Enterprise Architect Expert

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.

Roles & Responsibilities:

• SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
• Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
• Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
• PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
• Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
• Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
• Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
• Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.

Roles & Responsibilities: 

● Design, plan, and execute 3–4 monthly webinars focused on industry trends, customer pain points, and director-level conversations. 

● Work cross-functionally with sales, delivery, and marketing teams to build strong narratives and event themes. 

● Own all logistics, such as the platform (GoToWebinar, Zoom Webinar, or Zoho Webinar), communication with registrations, reminders, speaker dry-runs, technical rehearsals, and live coordination. 

● Develop and manage content assets, including design creatives and presentation decks. 

● Drive engagement using polls, Q&As, offers, and post-event follow-ups via email or LinkedIn. 

● Track performance and share analytics: registration-to-attendance ratio, audience engagement, quality of leads, and contribution to pipeline. 

● Continuously improve based on feedback, benchmarks, and business objectives. 

Must have skills: 

● 3–5 years of experience managing webinars, virtual events, or enterprise-level workshops. A background in B2B or IT services is a plus. 

● Strong coordination, communication, and presentation skills—you'll regularly work with directors, technical experts, and external stakeholders. 

● A business mindset—you can connect the dots between webinar topics, lead generation, and customer interest. 

● Proficient in tools like Zoom/GoToWebinars, (or CRM/marketing automation platforms), and Google Slides/PowerPoint. 

● Comfortable planning, owning timelines, and making real-time decisions during live sessions. Good to have skills: 

● Experience in IT services or SaaS domain. 

● Experience with Quora/Reddit or guest post partnerships. 

● Exposure to content creation or visual storytelling. 

1. Lead Nurturing and Qualification

• Engage with inbound leads from various channels such as website inquiries, social media, email campaigns, and referrals.
• Qualify leads based on their business needs, project scope, and budget.
• Identify key decision-makers and establish rapport with them.

2. Proposal Creation and Customization

• Understand client requirements for website development and digital marketing services, such as SEO, PPC, social media marketing, or branding.
• Work with internal teams to craft customized proposals that outline strategies, deliverables, timelines, and costs.
• Clearly articulate the value proposition of the company’s services to address client pain points and goals.

3. Effective Sales Meetings and Pitches

• Conduct virtual or in-person meetings to present proposals, demonstrate capabilities, and address client queries.
• Build trust and establish the company as a strategic partner for the client’s digital transformation journey.

4. Negotiation and Deal Closure

• Negotiate contracts and pricing to create win-win solutions while ensuring alignment with the company’s profitability targets.
• Overcome objections and instill confidence in clients to proceed with the project.
• Ensure timely closure of deals to meet sales targets.

5. Sales Pipeline Management

• Maintain an updated CRM system with all sales activities, follow-ups, and client interactions.
• Monitor and manage the sales pipeline to ensure a steady flow of opportunities and closures.

6. Collaboration and Handover

• Work closely with the technical and project management teams to ensure smooth handover of new clients and alignment of deliverables.
• Ensure clients’ expectations are clearly communicated to internal teams for flawless execution.

7. Client Relationship Building

• Foster strong client relationships to encourage repeat business and referrals.
• Serve as a point of contact for clients during the onboarding phase and ensure a positive experience.

            Responsible of Monitoring Team members’ daily activity

            Responsible for Manage the team, fix performance metrics and periodical performance review

            Responsible for Effectively handle employee grievances and communicate

            Excellent English communication skills- The ability to communicate effectively is a core skill required to be a successful recruiter.

            Responsible for handling IT requirements from US based clients.

            Responsible for full-cycle recruiting: interview, offer, negotiation and closed candidates for assigned requisitions.

            Sourcing from Job Portals (Monster, Dice, Career builder, Yahoo Hot Jobs), Making job postings on the Job Portal.

            Well versed about US Terms like W2, C2C, 1099, US Visas, etc.

            Responsible to work on Contract, Permanent & C2H (Contract to Hire) positions.

            Responsible for Coordinating fulfillment of other formalities such as background check, drug test etc. leading to joining post placement.

            Responsible for achieving a good conversion ratio of submittals into interview and placement.

            Responsible for Strategy Development process which includes understanding client requirements & mapping the relevant targets.

            Must be having capability to work with a team or individually.

            Maintain close contact with candidates/Vendors/ recruiters/offshore team.

            Publish progress report to management every week.

            Updated about technologies of the Client requirements and knowledge of current IT trends.

• Should be well versed with Data Structures & algorithms
•  Understanding of software development lifecycle
•  Excellent analytical and problem-solving skills.
•  Ability to work independently as a self-starter, and within a team environment.
•  Good Communication skills- Written and Verbal

• Managing Work, Projects, and Policies Generate and provides accurate and timely results in the form of reports, presentations, etc.
• Compiles, codes, categorizes, calculates, tabulates, audits, or verifies information or data.
• Completes accounts receivable period-end closing functions and procedures; credit and period-end reporting.
• Upholds the policies and procedures outlined in the credit policy.
• Interacts with sales and catering staff for timely credit decisions on incoming customers.
• Demonstrating and Applying Accounting Knowledge to Credit Management Issues
• Demonstrates knowledge of job-relevant issues, products, systems, and processes.
• Uses computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
• Uses relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
• Keeps up-to-date technically and applying new knowledge to your jobs.
• Stays knowledgeable of accounts receivable system.
• Leading Credit Management Team
• Utilizes interpersonal and communication skills to lead, influence, and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by example.
• Staffs manage and develops all billing and accounts, receivable employees]
• Submits reports in a timely manner, ensuring delivery deadlines.
• Ensures profits and losses are documented accurately.
• Achieves and exceeds goals including performance goals, budget goals, team goals, etc.
• Develops specific goals and plans to prioritize, organize, and accomplish your work.
• Monitors all taxes that apply, ensuring that taxes are current, collected, and/or accrued.
• Ensures property billings are sent error-free and in a timely manner.
• Monitors receivables for timely collections and follows up with appropriate collection correspondence