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About the Role
We operate in an industry where parents are constantly seeking information for the education or parenting of their kids. Thereby a parent must always get the right information on priority when researching online. We are hence looking for an SEO and content specialist who can enable us to become the top-ranked site in this sector in India.
What you will do
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement On page and Off page optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Up-to-date with the latest trends and best practices in SEO
What you will need
- Minimum a Bachelor's degree in Engineering, master’s degree is preferred
- Proven 4+ years of SEO experience
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Search Console, SEMrush)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- #hustle
What you will get
- Ground-level view of building out a global EdTech company that is going to impact hundreds of thousands of lives
- Be a part of the core team that drives the growth of the company
- Phenomenal work environment, with massive ownership and great growth opportunities
Location
Mumbai (office)
JOB DESCRIPTION – SEO ANALYST
About Digichefs
We’ve been reinventing the meaning of digital marketing or rather, advertising in a digital era since 2015. With over 5 years of cumulative marketing experience at the heart of the organization, we enable our clients to grow and meet their business objectives. Our sweet combination of technology, creative communication, and a thought-through execution strategy bolster the marketing vertical in your business center, so that you may focus on the next important item on your list. Let us help you build a recipe for success.
Know more about us:
Check our website http://www.digichefs.com/">www.digichefs.com
Watch our journey so far http://digichefs.in/emailer/digichefs/">Play Showreel - A 180 sec. Sneak Peek
Why Join Digichefs
We are a boutique Digital Marketing Company focused on performance led to creative campaigns.
A tight team of 40 makes us an ideal fit for any brand looking for a partner who can support their marketing setup or accelerate them in their growth stage.
With efficient internal processes & subject expertise in digital, we forge as your extended marketing partner.
Direct access to the founders & the core team, flexibility & agility when situations demand so, clean reporting and transparency at every stage, while completely maintaining the security of your confidential data, are some reasons why our clients love us!
We were featured by:
Digital Agency Network - https://digitalagencynetwork.com/agencies/mumbai/">https://digitalagencynetwork.com/agencies/mumbai/
Learning Catalyst - https://learningcatalyst.in/top-10-digital-marketing-agencies-mumbai/">https://learningcatalyst.in/top-10-digital-marketing-agencies-mumbai/
Social Somasa - https://www.socialsamosa.com/2020/03/agency-feature-digichefs/">https://www.socialsamosa.com/2020/03/agency-feature-digichefs/
Yara Book https://yarabook.com/read-blog/82135_the-best-social-media-marketing-agency-in-mumbai-digichefs.html">https://yarabook.com/read-blog/82135_the-best-social-media-marketing-agency-in-mumbai-digichefs.html
Job Responsibilities.
- Perform keyword research in coordination with client business objectives
- Optimize keywords in existing content and uncover new opportunities for addition of keywords
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Client interactions and monthly meetings to discuss SEO strategies
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Implement link building campaigns in coordination with client SEO goals
- Monitor and administer Google Analytics dashboards and point out key areas of importance in accordance of client goals
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
Requirements:
- Bachelor’s degree
- Significant Microsoft Excel experience preferred
- Basic knowledge of HTML preferred
- Good communication skills - written and spoken
To derive long term and relevant insights through data driven Marketing resulting in better decision making. The role is expected to be significantly future focused and forward digital thinking of the organization.
Qualification & Experience :
- At least 7+ years of experience working in in developing and implementing digital marketing strategies
- Strong Experience in building effective Demand Creation initiatives
- Social Media Influencer Marketing - To strengthen our digital presence
- Content Marketing & SEO Data based marketing; Data acquisition and deploying data based marketing campaigns
- Knowledge of DTC / E-Comm Platforms.
Key Deliverables of the role :
1. Identify trends, patterns and concerns emerging from data (internal/ external) and convert them into insights/ hypothesis. Test these hypotheses and present with recommendations for positive business impact.
