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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Senior Business Analyst 

Job Summary 

We are seeking an experienced Senior Business Analyst to lead business analysis activities, collaborate with senior management, and contribute to strategic initiatives that align with the organization's goals. The Senior Business Analyst will play a key role in driving business process improvements, optimizing efficiency, and ensuring the successful execution of projects. The role involves working with cross-functional teams, providing leadership and mentorship to junior analysts, and driving continuous improvements through data-driven insights. 

Key Responsibilities: 

● Collaborate with senior management to ensure business analysis activities align with organizational goals and strategic initiatives. 

● Provide valuable input into strategic planning processes by identifying opportunities for business improvement, innovation, and optimization. ● Lead the gathering, analysis, and documentation of complex business requirements for projects. 

● Ensure that business requirements are prioritized, validated, and traced throughout the project lifecycle, ensuring they are aligned with business objectives and strategic priorities. 

● Build and maintain relationships with key stakeholders at all levels of the organization, including executives, business unit leaders, and project sponsors. ● Utilize advanced communication, negotiation, and interpersonal skills to influence stakeholders and drive consensus on project scope, objectives, and priorities. ● Lead business process reengineering efforts to streamline workflows, enhance efficiency, and drive operational excellence. 

● Identify opportunities for automation, digitization, and outsourcing to improve business processes and reduce operational costs. 

● Collaborate with data scientists and business intelligence teams to develop predictive models, data visualizations, and dashboards to aid in decision-making processes. 

● Provide leadership and mentorship to junior business analysts, guiding their professional development and helping them grow their skills in business analysis methodologies and tools. 

● Facilitate communication and collaboration among project team members, including developers, designers, testers, and stakeholders.

● Monitor and identify potential risks to project success, including technical challenges, resource constraints, or changes in requirements. 

● Assist project managers in planning, monitoring, and controlling project activities related to business analysis. 

● Develop detailed project plans, including scope, objectives, timelines, resource requirements, and deliverables. 

● Stay abreast of industry trends, emerging technologies, and best practices in business analysis to apply innovative solutions to the current role. 

Skills and Qualifications: 

● Advanced communication, negotiation, and facilitation skills with the ability to influence stakeholders at all levels. 

● Strong analytical and problem-solving skills with expertise in gathering, analyzing, and documenting complex business requirements. 

● Proficiency in business analysis tools and methodologies (e.g., MS Visio, Jira, Confluence, Agile, etc.). 

● Demonstrated ability to lead business process reengineering and optimization efforts. 

● Ability to work effectively with data scientists and business intelligence teams to drive actionable insights from complex data sets.

 Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

• Designing, implementing and maintaining Java-based applications

• Contributing in all phases of the development lifecycle

• Writing testable, scalable and efficient code

• Test and debug new applications and updates

• Maintain up to date code documentation

• Participating in code reviews
  Should have worked on Springboot and Hibernate

Ruby on Rails Developer Responsibilities:

• Designing and developing new web applications.
• Maintaining and troubleshooting existing web applications.
• Writing and maintaining reliable Ruby code.
• Integrating data storage solutions.
• Creating back-end components.
• Identifying and fixing bottlenecks and bugs.
• Integrating user-facing elements designed by the front-end team.
• Connecting applications with additional web servers.
• Maintaining APIs.

Ruby on Rails Developer Requirements:

• Bachelor’s degree in computer science, computer engineering, or related field.
• Experience working with ruby on rails as well as libraries like Resque and RSpec.
• Ability to write clean ruby code.
• Proficiency with code versioning tools including Git, Github, SVN, and Mercurial.
• Experience with AngularJS or BackboneJS.
• Familiarity with MVC, Mocking, RESTful, and ORM.
• Good understanding of front-end technologies including HTML5, JavaScript, and CSS3.
• Knowledge of server-side templating languages including Slim and Liquid.
• Familiarity with testing tools.

Company description

About Company: We are a one-stop destination for all your online business requirements. Our services include Amazon and Flipkart Account Launch, Cataloguing, Account Management, Advertising Creation and Optimization, Brand Protection, Performance Management, Seller Reinstatement, and A+ Cataloguing (EBC).

Skills Required:

• Excellent communication skills.
• Strong interpersonal skills.
• Ability to understand client's needs and present solutions.
• Understanding of market and product.
• Need to do Cold Calling
• Must be self-driven, and motivated and should set his/her targets.
• Maintain relationships with clients by providing support, information, and guidance by researching and recommending new opportunities recommending profit and service improvements.
• Contributes to team effort by accomplishing related results as needed.
• To develop and implement the e-commerce strategy to maximize revenue and ensure the highest standard of customer service.
• Evaluate sales leads and connect with the market to identify leads. Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.

Qualifications

• Bachelor's degree or equivalent experience
• 1 - 4 years prior industry-related business development experience
• Strong communication and interpersonal skills
• Proven knowledge and execution of successful development strategies
• Focused and goal-oriented

• Developing and maintaining all server-side network components.
• Ensuring optimal performance of the central database and responsiveness to front-end requests.
• Collaborating with front-end developers on the integration of elements.
• Designing customer-facing UI and back-end services for various business processes.
• Developing high-performance applications by writing testable, reusable, and efficient code.
• Implementing effective security protocols, data protection measures, and storage solutions.
• Running diagnostic tests, repairing defects, and providing technical support.
• Documenting Node.js processes, including database schemas, as well as preparing reports.
• Recommending and implementing improvements to processes and technologies.
• Keeping informed of advancements in the field of Node.js development.

• Develops a system to account for financial transactions by establishing a chart of accounts; defining bookkeeping policies and procedures.
• Plan accounts strategy for all the group companies and units.

• Maintains historical records by filing documents.
• Maintain an accurate record of financial transactions.
• Maintains records of financial transactions by establishing accounts; posting transactions; ensuring legal requirements compliance.
• Maintains subsidiary accounts by verifying, allocating, and posting transactions.
• Maintain - Journal Vouchers, Ledger, Cashbook, Trading Account, P&L Account, and Balance Sheet.
• Reconciliation of accounts - Bank, and account reconciliation.
• Handle payroll in a timely manner

• Prepares financial reports by collecting, analysing, and summarising account information and trends.
• Monitor any variances from the projected budget.
• Increase productivity by developing automated reporting/forecasting tools.

• Complies with central, state, and local legal requirements by studying requirements; enforcing adherence to requirements; filing reports; advising management on needed actions.

• Experienced in handling international purchase and sales.
• Advising on investment activities and provide strategies that the company should take
• Analyze costs, pricing, variable contributions, sales results and the company’s actual performance compared to the business plans.

• Years of Relevant Experience- 5+
• Education & Work experience- We prioritize skills over degrees but Bachelor’s degree in accounting, finance, or related field.
• Software and Applications- Microsoft Excel- High Level Proficiency, Quickbooks, ZohoBooks, Tally ERP or other applications.
• Skills- Advanced Mathematical Skills, Strong fluency with Excel formulas and functions, Strong analytical and data gathering skills.
• Should have experience in: Handling accounting in a Group company and multi-business scenario example, e-commerce, consulting, hospitality, investments and VC.
• Qualities & Capabilities-
• Strong knack for details.
• Produce work with a high level of accuracy.
• Professionalism and organisation skills.
• Very procedure oriented.
• Tech friendly, and quick to learn.