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1. Campaign Development: Creating and launching marketing campaigns across various channels, including social media, email, search, display, and affiliate marketing.
2. Targeting and Segmentation: Identifying and targeting specific audience segments to maximize campaign effectiveness and ROI.
3. Ad Optimization: Continuously monitoring and optimizing ad performance, including ad copy, images, targeting, and bidding strategies.
4. Budget Management: Managing and allocating marketing budgets to maximize ROI and achieve business objectives.
5. Data Analysis: Analyzing campaign data and metrics to measure performance, identify areas for improvement, and inform future marketing strategies.
6. A/B Testing: Conducting A/B testing and experimentation to optimize campaign elements, such as ad creative, landing pages, and email subject lines.
7. Conversion Rate Optimization: Optimizing landing pages, websites, and other digital assets to improve conversion rates and user experience.
8. Return on Ad Spend (ROAS) Analysis: Measuring and analyzing ROAS to ensure that marketing campaigns are generating a positive return on investment.
9. Cross-Channel Marketing: Coordinating and executing marketing campaigns across multiple channels, including social media, email, and search.
10. Team Collaboration: Working closely with cross-functional teams, including sales, product, and creative, to ensure that marketing campaigns are aligned with business objectives and goals.
Key Responsibilities:
Design, develop, and maintain interactive dashboards and reports using Power BI and Looker.
Write and optimize DAX queries to support complex business logic and calculations.
Collaborate with data engineers, analysts, and business stakeholders to understand reporting needs and translate them into technical solutions.
Ensure data accuracy, consistency, and performance across BI solutions.
Perform data analysis and validation to support business initiatives.
Automate and streamline reporting processes for efficiency and scalability.
Stay updated with the latest BI tools, trends, and best practices.
Required Skills & Qualifications:
Minimum 5 years of experience in BI development and data analytics.
Strong proficiency in Power BI, including DAX and Power Query.
Hands-on experience with Looker and LookML.
Solid understanding of data modeling, ETL processes, and SQL.
Ability to work with large datasets and optimize performance.
Excellent problem-solving and communication skills.
Bachelordegree in Computer Science, Information Systems, or a related field.
We are looking for a talented Content Writer to create engaging blog posts, whitepapers, product descriptions, social media content, and web copy. The ideal candidate should have a proven track record of producing high-quality content that drives engagement, strengthens digital presence, and supports lead generation. This role requires creativity, strong research skills, and the ability to use data-driven insights to enhance content effectiveness.
Key Responsibilities
- Create clear, engaging, and innovative content for blogs, articles, website pages, social media, guides, whitepapers, and more.
- Develop compelling headlines and copy that attract and retain audiences.
- Conduct thorough research to produce fact-based and original content.
- Collaborate with campaign managers, designers, and creative teams for content planning and execution.
- Contribute fresh ideas through brainstorming sessions and content strategy discussions.
- Grow brand visibility on social media with creative content.
- Ensure consistency in style, tone, and formatting across all content.
- Update and maintain website content when required.
- Edit and refine content created by other team members.
- Analyse content performance and make improvement recommendations.
- Identify content gaps and propose new topics.
- Create additional content formats such as e-books and podcast scripts.
A Customer Care Executive is responsible for handling customer interactions through calls, emails, or chats, resolving queries, and ensuring customer satisfaction. The role requires good communication skills, problem-solving ability, and patience, as executives act as the direct link between the company and its customers.
Position: Content Writer
Location: Jaipur, Rajasthan
Experience: Freshers
Role Overview: As a Content Writer, you will be responsible for creating high-quality and original content for various platforms, including blogs, articles, social media, and website copy. You will work closely with our content team to develop compelling stories, share valuable insights, and captivate our target audience.
Responsibilities:
- Conduct thorough research on industry-related topics to develop well-informed and engaging content.
- Write, edit, and proofread content to ensure it is free of errors and aligns with our brand's voice and style.
- Collaborate with the marketing team to create content that aligns with our content marketing strategy.
- Optimise content for SEO to improve search engine rankings and increase organic traffic.
- Develop content for social media platforms to enhance brand visibility and engagement.
- Stay updated with industry trends and best practices in content writing and marketing.
- Assist in content ideation and brainstorming sessions to develop innovative and creative content ideas.
Requirements:
- Bachelor's degree in Journalism, Mass Communication, or BJMC.
- Excellent written and verbal communication skills in English.
- Strong passion for writing and storytelling.
- Ability to research and grasp complex topics quickly.
- Basic understanding of SEO principles and content optimization techniques.
- Proficiency in Microsoft Office and Google Suite.
- Positive attitude, creativity, and a willingness to learn and grow.
- Ability to meet deadlines and manage multiple projects simultaneously.
Sr. Software Developer
Work Experience: 8+ Years
The Number of Vacancies: 2
Location:
CTC: As per industry standards
About the Job Description
Senior software developers are responsible for designing, testing, and implementing new and updated software programs. They take on a managerial role and lead the development team with all software development tasks. Their job is to ensure all projects are completed on time and to company specifications.
