Growth Hacker

Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology

DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).

Position Overview:

We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
• Analyze market trends and competitor activities to inform marketing strategies.

Social Media Management:

• Lead and mentor a team of social media analysts and content creators.
• Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
• Plan and schedule social media content, including posts, stories, and engagement tactics.
• Analyze and report on social media performance metrics.

Content Creation:

• Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
• Ensure that content aligns with the brand and resonates with the target audience.
• Develop and maintain an editorial calendar.

User Engagement:

• Develop and execute campaigns and strategies to keep users engaged with the platform.
• Gather user feedback and insights to improve the platform's user experience.
• Implement customer feedback into product improvements.

Data Analysis and SEO:

• Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
• Implement SEO best practices to improve the platform's visibility in search engines.

Campaign Management:

• Plan and execute advertising campaigns through platforms like Google AdSense.
• Monitor campaign performance, optimize ad spend, and maximize ROI.

Sales Team Leadership:

• Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
• Set sales targets, develop strategies, and monitor sales team performance.
• Collaborate with the sales team to align marketing efforts with revenue goals.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in product marketing and sales, preferably in the sports or technology industry.
• Strong understanding of digital marketing strategies, social media, content creation, and SEO.
• Proficiency in Google AdSense and Google Analytics.
• Excellent communication and leadership skills.
• Creative thinking and ability to generate innovative marketing and sales ideas.
• Ability to analyze data and draw actionable insights.
• Strong project management and organizational skills.

• Architect new and optimize existing software codebases and systems used to crawl, launch, run, and monitor the Anakin family of app crawlers
• Deeply own the lifecycle of software, including rolling out to operations, managing configurations, maintaining and upgrading, and supporting end-users
• Configure and optimize the automated testing and deployment systems used to maintain over 1000+ crawlers across the company
• Analyze data and bugs that require in-depth investigations
• Interface directly with external customers including managing relationships and steering requirements

• Extremely effective, self-driven builder
• 2+ years of experience as a backend software engineer
• 2+ years of experience with Python
• 2+ years of experience with AWS services such as EC2, S3, Lambda, etc.
• Should have managed a team of software engineers
• Deep experience with network debugging across all OSI layers (Wireshark)
• Knowledge of networks or/and cybersecurity

• Broad understanding of the landscape of software engineering design patterns and principles
• Ability to work quickly and accurately in a highly stressful environment during removing bugs in run-time within minutes
• Excellent communicator, both written and verbal

• Must be available to work extended hours and weekends when needed to meet critical deadlines
• Must have an aversion to politics and BS. Should let his/her work speak for him/her.
• Must be comfortable with uncertainty. In almost all the cases, your job will be to figure it out.
• Must not be bounded to comfort zone. Often, you will need to challenge yourself to go above and beyond.

• 3+ years of experience with LAMP stack: Linux, Apache, MySQL, PHP
• 3+ years of experience with web APIs: REST
• AWS Experience would be great to have.
• Java/Python experience will be a Plus.
• Good Communication Skills.

Halodoc is the 2018 Forbes Indonesia Choice Award winner and Galen Growth’s 2018 Most

Innovative HealthTech Startup in Asia. Ours is a secure health-tech platform with a mission to

simplifying access to healthcare by connecting millions of patients with licensed doctors, insurance, labs, and pharmacies in one mobile application.

Key Job Responsibilities:

● He/She is a responsive team player who can proactively contribute for building technical

strategies for applications and systems by promoting an understanding of the technology and

business roadmap.

● He /she is someone who thrives in a fun, fast-paced, dynamic, startup-like environment.

● Work very closely with various business stakeholders to drive the execution of multiple

business plans and technologies .

● Work closely with Product, Design, and Marketing to conceive features, plan projects, and

build roadmaps

● Prior experience with scalable Architecture managing team of minimum 5 engineers and

coaching, mentoring while maintaining a role with code development.

● Proven history of contributing to product strategy and shipping products with multi-functional

teams.

● Highly involved in recruitment while building team also leading app development for both

platforms

● Promote and support company policies, procedures, mission, values, and standards of ethics

and integrity.

Minimum Qualification:

• Total of 10+ years experience
• Hands-on working on Java ( {Language understanding - Java 8, Lambdas, Collections,

popular frameworks & libraries}, JVM, GC tuning, performance tuning)

• Worked on REST frameworks/libraries like Spring MVC, Spring Boot, Dropwizard, REST

Express etc

• Worked on Relational data stores viz. MySQL, Oracle or Postgres
• Worked on Non-relational data stores viz. Cassandra, HBase, Couchbase, MongoDB etc
• Worked on caching infra viz. Redis, Memcached, Aerospike, Riak etc
• Worked on Queueing infra viz. Kafka, RabbitMQ, ActiveMQ etc