Google Ads Specialist

• Strong programming skills in JavaScript
• Experience with Angular JS
• Experience with frontend frameworks like bootstrap, Jquery
• Object Oriented concepts
• Good knowledge in HTML5, CSS, CSS3
• Experience in working with RESTful APIS
• Experience with HTTP, HTTPS and WebSockets
• Building responsive design
• Knowledge in version control- Git, Subversion
• Good problem-solving skills 

Should be having overall years of experience of 7-12 years and having Team management ability.
Hands-on experience of minimum 5 years into Golang.
Proficient exp of minimum 2-3 years into DevOps* - end to end project implementation.
Strong expertise on DevOps concepts like Continuous Integration (CI), Continuous delivery (CD) and Infrastructure as Code, Cloud deployments.
Good experience of minimum 1-3 year into "Terraform".
Good experience of min 6months - 1 year into frontend technology like Vue.js
Good experience or working knowledge in AWS, Docker, Kubernetes, Helm etc.

• Good Experience in C# and SQL Server.
• Strong knowledge of .NET web framework includes ASP.NET, ASP.NET MVC, .NET Core , Web API, ASPX, LINQ ,WCF, HTML, JavaScript, jQuery, AJAX and CSS.
• Experience with user interface design and prototyping.
• Experience in designing, developing, and deploying Web Service apps or Azure-hosted equivalents.
• Understanding of object-oriented and service-oriented application development techniques and theories.
• Experience with debugging, performance profiling and optimization.
• Experience with source control management systems and deployment environment.
• Familiarity with writing unit tests and micro services.
• Ability to take a project from start to finish with or without supervision.
• Azure Technologies Desired.
• Strong analytical and communication skills with both internal team members and external business stakeholders.

We are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include:

1. Competitive Research and Market Analysis
2. Driving traffic to website to generate leads and tracking conversions, and key KPIs
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
5. Monitoring of Leads from all the Online Channels
6. Prepare online newsletters and promotional emails and organize their distribution through various channels
7. Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness
8. Manage SEO, SEM and Content Management
9. Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc)

Skills:

We are looking for someone who has exposure to the following:

• Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.
• Must have excellent Oral and Written communication skills.
• Must have excellent understanding of digital marketing concepts and best practices
• Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads.
• Must have hands on experience in handling CRM’s and its integration with third party plugins.
• Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)

Description

• Plan, coordinate, and execute projects to deliver accurate, effective, and timely information solutions that empower readers and solve business problems.
• Design, write, and edit technical content for a variety of audiences, with an emphasis on usability, effectiveness, maintainability, and reusability.
• Understand and use authoring systems, content management tools, databases, social media (wikis and other collaboration systems,microblogs, etc.), and SEO to develop systems that collect, organize, and publish findable, useful information.
• Employ authoring tools to produce professional documentation from a single source for a variety of media and devices including mobile platforms, online help, electronic publications, and PDF.
• Contribute to the development and achievement of organizational goals and objectives.
• Represent the team and the Cytel organization on project assignments and when working with clients.
• Lead efforts to assess, research, analyze, organize, design, develop, and maintain information products, processes, and systems.

Required Skills and Experience

• Demonstrated strong writing and editing skills and ability to plan and execute content delivery projects.
• Ability to collaborate with teams across all parts and levels of the organization including product development, IT, product management,compliance, services, customer support, marketing, training, and senior management.
• Flexibility to change directions and tasks when necessary to accommodate shifting priorities.
• Excellent planning, scheduling, communication, and interpersonal skills.
• Experience working with content management and single-sourcing authoring platforms.
• Familiarity and comfort with source code mgmt. and document mgmt., and with 'DevOps' concepts and systems.
• Two+ years of experience planning and producing technical documentation for online delivery.

Helpful Skills and Experience

• Experience with authoring platforms, Atlassian and Microsoft collaboration tools, and MS Word.
• Proven experience documenting complex healthcare, biostatistics, or clinical trial mgmt. concepts.
• Experience with LaTeX mark-up and related systems, and with MathML and constructing complex equations for print and online presentation.
• Experience with GxP compliance concepts and processes.
• Knowledge of 'industrial-strength' software product development tools and roles, and experience with software development
• methodologies in a large-company environment.
• Knowledge of basic principles and components of user experience (UX) design.
• Exposure to concepts and tools relating to continuous integration/continuous deployment.
• Understanding of basic coding concepts, and ability to read and edit CSS3, HTML5, and SQL. Experience with R programming is very desirable.

Education

• College degree in biostatistics, software engineering, computer science, technical communications, journalism, or related field, or equivalent experience is desirable.