Social Media Manager

Job description:

We are seeking a Social Media Specialist to join our team. The ideal candidate should have 2-3 years of experience in managing social media accounts and campaigns for brands. The role involves developing and executing social media strategies that align with the brand's goals and objectives, as well as engaging with followers and analysing data to improve performance.

Responsibilities:

• Create and execute social media campaigns across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.
• Develop and maintain a social media content calendar that aligns with the brand's marketing goals and objectives.
• Collaborate with the marketing team to ensure social media messaging aligns with overall marketing messaging and brand guidelines.
• Engage with followers, respond to comments and messages, and build relationships with the community.
• Analyze social media metrics and create reports to track performance and identify areas for improvement.
• Stay up-to-date with industry trends, platform updates, and emerging social media technologies to continuously improve the brand's social media presence.
• Manage social media advertising campaigns, including creating ads and tracking performance metrics.
• Work with influencers and brand ambassadors to develop partnerships and campaigns that align with the brand's goals.
• Monitor social media channels for brand mentions and engage with users to address any issues or concerns.
• Support other marketing initiatives as needed.

Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• 2-3 years of experience managing social media accounts and campaigns for brands.(7lakh)
• Excellent written and verbal communication skills.
• Strong attention to detail and the ability to multitask in a fast-paced environment.
• Knowledge of social media platforms, tools, and best practices.
• Experience with social media management and analytics tools, such as Hootsuite, Sprout Social, and Google Analytics.
• Knowledge of social media advertising, including Facebook Ads and LinkedIn Ads.
• Experience working with influencers and managing partnerships.
• Ability to work independently and as part of a team.
• Creative and innovative mindset.

Roles and responsibilities:

• Planning Web, SEO/SEM, email, social media and display advertising campaigns.
• Designing, building, and maintaining social media presence.
• Marketing the Company's software products via emails, blogs, newsletters and social media.
• Devising strategies to drive online traffic to the company website.
• Managing online brand and product campaigns to raise brand awareness.
• Creating content for Company's Software products and services.
• Creating content for online marketing: website, blog, social media, advertising campaigns.
• Design, build and maintain our online media presence and build a constant pipeline of enquiries from potential clients
• Brainstorm new and creative growth strategies
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement Cont.
• Own the look and feel of the website and take steps to keep communication consistent across media
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Requirements:

• Bachelor’s degree in relevant technical field
• 2-4 years’ industry experience as an effective technical writer
• Proven ability to quickly learn and understand complex topics
• Extensive experience in SEO.
• Working knowledge of Google Analytics.
• Experience with coding techniques.
• Thorough understanding of web design and site structures.
• Good knowledge of back link analysis.

Responsibilities:

. Handling/Maintaining Client Relations and communication

.Creative and innovative concerning Idea Generation for all kinds of branding activities for the client

· Excellent knowledge of branding and promotional activities for all leading social media platforms such as Facebook, Twitter, Instagram, LinkedIn etc.

· Assist with the planning of marketing strategies to help drive traffic and engagement to the website

· Produce content for social media channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Keep up to date with any social media trends

· Track social media influencers

· Ensure you produce a consistent brand message,captions , and content across all the social media channels

· Regularly monitor competitor social media sites and create competitor analysis reports

· Contribute to the company blog

· Assist with social media performance reports

· Engage with social media users and respond to any mentions over Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Writing effective SEO content for blogs, websites and social media accounts.

· Coordination with the digital marketing team to report findings and recommendations.

Qualifications:

· Graduates with a minimum of 3-4 years of experience.

· Outgoing and easy to work with.

· Substantial social media presence.

· Ambitious and hardworking.

· Knowledge of tools for designing and video editing is an added advantage.

· Excellent communication skills

Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention.

Location -Kolkata/Mumbai

Job Description:

-             Write, edit, and proof articles for Internal Communications

-             Write copies for branding collaterals like posters, brochures etc.

-             Co-ordinate with business units to gather information and craft articles, messages, or newsletters

-             Responsible for managing content and updating the Intranet using the CMS

-             Message and Newsletter creation using builder tool

-             Writing and editing for marketing collaterals

Specification / Skills / Experience

• Good writing experience
• Proficiency in English, a very high standard of both spoken and written language
• Independent and self-manage the work load
• Robust writing skills - the selected candidate will be writing and editing content on a daily basis
• University degree in journalism, media studies or related qualification
• A cross-cultural background
• Ability to manage more than one project at a time working under tight deadlines
• Strong organizational skills
• Working knowledge of Microsoft Word, Excel & PowerPoint, Photoshop (added advantage).

Primary Skills: Excellent writing and communication skills. Exposure to on-line content along with content management skills

Secondary Skills: Exposure to social media; project planning

Propscience is India’s dedicated property news portal focused on capturing the latest events, news, trends and deals in the real estate industry. We are looking for fresh graduate trainees to build and sharpen their skills in research and content writing. You would be expected to research, capture, and collate data on several aspects of the industry. The job requires you to be well-versed in written and spoken English and have a demonstrated ability to use Microsoft Office and Google Drive.

• Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Develop, implement and manage the company’s social media strategy
• Manage and oversee social media content
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
• Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Monitor and evaluate performance across the company's social channels in order to improve engagement.
• Execute quarterly marketing plans to meet overall business targets.