- Setting up Advertising Campaigns across different platforms such as social media platforms (Facebook, Twitter, LinkedIn, etc.), Google Marketing Stack, DCM, Programmatic platforms like Xandr.
- Troubleshooting campaigns setup on platform
- Talk to partners to setup programmatic deals
- Clearly and regularly communicate progress to the Account Management
- Work with both Advertiser teams to ensure campaign setup is done within deadline
- Work with Creative Tags (esp. DCM and other ad server tags), troubleshooting the creative tags,
- Ability to implement and troubleshoot website pixels.
Qualifications, Skills and Experience:
- 2-3 years of experience in Demand Side Ad Operations
- Strong understanding online advertising and its operational flow
- Strong understanding of basic ad-servicing and its mechanism
- Knowledge of a programmatic platform like Xandr
- Hands-on experience on Microsoft excel
Other Benefits:
|
Similar jobs
OZiva is India's leading clean label active nutrition brand, combining modern science & ancient Ayurveda.
OZiva is a startup founded by IIT, INSEAD, and Mumbai University alumni with an existing vision to help
people lead a healthier & better lifestyle.
Manager - Performance Marketing
● Creating Campaigns in Google ads, Facebook marketing & other online marketing Platforms
● Keyword Research & Monitoring
● Writing Ad copy/description
● Basic knowledge of Google Sheets
● Must be proficient in the English Language
● Monitors the latest trends in social media, including advertising formats, channels and technologies in order
to improve campaign performance and provide recommendations
● Compile data across several platforms and create weekly/monthly reports, including analysis for insights,
optimizations and future strategy development
● Displays organizational capabilities to track progress, execution and consistency of social advertising
campaigns
● Running Email/SMS Campaigns
● Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing,
campaign creation and optimization
● Coordinate with Ad Agencies & take regular updates
● Coordinate with content team to get the required creatives
● Coordinate with production team to ensure inventory is in place before running campaigns
Growth Marketing Specialist
About LambdaTest
We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing.
Our Mission
On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.
Our Vision
We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.
About the Team
We are a dynamic team that works in a fast-paced environment, ambitious to make a huge impact. Aligned with the company’s vision and strategy, the cross-functional teams work closely to build cutting-edge SaaS products that enable software developers & testers globally to perform testing intelligently at scale. Default to transparency, we share stories of our successes, failures, challenges, and interests so that we can learn from and support one another.
Description
We are looking for analytical and data-driven Growth Marketing Specialist who will act as the main driver of customer acquisition through the digital media. As part of this role, you will work at the strategic level to champion bold and innovative ideas to build something great & will work tirelessly to achieve it.
Responsibilities
· Develop, maintain and execute monthly, quarterly, and annual marketing campaigns to drive customer acquisition & fill the sales funnel
· Must be proficient in running media campaigns across various marketing channels including, but not limited to, social media, digital networks, DSPs, GDN, premium publisher sites, and more.
· Excellent expertise in User Activation & customer acquisition.
· Good in handling Churn Retention and should be proactive in Customer Reactivation.
Requirements and skills
· 3 – 5 years of professional work experience in growth marketing, product marketing.
· Expert-level knowledge & intimacy with Google AdWords, Google Analytics, Amplitude, Hubspot & CRM software.
· Excellent analytical, quantitative and problem-solving skills
· Ability to turn quantitative and qualitative data insights into actionable marketing recommendations
· Strong multi-tasking, and project management skills
· Self-motivated, results-oriented
· Track record of success driving outcomes across an organization with multiple stakeholders
· Strong affinity understanding of target audiences, needs and sales management processes
Responsibilities
• Ownership of social media channels including the execution of activations from concept to post-implementation analysis.
• Work with brand team, external agencies, aggregators, product team, platforms, and other partners to identify and activate creative and efficient ways to plan, execute, and measure social media marketing that connects with customers and enhance engagement.
