Market Research Specialist

About the Company:
Our client is an Entertainment Network that owns 73 frequencies and is an advertising partner for another 3, across 63 cities, making it India's largest private FM radio broadcaster. With the highest listenership across the country and a track record of developing innovative content, it has been expanding and retaining its audiences and advertisers through the years.

KEY RESPONSIBILITIES :

Brand Management
- Custodian of Brand for the State; leads the Agenda of Brand Building
- Creates the Brand Marketing Plan and executes marketing calendar for the main station and supports the cluster stations for their marketing activities.
- Leads the consumer immersion for the Station to ensure there is regular interaction with the youth of the city and regular inputs are provided to Programming on Content.
- Creating Buzz around the Brand to improve Brand Saliency and Imagery scores
- Leads the Digital Initiative for the State and champions the Digital marketing calendar to grow the online presence
- Growing the Listenership Base by developing a Full year Marketing calendar with a focus on specific TG. Driving Market Research analytics and feeding into the Product portfolio to grow listenership
- Working closely with Programming to develop content in terms of Music, Content, Movie tie-ups
- Collaboration with the Local Movie industry and Premium Events in the City
- Leveraging the content and star cast to get the halo effect on the Brand
- Tie-ups: Partnering with One large Non-Movie Event like Beauty and Sports to build Brand Salience
- Support revenue functions (internally) with idea generation, execution of plans and data reports.

Reporting and MIS
- Mining IRS and other research reports to generate insights for both programming and Sales function

Digital
- Tracking Social media, Youtube analytics for station pages to gain insights into content formats that work and give such feedback to the team and ensure compliance.
- Updating station-level pages on the website
- Growing brand online radio listenership through suggestions on data analytics and marketing campaigns

INTERNAL & EXTERNAL STAKEHOLDER MANAGEMENT
- Finance
- Sales
- MA
- FIM
- Corporate Marketing

REQUIREMENTS
- Post Graduate with 5-10yrs of experience in Brand Marketing
- Excellent communication skills
- Team player
- Collaboration
- Must know Kannad/Telugu

Job Description

We are looking for a Manager- Founder's office for a construction tech startup by a renowned business group (turnover INR 30 Billion) at Kolkata.
This role doesn’t have a set of defined job responsibilities. Role-holder must be a go-getter to help Founders with the key business ideas and issues.
Work closely with the founders and senior leadership team to build and grow organization.
Conduct market and industry research to iterate on product value propositions to develop the best possible solutions.
Plan and evaluate different GTM strategies.
Work effectively with cross-functional teams to assess and execute strategic partnerships.
Leverage data to perform analytics and draw actionable insights that help improve product and expand revenue streams.

Requirements

IIT / MBA from Tier-1 colleges.
0-2 years of experience
Should be from Kolkata or willing to relocate to Kolkata.

Greetings!!

We are looking for a Survey Analytics Analyst for a top management consulting firm

Experience:1-7 years
Education & Previous Experience Required
• Experience writing quantitative market research questionnaires
• Knowledge of data collection methods (focus groups, surveys, etc.)
• 1+ years of professional work experience with a reputed analytics firm in the field of business
intelligence, market research, and/or Advanced Analytics
• Graduate / Post-graduate degree in: Statistics/Economics/Econometrics/Computer
Science/Engineering/Mathematics/MBA (with a strong quantitative background)
• Industry experience in Consumer Experience/Healthcare/Hospital Systems
• Knowledge of statistical packages (SPSS, SAS, R, Python, or similar), databases, and MS Office
(Excel, PowerPoint, Word)
• Strong analytical and critical thinking skills

 Key skills: Secondary research, report writing, Strategic activities, CI activities

Qualification: MBA Marketing(Must Have)

• Over 3-5 years of experience in consulting environment
• Would have worked on verity of projects with special focus on Growth Strategy
• Consulting, Market Entry, Competitor Intelligence, Opportunity Screening and Analysis, Communications and Strategic Marketing, Customer Segmentation, Innovation/Digital Transformation
• Conversant in advanced PowerPoint, Advanced Excel and other office tools
• Highly reliable and attentive, well organized
• High communication skills and team player
• Ability to work in a multi-cultural environment

Job Description :

