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As the Marketing Automation Manager, you will be responsible for executing campaigns and initiatives across multiple marketing channels, with a focus on email marketing, marketing automation, and lead generation. You will work closely with the Brand Strategy team and other members of the marketing team to develop and execute campaigns that support our business objectives and drive revenue growth.
Roles and Responsibilities:
- Develop and implement marketing automation strategies aligned with the business objectives and long-term customer acquisition and retention goals.
- Collaborate with the marketing team to plan and execute marketing campaigns that leverage marketing automation capabilities.
- Drive lead generation efforts by implementing effective strategies and tactics within marketing automation platforms. Create and optimize lead capture forms, landing pages, and lead scoring models to enhance lead quality and conversion rates.
- Use analytical tools and data sources to track, analyze, and report on campaign performance, including metrics such as open rates, click-through rates, conversion rates, and overall campaign effectiveness.
- Work closely with cross-functional teams, including sales, content, and design, to align marketing automation initiatives with overall marketing strategies.
- Maintain knowledge of GDPR, PECR, and other relevant privacy regulations to ensure compliance with marketing automation practices.
- Stay informed about marketing automation trends, tools, and best practices within the B2B technology industry. Conduct research and benchmarking to identify opportunities for innovation and optimization in marketing automation strategies and tactics.
Requirements:
- Prior experience in marketing automation or digital marketing for a high-growth B2B technology business.
- Hands-on experience in setting up automated campaigns using platforms like Hubspot, Salesforce, and similar marketing automation tools.
- Expertise in implementing web tracking technologies such as Google Analytics, Mixpanel, Snowflake, etc.
- Strategic mindset to help the business achieve long-term customer acquisition and retention goals.
- Proven ability to translate complex data into actionable insights for stakeholders.
- Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
- Comfortable working under tight deadlines and strong attention to detail.
- Excellent interpersonal, communication, and project management skills with the ability to prioritize tasks across multiple projects.
- Knowledge of GDPR, PECR, and other relevant privacy regulations.
Should have at least 1 to 3 years of project/program management experience in Financial Services/Banking/NBFC/Fintech companies only.
Hands-on proficiency in data analysis and SQL querying, with ability to work on large datasets
Ability to lead end-to-end implementation projects and manage cross-functional teams effectively.
Experience in process analysis, optimization, and mapping for operational efficiency.
Strong client-facing communication and stakeholder management capabilities.
Good expertise in financial operations processes and workflows with proven implementation experience.
Role Overview
We are looking for a Senior Marketing Analytics professional with strong experience in Marketing Mix Modeling (MMM), Attribution Modeling, and ROI analysis. The role involves working closely with marketing and business leadership to deliver actionable insights that optimize marketing spend and drive business growth.
Key Responsibilities
- Analyze large-scale marketing and customer datasets to deliver actionable business insights.
- Build and maintain Marketing Mix Models (MMM) to measure media effectiveness and optimize marketing investments.
- Design and implement attribution models (multi-touch, incrementality, lift analysis) to evaluate campaign performance.
- Perform ROI, CAC, ROAS, and funnel analysis across marketing channels.
- Write complex SQL queries to extract, combine, and analyze data from multiple sources.
- Use Python for statistical analysis, regression modeling, forecasting, and experimentation.
- Develop and publish Tableau dashboards and automated reports for leadership and stakeholders.
- Work with marketing platforms such as Google Analytics (GA4), Adobe Analytics, Salesforce Marketing Cloud, Marketo, or similar tools.
- Collaborate with cross-functional teams to define KPIs, reporting requirements, and analytics roadmaps.
- Present insights and recommendations clearly to senior leadership and non-technical stakeholders.
- Ensure data accuracy, consistency, and documentation of analytics methodologies.
Required Skills & Qualifications
- 8+ years of experience in analytics, with a strong focus on marketing or digital analytics.
- Hands-on expertise in Marketing Mix Modeling (MMM) and Attribution Modeling.
- Strong proficiency in SQL and Python for data analysis.
- Experience with Tableau for dashboarding and automated reporting.
- Working knowledge of Google Analytics / GA4, Adobe Analytics, and marketing automation or CRM tools.
- Strong understanding of data modeling, reporting, and ROI measurement.
- Excellent stakeholder management, communication, and data storytelling skills.
- Ability to work independently in a fast-paced and ambiguous environment.
Good to Have
- Experience with Power BI / Looker / BigQuery
- Exposure to A/B testing, experimentation, or econometric modeling
- Experience working with large marketing datasets and cloud platforms
Role Overview
We are looking for a Senior Marketing Analytics professional with strong experience in Marketing Mix Modeling (MMM), Attribution Modeling, and ROI analysis. The role involves working closely with marketing and business leadership to deliver actionable insights that optimize marketing spend and drive business growth.