• Lead the development and implementation of a wide range of content types: video, animation, still imagery, audio, blog/editorial, and other content that best utilizes relevant social media and digital platforms. • Measure and analyse performance and make real-time and long-term optimizations recommendations; create a framework for KPIs, goals, and attribution for success. • Find new and exciting ways to engage customers via social media channels to drive awareness, conversation, and affinity for the brand and its content. • Analyse and report social channel and campaign performance to quantify the effectiveness of campaigns and drive scalable learnings. • Tracking effectiveness of various campaigns and course corrections as required. • Design content for our partnership with various aggregators, platforms, and websites. Requirements • 3-5 years of experience in social media marketing for e-commerce or other consumer-facing business.
• Strong data-driven orientation and analytical mindset
• Hands-on experience with Adobe Illustrator, Photoshop, CorelDraw, etc. • Excellent verbal and written communication skills.
• Ability to create content – from reels to snaps, google pages, LinkedIn page, etc. • Someone who is passionate about wellness and lifestyle brands with a strong aesthetic sense. • Soft skills include super promptness, proactive in responses online, and confidence. • Effective copywriting skills
Job Summary:
We are looking for an experienced Campaign Manager who can combine strategic thinking, marketing, and analytical skills with initiative and drive. The ideal candidate should be a logical thinker, who can also be creative and feel comfortable managing complicated campaigns across a range of search engines, social media, and other online advertising platforms.
Job responsibilities:
Campaign Managers at 8 Views bring together strategic thinking, marketing, and analytical skills to manage complicated campaigns across search engines, social media, and other advertising platforms. You are the right fit if you are a logical thinker who has the drive to consistently take initiative and deliver creative solutions.
- Work majorly on lead generation and e-commerce campaigns on leading Ad platforms (Google AdWords, Facebook Ads, LinkedIn, Amazon etc.)
- Analyse and optimize campaigns on a daily basis
- Work closely with the client and account manager, along with the content, design, and technology teams to generate business results for brands
- Launch, manage, and monitor Ad accounts
- Prepare projections for the campaigns and exhaustive reports for the campaigns
- Have excellent Microsoft Excel skills (v-lookups, pivot tables, formulae, etc.)
- Require assistance in creating a campaign entirely from the ground up.
Job Requirements:
- Launching and optimizing campaigns across various platforms Like Google, Facebook, LinkedIn etc
- Weekly and Monthly reports
- Internal and External meetings
- Ads plan and Strategy
- Ad Budgeting
- Collaboration with Internal team and Clients
- Handling performance marketing for at least 5 to 6 clients
- Analyse data from Ad dashboards and CRM to enhance performance of each client
- Use A/B testing and other testing methodologies to improve campaign performance
- Minimum 2 year of experience is required in performance Marketing.
Role and Responsibilities:
- Develop, implement and manage our social media strategy. Work with brand to create and implement social media strategies monthly/weekly. Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
- Define most important social media KPIs
- Manage and oversee social media content.
- Measure the success of every social media campaign. Oversee day-to-day management of campaigns and ensure brand consistency. Ensure brand consistency in copy through tone, voice and terminology
- Stay up to date with latest social media best practices and technologies – strategy and execution of ORM across company’s social media platforms.
- Use social media marketing tools
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Communicate with industry professionals and influencers via social media to create a strong network
- Facilitate scaling brand and company awareness through various social media channels
- Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others
Requirement and Qualification:
- Minimum 5 years of experience as a Social Media Specialist or similar role
- Bachelor's degree in business, marketing, journalism, public relations or related field
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Great leadership skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation and communication skills
Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques. Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India. They focus on providing quality training and high impact consultancy on Digital Marketing.
The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.
- Responsible for executing and optimizing campaigns across all platforms - Google, Facebook, LinkedIn etc.
