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About the role
We’re looking for a passionate Market Research Associate, with an analytical mindset and thrust to constantly thrive with current market trends.
As a Market Research Associate you will be responsible for providing actionable insights by conducting detailed market research to provide in-depth analysis of the current market trends, competitive analysis, market share across our line of products - Scalefusion, NuovoPay, and NovoTeam.
What will you do?
- Develop a good understanding of the SaaS industry and perform in-depth analysis to evaluate the current market trends.
- Demonstrate ability to track and analyze global market development, competitive landscape, impact of economic trends on the industry, business scenario and growth prospects
- Provide analytical interpretation of the data to conceptualize and build perspectives based on industry trends and their impact
- Identify and understand change-causing trends that impact our market, as well as industries related to our products.
- Perform valid and reliable market research on competitors’ products & services and turn into actionable insights for product and marketing managers.
- Help our sales & marketing team to generate effective strategies based on secondary market research.
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand target market characteristics and map its needs with the offerings
- Research, curate and build database(accounts & contacts) using lead generation tools like LinkedIn Sales Navigator, Zoominfo, Lusha etc to fuel sales pipeline
- Identify prospective industry events, trade shows, networking events and opportunities