Paid Marketing Expert/ Digital Marketing Expert

Job Description:

This is a remote position.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behaviour to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities.

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Roles & Responsibilities:

• Work with the Jr. SEO Outreach Specialist to streamline the outreach process.
• Create & Improve email/LinkedIn copies.
• Strong experience with A/B testing various forms of outreach campaigns. 
• Use a creative approach to work on email copies for backlinks that evoke response. 

Requirements:

• Proven 3-4 years of experience as an outreach specialist with a strong portfolio of written work.
• Solid understanding of SEO principles and best practices.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Creative thinking and problem-solving skills.
• Experienced with SEO and outreach tools like Ahrefs, SEMrush, Snov.io, Buzzstream.
• Analytics mindset to read the data of open rate, bounce rate and response rate to solve the problem
• Proven results of acquiring backlinks already, especially high-quality backlinks.
• Creating partnerships for link building

Benefits of being an Astra-naut:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.

Responsibilities:

• Develop, in consultation with the Head of Marketing, quarterly marketing campaign calendar for assigned product line(s).
• Responsible for execution of the approved marketing calendar.
• Collect and report data on the efficacy of the different marketing campaigns.
• Work with partners (visual designer, content writer, etc.) to develop the required collateral.
• Investigate, evaluate and propose unexplored channels to increase the reach and efficiency of the marketing efforts.
• Occasionally, represent the company at on-ground or digital events - trade shows, conferences, etc.

Prior experience:

• Current 2-3 years as a full time marketer (not as a sales or pre sales or telesales professional who developed some collateral). Overall professional experience, ideally, up to 5 years.
• Exposure to social media advertising is necessary; specifically, hands-on experience of having set up, tracked and optimized LinkedIn campaigns.
• Should/could have worked either for a product principal or an advertising agency.
• B2B marketing experience is a definite plus. 

Skills/Other Requirements

• Native-level verbal and written English language proficiency.
• Willingness to regularly, if not daily, work from the Bangalore office

Responsible for managing + executing content for social media platforms like Instagram, LinkedIn, YouTube, etc.

Build and execute social media marketing strategies.

Working with our marketing team to design and create the campaign test to communicate the results to using the data to inform future business decisions.

 Collaborate with other departments (marketing, video team, etc.) to create engaging social media content (Stories, posts, reels, etc).

 Planning, Creation, and Publishing of Instagram Reels.

 Managing ORM of IIDE s Social Media.

 Creating the entire campaign, shooting it out, monitoring it, and analyzing it.

 Measure output and revise social media strategies from time to time.  Takedown any other activities from your reporting manager as and when required.

 Flexibility and willingness to go beyond the call of duty (a go-getter).  Required Experience and Qualifications:  Basic Shooting skills using the phone

 Basics of Adobe design & Video tools - Illustrator, Photoshop & Premiere Pro

Job Title: Marketing Associate (Outbound)

Company: All Wave AV

Website: www.allwaveav.com

Location: Hyderabad, India

Company Overview:

All Wave AV is a premier AV Integrator headquartered in Mumbai, India, specializing in executing projects and delivering services for global enterprises across India. With over 300+ installations spanning 22+ years, our team of 90+ professionals provides professionalism and precision in all our installations. We are a full-stack System Integrator, offering design, supply, installation, and maintenance services. As members of the PSNI Global Alliance, we ensure the highest standards in delivering projects and services.

Job Description:

We are seeking a Marketing Associate (Outbound) to join our team. The ideal candidate will have a pleasant voice and the ability to prospect leads and set up appointments and demos. Previous experience in selling technology, software, or hardware solutions would be a bonus. The compensation package will be based on experience and will include a small variable component based on outcomes.

Responsibilities:

Build a quantifiable sales pipeline using the provided database.

Use a pleasant voice to communicate effectively with potential clients.

Demonstrate excellent English speaking and writing skills.

Ensure accurate and concise explanations of our solutions during phone calls and follow up with appropriate emails to decision-makers.

Assist in building a sales team while adhering to the established process.

Conduct occasional Zoom calls as required.

Work primarily from the office.

Qualifications:

Bachelor's degree.

Minimum 2 years of experience in outbound tele-calling, making 30-40 calls per day.

Strong communication skills, both verbal and written.

Ability to remain composed under pressure.

Highly organized and professional in approach.

• Creating and updating the listing on all the platforms
• Coordinating with Marketplace teams to set up and manage promotions (deals and price offs) for Amazon, Flipkart, Nykaa, Myntra, etc
• Setting up deals, opting in to relevant deals (on FK)
• Following up on confirmation of promotions
• Checking execution and performance of promotion
• Checking Debit Notes received against promotions
• Working with Stock Manager to ensure healthy inventory metrics on B2C Marketplaces
• Working with team members to ensure timely delivery of shipments to B2B Marketplace warehouses
• Working with team members to ensure timely payment from B2B Marketplaces
• Reviewing of Influencer program
• Working with the content team to develop and update content for product listings
• Maintaining properties such as Brand Pages
• Coordinating with the Content team and Marketplace teams to develop creatives for promotions
• Investigating and resolving of content related issues

Desired Candidate Profile

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing