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As the Marketing Automation Manager, you will be responsible for executing campaigns and initiatives across multiple marketing channels, with a focus on email marketing, marketing automation, and lead generation. You will work closely with the Brand Strategy team and other members of the marketing team to develop and execute campaigns that support our business objectives and drive revenue growth.
Roles and Responsibilities:
- Develop and implement marketing automation strategies aligned with the business objectives and long-term customer acquisition and retention goals.
- Collaborate with the marketing team to plan and execute marketing campaigns that leverage marketing automation capabilities.
- Drive lead generation efforts by implementing effective strategies and tactics within marketing automation platforms. Create and optimize lead capture forms, landing pages, and lead scoring models to enhance lead quality and conversion rates.
- Use analytical tools and data sources to track, analyze, and report on campaign performance, including metrics such as open rates, click-through rates, conversion rates, and overall campaign effectiveness.
- Work closely with cross-functional teams, including sales, content, and design, to align marketing automation initiatives with overall marketing strategies.
- Maintain knowledge of GDPR, PECR, and other relevant privacy regulations to ensure compliance with marketing automation practices.
- Stay informed about marketing automation trends, tools, and best practices within the B2B technology industry. Conduct research and benchmarking to identify opportunities for innovation and optimization in marketing automation strategies and tactics.
Requirements:
- Prior experience in marketing automation or digital marketing for a high-growth B2B technology business.
- Hands-on experience in setting up automated campaigns using platforms like Hubspot, Salesforce, and similar marketing automation tools.
- Expertise in implementing web tracking technologies such as Google Analytics, Mixpanel, Snowflake, etc.
- Strategic mindset to help the business achieve long-term customer acquisition and retention goals.
- Proven ability to translate complex data into actionable insights for stakeholders.
- Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
- Comfortable working under tight deadlines and strong attention to detail.
- Excellent interpersonal, communication, and project management skills with the ability to prioritize tasks across multiple projects.
- Knowledge of GDPR, PECR, and other relevant privacy regulations.
Automation Testers
Looking for Automation Testing experts, with at least 5 years for experience in Automation Testing with strong experience in Selenium, Java and SOAP UI.
• Experience: 5–12 Years
• Locations: Chennai, Bangalore, Trivandrum, Cochin
• Notice Period: Immediate to <30 days
Experience:
· 5+ years in Selenium automation tool with Java is must with good communication skills
· Knowledge and hands on in Automation Framework definition and creation
· Identifying the test cases that are candidates for Automation
· Automation Test scripting using Selenium & TestNG
· Automation Test Execution and Test Result Analysis
· Maintenance of test scripts
· Hands on experience in Selenium and debugging the selenium scripts
· Hand on experience in automating webservices using SoapUI
· Hands on experience in configuring CI tools like Jenkins or Maven, and ANT build tool
· Knowledge on API automation
· Hands on experience with estimation and project management
· Working on knowledge on Devops is added Advantange
Responsibilities include
· Identify and define the Automation test scenarios based on the requirements
· Automation test approach defining
· Good scripting knowledge in Java, TestNG
· Good knowledge about Webservices automation using SoapUI
· Designing automation test scripts
· Defect reporting and analysis
· Automation execution report preparation/recommendation
· Identify candidates for automation
· Involve in feasibility study conducting POC
· Maintenance of the scripts
We are seeking a detail-oriented and analytical Business Analyst to bridge the gap between business needs and technology solutions. The ideal candidate will be responsible for analyzing business processes, identifying improvement areas, and supporting data-driven decision-making through insights and documentation.
Key Responsibilities:
● Client Engagement: Serve as the primary point of contact for assigned clients, understanding their unique operation processes and requirements. Build and maintain strong relationships to facilitate successful implementations.
● Project Management: Lead the end-to-end implementation , ensuring projects are delivered on time, within scope, and within budget. Coordinate with cross-functional teams to align resources and objectives.
● Process Analysis and Improvement: Evaluate clients' existing operation workflows, identify inefficiencies, and recommend optimized processes leveraging platform. Utilize process mapping and data analysis to drive continuous improvement.
● Data Analysis: Analyze substantial datasets to ensure accurate configuration and integration. Employ statistical tools and SQL-based queries to interpret data and provide actionable insights.
● Problem Solving: Break down complex problems into manageable components, developing effective solutions in collaboration with clients and internal teams.
● Process Excellence: Advocate for and implement best practices in process management, utilizing methodologies such as Lean Six Sigma to enhance operational efficiency.
● Customer Excellence: Ensure a superior customer experience by proactively addressing client needs, providing training and support, and promptly resolving any issues that arise.
Qualifications:
● Minimum of 3 years of experience in project management, preferably in financial services, software implementation, consulting or analytics.
● Strong analytical skills with experience in data analysis, SQL querying, and handling large datasets.
● Excellent communication and interpersonal skills, with the ability to manage client relationships effectively.
● Demonstrated ability to lead cross-functional teams and manage multiple projects concurrently.
● Proven expertise in financial operation processes and related software solutions is a plus
● Proficiency in developing business intelligence solutions or with low-code tools is a plus
Why Join ?
● Opportunity to work with a cutting-edge financial technology company.
● Collaborative and innovative work environment.
● Competitive compensation and benefits package.
- ● Professional development and growth opportunities.
- Must have 3+ years of project/program management experience in Financial Services/Banking/NBFC/Fintech companies only.
- Hands-on proficiency in data analysis and SQL querying, with ability to work on large datasets
- Ability to lead end-to-end implementation projects and manage cross-functional teams effectively.
- Experience in process analysis, optimization, and mapping for operational efficiency.
- Strong client-facing communication and stakeholder management capabilities.
- Good expertise in financial operations processes and workflows with proven implementation experience.
Greetings!
Hiring the below position for one of our premium client.
Role: PEGA Developer
Experience: 5-15 years
Location: PAN India
Certification: CSA & CSSA mandatory
- 4.5 - 9 of experience in Pega Development with Pega relevant certification.
- Working experience in Pega PRPC and Pega layer cake structure, class structure rule resolution ruleset structure, portals views and harness components.
- Basic data storage and database query knowledge through Pega.
- Good knowledge around integration and exposure to REST and SOAP APIs.
- Good to have knowledge and experience on at least one Pega Industry framework.
- Should be able to track and manage own tasks.
- Should have very good verbal and written communication
Hii, jobseekers
We are hiring.....
🔘 Role : Software Developer/ Senior Software Developer
🔹️Experience: Between 2- 7 years
🔹️Job Location: Cochin / Pondicherry
🔶️ job description:
Design, development, delivery and management of technology-based business solutions. He/she has experience in designing, coding, testing
and implementing configuration changes of software applications to meet both functional and technical requirements.
Good to Have
Strong understanding of object-oriented programming
Skill for writing reusable libraries
Familiar with various design and architectural patterns
Knowledge of concurrency patterns.
🔘 Skills: 👇
.Net web Framework (Core and. Net)
Proficiency in C#
Asp.Net MVC Web API and REST Concepts
Entity Framework or any other ORM Framework
Javascript and Jquery
SQL Server, Oracle
HTML5,CSS, Knockout, Require JS
Angular and React Js can be added as an advantage
🔘Education & Experience:
Bachelors/Master's degree or equivalent education and experience.
Title: Senior Business Analyst
Job Location: Hyderabad, Chennai, Cochin, Bangalore, Delhi, Kolkata, Pune
Experience: 9+ years
Important Note: We are hiring for a Techno-Functional Business Analyst with background as a Developer (preferably Java or .Net). We are looking for a candidate who is expertise in providing business solutions.
Business Analysts conduct market analyses, analyzing both product lines and the overall profitability of the business. In addition, they develop and monitor data quality metrics and ensure business data and reporting needs are met. Strong technology, analytical and communication skills are must-have traits
Essential Responsibilities:
- Evaluating business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions.
- Leading ongoing reviews of business processes and developing optimization strategies.
- Staying up to date on the latest process and IT advancements to automate and modernize systems.
- Conducting meetings and presentations to share ideas and findings.
- Understand the business requirements and documenting and translating into features / user stories.
- Ensure the system design is perfect as per the needs of the customer. Participating in functionality testing and user acceptance testing of the new features.
- Developing business artifacts in relate to the client business and conducting formal training sessions for the team.
