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Working at Bottom Funnel Technologies Pvt Ltd

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Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

• Cold calling, Lead generation, Lead Capture, Lead qualification distribution.
• Construct Tele sales pitches On-line presentations.
• Maintain Sales funnel Track through sales calls process and follow-ups until deal closure.
• Develop and execute business plans to achieve and exceed monthly, quarterly, and/or annual sales goals as assigned.
• Grow business through the development of new leads, contacts, and clients.
• Identify new revenue opportunities and Lead generation.
• Build business relationships with current and potential clients.
• Execute, Maintain and update sales tasks activities in the official CRM software/application.
• Manage Sales pipelines, Deal funneling, prospecting, and closing opportunities into top accounts.
• Conduct calls with customers and prospects, provide effective presentations, written proposals to prospective customers.
• Maintain a thorough knowledge of products technology as well as industry trends.

Qualifications, Experience Skillset

• Masters/Bachelor s degree in Business Administration, or equivalent
• 1-2 years Inside Sales/tele-calling experience
• Exposure in IT Sales, Software sales or EdTech preferred.
• Well-verse with CRM tools, Digital/social media, web conferencing, etc.
• Intuitive and insightful, particularly in human behavior.
• Ability to generate revenue by identifying pain points and suggesting suitable products or services.
• Excellent written + verbal communication , Tele-calling skills convincing approach.
• Resourceful, with outstanding research skills.
• Must own a Laptop Smartphone.

Job Summary:

We are looking for a talented and results-driven Digital Marketing Executive to join our team. You will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. You should be passionate about digital marketing and up-to-date with the latest tools, trends, and technologies in the field.

Key Responsibilities:

• Develop and execute digital marketing campaigns across various platforms (Google, Facebook, LinkedIn, Instagram, etc.)
• Manage and optimize website content for SEO and user experience
• Monitor and report on performance of campaigns using tools like Google Analytics
• Plan and execute email marketing and newsletter campaigns
• Collaborate with the design and content team to create compelling creatives and copies
• Manage and grow social media presence by creating engaging posts and strategies
• Run PPC ads (Google Ads, Facebook Ads) and analyze ROI
• Research market trends and competitors
• Stay up-to-date with the latest digital marketing best practices and technologies

Requirements:

• Bachelor’s degree in Marketing, Business, or related field
• 1-3 years of experience in digital marketing (internships count)
• Hands-on experience with SEO/SEM, Google Ads, Facebook Ads Manager, email campaigns
• Familiarity with tools like Google Analytics, Search Console, Canva, Mailchimp, etc.
• Good understanding of digital metrics and KPIs
• Strong written and verbal communication skills
• Ability to multitask and meet deadlines

Job description: for Node js Developer at Appinop Technologies

• Experience in developing IOT applications using NodeJS & frameworks
• Writing reusable, testable, and efficient code
• Familiarity with RESTful APIs . Experience in working on serverless framework in AWS using Lambda, API Gateway . Experience in working on AWS database services such as Dynamodb , RDS - Experience in working on other AWS services such as Cognito, AWS ElasticSearch, Kinesis Data Stream, Firehose, Athena, S3
• Design and implementation of low-latency, high-availability, and performant applications
• Implementation of security and data protection

Requirements and qualifications:

• Previous working experience as a Node.js Developer 1-2 years
• Bachelor's degree in computer science, information aries, and Exceptional analytical and problem-solving aptitude. Science, or similar.
• Extensive knowledge of JavaScript, web stacks, libr
• Knowledge of front-end technologies such as HTML5 and CSS3.
• Superb interpersonal, communication, and collaboration skills.
• Availability to resolve urgent web application issues outside of business hours.

      About Appinop

Innovation begins with like-minded people aiming to transform the world together.

We invite you to become a part of an organization that has been helping clients transform their business by fusing insights, creativity, and technology. At Appinop, we embrace a diverse mix of talented people who come here to stay and do their best work.

At Appinop, we transform passionate individuals into proficient professionals dedicated to exploring new frontiers in Software development. Here you will get the opportunity to work with technical craftsmen that are pioneer in latest technologies

We promote a culture of equality, learning, collaboration, and creative freedom so that our employees grow.

For more information about our solutions and organization, visit http://www.Appinop.com">www.Appinop.com

We are looking for a skilled and passionate Data Engineers with a strong foundation in Python programming and hands-on experience working with APIs, AWS cloud, and modern development practices. The ideal candidate will have a keen interest in building scalable backend systems and working with big data tools like PySpark.

Key Responsibilities:

• Write clean, scalable, and efficient Python code.
• Work with Python frameworks such as PySpark for data processing.
• Design, develop, update, and maintain APIs (RESTful).
• Deploy and manage code using GitHub CI/CD pipelines.
• Collaborate with cross-functional teams to define, design, and ship new features.
• Work on AWS cloud services for application deployment and infrastructure.
• Basic database design and interaction with MySQL or DynamoDB.
• Debugging and troubleshooting application issues and performance bottlenecks.

Required Skills & Qualifications:

• 4+ years of hands-on experience with Python development.
• Proficient in Python basics with a strong problem-solving approach.
• Experience with AWS Cloud services (EC2, Lambda, S3, etc.).
• Good understanding of API development and integration.
• Knowledge of GitHub and CI/CD workflows.
• Experience in working with PySpark or similar big data frameworks.
• Basic knowledge of MySQL or DynamoDB.
• Excellent communication skills and a team-oriented mindset.

