Market Research Specialist at Promobi Technologies · Pune · 2 - 5 years · ₹2L - ₹10L / yr · Bootstrapped · Posted 27 Apr 2022
About the role
We’re looking for a passionate Market Research Associate, with an analytical mindset and thrust to constantly thrive with current market trends.
As a Market Research Associate you will be responsible for providing actionable insights by conducting detailed market research to provide in-depth analysis of the current market trends, competitive analysis, market share across our line of products - Scalefusion, NuovoPay, and NovoTeam.
What will you do?
- Develop a good understanding of the SaaS industry and perform in-depth analysis to evaluate the current market trends.
- Demonstrate ability to track and analyze global market development, competitive landscape, impact of economic trends on the industry, business scenario and growth prospects
- Provide analytical interpretation of the data to conceptualize and build perspectives based on industry trends and their impact
- Identify and understand change-causing trends that impact our market, as well as industries related to our products.
- Perform valid and reliable market research on competitors’ products & services and turn into actionable insights for product and marketing managers.
- Help our sales & marketing team to generate effective strategies based on secondary market research.
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand target market characteristics and map its needs with the offerings
- Research, curate and build database(accounts & contacts) using lead generation tools like LinkedIn Sales Navigator, Zoominfo, Lusha etc to fuel sales pipeline
- Identify prospective industry events, trade shows, networking events and opportunities
Shubham Vishwakarma
Full Stack Developer - Averlon
About Promobi Technologies
About
Promobi Technologies:
ProMobi Technologies provides a leading Mobile Device Management Solution under the brand Scalefusion. The solution allows organizations to manage Android and iOS devices from the cloud. It offers modern mobile device management (MDM), application management (MAM) and content management (MCM) experience for corporate-owned devices. Renowned organizations from startups to Fortune 500 trust Scalefusion for their Device Management.
Scalefusion (formerly known as Mobilock Pro): (Our Flagship Product)
Scalefusion MDM allows organizations to secure & manage endpoints including smartphones, tablets, laptops, rugged devices, mPOS, and digital signages, along with apps and content. It supports the management of Android, iOS, macOS and Windows 10 devices and ensures streamlined device management operations with InterOps. Fusion of Endpoints at Scale.
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Job Overview
We are looking for a proactive and detail-oriented Marketing Research Intern to support ongoing marketing and research initiatives. The role primarily involves assisting the marketing team with recurring research tasks, gathering insights from various digital platforms, and contributing to marketing operations through structured data collection and analysis.
Since marketing needs evolve frequently, the intern will be expected to work on a variety of research and operational tasks that may change over time.
Key Responsibilities
- Conduct social listening across platforms to identify trends, discussions, and relevant industry insights.
- Perform SEO-related submissions including directory listings, business listings, and other off-page SEO activities.
- Assist in content research, gathering information, references, and data to support marketing materials and blog posts.
- Research blog topics and content ideas aligned with current industry trends and audience interests.
- Support the team with market and competitor research to identify opportunities and insights.
- Assist with event research, including identifying relevant industry events, webinars, conferences, or speaking opportunities.
- Compile research findings and maintain organized documentation or reports as required.
Requirements
- Strong research and analytical skills.
- Ability to gather information from multiple online sources efficiently.
- Good attention to detail and organization skills.
- Basic understanding of digital marketing, SEO, or content marketing is a plus.
- Strong written communication and documentation skills.
- Ability to work independently and complete assigned tasks within deadlines.
What You’ll Gain
- Practical exposure to marketing research and digital marketing workflows.
- Hands-on experience with SEO, social listening, and content strategy.
- Opportunity to work on diverse research tasks across marketing initiatives.
- Hands-on experience in digital marketing and brand promotion.
- Exposure to campaign planning, content creation, and analytics.
- Mentorship from experienced marketing professionals.
- Completion Certificate upon successful completion.
- Letter of Recommendation based on performance.
Internship Details
- Duration: 3 months
- Location: Remote (Work from Home)
- Perks: Completion Certificate + Letter of Recommendation
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon