Senior Product Marketing Manager

at Facilio

DP
Posted by Gowtham M
icon
Chennai
icon
6 - 10 yrs
icon
₹15L - ₹28L / yr
icon
Full time
Skills
Product Marketing
Marketing
B2B Marketing
Go to market
Messaging

What you'll do in the role?

 

We’re looking to grow our product marketing team to align with the GTM and expansion of our product portfolio. Our ideal candidate is a young and promising PMM leader who loves everything product marketing and is passionate about influencing audience perceptions/software choices through differentiated product stories.

 

In this role, you will be responsible for Facilio’s Connected CMMS GTM Strategy & Execution (competitive intelligence, win/loss analysis, category evangelism, and more). Our ideal candidate will:

 

-> Own Competitive Intelligence:

  • Develop our competitive intelligence practice and insights.
  • Drive the implementation of our competitive intelligence into our sales messaging in the form of battle cards, comparison sheets, etc.
  • Interact with sales and customer implementation to capture market dynamics from the field on an ongoing basis.
  • Ensure our website has strong differentiated messaging to position Facilio as the leader in the market (against incumbent competitors)

 

-> Drive Messaging Alignment:

  • Own the Connected CMMS messaging kit for sales (sales deck, brochure, datasheet, 2-pagers, and more)
  • Drive uniformity and ease of articulation in the Connected CMMS pitch (for field sales and outbound)
  • Continuously iterate with sales on creating the best elevator pitch to convert prospects
  • Run periodic workshops/boot camps for customer-facing teams with compelling content around positioning, FAQs, and cheat sheets

 

-> Lead Category Evangelism:

  • Partner with demand generation and digital to tell compelling stories that help build demand and drive revenue for Connected CMMS. Identify forums/communities with max ICP footfall and amplify Facilio's voice.
  • Work collaboratively with third parties, media, PR and analyst relations teams to inform our overall product narrative and the thought leadership themes, to cement our positioning.
  • Centrally manage evangelism content calendar (quarterly themes, output, and deadline commit). Lead a team of in-house and external content writers to consistently deliver the content plan (webinars, blog posts, white papers, and more)

 

-> Own ICP & Win/Loss Analysis:

  • Validate/update our ideal customer profile definition for Connected CMMS, by comparing it against our pipeline.
  • You have a maniacal thirst to remove every ambiguity there could be in evaluating prospects against ICP.
  • Maintain and grow our win/loss analysis program, capturing interviews and info from sales, customers, and potential buyers.
  • Proactively engage sales to ensure high usage of win/loss insights for ongoing sales GTM improvement

 

What makes you a great fit?

 

  • Demonstrated experience in product marketing that includes messaging and thought leadership, competitive analysis and positioning, quantitative and qualitative analysis, product launch management, GTM strategy, and leveraging customer and market insights to inform product roadmap, analyst relations, and more.
  • Strong show-of-work: 4+ years of experience delivering compelling product marketing results.
  • Strong program mgmt. skills: A track record of timely delivery on complex projects and showcasing clear results. The ability to influence cross-functionally and get things done (sales, product, design, demand-gen...).
  • High agency: In the face of problems, you are always ready with solutions, never excuses.
  • Balancing strategy x execution: You have a knack for creating long-term, structured GTM frameworks while simultaneously identifying low-hanging fruit for immediate results.
  • Excellent written and oral communication skills. This role demands someone who is in love with the spoken and written word, understanding the power that comes from rigorously documenting every little detail.
  • Enterprise/SaaS obsessed: You have an innate affinity for working with large, global customers and understand how to best position products and solutions for this audience.
Read more

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Email Marketing
+2 more
At Cashfree, we are building innovative solutions in payments and banking for Indian businesses. We are fast-growing, profitable and based out of Bangalore. Cashfree is backed by Y Combinator and other leading investors. Learn more about us at cashfree.com We are looking for a Product Marketer.The role involves:Growing inbound leads and educating website visitors and sign ups about the product offerings. We need to experiment, figure out channels that work best and double down on them.You need to have hands-on experience in one or more of:>SEO>SEM>Content creation>Drip campaigns>Web developmentJob PerksCompetitive pay, Great work-mates, Bangalore weather. We also offer medical insurance, flexible timings, work from home, no leave policy, free meals and Uber credits.We work on trust and mutual respect.
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