Nice to Have:

• Experience in containerization (Docker/Kubernetes).
• Familiarity with Agile/Scrum methodologies.

We are looking for a Senior Data Engineer with strong expertise in GCP, Databricks, and Airflow to design and implement a GCP Cloud Native Data Processing Framework. The ideal candidate will work on building scalable data pipelines and help migrate existing workloads to a modern framework.

• Shift: 2 PM 11 PM
• Work Mode: Hybrid (3 days a week) across Xebia locations
• Notice Period: Immediate joiners or those with a notice period of up to 30 days

Key Responsibilities:

• Design and implement a GCP Native Data Processing Framework leveraging Spark and GCP Cloud Services.
• Develop and maintain data pipelines using Databricks and Airflow for transforming Raw → Silver → Gold data layers.
• Ensure data integrity, consistency, and availability across all systems.
• Collaborate with data engineers, analysts, and stakeholders to optimize performance.
• Document standards and best practices for data engineering workflows.

Required Experience:

• 7-8 years of experience in data engineering, architecture, and pipeline development.
• Strong knowledge of GCP, Databricks, PySpark, and BigQuery.
• Experience with Orchestration tools like Airflow, Dagster, or GCP equivalents.
• Understanding of Data Lake table formats (Delta, Iceberg, etc.).
• Proficiency in Python for scripting and automation.
• Strong problem-solving skills and collaborative mindset.

⚠️ Please apply only if you have not applied recently or are not currently in the interview process for any open roles at Xebia.

Looking forward to your response!

Best regards,

Vijay S

Assistant Manager - TAG

https://www.linkedin.com/in/vijay-selvarajan/

1) Writing, editing and proofreading website content.

2) Understanding of Web publishing requirements.

3) Deliver plagiarism-free content

4) Excellent communication skills in English both written and spoken.

Felicity literally means 'happiness'. We were conceived with the mission to make the world a happier place. Our core team is a mix of young startup leaders and seasoned doctors. Our mission in life is to make top-class talk therapy affordable and available anytime, anywhere to all those who could benefit from it. We strongly believe that mental health goes beyond labeled psychiatric illnesses and encompasses stress, anxiety, and other uncomfortable feelings that we have daily. We seek to spread that awareness and increase the number of people seeking therapy at the right time to improve their well-being. If you relate to the mission and it excites you to be part of an early-stage startup journey, we invite you to help us make the world happier, one life at a time.

The opportunity we are looking for a MEAN Stack developer to manage the frontend, backend and server-side of our Product. We are looking for someone passionate about performance, reliability, and design with the experience and credentials to back up that passion. Someone who can take ownership of applications, work on responsive design and solve technical challenges and take pride in their solutions and code. The person should be able to translate the business requirements into world-class code.

• Work with development teams and product managers to ideate software solutions
• Build the front-end and back-end applications through appealing visual design
• Develop and manage well-functioning databases and applications
• Write effective REST APIs
• Test software to ensure responsiveness and efficiency
• Troubleshoot, debug and upgrade software
• Create security and data protection settings
• Build features and applications with a mobile responsive design
• Provide technical expertise and leadership for Web Technology
• Provide design feedback to our design team
• Be responsible for end-to-end development and support cycle
• Provide client-facing presentations and support as needed.

• Strong knowledge and working exposure on the MEAN stack.
• Good understanding of server-side templating languages
• Creating database schemas that represent and support business processes
• Proficient understanding of code versioning tools, such as Git
• Understanding of Time-Space Complexity / Optimization
• Understanding the nature of asynchronous programming and its quirks and workarounds
• Ability to design and build extremely reliable, scalable, and high-performing enterprise systems
• Knowledge and experience with AWS cloud environment and services
• Deep understanding of Software Development methodologies, delivery frameworks
• Experience working with the latest design patterns
• Passion for clean design and library/modular grade coding
• Ability to work in agile methodologies in a distributed team environment.
• Experience working with Git and GitFlow model
  
  

We are looking for Full Stack Developers. Candidate should be hands on with front end and backend Java technologies.( 2-10 years of exp).Designation will be Java Developer, Sr.Java Developer and Java Lead basis the years of experience.

We are Looking for below skills,

Must Have’s

1. JSP, JS, Servlets, CSS, HTML, JQUERY
2. MVC, Struts, Application Servers ( JBOSS/WebSphere), REST Services
3. OOPS Concepts & Core JAVA
4. Basic SQL
5. Good Analytical Skills

Good to Have

1. REACT, ANGULAR
2. Explain Plan/ Query Tuning
3. Jenkins, Maven

1. Creating content in various formats and types viz articles, blogs, website copies, newsletters, social media posts & captions
2. Creating content strategy and calendar for various clients as well as the company
3. Learning copywriting and applying it wherever required

We're looking for a candidate who can join our team to create content and oversee editorial strategy for our main content channels. The candidate must have impeccable command over Hindi.

We're looking for

• An effective writer,

• Who has a keen eye for editing,

• Can create and overlook a smooth content production process,

• Loves working in small, tight-knit team of A-players.

Responsibilities and Duties

• Researching, ideating and coming up with unique content ideas,
• Creating new content as well as assigning and editing content delivered by writers,
• Managing the editorial calendar and hiring new writers as needed,
• Looking after the overall content production process.

Qualifications and Skills

• Impeccable written and verbal command over Hindi is a must.
• Graduate/post-graduate in Hindi literature or mass communication/journalism would be a plus.
• Must NOT be over 28 years old in age.