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Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

Dear Candidate,

We are urgently Hiring QA-Automation Testers for Hyderabad Location.

Position: QA Tester-Automation

Location: Hyderabad

Experience: 5-8 yrs

Salary: Best in Industry (20-25% Hike on the current ctc)

Note:

only Immediate to 15 days Joiners will be preferred.

Candidates from Tier 1 companies will only be shortlisted and selected

Candidates' NP more than 30 days will get rejected while screening.

Offer shoppers will be rejected.

JD:

Role: Automation QA Engineer

Requirements:  

• Test automation experience
• Strong knowledge of OOP (understanding OOP in automation)
• Excellent knowledge of automation testing principles
• Excellent knowledge of web-based application structure
• Expert in API testing
• Experience in UI testing
• Wide experience in developing automation testing frameworks
• Hands-on experience with Cypress and Playwright
• CI knowledge and experience (Azure DevOps)
• Good theoretical knowledge of testing levels and types
• Test design techniques knowledge
• Deep understanding of SDLC (SCRUM, Kanban)
• Knowledge and experience in reviewing requirements
• Problem-solving skills
• Databases general knowledge (SQL)

Best Regards,

Minakshi Soni

Executive - Talent Acquisition (L2)

Rigel Networks

Worldwide Locations: USA | HK | IN 

Building a first-of-its-kind, lifestyle health product for Women in India. We believe that the future of health and fitness is digital, and women will drive the digital fitness revolution in India. Existing digital health and fitness products are highly transactional and we see a huge opportunity to build a truly aspirational product that will inspire and empower millions of women to lead healthier lives. If you are passionate about building a product that blends together technology, content, and community, we would love to talk to you.

Looking for results-oriented Engineers. An ideal candidate for us would be a passionate builder of great products/frameworks and someone who would thrive in a fast-paced environment and enjoy the challenge of complex business contexts that are typically being defined in real-time. In this role, you will be responsible for building world-class technology products and platforms that are at the forefront of the technology revolution in the Indian healthcare ecosystem. You are someone who insists on the highest standards for quality, maintainability, and performance. You will be working in a fast-paced and agile work environment delivering quality solutions that have an immediate business impact.

Responsibilities

• Own the end-to-end development and launch of features on the our App
• Participate in scoping, planning discussions with the designers, PMs, and Leads
• Conceptualize and develop prototypes quickly
• Develop and own launch plans to completion
• Identify opportunities and implement solutions to improve the performance and the architecture of our App
• We will depend on this person to set-up/improve the code quality, tracking, and App architecture and this person needs to have extensively worked on React + Android/iOS

Required Skills

• Min. 3 years of Full-time work experience (College projects, Internships are not a part of this)
• Hands-on experience with React Native
• Deep expertise of either iOS or Android platform and ecosystems
• Deep understanding of your tools: Languages, frameworks, systems.
• Experience with abstracting requirements into frameworks.
• Has worked with the react ecosystem for eg, redux, react-query, react-router etc.
• At least 2 years of experience working in a consumer tech set-up (ecommerce, D2C)
• Work with Rest APIs

Good-to-have Skills

• Experience with video streaming and Real Time Communication technologies.