
• Promote a continuous learning and internal career progression environment.

4. Employee Engagement & Relations

• Build and promote engagement programs that enhance morale, retention, and collaboration.
• Manage employee grievances and conflict resolution with professionalism and empathy.
• Advise employees and management to foster a transparent and trust-based work environment

5. HR Policy & Compliance

• Ensure compliance with statutory regulations, labor laws, and HR governance practices.
• Update, communicate, and enforce HR policies, employee handbooks, and agreements.
• Strengthen HR audits, documentation, and compliance readiness.

6. Performance Management

• Lead performance appraisal cycles, KRAs/KPIs alignment, and goal-setting frameworks.
• Train managers on feedback delivery and capability-based performance reviews.
• Ensure data-driven performance outcomes that support growth, rewards, and development.

7. Learning & Development

• Conduct training needs analysis and coordinate tailored learning interventions.
• Manage in-house and external learning programs, workshops, and skill-building initiatives.
• Track training effectiveness and ensure alignment with business needs.

8. Payroll & Benefits Administration

• Oversee accurate and timely payroll processing with statutory compliance.
• Manage benefits including health insurance, leave, and employee welfare programs.
• Recommend improvements in compensation and benefits structure.

9. Strategic HR Planning

• Align HR strategy with organizational priorities and long-term workforce planning.
• Drive manpower planning, succession planning, and organizational restructuring efforts.
• Support change management initiatives and operational scalability.

10. Executive Support

• Assist the CEO/ DTs/TLs in strategic initiatives, organizational planning, and decision-making.
• Execute special cross-functional projects as directed by leadership.

Qualifications

• Bachelors or Master’s degree in HR, Business Administration, or related field.
• 5–10 years of progressive HR experience with leadership responsibilities.
• Strong command of HR best practices, labor law, and people development methodologies.

Preferred Skills & Experience

• Experience in Renewable Energy, IT, IoT, Engineering/Manufacturing environments.
• Exposure to organizational transformation, culture-building, and scale-up environments.

Roles and Responsibilities:

As a Sales Executive, you will play a vital role in helping students achieve their goals by introducing them to our services and guiding them through the study-abroad process.

Client Acquisition:

• Identify and engage potential students interested in studying abroad, promoting its services to meet their educational needs.

Counselling and Consultation:

• Understand the academic goals and preferences of students.
• Explain suitable study packages, scholarship opportunities, and coaching options.

Sales and Enrollment:

• Promote and sell study-abroad packages to students and their families.
• Achieve monthly sales targets through effective engagement and follow ups.

Relationship Management:

• Build and maintain strong relationships with students and their families.
• Provide timely updates and assistance throughout the application process

.

Market Insights:

• Keep up to date with the latest trends in study-abroad programs and scholarships.
• Provide feedback on market demands to improve offerings.

Reporting and Coordination:

• Prepare and submit daily/weekly reports on sales and student inquiries.
• Collaborate with the operations and marketing teams to enhance sales strategies.

Qualifications: 

• Education: Bachelor's degree 
• Minimum 1.5 year of experience in sales
• Skills: - Excellent verbal and written communication in English. - Proficient in using MS Office (Excel, Word, PowerPoint). - Strong interpersonal and negotiation skills.
• Attributes: - Highly motivated and eager to learn. - Positive attitude with a customer-centric approach. - Ability to work independently and collaboratively.

Benefits:

• Competitive salary package with incentives.
• Incentive on every sale, Quarterly and Yearly Incentives. 
• Hands-on training and mentorship to develop sales and counselling skills.
• Opportunity to work with a dynamic team in a rapidly growing industry.
• Career growth opportunities within the organization.

Roles and Responsibilities :

Responsibilities

- To analysis business requirements, prepare design and implementation recommendations and estimate development effort

- Collaborate with cross-functional teams to define, design, and ship new features

- Lead or participate in design reviews, code reviews and architecture evolution discussions

- Unit-test code for robustness, including edge cases, usability, and general reliability

- Work on bug fixing and improving application performance

- Continuously discover, evaluate, and implement new technologies to maximize development efficiency

Required Skills

- Experienced with front-end programming language with React JS.

- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model.

- Thorough understanding of React.js and its core principles.

- Experience with popular React.JS workflows (such as Flux or Redux)

-Experience on .Net Core

-Experience in database MS SQL

• PHP / Laravel developer duties and responsibilities

• Develop, record and maintain cutting edge web-based PHP applications on portal plus premium service platforms

• Build innovative, state-of-the-art applications and collaborate with the User Experience (UX) team

• Ensure HTML, CSS, and shared JavaScript is valid and consistent across applications

• Prepare and maintain all applications utilizing standard development tools

• Utilize backend data services and contribute to increase existing data services API

• In depth knowledge of object-oriented PHP and Laravel 5 PHP Framework

• Hands on experience with SQL schema design, SOLID principles, REST API design

• MySQL profiling and query optimization

1) Writing, editing and proofreading website content.

