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ACCOUNT BASED MARKETING MANAGER
Marketing · Growth
📍 Noida 🕐 Full-Time 🧭 2-5 years
THE MISSION
We aren't automating scripts — we're deprecating the era of manual-heavy testing entirely. We're hiring for this mandate for one of our Port-folio Client in (B2B SaaS AI Product Company). Their AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.
Drive targeted account engagement and conversion through strategic ABM initiatives and precise budget management.
THE PILLARS OF IMPACT
🚀 1. Strategic Account Engagement (50%)
– Develop personalized campaigns for high-value accounts.
– Leverage LinkedIn ads for precise audience targeting.
– Collaborate with sales for seamless lead handoff.
– Optimize campaigns to exceed conversion targets.
⚙️ 2. Budget Management and Optimization (30%)
– Manage and optimize budgets exceeding $20,000.
– Track and report on ROI for marketing spend.
– Ensure efficient allocation of resources across campaigns.
🧠 3. Creative Development (20%)
– Design impactful landing pages for campaigns.
– Create ad creatives that drive engagement.
– Collaborate with design team for visual assets.
MUST-HAVES — DO NOT APPLY UNLESS YOU HAVE THESE
– Hands-on experience with LinkedIn ads
– Managed budgets exceeding $20,000
– Ability to create landing pages and ad creatives
THE BAR — WHAT YOU MUST PROVE
LinkedIn Ads Expertise: Successfully ran LinkedIn ad campaigns with high engagement rates.
Budget Management: Managed marketing budgets over $20,000 with a proven track record.
Creative Development: Developed landing pages and ad creatives that enhanced campaign performance.
Collaboration with Sales: Aligned marketing strategies with sales targets for improved conversions.
YOUR PATH
Reports to the VP of Marketing, working closely with the sales and design teams. In 12-18 months, potential growth into a Senior ABM Manager role, leading larger-scale initiatives and strategic planning.
Your growth at AI is mapped to what you ship — not how long you've been here.
Required Skills
LinkedIn outreach, Landing Pages, B2B SaaS Sales, LinkedIn Campaign’s, Ad creatives, LinkedIn Campaign Manager, Account Based Marketing (ABM), LinkedIn Campaign Manager, LinkedIn Ads, Demand Generation, Account Engagement
- B2B SaaS
- Enterprise Marketing
- Performance Marketing
- Paid Media
- Pipeline Generation
- Landing Page Optimization
- Conversion Rate Optimization (CRO)
EKO STAY is a leader in professionally managed vacation homes, offering curated homestay experiences across India. Founded in 2018 by experts in hospitality, the company operates over 150 thoughtfully designed villas across 12 cities. Known for its focus on innovation, customer satisfaction, and sustainable growth, EKO STAY sets benchmarks in alternative accommodations. Guests enjoy a blend of comfort, convenience, and unforgettable experiences with every stay.
Prerequisites:
- Experience: 5 years of experience in Social Media Department and 2 years as social media manager
- Skills: Proficient in Social Media Marketing, Digital Marketing, and Social Media Optimization (SMO).
- Content Strategy: Strong experience in strategizing content for social media and developing content calendars.
- Analytical Skills : Ability to analyze social media metrics and insights to improve performance.
- Creativity: Excellent creative thinking and problem-solving abilities.
- Organizational Skills: Strong organizational and time management skills to manage multiple campaigns and projects simultaneously.
- Leadership: Proven leadership experience in managing and mentoring a team of junior managers and executives
- Qualifications: Bachelor’s degree in Marketing, Communications, or a related field.
Key Responsibilities:
Social Media Strategy & Execution:
- Develop and implement comprehensive social media strategies aligned with the brand’s objectives.
- Strategize content for the upcoming month, considering key themes, seasonal trends, and campaigns.
- Oversee the creation and execution of content calendars, ensuring timely delivery and relevance across platforms.
Team Management:
- Supervise, guide, and mentor junior social media managers, ensuring successful campaign execution.
- Coordinate team efforts to ensure smooth day-to-day execution of social media tasks and initiatives.
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Brand Partnerships & Collaboration:
- Manage brand tie-ups, collaborations, and influencer partnerships to increase brand visibility and engagement.
- Ensure effective communication and coordination between internal teams and external stakeholders for seamless campaign execution.
Content Creation & Planning:
- Collaborate with the creative team to create compelling content that resonates with the target audience and aligns with the brand’s voice.
- Oversee the development of monthly content calendars and ensure all content is on-brand, consistent, and engaging.
Paid Campaigns & Reporting:
- Oversee and optimize paid campaigns across Meta and Google Ads, ensuring cost-effectiveness and maximum performance.
