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Company Overview:
It is one of India’s leading consumer products companies in the global beauty and wellness space.
Has a turnover of Rs. 73.3 billion (USD 1.05 billion) through its products sold in India and chosen markets in Asia and Africa.
Its portfolio of brands include Parachute, Parachute Advansed, Saffola, Saffola FITTIFY Gourmet, Coco Soul, True Roots, Hair & Care, Nihar Naturals, Livon, Kaya Youth O2, Set Wet, Set Wet Studio X, Revive and Mediker
Role Description for Customer Retention Manager (DTC):
Role in a brief:
What will you do?
As Customer Retention Manager, you will own end to end planning & execution of various CRM channels (Email, Notification, SMS, etc.) along with the help of team members. You will drive initiatives to engage users of the brands.
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Responsible for strategizing and executing marketing automation, segmentation, and complex workflow builds to drive growth, engagement, and retention throughout the customer journey.
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Complete ownership of engagement, retention, and reactivation funnel and marketing activities and focus on improving product metrics (DAU, MAU, Retention, etc)
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Developing Strategies for Improving Direct Marketing Channels with Impactful Retention Strategies.
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Develop the CRM strategy for reactivation to drive and maintain a constant retention rate across all categories.
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Drive all marketing automation activities to develop and execute end-to-end user journeys from onboarding to reactivation.
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Work closely with product, UX/design engineering to enable Growth and Merchant marketing initiatives to drive bottom-line conversion.
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Responsible for creating monthly/quarterly plans for critical retention metrics (Repeat Rate, Activation Rate, Resurrection Rate) and ensuring the achievement of the same
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Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, etc) across the retention charter
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Work on customer segmentation strategies to deliver personalized campaigns to reduce churn & reactivate churned users
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Lead the reporting, monitoring, tracking for all CLM initiatives
What will you bring to the table:
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Well-versed with one or more CRM and marketing automation tools such as Netcore Cloud, CleverTap, WebEngage, MoEngage, etc.
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Should have strong analytical skills and a data-driven problem-solving approach.
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Should be able to strategize and execute campaigns and link them to the organizational goals
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Familiarity with major digital marketing channels and tools
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Minimum 3 years of experience in Retention Marketing / Growth roles
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Prior Startup experience
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Prior demonstrated excellence in previous roles
Experience bracket – 3+yrs in customer retention marketing & growth marketing


Job description
Tech Stack: C#, .NET Core, XUnit, Entity Framework Core, MS SQL Server, PostgreSQL, Git, JIRA, Confluence
Senior (Lead) .NET Developer Responsibilities: -
Interface with product owners and software architects to review and finalize requirements
- Participate in the full SDLC including analysis, design, development, testing, deployment, and support of new features and applications
- Actively lead and participate in agile ceremonies (Standups, Refinements, Retrospectives, Planning, and Requirement’s discussions)
- Communicate effectively, clearly, and thoroughly with the Scrum Team and Stakeholders - Provide innovative solutions to complex problems
- Design, develop and modify software applications/systems according to specifications
- Develop technical documentation including services, object, and data model
- Create high quality code and perform code reviews
- Create unit and integration tests to ensure the code quality and functionality
- Proactively learn and share knowledge of technology and compare advantages and disadvantages of alternative solutions/technologies
- Identify areas needing process improvements and see them through to resolution
- Support and coach other Developers, provide technical guidance
- Help onboard new team members
Job Type: Full-time
Automation Testing
- Lead end to end Testing Automation Process
- Design and implement efficient Testing practices
- Conduct Test case and Code reviews to ensure the quality of Test Cases, Test coverage and Automation Code
- Participate in Planning meetings and ensure quality at all levels of SDLC
- Provide estimations for Manual and Automation
- Provide Testing and Automation Strategy for newly developed Features
- Identify the right tool and set up the automation framework for UI, API, and unit level
- Increase Automation confidence by reducing random test failures
- Work closely with the Development team and ensures code is delivered with high code coverage
- Responsible for QA metrics and Automation ROI and report them to management
- Identify Performance Application Performance bottlenecks and suggest the right tool and test strategy for Non-Functional Testing
- Guide and Mentor QA Team on the Testing and Automation Tools, Frameworks and Process
- Measure and Investigate Defect Leakage and provide preventive measures
- Identify CI / CD tools, define branching strategies, setup CI / CD pipeline
125 Crore (1.25billion) Indians are denied access to Formal Credit. Contrarily, Indians have 23000 tonnes of gold in their homes, its worth approximately 110 Lakh Crores ($1.4Trillion). Over 70% of this gold is in Rural India, which is also the most underbanked. Yellow Metal was founded in Nov 2019 with the purpose to transform the way people use their household gold. We believe we can monetize this gold mine for rural India to make their lives better.