2) Understanding of Web publishing requirements.

3) Deliver plagiarism-free content

4) Excellent communication skills in English both written and spoken.

Role Description

The role is of a Full-stack Engineer who is motivated to actively contribute to the design and development of new product features and enhancements. The role is expected to contribute and support in delivering technical solutions for various problem.

Responsibilities

Hands-on experience to implement solutions using JavaScript(React JS & Node JS)

Develop web/mobile applications using HTML, CSS, JavaScript, Type

Script, React,

In-depth knowledge in JavaScript including ES6+ and Typescript

Experience developing REST and GraphQL APIs with NodeJS and integrations with third-party solutions

Experience in React Native, Android or iOS Native is added advantage.

Working knowledge of SQL and NoSQL database technologies

Experience with TDD and writing robust Unit Test cases.

Exposure to CICD tools, including Git, Maven, Jenkins, Azure

DevOps, App Store deployments

Hands-on development to prototype technical solutions.

Knowledge of any cloud platform solutions (Azure, GCP)

Aware of Agile (Scrum) methodologies

Willing to adapt and learn new/emerging technologies.

Good communication and interpersonal skills

Qualifications

BCA/ MCA / B.Tech. / B.E. / M.Tech. / M.S. in Computer Science

2 - 6 years of experience in development within product-based companies or R&D divisions.

Knowledge in Java, Object-Oriented Programming, Design Patterns, Data structures and algorithms

Our Ideal Candidate

You have a deep interest and passion for technology. You love owning new responsibilities and enjoy working with people who will keep challenging you at every stage. You have strong problem-solving, analytic, decision-making and excellent communication with interpersonal skills. You are self-driven and motivated with entrepreneurial passion and desire to work in a fast -paced, results - driven agile environment with varied responsibilities. You have a passion to mentor and drive technical associates to deliver quality products in an agile environment. You have a flair to setup new process and bring in an innovative mindset to drive the team.

About Company

“Bottom Funnel Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.”

Bottom Funnel provides the system and framework that modern marketers need to generate clients from scratch.BOTTOM FUNNEL is a 360° digital branding and marketing agency that provides a wide spectrum of internet marketing services to enhance the online presence of all kinds of businesses.

We offer global solutions of digital marketing and all IT trending technology solutions, communication through classifieds, web portals, social media networks, advertising channels, and search engines. Our digital experts and business consultants help clients by providing only the best digital marketing strategy to develop through innovation and creativity.

• The ideal candidate should be an enterprising person with fair exposure to government business / departments. The candidate should have prior exposure to deal with decision makers and should have the hunger for business.
• Prior experience in dealing with Civil Supplies, Consumer Affairs, Dairy, Agriculture Marketing departments will be an added advantage.
• Exposure to commodity trade in general. Exposure in pulses, sugar , oilseeds, F&V would be desirable
• Understanding of the commodity markets and its entire value chain across the commodity ecosystem
• Linkages with Agri commodity trade houses, export firms and Agri related corporates.
• Demonstrated ability to lead and coordinate effectively with a wide variety of stakeholders, including national and local government, trade, banks, community- based organizations, and the private sector
• Experience in networking with the various stakeholders in the government departments and agencies along with ability to influence the decision makers. Prior experience in bid / tendering process including record of accomplishment of successful wins. Should have handled projects worth a min of 10 Cr. plus.
• Ability to commercially manage (revenue collections) large projects within stipulated timelines is necessary for this position.
• Should have lead a team size of ten member’s direct reportees.
• Prior experience in managing technology intensive projects will be highly advantageous for the candidature.

• Strong experience in building UI and Backend process, APIs using PHP and CI technology stack
• Excellent knowledge and experience of CodeIgniter CI
• Good core knowledge of HTML5, CSS3, jQuery, and Bootstrap
• Good knowledge and experience in MySQL
• Good experience in the build and deployment process

• Bachelor’s degree in computer science or a similar field.
• Knowledge of PHP web frameworks including Laravel, and CodeIgniter.
• Knowledge of front-end technologies including CSS3, JavaScript, and HTML5.
• Understanding of object-oriented PHP programming.
• Previous experience creating scalable applications.
• Proficient with code versioning tools including Git, Mercurial, CVS, and SVN.
• Familiarity with SQL/NoSQL databases.
• Ability to project manage.
• Good problem-solving skills.