- Understanding client requirement and strategizing online media plans accordingly
- Should be performance oriented and should be proficient with all web analytics tools
- Should be proficient in keyword selection and audience targeting
- Should be proficient in optimizing visibility on Search Engines through PPC campaigns/sponsored links
- Should be responsible for Monitoring budget and adjust bids to gain better ROI
Desired Candidate Profile
What you need to have
- Graduate with minimum 2 to 5 years experience in Digital Marketing / Paid ads
- Excellent Communication & Presentation skills
- Experience working on Google Ad words & Facebook Ads
- In-depth knowledge of Ad Platforms: AdWords, Facebook Ads, Keyword Planner etc.
We are looking for an experienced and passionate WordPress Developer to join our IT team! As a WordPress Developer at our company, you will be responsible for both back-end and front-end development, including creating WordPress themes and plugins.
Personal Skill: Flexible with work, Good Leadership Skill, Good Communication Skill.
- IT Skill: operating system windows 10 basic of Linux
- Office-2016(Word, Excel, Power Point), Internet Surfing and Outlook 2016,
- Languages: HTML, CSS, Bootstrap4, JavaScript, J-query, Core PHP, WordPress, Magento & Drupal
- Build websites using WordPress.
- Prepare website proposals to present to clients.
- Provide technical support to clients.
- Write coding using HTML and CSS.
- Design new features for existing websites.
- Act as the company expert in creating PPC /Google AdWords campaigns to be integrated with new website builds.
- Manage a user guide to help clients understand site features and management of website to increase visitor satisfaction.
- Work on a new mobile development project to expand the company into mobile website development services.
- Lead the planning and execution of digital media strategies and tactics, including social media, mobile, SEM, and other emerging technologies.
- Responsible for choosing the digital media mix to achieve client goals by thoroughly understanding client briefs, creative messaging, and how to target consumers at the right place and the right time.
- Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment.
- Ensure digital media plans are on strategy and align with integrated media plans across all online and offline media.
- Create targeting strategies for effectively and efficiently reaching and engaging audiences.
- Recommend and troubleshoot tagging/pixels to ensure appropriate measurement for campaign tracking, analysis and reporting based on media objectives and established KPIs.
- Responsible for the presentation of digital media recommendations, POVs, analysis and reporting and other educational information to internal/external clients.
- Manage all phases of plan execution, including RFPs, creative asset trafficking, ad serving, 3rd party vendor management, timelines, reporting and optimisation, billing and budget reconciliation and campaign troubleshooting for assigned accounts.
- Leverage data and analytics to deliver actionable insights for campaign optimisation and content ideation.
- Evaluate trends, emerging technologies, tools, audience behavior, media usage and content consumption, as well as make recommendations for how we can create new opportunities for our clients.
- Create flow charts, budget breakdowns, and presentation materials for the digital components of an integrated media plan.
- Monitor overall digital campaign pacing and performance. Frequently communicate with digital media buyers about pacing, performance, and optimisations.
- Support pre- and post-campaign measurement of digital media campaign success.
- Develop expertise in client niches
- Stay on top of digital media consumption trends, audience discovery, and new digital channels through research, certifications, webinars and conferences.
Requirements
- 4+ years of digital media planning experience, preferably in an agency environment
- Strong knowledge of digital programmatic and paid social media self-service platforms such as Facebook Ads Manager, Google ads and LinkedIn Ads
- Experience building audiences from 1st and 3rd party data sets.
- Understanding of Facebook pixel deployment, custom events, tags and tracking code.
- Experience with DoubleClick and Outbrain platforms is a plus.
Understanding of Google Analytics and Google Tag Manager, or similar platforms.
- Strong PowerPoint presentation skills, ability to build impactful and visual presentations.
- Proficient in Microsoft Excel, explicitly used for manipulating large amounts of data, pivot tables, lookups, and report creation.
- Strong mathematical abilities and understanding of the client billing process.
- Meticulous, organised and can handle and prioritise multiple tasks.
- Willingness to collaborate ideas that extend beyond media-specific tasks.
- Self-starter, able to work both independently and in a team environment.
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
- Proven client service orientation with strong written and verbal communication skills, including effective presentation skills