- Track campaign metrics such as engagement, reach, conversions, and ROI, providing detailed reports and actionable insights for improvement.
Social Media Optimization (SMO):
- Implement best practices for Social Media Optimization to improve organic engagement and visibility.
- Continuously optimize content for performance across various social media platforms.
Miscellaneous Tasks:
- Travel for shoots and other brand-related activities as required.
- Perform miscellaneous tasks as assigned by management to support the growth of the social media strategy.
MANDATORY CRITERIA:
- 1 to 4 years of experience in Google Ads campaign management.
- Should have worked with good agencies
- Must have Experience with B2C, D2C, fashion, FMCG, or aggregators
- Must have handled a minimum monthly ads budget of ₹5+ lakh.
- Strong communication skills are important
- Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.
DESCRIPTION:
WHAT YOU WILL DO:
- Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
- Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
- Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
- Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
- A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
- Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.
WHAT WE ARE LOOKING FOR:
- Experience: 1 to 3 years of experience in Google Ads campaign management.
- Educational Background: Btech/ BCA from Tier 1 institution
- Self-driven and a strong bias for action, fitment in startup culture.
- In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
- Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
- Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
- Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
- Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
- Someone who can manage complexity and is good at problem solving with a first-principles approach
Qualification & Skills:-
- 4-8 years of experience in media sales, digital advertising, or brand partnerships, ideally within gaming, entertainment, or esports.
- A proven track record of achieving and exceeding sales targets while maintaining strong client relationships.
- Experience at an online publisher, ad network, ad exchange, ad server, DSP, DMP, or other online advertising company is required.
- Analytics and the digesting of data is a strength including all core digital advertising performance metrics - CPM, CPV, CPI, CPL etc. You have strong analytical and storytelling skills, with the ability to peel back layers and find hidden opportunities.
- Deep understanding of the gaming ecosystem, including esports, live streaming, and gaming culture.
- Exceptional storytelling and presentation skills to create pitches that excite and inspire clients.
- Strategic thinker with a creative edge, capable of turning ideas into actionable media plans.
- Ability to multitask and thrive in a fast-paced, dynamic environment.
- Familiarity with programmatic advertising, branded content, influencer marketing, sponsorship selling, and white label events.
🌟 We Are Hiring! 🌟
🚀 Launch Your Career in Digital Marketing with UpTeams App! 🚀
UpTeams App is on the lookout for passionate freshers and digital marketing course graduates to join our growing team!
🌟 Key Skills Required:
✅ Strong Communication Skills
✅ Creative Content Creation
✅ Campaign Management Expertise
📍 Location:
EliteEvince Technologies,
A-713, Dev Aurum Commercial,
Deer Circle, Prahladnagar, Ahmedabad
1. Campaign Development: Creating and launching marketing campaigns across various channels, including social media, email, search, display, and affiliate marketing.
2. Targeting and Segmentation: Identifying and targeting specific audience segments to maximize campaign effectiveness and ROI.
3. Ad Optimization: Continuously monitoring and optimizing ad performance, including ad copy, images, targeting, and bidding strategies.
4. Budget Management: Managing and allocating marketing budgets to maximize ROI and achieve business objectives.
5. Data Analysis: Analyzing campaign data and metrics to measure performance, identify areas for improvement, and inform future marketing strategies.
6. A/B Testing: Conducting A/B testing and experimentation to optimize campaign elements, such as ad creative, landing pages, and email subject lines.
7. Conversion Rate Optimization: Optimizing landing pages, websites, and other digital assets to improve conversion rates and user experience.
8. Return on Ad Spend (ROAS) Analysis: Measuring and analyzing ROAS to ensure that marketing campaigns are generating a positive return on investment.
9. Cross-Channel Marketing: Coordinating and executing marketing campaigns across multiple channels, including social media, email, and search.
10. Team Collaboration: Working closely with cross-functional teams, including sales, product, and creative, to ensure that marketing campaigns are aligned with business objectives and goals.
Execute marketing campaigns through FB Ads ensuring high ROAS
Optimize campaigns to achieve the best ROI & meet targets
Handle various campaign: conversion, website clicks, traffic, remarketing, etc.
Conduct A/B testing on campaigns to improve ROI
We are looking for a highly skilled and experienced Google Ads Expert to join our marketing team. As a Google Ads Expert, you will be responsible for developing and implementing effective Google Ads campaigns to drive targeted traffic, generate leads, and increase conversions. Your in-depth knowledge of Google Ads and experience in optimizing campaigns will contribute to the success of our digital marketing efforts.