What We Are Seeking
- Hands-on experience in Core Java and Advanced Java.
- Hands-on Java Framework-Architecture and Advanced Concepts Understanding and Implementation in Real-Time Projects
- Knowledge of Weblogic, Microservices
- Experience in developing APIs and RESTful services using Node JS.
- Strong understanding of the usage and implementation of JWT tokens and access control API development.
- Knowledge of AWS, SSL integration, Docker, Postman
- Extensive knowledge of MongoDB, MySQL, Redis, and Oracle.
- Understanding of how to integrate third-party APIs such as Payment Gateway
- Knowledge of code versioning tools such as GIT
- Must have good analytical, debugging, and problem-solving skills.
- Good communication skills.
Responsibilities
- Produce high-quality code and experience with security implementations.
- Collaborating with front-end developers on the integration of elements.
- Running diagnostic tests, repairing defects, and providing technical support.
- Documenting Node.js processes, including database schemas, as well as preparing reports.
- Work with the QA Team to develop testing protocols to identify and correct challenges.
Overview:
We are looking for Test Engineers to work on quality assurance of software applications using the Open API ecosystem for reputed Financial and Insurance companies. This candidate should be experienced in executing manual and automated testing tools and processes.
Responsibilities:
- Review requirements, specifications and design documents to provide business & customer experience feedback
- Create and maintain well-structured test plans, test cases and defects using tools like JIRA and QC
- Design, develop and execute automation scripts using opensource tools like PostMan and Rest-Assured
- Test native and responsive mobile applications
Requirements:
- Experience of 2 - 5 years in Functional and Automation testing
- Experience in working with automation tools like Selenium, TestNG, Automation tools - BDD (Cucumber)
- Experience working in an Agile/Scrum development process and QA methodologies
- Experience in testing of mobile native and responsive design apps
- Hands on experience on automated testing tools alike TestArchitect, MockIt and Rest-Assured
- Hands-on experience with both white box and black box testing
- Experience with performance and/or security testing will be an added advantage
Position: Big Data Engineer
What You'll Do
Punchh is seeking to hire Big Data Engineer at either a senior or tech lead level. Reporting to the Director of Big Data, he/she will play a critical role in leading Punchh’s big data innovations. By leveraging prior industrial experience in big data, he/she will help create cutting-edge data and analytics products for Punchh’s business partners.
This role requires close collaborations with data, engineering, and product organizations. His/her job functions include
- Work with large data sets and implement sophisticated data pipelines with both structured and structured data.
- Collaborate with stakeholders to design scalable solutions.
- Manage and optimize our internal data pipeline that supports marketing, customer success and data science to name a few.
- A technical leader of Punchh’s big data platform that supports AI and BI products.
- Work with infra and operations team to monitor and optimize existing infrastructure
- Occasional business travels are required.
What You'll Need
- 5+ years of experience as a Big Data engineering professional, developing scalable big data solutions.
- Advanced degree in computer science, engineering or other related fields.
- Demonstrated strength in data modeling, data warehousing and SQL.
- Extensive knowledge with cloud technologies, e.g. AWS and Azure.
- Excellent software engineering background. High familiarity with software development life cycle. Familiarity with GitHub/Airflow.
- Advanced knowledge of big data technologies, such as programming language (Python, Java), relational (Postgres, mysql), NoSQL (Mongodb), Hadoop (EMR) and streaming (Kafka, Spark).
- Strong problem solving skills with demonstrated rigor in building and maintaining a complex data pipeline.
- Exceptional communication skills and ability to articulate a complex concept with thoughtful, actionable recommendations.
Responsibilities:
- You'll be expected to work closely with other team members and mentor junior developers.
- You must take pride in your work and have keen attention to detail.
- Should have hands-on experience with C# programming including. NET Framework, ASP. NET and. NET Core.
- Analyze requirements and provide estimates.
- Ensure adherence to delivery schedules & quality processes and establish solutions for the client.
- Ensure development projects are delivered properly to meet the requirements of the client.
- Ensure that software enhancements and system fixes meet intended business needs according to defined requirements.
- Prepare technical specifications from which application programs will be developed and execute QA routines to ensure quality of software.
- Assist in the planning and deployment of software releases.
Requirements:
- Design and/or development experience with. NET, C#, ASP. NET, . Net Core, MVC, MVVM, WPF, Micro Services, React, AngularJS, jQuery, JavaScript, C3 D3 CSS, Azure Services in an n-tier architecture.
- Database design and development (Oracle or Microsoft SQL Server or MySQL or MongoDB).
- React Native experience is highly desirable.
- Experience with Web Services and Service Oriented Architecture.
- Experience with concurrent development source control (Git) and continuous integration (Pipeline or Jenkins or Bamboo).
- Timely creation of appropriate documents e. g. Application Architecture, Database Schema, Sequence diagrams, Class diagrams, etc.
- Interpersonal communication and organisational skills required to operate as a contributing member of virtual teams that deliver quality services.






