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Location: HSR Layout, Bangalore
About Contlo:
Contlo is an AI native marketing platform that enables modern fast-growing businesses to leverage their brand's own generative AI Model to run & optimize end-to-end marketing. Help them drive customer retention via personalized campaigns and automated customer journeys using contextual Generative AI marketing capabilities across customer touchpoints.
Contlo is the global leader in AGI(Artificial general intelligence) tech by operating at both application layer and also in the AI infra layer(SuperAGI). We have leading ai researchers and engineers working to build new foundational model & other autonomous agentic capabilities
Immediate / Early Joining Required
Position Overview:
As a Market Research Specialist, you will play a key role in supporting our market research efforts by gathering, analyzing, and interpreting data to provide actionable insights for decision-making. You will collaborate closely with cross-functional teams to conduct comprehensive research on industry trends, competitor strategies, and market opportunities.
Responsibilities:
- Conduct thorough market research using various tools and methodologies, including online databases.
- Gather and analyze data to identify key market trends, customer preferences, and competitive landscapes.
- Utilize statistical analysis software and data visualization tools to interpret data and present findings in a clear and actionable format.
- Collaborate with internal teams to define research objectives, develop research methodologies, and execute research projects.
- Assist in the preparation of reports, presentations, and other materials to communicate research findings to stakeholders.
- Stay informed about industry developments, emerging technologies, and best practices in market research to continuously improve research processes and methodologies.
- Support sales and business development teams with market intelligence, competitive analysis, and lead generation activities.
- Maintain accurate and organized records of research findings, data sources, and methodologies used.
Qualifications:
- Bachelor's degree in Business, Marketing, Economics, Statistics, or a related field.
- 2+ year of experience in market research, business analysis, or a related field.
- Proficiency in using market research tools and databases.
- Strong analytical skills with the ability to interpret complex data and generate actionable insights.
- Excellent written and verbal communication skills, with the ability to present findings to diverse audiences.
- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
- Ability to work independently and collaboratively in a fast-paced environment.
Key skills: Secondary research, report writing, Strategic activities, CI activities
Qualification: MBA Marketing(Must Have)
- Over 3-5 years of experience in consulting environment
- Would have worked on verity of projects with special focus on Growth Strategy
- Consulting, Market Entry, Competitor Intelligence, Opportunity Screening and Analysis, Communications and Strategic Marketing, Customer Segmentation, Innovation/Digital Transformation
- Conversant in advanced PowerPoint, Advanced Excel and other office tools
- Highly reliable and attentive, well organized
- High communication skills and team player
- Ability to work in a multi-cultural environment
Key Responsibilities :
- Play an active role in all aspects of client project execution (operationalize research designs, sampling plans, questionnaire development and digitization, issue trees, synthesis reports, etc.)
- Take charge of identifying information sources, gathering and interpreting data, executing analysis, and presenting findings to case team members and client stakeholders.
- Recommend and explain research methods and techniques appropriate for projects focused on topics such as customer segmentation, customer experience mapping, value chain mapping, market sizing and go-to-market
- Design research approach, collect market information, perform analysis, and deliver actionable insights to client executive teams.
Requirements :
- 4-year B Tech / 5-year Integrated Dual Degree.
- 0-2 years of relevant work experience in market research.
- Strong quantitative / analytical background.
- Ability to communicate complex ideas effectively, both verbally and in writing.
- Ability to work effectively in teams.
- Willingness to travel
We are looking for a methodical Market Research Analyst to discover customer preferences and statistical data in order to support customers during their decisionmaking process regarding product designs, prices, and promotions. The ideal candidate will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.
SKILLS YOU MUST HAVE: Growth Consulting, Competitive Benchmarking, Secondary Research, Market Sizing Strategy Consulting, Company Analysis, Swot Analysis, Primary Research, Market Research, Industry Analysis
RESPONSIBILITIES:
- Understanding business objectives and designing surveys to discover prospective customers’ preferences
- Perform a valid and reliable market research SWOT analysis
- Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation
- Collecting data on customers, competitors and marketplace and consolidating information into actionable items, reports, and presentations
- Carry out quantitative and/or qualitative research
- Analyze and interpret data to identify patterns and solutions, including surveys and focus group transcripts
- Utilize statistical software to manage and organize information monitoring the progress of research projects
- Design specific research methods such as questionnaires and surveys
- Develop industry-specific, vertical-level nuances as the function matures
- Maintaining the research knowledge repositories with up-to-date content
- Actively develop domain expertise, leveraging subject matter experts, and external sources
- Remain fully informed on market trends, other parties researches and implement best practices
Skill requirement:
- 5+ years experience in the market research or related field
- Experience in conducting research and business statistics, exposure to interacting with senior leaders.
- MBA or equivalent
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Business research includes strategy research, country analysis, competitor analysis, market analysis, financial analysis, qualitative and quantitative benchmarking, Porter's five forces, SWOT analysis, company analysis, industry analysis, and other
- Excellent Research skills and experience of working on research tools & databases
- Good summarization skills
- Good executive presence, ability to deal with senior partners
- Ability to work independently, with minimum supervision, and with geographically dispersed teams
- Good problem-solving skills
- Think strategically – should be able to understand the larger picture
- Flexible - ability to adapt to changing dynamics quickly
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