Paid Marketing Expert/ Digital Marketing Expert

ABOUT CONVERSIONX: ConversionX is group company of Maw Media specializing in Transactional Marketing and help leading brands in their digital marketing and associated activities. ConversionX has founders who are serial Entrepreneurs and have rich experience of 10+ years in digital domain. Right now, ConversionX is working with leading brands in E-commerce, Entertainment, Gaming and Pharma supply companies to help them increase their current user base and monetise through acquisition of new users. ConversionX is focusing on expanding their client base and increase team to help current clients. As a paid marketing expert, you will be responsible for performance marketing campaigns on FB & Google adwords. If you are ROI driven, a tracking nazi and a data superman, you are perfect for the role. ROLE & RESPONSIBILITY: • Executing marketing campaigns through SEM, Google Display & FB • Optimizing the 3 channels to deliver the best ROI while ensuring targets are met. • Ensure process improvements pro-actively and improve operational efficiency • Periodic reporting to management on performance of campaigns • Gathering insights into campaigns and consumer behavior and implementing the learnings • Partner with marketing manager to ensure that different campaigns are being executed • Developing and executing new and innovative strategies for consumer acquisition. • Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI. • You will help create & execute strategy for new user acquisition and also returning user engagement on Google & FB. Along with running the accounts you will also contribute to our overall growth strategy nationally as well as at a city level marketing strategy.