Paid Marketing Expert/ Digital Marketing Expert

at ConversionX

Posted by Shivani Adhikari

Hi. My name is Darren Seiden, MD of Yapsody. Yapsody CEO Vinay Chavan and I are looking for a Senior Marketing Manager to join our Yapsody Studio in Mumbai. Yapsody has been a leader in the U.S. concert industry for 20+ years, producing 200+ major events annually with world-renowned artists such as Bryan Adams, Lynyrd Skynyrd, and Keith Urban. Yapsody is also a leader in the event management software industry serving 50000+ presenters worldwide. (Check us out! Just type “Event Ticketing” into Google.) We are looking for someone like YOU with the creativity, vision, and passion for propelling our robust growth trajectory as we enter a new expansion phase. This is a prime opportunity for any skilled marketing executive looking to make his/her mark on a growing worldwide brand within a Silicon Valley-lifestyle environment that inspires out-of-the-box ideas. So, here’s the scoop… Job Responsibilities: • MISSION: Drive signups/registrations for Yapsody Ticketing, Yapsody Concerts, and other Yapsody products and services. • CAMPAIGNS: Oversee planning, documentation and implementation of marketing campaigns for achieving targets set by stakeholders. Present to senior management detailed campaign plans including projected spend and outcome. • CONTENT: Oversee content and advertising platforms as they relate to marketing and branding initiatives. Examples include corporate websites, social media, blogs, digital newsletters, print materials, PR, email and in-app messaging, digital advertising, and on-site & off-site SEO. • TEAM: Manage Yapsody’s marketing team; oversee guidelines, standards, processes, and best practices for maximizing the team’s productivity and effectiveness for achieving the mission. • CUSTOMERS: Oversee activities related to prospect/lead segmentation, identification and prioritization • TRACKING: Oversee quantitative and qualitative tracking of data required for furthering the mission. Examples include market trends, competitor landscape, relevant user activity, and marketing campaign ROI. Skills & Experience Requirements • 5+ years in ecommerce marketing • Last 2+ years main focus on marketing of SaaS-based B2B product • Last 1+ year marketing team management • Flawless verbal and written English communication This is not a boring job by any stretch of the imagination. As a member of the Yapsody team, the moment you enter our eccentric Mumbai “YapStudio” and experience our creative haven of team excellence, you’ll know what it really means for “work” to be fun! Come visit us for a drink and a pizza in our YapCafe and you’ll understand I mean. Vinay and I look forward to meeting you soon! Darren

We are growing our team and are seeking mature, experienced growth marketer to support our various Marketing initiatives in our Pune office. Instead of including a list of requirements we want you to understand how we work. We are polyglots… We believe in using the best resources and processes for the job depending on the business need while maintaining a slight bias toward the tools the team knows the best. What is more important is getting the job done and well! We are innovators… We believe that to be in front of the game you cannot walk the trodden path. We have developed an innovative technology and processes that can ingest billion interaction on a daily basis, do predictive analytics and data mining to suggest our customer what prospects they should focus on! Yes - we are a Machine Learning and Artificial Intelligence company. We are agile… Agile methodologies mean different things to different people. For us, the most important part of Agile is doing what works best for the team, focusing on quick ROI and alignment to the business need. We are truly a global company. We have people in California, Australia, Mumbai, and Pune. We’re pragmatic, not dogmatic. We’re never afraid to try to new things to see if they work and reconsider our positions if the situation warrants it. We value our people… We spend time regularly working on whatever we’re interested in. You will have ready access to Executive Management. Salaries are generous and ample vacation time. We work hard, We play hard! What you need to be good at Brand activation: in collaboration with the Founders, you’ll be devising the playbook for making DemandMatrix a household name among B2B marketers in the USA. And you’ll be responsible for executing that playbook. You will be responsible for building inbound lead generation engine. Social media marketing (mainly FB, TW, LI, and IG - but what are we missing?) Social media advertising (again, all the usual suspects) Content marketing. We’re invested in HubSpot and want to get the most out of it. If you’re not a natural at creating novel content, you’ve got ideas about how to fill that gap. On that note, you’ll use HubSpot to drive our marketing strategies across a variety of personas. All things website. Wordpress is at the core of our customer-facing web presence and we want to do more with it. SEO, SEM, AdWords, YouTube. They’re all a part of your canvas. And other creative growth strategies...your main function would be to build inbound lead generation machine! ​​​ Qualifications A bit more about the ideal candidate: You're proven as a growth hacker/marketer You’re very metrics driven and you understand that throwing stuff against the wall, not knowing if it really sticks, just doesn’t cut it anymore. You aren’t just looking to be told what to do. You are prepared to bring ideas, strategies, and clear execution proposals to the table. You’re hungry to learn new things and be at the top of your game. You’re an extremely hard worker and you get what it takes to turn early traction into enduring success. You can work alone, or with others. You figure out what needs to be done and you do it. You’re a problem solver, full stop. And you want to help us build and be part of an awesome culture along the way. If this sounds exciting and you’ve got the growth hacking chops we’re looking for, we want to hear from you. And we want to understand a bit more about how you think. Tell us 5 strategies we should implement for inbound lead generation and why. We look forward to know you! Additional information The extra stuff that also matters A salary and bonus as good as you’d get in any similar opportunity. Sorry, there’s no ping-pong table or massages. If that’s important to you, we’re not a fit.