2.Build Digital Influence: Publish and collaborate with brands to move Digital Quotient across Org globally. (India, SEA, Bangladesh, MENA)
3. Create Digital transformation agenda for India & International - Bangladesh, MBL & MENA
4. Marketing measurement - deep diving and understanding the conversion funnel on DTC
& Ecom to help brands grow & convert better.
5. Digital Infrastructure: Help set up, manage, expand & measure content platform & strategies. Build infrastructure to support Digital Marketing
6. Digital Enablement: Help in creating and driving digital learning quotient in the org. Share knowledge and new trends in digital world, Enable usage of best practices and digital playbooks across Org.
7. Research competition, investigate benchmarks and provide suggestions for improvement
Digital Marketing:
Salary: 8-14 LPA
About ZenOnco.io:
https://zenonco.io/">ZenOnco.io is the world’s first integrative oncology healthtech platform. At ZenOnco.io, we aim to extend life and improve the quality of life for cancer patients through integrative oncology treatment, which covers both medical treatment as well as complementary treatment (Nutrition, emotional wellness, fitness, and community support).
To provide the best medical treatment options to cancer patients, we have partnered with 50+ hospitals across India, and cover 1,000+ oncologists. We also provide patients access to a full range of diagnostic tests that are required to arrive at the most effective cancer treatment.
We heavily deploy technology in our operations, and have recently launched the world’s first Integrative Oncology Preliminary Assessment Report tool (ZIOPAR) to guide cancer patients free of cost on the possible treatment options based on their cancer profile, symptoms and other conditions.
We believe in innovation, dedication and commitment. While we have the thrill to seek out and capture the world, we are looking for a responsible partner in you. If you feel you can become one of us, apply today.
Company introduction video: https://bit.ly/ZenOncoIOintroduction">https://bit.ly/ZenOncoIOintroduction
Role and responsibility:
The digital marketing manager will be responsible for looking into online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.
* Develop and manage digital marketing campaigns
* Manage organization’s website
* Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
* Track the website traffic flow and provide internal reports regularly
* Fix any error in online content and arrange webinars and webcasts
* Attend networking events and product launches.
* Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
* Work on SEO of the website pages.
* Edit and post content, videos, podcasts, and audio content on online sites.
* Promote company’s product and services in the digital space.
* Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
* Develop, implement, and manage marketing campaigns that promote the products and services of a company.
* Enhance brand awareness in the digital space.
* Drive website traffic and acquire leads.
* Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
* Creating and executing SMS, and email-based marketing campaigns.
* Compile performances report using Google Analytics program.
* Keep attention to the updates of Google’s Algorithm.
* Contribute to the company’s blog for on-page and off-page optimization.
* Conduct keyword research according to the latest keyword research strategies.
* Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
* Promote the brand’s products and services on various social media channels.
* Build social media marketing strategy and execute it through competitive and audience research.
* Optimize company pages with each social media platform to increase the company’s social content visibility.
* Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
* Optimize lead-to-customer conversion rate.
* Managing and optimizing CTAs, landing pages, and the lead generation forms.
* Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
* Track, report, and analyze website analytics, and PPC campaigns.
* Optimize the landing pages of paid search engine marketing campaigns.
Education and Experience:
* Graduate or Post Graduate in digital marketing or relevant education
* Experience in digital marketing: 5+ years
* Experience in healthcare industry: 2+ years (Preferred)
You will get:
* Some of the best people to work with (founders are IIM graduates and investment banker)
* An opportunity to make a difference in the lives of millions of cancer patients across the globe
* A great learning environment and opportunity to grow
We are looking for a motivated SEO/ Google Ads/ Facebook Ads Executive to come join our agile team of professionals.
- Working at the heart of the creative team, you will develop concepts for top brands operating across many industries.
- A love for both traditional and digital will help, as you will be working across multiple channels.
- Expertise on SEO, PPC, Web analytics, Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.
- Executing unique ideas for digital marketing campaigns.
- Designing for various projects and mediums like social media campaigns, website wireframes, mockups and the occasional doodling.
- Working on Email Marketing, mobile Marketing, Content Marketing, Pay Per Click (PPC), Conversion Optimization.
Job Type: Full-time