The first step in this direction is to enable Rural India with a simple gold loan in 30 mins at their doorstep.
Technology is at the core of building a simple, efficient, and effective consumer experience that will help build trust. We're looking for high-energy people capable of becoming founding members of a startup and those who want to raise the bar of performance and productivity.
Desired Background
- 1 - 2 years of experience in technical leadership and management of software engineers with startups.
- Experience providing technical expertise throughout the product life cycle including design, implementation, and delivery of scalable build/test/release infrastructure.
- Demonstrated domain knowledge of PHP & FlutteR.
Required Skills
- Drive technical projects and provide leadership in an innovative and fast-paced environment.
- Be responsible for the overall planning, execution, and success of complex technical projects.
- Provide technical expertise throughout the product lifecycle including design, implementation, and delivery of scalable services and infrastructure.
- Coach, mentor, and manage a team of software engineers.
- Work closely with the Founding Team / Product Management team to ensure we're building the best product.
Why Join Us
- We are working on a problem that has an impact on the root level of the country
- Remote First
- Comprehensive health insurance
- Up-skilling Budget
- Equity for all
What you'll do
Technology is at the heart of our organization. We have a strong engineering team and we're looking for an experienced engineer to lead our backend engineering team. As part of the tech team, you will Understand product requirements and brainstorm ways to address them
- Lead large initiatives and be responsible for it
- Mentor teammates
- Set and enforce standards for writing and maintaining efficient code
- Influence team decisions in the overall architecture and practices of the company
- Contribute to company growth by participating in hiring activities
What you'll need
Must-haves
- At least 4 years experience in a product based company
- Experience working with distributed environments at scale
- Strong command on at least one Object Oriented Programming language
- Experience leading developers for large scale products
- Demonstrated capability to design and architect products built for scale
- Deep knowledge of multiple AWS services
- Experience with Docker and Kubernetes
Good to have
- Experience with at least one among C++, Java
- Experience with Linux file systems
- Familiarity with agile development methodologies
Why us
We're hiring a set of highly skilled, enthusiastic, and passionate people who thrive in a high-growth environment. We believe the best way to grow is to give everyone the opportunity to pursue their interests. At Lucidity, you have complete freedom to work on projects that interest you. Plus, with benefits like flexible hours, company offsites, unlimited leaves, we ensure you enjoy the journey as much as we do. We are also offering healthy founding team ESOP's.
Excellent communication skills
Outstanding follow up and candidate relationship skills

Role & Responsibilities
- A Proven work experience as a Ruby on Rails developer with good understanding of Java script, jQuery, HTML, CSS. The individual will need to be hands on with development, performance optimisation, secure development process, usability, and coding standards of the product.
- Strong ROR development experience and follows best practices (test-driven development, continuous integration, SCRUM, refactoring, and code standards).
- Should have a mix of excellent reasoning ability to document, develop and test software with the commitment to excellence and defect free product before being deployed.
- Should be able to work closely with all stakeholders to investigate, fix, optimise, test, and deploy high quality solutions.
- Should have hands on understanding of technical design, implementation, and maintenance of technical initiatives towards improving and scaling of products.