Key Responsibilities
- Analyze large-scale marketing and customer datasets to deliver actionable business insights.
- Build and maintain Marketing Mix Models (MMM) to measure media effectiveness and optimize marketing investments.
- Design and implement attribution models (multi-touch, incrementality, lift analysis) to evaluate campaign performance.
- Perform ROI, CAC, ROAS, and funnel analysis across marketing channels.
- Write complex SQL queries to extract, combine, and analyze data from multiple sources.
- Use Python for statistical analysis, regression modeling, forecasting, and experimentation.
- Develop and publish Tableau dashboards and automated reports for leadership and stakeholders.
- Work with marketing platforms such as Google Analytics (GA4), Adobe Analytics, Salesforce Marketing Cloud, Marketo, or similar tools.
- Collaborate with cross-functional teams to define KPIs, reporting requirements, and analytics roadmaps.
- Present insights and recommendations clearly to senior leadership and non-technical stakeholders.
- Ensure data accuracy, consistency, and documentation of analytics methodologies.
Required Skills & Qualifications
- 8+ years of experience in analytics, with a strong focus on marketing or digital analytics.
- Hands-on expertise in Marketing Mix Modeling (MMM) and Attribution Modeling.
- Strong proficiency in SQL and Python for data analysis.
- Experience with Tableau for dashboarding and automated reporting.
- Working knowledge of Google Analytics / GA4, Adobe Analytics, and marketing automation or CRM tools.
- Strong understanding of data modeling, reporting, and ROI measurement.
- Excellent stakeholder management, communication, and data storytelling skills.
- Ability to work independently in a fast-paced and ambiguous environment.
Good to Have
- Experience with Power BI / Looker / BigQuery
- Exposure to A/B testing, experimentation, or econometric modeling
- Experience working with large marketing datasets and cloud platforms
Experience Level:
Senior (8+ years)
Job Description:
We are seeking a detail-oriented and highly skilled Senior Salesforce QA Engineer to lead quality
assurance efforts for our Salesforce platform. This role demands expertise in testing Salesforce
applications, configurations, and integrations to ensure exceptional quality standards. The ideal
candidate will have a strong background in Salesforce testing, automation frameworks, and crossfunctional collaboration.
Key Responsibilities:
Test Strategy and Planning:
• Design and implement comprehensive QA strategies tailored to Salesforce ecosystems,
including Sales Cloud, Service Cloud, Marketing Cloud, and custom solutions.
• Develop detailed test plans, cases, and scripts based on business and functional requirements.
Testing Execution:
• Conduct manual and automated testing for Salesforce customizations, Lightning components,
integrations, and third-party applications.
• Execute functional, regression, smoke, system, and integration tests.
Automation Development:
• Build and maintain automated test suites using tools like Selenium, Provar, or other Salesforcecompatible automation tools.
• Integrate test automation into CI/CD pipelines in collaboration with the development team.
Defect Management:
• Identify, document, and track defects using tools like Jira or Azure DevOps.
• Work closely with developers to resolve issues and ensure product quality.
Collaboration and Leadership:
• Mentor junior QA team members, sharing best practices for Salesforce testing.
• Act as a QA representative in Agile ceremonies such as sprint planning, stand-ups, and
retrospectives.
Quality Metrics and Reporting:
• Define and monitor QA metrics, reporting progress and quality insights to stakeholders.
• Ensure compliance with Salesforce best practices and organizational standards.
Primary Skills:
• Strong knowledge of Salesforce functionalities, Lightning Experience, and declarative features.
• Proven experience with manual and automated testing in Salesforce environments.
• Proficiency in test automation tools like Selenium, Provar, or TestNG.
Secondary Skills:
• Familiarity with Salesforce-specific challenges, such as Governor Limits and SOQL queries.
• Basic knowledge of Apex and Visualforce.
• Experience with test management tools (e.g., TestRail or Zephyr) and CI/CD platforms (e.g.,
Jenkins, GitLab)
🔍 Job Summary:
We are looking for a motivated and empathetic Academic Counsellor to guide students in selecting the right educational path based on their interests, abilities, and career aspirations. You will be the bridge between the institution and students, helping them make informed decisions and ensuring a smooth academic journey.
🎯 Key Responsibilities:
- Understand students’ academic background, goals, and challenges through counseling sessions (in-person, phone, or online).
- Guide students on courses, career paths, and academic planning based on their interests and aptitude.
- Assist in the admission and enrollment process, including explaining course details, fee structure, and eligibility.
- Follow up with leads and maintain records of inquiries and student data using CRM tools.
- Address concerns of students and parents with patience, professionalism, and care.
- Collaborate with faculty and support teams to monitor student progress and retention.
- Achieve monthly conversion/enrollment targets as assigned.
🧠 Requirements:
- Bachelor’s degree (education, psychology, or counseling preferred).
- Proven experience in academic or career counseling, preferably in the education industry.
