Social Media Manager

About the company

We is building digital first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.

Elective health has been a large latent gap in India with the knowledge & support for issues which warrants a consumer first approach in building digitally native full stake health coaches to provide integrated care (products & services) and engagement (content & community to build healthy habits).

Started in May 2020, Man Matters is now the largest Men’s health platform, serving more than 1M Men every year across therapeutic areas of Hair Loss and Nutrition. Started in May 2021, Be Bodywise is the largest integrated Women’s Health platform serving more than 1M women a year in the areas of PCOS, Hair & Skin Health. Started in May 2022, Little Joys helps parents to reduce the anxiety around physical and mental development of their kids.

Job Description:

We are looking to hire a seasoned manager to lead our social media charter for our flagship brands Man Matters and Be Bodywise. The incumbent would report to the Head of Content, and own the strategy, planning, workflow management and metrics for the brand’s social media handles. If you are someone who understands the pulse of digital and social communities; if you live and breathe the latest on people, trends and brands on social media; if you are an original thinker looking to create a distinct voice, then this is just the gig for you.

Core Responsibilities:

• Help shape the social media strategy aligning brand positioning, marketing goals and a clear read on the target audience.

• Create monthly social media calendars and leverage topical days to build on the brand’s presence across different social media channels.

• Create original content ideas and IPs to strengthen engagement and base size.

• Create a one-of-a-kind community around the brand’s core message by fostering conversations and

engagement.

• Monitor and measure key metrics for the social pages.

• Monitor and measure brand reputation and presences through social listening. This would also entail

ensuring consistency of brand voice and brand persona.

• Build and enforce a crisis management module for any kind of direct negative publicity.

Requirements:

• 5 to 6 years of working in content creation and/or social media, with at least 2 years as a team lead.

• Having worked with digital-first consumer brands (either in a in-house team or agency).

• Thorough knowledge of social platforms, analytics and tools.

• Original thinker with a fresh perspective.

If you are the kind of person who wants to build content & communication layer around SaaS products that impact millions of users, has a passion for making wordplay work for you and wants to own the content layer in an early stage company, this is the place for you. If you make the cut, we guarantee that you will be given complete autonomy and the right team to hit your metrics.

Responsibilities

• Strategise, develop, and implement content initiatives to educate and grow our beauty professional community.
• Collaborating with team leaders to develop and implement a customer-centric and appealing content strategy.
• To work with the growth team and learn how to increase an audience in a sustainable way.
• Keeping an eye on changing beauty industry trends to ensure that content is topical and relevant.
• Work with our product and technical teams to raise awareness of and adoption of new  product features.
• Control all aspects of campaign optimization, troubleshooting, and reporting, with a focus on scalability and efficiency.
• Use analytics to show the clear impact of all efforts.
• By combining internal and external learnings, create and record best practises and playbooks.

Skills/Experiences:

• 1-2 years of experience in building and engaging a community for a tech startup or business
• Experience in playing an influencer role on social media would be highly preferred
• Demonstrated track record of delivering high-impact solutions in collaborative teams, particularly with designers
• Proven track record of creating high impact outcomes
• Self-starter, comfortable operating in a fast-paced, ever-changing environment.
• Experience in problem solving and tackling problems with a creative mindset.

Responsibilities:

•                 Formation of effective and efficient Google Ad strategies

•                 Creating, launching, and managing various PPC ad campaigns

•                 Conduct keyword research to list keywords (longtail, phrase match, exact match) to bid on.

•                 Manage budget and make the best strategies for effective bidding to make maximum ROI.

•                 Perform AB testing by creating different ad copies with different headlines.

•                 Manage bids and create campaign strategies.

•                 Create and finalize attractive and relevant landing pages for google ads.

•                 Track KPI to monitor performance.

•                 Make plans for audience targeting.

•                 Producing reports for ad management and insights.

•                 Check and monitor existing ad campaigns and make recommendations on how to optimize and update them.

•                 Prepare and produce detailed analysis and ad campaign reports and present them to the other staff.

•                 Analyze the latest marketing trends and optimize ad campaigns according to that.

•                 Suggest ways to reduce fraud clicks.

•                 Make suggestions for creative ad campaigns and templates.

•                 Execute quarterly marketing plans to meet overall business targets.

Education & Must Have Knowledge In:

•                 2 years of experience in Google Ads, online marketing, advertising, or communication

•                 Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube, and more

•                 Bachelor’s Degree or Master’s in Marketing, Advertising, or Communications required

•                 Excellent creative writing skills

•                 Excellent communication skills

•                 Creative and open to new ideas

•                 Adaptable and willing to learn new techniques

•                 Should be able to work independently and multi-task

• Produce well-researched content for publication online and in print
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
• Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

• Proven record of excellent writing demonstrated in a professional portfolio
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Ability to work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of each company and their policies for publication
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
• Familiarity with each client's requirements and the company's brand image, products, and services

• At least 1 &2 Years of experience required.

• Experience with Google Adwords, Social Media Ads is a plus.

• Keyword research analytics

• Experienced in On-page SEO, Off-page SEO and Technical SEO

• Link building and Ranking analysis

• Knowledge of SEO tools and SEO plugins

• Abilities for improving organic Google search results for keyword search ranks.

• Must be able to talk well in English.

Website:

We were founded by graduates from IIM-Calcutta, IIT Kharagpur, with past experience working with the Boston Consulting Group, Operations & Product Management domain and folks with 3x start-up experience. We are well funded and are backed by the

• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Collaborating with influencers to ensure that posts are engaging.
• Optimizing content for publication across various social media sites.
• Scheduling copy for release at optimal times.
• Monitoring users' engagement with and feedback on every post.
• Analyzing and reporting on the effects of publications.
• Maintaining a secure database of all login credentials.
• Making reels for the company – Camera friendly
• Remaining abreast of changes to all pertinent social media applications.
• Exploring the potential value of social media sites that are not yet in our repertoire.

• 2+yrs of experience as a social media executive
• Degree in marketing, communication studies, journalism, creative writing, or similar.
• Expert knowledge of all leading social media sites
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.
• Time management skills
• Experience in working with Start-ups
• Excellent written and verbal communication

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
• Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, ORM, slack community for our users, sales enablement and marketing assets.
• Work closely with a range of cross-functional teams - product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
• Understand and analyze the competitive landscape to define our own marketing strategy

• What are we looking for?
  

  An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

  • 2+ years of relevant work experience that can span digital marketing, product marketing or growth marketing.

• Experience working on marketing or growth throughout a product’s lifecycle.
• Working experience in SaaS, preferably for international markets.
• Hands-on experience in Google Analytics, Google AdWords, Hubspot CRM, Slack, ORM tools and Webflow.

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of work, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that Xoxoday offers.

A fast-growing PE funded Fintech SaaS company based in Bangalore with offices in Delhi, Mumbai, California, New York, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Xoxoday works with over 2000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.