Paid Marketing Expert/ Digital Marketing Expert

We are looking for a performance marketer who can profoundly understand the user and plan search engine and display advertising to generate MQLs. You are someone who likes working with data and insights and making decisions based on it. You should be able to lead multiple performance marketing initiatives like Google Ads, Linkedin Ads, Facebook Ads, Display Ads, GDN, Bing Ads etc in international markets like MENA, USA, EMEA & SEA. An eager candidate to make an impact at Xoxoday and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
• Define and execute the SEM & performance marketing strategy. It will include work like demand generation, landing pages, keywords research, Ad copies, competition research & analytics.
• Work closely with a range of cross-functional teams - product, design, marketing, and sales to craft highly effective, data driven campaigns on Google Adwords, Linkedin & Facebook.
• Understand and analyze campaigns regularly and optimize the CTR, CPL & CPA.

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• Expertise in Google Adwords campaigns for international markets.
• Experience working on marketing or growth throughout a product’s lifecycle.
• Working experience in SaaS, preferably for international markets.
• Hands-on experience in Google Analytics, Google AdWords, Linkedin Ads, Facebook Ads, Hubspot CRM, Landing pages and Webflow.

You will be working closely with the growth marketing head and the marketing team members. 

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of work, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that Xoxoday offers.

A fast-growing PE funded Fintech SaaS company based in Bangalore with offices in Delhi, Mumbai, California, New York, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Works with over 2000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.

Company Profile:

We are a curated marketplace where we connect potential pet parents with responsible breeders Pan-India to provide healthy and purebred pets alongside pet care guidance and pet supplies and services making us a complete pet ecosystem. Mr n Mrs pet rose to be a modern pet solution backed by a strong network of responsible breeders spread across Pan-India along with a team of Pet-parents and Pet-lovers who passionately contribute to making pets’ lives better. Our promise was to provide Healthy and Happy pets along with pet care assistance in all aspects of pet parenting and that’s how we have built Mr n Mrs Pet to be a complete pet ecosystem since 2016.

 

Requirements:

• Relevant experience in E-com.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Expert-level analytical and problem-solving skills, including using measurement and analysing large datasets to gain insights and drive business decision.
• Ability to think strategically.
• Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization.
• Ability to execute high level sales volume.
• Demonstrates strong motivation and team building skills.
• Stay up to date on latest SEO trends and technical/algorithm search engine updates.

 

 

Responsibilities:

• Create content recommendations to gain organic traffic
• Track, report, and analyse website analytics
• Work with client development teams to ensure that SEO best practices
• Work with client teams to drive SEO in content creation and development.
• Consistently improve the customer journey and optimize the conversion rate throughout website through close collaboration with the design.
• Maximize revenue through diligent management of the products/categories/campaigns across the website.
• Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the website.
• Collaborate with content/copy teams to provide keywords and phrases for optimal SEO performance of published content across all channels.
• Analyse and report lead provider/Lead aggregator performance to increase sales.

 

 

We are looking for a qualified Community manager to join our marketing team! If you are a self-driven and ambitious tech-savvy professional we would love to meet you! We are expecting you to be experienced in social media, PR, promotional events, Content writing and handling some support works.

 

Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.

 

Duties and Responsibilities:

• Set, plan and implement social media and communication campaigns and strategies
• Provide engaging text, image and video content for all social media and professional accounts
• Respond to customers in a timely manner
• Monitor, track and report on feedback and online reviews
• Organize and manage events to boost brand awareness
• Coordinate with Marketing, PR and Communications teams
• Liaise with Development and Sales departments
• Build relationships with customers, industry professionals and journalists
• Stay up-to-date with digital technology trends

 

Requirements:

• Proven work experience as a community manager or similar role
• Experience planning and leading community initiatives
• Ability to identify and track relevant community KPIs
• Excellent verbal communication skills
• Excellent writing skills
• Excellent interpersonal and presentations skills
• Hands on experience with social media management
• Ability to interpret website traffic
• Knowledge of online marketing
• Attention to detail, critical-thinker and problem-solver

Key Responsibilities :

- Develop and execute Marketing campaigns to help acquire and retain customers, as well as upsell its products or services

- Understand the needs, motivation, and behaviour of users and define priorities of tests based on impact, confidence, and easiness

- Work with the engineering, design, and product team to implement tests quickly

- Track, measure and analyse performance & continuously optimize them

- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.

- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships

As an Account-based Marketing Specialist, you will be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs.

 

Responsibilities:

• Develop content for website copy, blog posts, and other forums, sales documentation, and product videos.
• Pursue and nurture leads until qualified.
• Learn the target market's pain points and dive deep into their niche.
• Set up meetings for outside sales with qualified prospects.
• Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
• Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
• Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
• Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
• Enhance the buyer journey as it relates to content development and inbound marketing efforts.
• Deliver training and tools to our sales team to help them be more efficient and effective.

 

Requirements:

• Previous experience ABM, Lead Generation, or digital marketing role.
• Hands-on experience executing an innovative and multi-part event and lead generation programs.
• Solid background in creating and implementing marketing campaigns that use live events webinars, digital advertising, and social networking.
• Experience in creating, launching email campaigns, and reporting its results.
• Considerable experience in developing and managing multiple marketing programs simultaneously.
• Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
• Knowledgeable of content marketing and inbound marketing to generate more qualified leads.
• Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.

* Looking for someone who is having end to end experience in Marking strategy for IT product company.
*Develop a digital marketing plan suitable for your organization, and then implement said plan.
* Experienced in team handling is a must.
* Managing team of SEO, Content Writer, Graphics Designer, WordPress Developer, Lead/Demand Generation, BDE.

What we expect from you:
Belief that each person has a duty to give
Passion to assist NGOs with technology in reaching their donors
Attitude to do what it takes to reach the goals
We are looking for a person who believes that it is the duty of each individual to give. One who would love to assist NGOs in raising donations from individuals and believes strongly in the role of technology to enable it. The role will require strong skills in areas ranging from content writing to digital marketing to analysis. It will require one to work closely with NGOs to assist them in first creating a donor base and then actively engaging with them. This role will aim to create a community of NGOs who are interested in building and engaging with retail individual donors.
What You Will Do

You will be the face of DanaMojo to our NGO partners, and be the principal point of contact for them.

The roles and responsibilities can be broken down as follows :

1. Assist NGOs in increasing donations from their own donors
a. Working 1-1 with a set of NGOs to strategize and execute on plans to increase donations from their own donors through online & offline activities
b. Planning and executing the danaMATCH Challenges (an online fundraising event)
c. Conduct workshops to improve capabilities of raising funds from individual donors
d. Use various digital tools such as social media, blogs, emails to advocate building and leveraging an individual donor base

2. Help NGOs use our platform better
a. Educate NGOs on using more features on our platform thus being able to reach more donors and donations
b. Understand what NGOs want and feed that back into new features for the Platform

3. Generate leads through marketing activities
a. Generate more leads through digital activities such as social media marketing, email marketing, blogs, website, SEO etc
b. Use existing NGOs to showcase benefit with testimonials to bring new NGOs o board



What You Need To Have

• Digital Marketing Skills
• Email Marketing – Should have run email campaigns through a variety of tools
• Social Media Marketing – Should have done social media marketing for customers or should be an avid user of social media
• Data Analysis – Strong data analysis skills to analyze and report on marketing activities

• Content Writing
• Blogs/Articles – Should be someone to whom writing comes easily and naturally and can easily pen down a 250-400 word article without too much effort.
• Website Management – Using website to drive both engagement and lead generation through content and SEO

• Data Analysis
• Excel – Strong skills in data analysis using Excel
• Google Analytics – Should have setup and used Google Analytics (or any similar tool) to measure and analyze effort of online marketing activities

In addition to the mentioned requirements

• Work experience of at least 2 years in the above areas
• Well versed with the usage of advance MS-Excel, data analysis and digital marketing tools
• Candidates who have shown inclination to the sector through active work/volunteering in the social service space


Even if you’re from a completely different background, but have the necessary skillsets and the zeal and confidence to crack the nut – let's talk.

Develop relationships through phone, Adwords, Facebook social media , SMS email, social media and professional networking with customers. Prospect revenue opportunities (call / email ) and build a pipeline . Preparation of proposals and presentations based on the clients requirement. Should be capable to understand clients requirements and to suggest them best possible solutions, Meeting with clients if required. Follow ups with clients for closure of business. If you are not interested at the moment We request to share this opportunity with your friends and colleagues who is looking for Career

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