- Self-motivated and should rapidly incorporate new requirements and deliver successfully by self.
- Effectively communicates with peers and stakeholders, gathers and clarify requirements from technical & functional aspect.
- Follows software development process; consistently innovates processes to improve individual and team productivity and quality.
- Strong Analytical, Problem Solving Skills and participates in all activities with urgency, should be result oriented and with strong work ethic.
- Experience with Agile development lifecycle with excellent understanding of feature estimation and ability to communicate issues and risks that may impact timelines or resources.
Desired Candidate Profile
- 4+ years of IT experience.
- At least 4 years commercial web development experience.
- At least 3 years of Ruby on Rails commercial development experience.
- Familiarity with Relational and Non Relation Databases ( Postgres, Mysql, MongoDb)
- REST API development.
- Familiarity with In Memory Database ( Redis, Memcache )
- Web development - HTML, HTML5 JavaScript, AJAX, CSS, jQuery, http, REST.
- AGILE/SCRUM development Experience.
- Development practices - Rails test framework / TDD / BDD, Domain Driven Design, SOLID, refactoring, OOP design patterns
- Expertise in version control system ( GIT )
- Candidate need to be comfortable dabbling with some basic infrastructure management on AWS.
- Familiarity with ( React, Vue ) is a plus.

Location: Bangalore
We are looking for the right Backend Developer.
What you will work on Build a scalable API platform that will enhance our customer experience & propel our logistics. You will be part of our Bangalore team of ambitious and talented engineers, who put their best together to build architecturally sound & scalable systems.
What can CasaOne promise you –
An opportunity to - increase your rate of learning exponentially by defining hard problems and solving them - partake in a high-growth journey and increase revenues 5x+ Y-o-Y - be an early innovator in the shifting trend: ‘ownership economy’ -> ‘access economy’ - build a category-defining platform for FF&E (Furniture, Fixture, and Equipment) leasing - build high-performance teams
The must-haves
• Bachelor’s or Master’s degree in engineering
• Good understanding of algorithms, data structures & design patterns
• A minimum of 4 years of work experience Experience required in
• Building distributed systems & service-oriented architecture
• Asynchronous programming, Test Driven Development (TDD)
• Writing (delightful) APIs & integration patterns
• RDBMS & NoSql databases
• Continuous integration & deployment (CI/CD) tools like git, Jenkins
• Cloud computing platforms - AWS/ Azure/ Google Cloud
Good to know CasaOne backend services are written in NodeJS. Experience in NodeJS will be handy, but it isn’t mandatory.



What you will be doing:
As a part of the Global Credit Risk and Data Analytics team, this person will be responsible for carrying out analytical initiatives which will be as follows: -
- Dive into the data and identify patterns
- Development of end-to-end Credit models and credit policy for our existing credit products
- Leverage alternate data to develop best-in-class underwriting models
- Working on Big Data to develop risk analytical solutions
- Development of Fraud models and fraud rule engine
- Collaborate with various stakeholders (e.g. tech, product) to understand and design best solutions which can be implemented
- Working on cutting-edge techniques e.g. machine learning and deep learning models
Example of projects done in past:
- Lazypay Credit Risk model using CatBoost modelling technique ; end-to-end pipeline for feature engineering and model deployment in production using Python
- Fraud model development, deployment and rules for EMEA region
Basic Requirements:
- 1-3 years of work experience as a Data scientist (in Credit domain)
- 2016 or 2017 batch from a premium college (e.g B.Tech. from IITs, NITs, Economics from DSE/ISI etc)
- Strong problem solving and understand and execute complex analysis
- Experience in at least one of the languages - R/Python/SAS and SQL
- Experience in in Credit industry (Fintech/bank)
- Familiarity with the best practices of Data Science
Add-on Skills :
- Experience in working with big data
- Solid coding practices
- Passion for building new tools/algorithms
- Experience in developing Machine Learning models