- Acting as a coach on assigned projects and assignments; and providing business related direction and clarification to the developers and other project stakeholders.
- Develop a team culture where everyone thinks from end user perspective.
- Performing requirements analysis.
- Documenting and communicating the results of your efforts.
- Effectively communicating your insights and plans to cross-functional team members and management.
- Gathering critical information from meetings with various stakeholders and producing useful reports.
- Working closely with clients, technicians, and managerial staff.
- Providing leadership, training, coaching, and guidance to junior staff.
- Allocating resources and maintaining cost efficiency.
- Ensuring solutions meet business needs and requirements.
- Performing user acceptance testing.
- Managing projects, developing project plans, and monitoring performance.
- Updating, implementing, and maintaining procedures.
- Prioritizing initiatives based on business needs and requirements.
- Serving as a liaison between stakeholders and users.
- Managing competing resources and priorities.
- Monitoring deliverables and ensuring timely completion of projects.
Requirements:
- A bachelor’s degree in business or related field or an MBA.
- A minimum of 5 years of experience in business analysis or a related field.
- Should be from development background.
- should be a business solution expertise.
- Exceptional analytical and conceptual thinking skills.
- Insurance Domain experience is must.
- The ability to influence stakeholders and work closely with them to determine acceptable solutions.
- Advanced technical skills.
- Excellent documentation skills.
- Fundamental analytical and conceptual thinking skills.
- Experience creating detailed reports and giving presentations.
A Recruiter must be very skilled at finding talented individuals to meet a company’s needs. This will require Senior Recruiters to be active on social media forums, attend career fairs, make cold calls, visit local college campuses or universities and any other creative methods they can conceive of to locate qualified individuals. Recruiters are often competing for the same candidates so being charismatic and fostering a good relationship with these potential employees is very important.
Interview and Hire Talent
The ability to conduct L1 / L2 (Technical) interviews is essential for the Recruiter. Some will be tasked with all interviewing responsibilities while others may do an informal interview session to decide whether or not senior management should proceed with a formal interview. Regardless of their role they must have knowledge of interview techniques and be good at reading people. They must also be able to perform the hiring process which may include collecting and filing paperwork, ordering background checks, salary negotiations and providing new employee orientation assistance.
Maintain Candidate Database
Recruiters are tasked with maintaining a database of potential candidates. They document any phone calls, emails or other correspondence they may have with a possible employee and note which candidate would be best for a particular position. These databases provide large companies with a healthy pool of qualified applicants. Senior Recruiters may also have to keep reports and other paperwork on those they successfully hire.
Core skills: We want Recruiters with these core skills. If you want to work as a Recruiter, focus on the following.
- Proficient in Microsoft Office applications
- Knowledge of server-based applicant tracking systems
- Proficient with social media platforms and Job Search Portals
- Experience in recruiting or human resources
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RSPP Write Up |
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(Role - Skill - Persona - Process) |
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Company Write-up |
Zoko makes it easy for businesses to do Sales, Marketing and Customer Support on WhatsApp. WhatsApp is the internet of the #nextbillion and Zoko’s vision is to become the Shopify for merchants, selling on WhatsApp. We are backed the best - YCombinator, Ryan Hoover (the founder of Product Hunt), Binny Bansal backed 021 Capital and other illustrious YC Alumni. |
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Role |
Senior Frontend Engineer |
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Location |
Bangalore / Kochi / Remote |
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Budget |
30-40 LPA + 0.15% to 0.2% equity |
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Define the Role |
1. Leads and executes the mobile development strategy for the company |
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Key outcomes expected |
1. Implementation of the mobile version(s) of the app in Android and iOS |
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Persona |
8-12 years of experience in web and mobile development |
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Skills |
Mandatory |
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Process |
Round 1- (Google Meet) - Founders (screening) |
- Experience / strong knowledge in both iOS & Android Mobile Application technologies
- Proficient in SwiftUI, Swift, Xcode, Java, Kotlin and Android Studio, Flutter, React Native
- Experience with version control: Maven, Gradle, Git, Cocopods
- Experience in application submission / provisioning process
- Experience in performance and memory tuning
- Good understanding of computer science concepts, design patterns, algorithms and data structures
Bonus Points:
- Experience / knowledge in any of the Back-End technologies