• Determine operational objectives by studying business functions; gathering information; evaluating output requirements and formats
• Construct workflow charts and diagrams; studying system capabilities; writing specifications
• Improve systems by studying current practices; designing modifications
• Recommend controls by identifying problems; writing improved procedures
• Define project requirements by identifying project milestones, phases and elements; forming project team; establishing project budget
• Monitor project progress by tracking activity; resolving problems; publishing progress reports; recommending actions
• Maintain user confidence and protect operations by keeping information confidential
• Prepare technical reports by collecting, analyzing and summarizing information and trends
• Contribute to team effort by accomplishing related results as needed
• Validate resource requirements and develop cost estimate models
• Conduct and coordinate financial, product, market, operational and related research to support strategic and business planning within the various departments and programs of the client group
• Interpret, evaluate and interrelate research data and develop integrated business analyses and projections for incorporation into strategic decision-making
• Plan and coordinate the development of primary and secondary market research studies in support of strategic planning and specific marketing initiatives, as required and presents findings of studies to client committees

• Perform daily, weekly and monthly reviews and analyses of current processes using operational metrics and reports
• Review a variety of areas including operations, purchasing, inventory, distribution and facilities
• Understand and communicate the financial and operational impact of any changes
• Suggest changes to senior management using analytics to support your recommendations. Actively participate in the implementation of approved changes
• Create informative, actionable and repeatable reporting that highlights relevant business trends and opportunities for improvement
• Conduct insightful, ad hoc analyses to investigate ongoing or one-time operational issues

Education and/or Work Experience Requirements:

• Bachelor's Degree in appropriate field of study or equivalent work experience
• Ability to impact operations and effect change without being confrontational
• Detail oriented, analytical and inquisitive
• Ability to work independently and with others
• Extremely organized with strong time-management skills

Job Description:

We are seeking a highly motivated and skilled Social Media Marketing and Analytics Specialist to join our team. The ideal candidate will have a strong background in Facebook marketing, Google Analytics, market research, and customer support. They should also be fluent in English and have a proven track record of managing and growing social media accounts.

Key Responsibilities:

• Develop and execute social media marketing campaigns to increase brand awareness and drive website traffic.
• Use Facebook and other social media platforms to engage with customers and generate leads.
• Monitor and analyze website traffic and social media metrics to evaluate the effectiveness of campaigns and identify areas for improvement.
• Use Google Analytics to track key metrics such as bounce rate, time on site, and conversion rate.
• Conduct market research to understand industry trends and consumer behavior.
• Respond to customer inquiries and provide excellent customer support through social media channels.
• Collaborate with cross-functional teams to ensure a cohesive and effective social media strategy.
• Stay up-to-date with the latest social media marketing trends and technologies.

Qualifications:

• Strong background in Facebook marketing and other social media platforms.
• Strong analytical skills and experience using Google Analytics.
• Experience conducting market research and understanding consumer behavior.
• Excellent written and verbal communication skills in English.
• Proven track record of managing and growing social media accounts.
• Strong customer service skills and experience in customer support.
• Strong attention to detail and ability to work in a fast-paced environment.
• Strong problem-solving and critical thinking skills.
• Bachelor's degree in marketing, communication, or a related field is preferred.

The role is a full-time position and offer competitive compensation package.

We are looking for an ambitious and energetic Research and Market Entry Strategist to help us expand our clientele. You will be the front of the company and will have the dedication to create and apply an effective sales strategy.

The goal is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.

Responsibilities:

 

• Develop a growth strategy focused both on financial gain and customer satisfaction
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Promote the company’s products/services addressing or predicting clients’ objectives
• Prepare sales contracts ensuring adherence to law-established rules and guidelines
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
• Develop entry level staff into valuable salespeople 

• Job Title:- Interior Marketing Manager
• Exp:- 1yr to 3yrs
• Location:- S.G Highway 
• Qualification:- Graduate, Preferred if an engineer or having an experience in the similar industry.

 

Job responsibility:-

 

• Conducting Market research by identifying selling possibilities and evaluating customer needs.
• Actively seeking out new sales opportunities through cold calling, networking in sites and other platforms like India Mart and trade India.
• Setting up a meeting with potential clients and understanding their need or concern.

Minimum 3 years experience in Digital Marketing with a specific strategies in Google Ad words, Facebook Ads. - Agency Experience managing multiple industries. - An exceptional understanding of online marketing in general including content strategy, placement strategy, and marketing research. - Being able to review a website, study their competitors, and plan and execute a marketing strategy exceptional to that market. PPC / SEM Specialist Responsibilities: - You will be building Google Ad words campaigns from scratch. - Managing negative keyword lists, ad extensions, ads, bid strategies - You will be responsible for landing page strategy and management - You will be responsible for building Facebook campaigns including building target audience