- Strong communication and interpersonal skills.
- Empathy, patience, and a genuine interest in helping students.
- Familiarity with CRM software and MS Office.
- Ability to work under pressure and meet targets.
We are looking for a passionate and experienced Business Analyst Trainer to join our training team. This role involves delivering high-quality training programs on business analysis tools, methodologies, and best practices, both in-person and online.
Our client is a leading mid-market investment bank with strong practices around M&A, PE, Capital Markets, Institutional Equities, Wealth Management, Insurance Broking & Portfolio Management Services.
Candidate shall be responsible for:
• Relationship management focusing on acquiring and nurturing mid-sized & large Corporates.
• Own the overall sales strategy on lead management, team & targets for your region focusing profitability and market share.
• Strong network across C-level executives of large & mid-sized corporates. • Build the overall sales playbook, training and recruit a sales team to grow quickly across the region.
• Design value proposition/ client acquisition pitches and knack of closing deals efficiently
• Update and educate oneself continuously on happenings in marketplace, local environment, opportunities etc. which have direct bearing on local operations. • Ensure all necessary knowledge enhancement efforts (including certifications wherever applicable).
• Good networking with the Insurance Companies / TPAs & other key stake holder relevant to insurance broking arena.
Requirements
Qualification: MBA (Finance / Marketing) or equivalent degree from Tier I & II campus.
Experience: 6 to 10 years of exp in General Insurance Broking / Sales mainly into relationship management.
Other Requirement:
• Superior technical skills required to understand and propose products or solutions by focusing on client requirements.
• Demonstrated ability to manage multiple stakeholders, communicate effectively with executives and balance competing priorities.
• Strategic thinker with excellent communication skills and attention to detail, as well as having the ability to communicate complex details simply.
Lead Developer (Kochin)
Opportunity in this role / Why should you work with us?
- You are your own master. We don't preach you, we just allow you to Innovate, Iterate, Learn and Adapt
- Work with one of India's leading foodtech unicorn company
- ESOPs in the company
Requirements
- Strong coding and problem-solving skills
- 6-10years of industry experience
- Bachelors and/or master’s degree, preferably in CS, or equivalent experience
- A full-stack generalist with experience in both front-end and back-end technologies
- Experience in Java.
- Experience in JavaScript frameworks like Angular, React, NodeJS or Kotlin
- Ability to write MySQL queries across tables
- Good architecture and system design skills
Roles and Responsibilities
Passion for delivering products end-to-end, from ideation to implementation
Good knowledge of data structures and their use cases (Map, List, Tuple, Object, Interface)
Ability to write using python, perl, bash or node.js to quickly do a PoC
Knowledge of encapsulation/inheritance
Basic knowledge of CSS and principle behind it and its use in javascript or jquery
Candidates willing to relocate to Middle East would be preferred
We are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmer's produce, a movement that is uplifting the farmer community.
Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.
We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer-obsessed, be it our end-user, farmer, vendor, or even our internal community.
Job role:
We’re on the lookout for a Human Resources Manager to own the entire HR activities across the company - everything from recruiting and onboarding to performance management and compensation. The role will involve working, side-by-side, the key business stakeholders to foster a positive environment and make sure the company’s mission and goals are effectively implemented and respected.
Responsibilities:
- Responsible for talent acquisition; employee relations consultation; policy interpretation and application, change management; performance and compensation management; and talent management for business in all the geographies
- Work closely with the Operations team - Distribution Centre & Hubs and deliver based on the business objectives of the respective geography to meet the HR objectives.
- Ensure Labor Law related compliance across the location with reference to all applicable Labor Laws.
- Partners with Payroll; HRIS; and Employee benefit functions as required to facilitate smooth functioning
- Drive Employee engagement programs across the locations to enhance productivity and morale building.
- Effective Manpower Planning strategies for present and future requirements across geographies
- Design and implement programs to improve morale and relationships
- Provide counseling for relationship management including dispute resolution and team building
- Prepare periodic reports for management with recommendations and trends
- Provide expertise and offer advice to employees in areas like career planning, employee relationships, strategic development etc.
Requirements:
- 5+ years of experience working as a HR manager or in a similar position preferred
- Experience of working in a manufacturing/retail, intensive operations centric, high turnover multi locations organization set up with diverse workforce like Retail, Ecommerce, Logistics, Manufacturing, Construction, Health care, Consumer facing industries.
- Proven experience developing and executing strategies designed to improve employee morale
- In-depth knowledge and understanding of local and federal laws and HR best practices
- Strong business focus and ability to build trust across all levels in the organization.
- Proven experience developing and implementing solutions to highly complex ambiguous situations that call for ingenuity and creativity
- Open to travel.
- Excellent written and verbal communication skills; strong interpersonal communications skills
- Knowledge of Malayalam essential.








