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As the Marketing Automation Manager, you will be responsible for executing campaigns and initiatives across multiple marketing channels, with a focus on email marketing, marketing automation, and lead generation. You will work closely with the Brand Strategy team and other members of the marketing team to develop and execute campaigns that support our business objectives and drive revenue growth.

Roles and Responsibilities:

• Develop and implement marketing automation strategies aligned with the business objectives and long-term customer acquisition and retention goals.
• Collaborate with the marketing team to plan and execute marketing campaigns that leverage marketing automation capabilities.
• Drive lead generation efforts by implementing effective strategies and tactics within marketing automation platforms. Create and optimize lead capture forms, landing pages, and lead scoring models to enhance lead quality and conversion rates.
• Use analytical tools and data sources to track, analyze, and report on campaign performance, including metrics such as open rates, click-through rates, conversion rates, and overall campaign effectiveness.
• Work closely with cross-functional teams, including sales, content, and design, to align marketing automation initiatives with overall marketing strategies.
• Maintain knowledge of GDPR, PECR, and other relevant privacy regulations to ensure compliance with marketing automation practices.
• Stay informed about marketing automation trends, tools, and best practices within the B2B technology industry. Conduct research and benchmarking to identify opportunities for innovation and optimization in marketing automation strategies and tactics.

Requirements:

• Prior experience in marketing automation or digital marketing for a high-growth B2B technology business.
• Hands-on experience in setting up automated campaigns using platforms like Hubspot, Salesforce, and similar marketing automation tools.
• Expertise in implementing web tracking technologies such as Google Analytics, Mixpanel, Snowflake, etc.
• Strategic mindset to help the business achieve long-term customer acquisition and retention goals.
• Proven ability to translate complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
• Comfortable working under tight deadlines and strong attention to detail.
• Excellent interpersonal, communication, and project management skills with the ability to prioritize tasks across multiple projects.
• Knowledge of GDPR, PECR, and other relevant privacy regulations.

We are seeking a skilled and passionate Digital Marketing Trainer (Freelancer) with 2 to 5 years of hands-on experience in the digital marketing domain. The trainer will be responsible for delivering high-quality training sessions on various digital marketing topics including SEO, SEM, Google Ads, Social Media Marketing, Email Marketing and Content Marketing. The role involves designing course content, conducting live sessions, guiding learners through practical assignments and projects, and preparing them for industry-recognized certifications. The ideal candidate should possess strong communication skills, up-to-date knowledge of digital marketing tools and trends, and a genuine interest in mentoring and developing future digital marketing professionals.

Overview

We at PEMS digital aim to create a smarter, greener tomorrow for you, with your expertise. All of us are guided by

finding and employing efficient data handling to push the frontiers of human engagement, whether it be with

infrastructure, mobility, logistics or the myriad of other industries we hope to expand into. We believe in visualizing

the technology of tomorrow today, and thus, priorities the attitudes of collaboration, creation and adaptability to

create an ecosystem that will foster talent.

Role Overview:

We are seeking a dynamic and motivated Presales (Inside Sales) Intern to join our team for a 3-month internship.

This role is perfect for individuals looking to gain hands-on experience in sales processes, client engagement, and

lead generation

Key Responsibilities:

 Conduct market research to identify potential clients and key decision-makers.

 Assist in lead generation and prospecting activities using various tools and platforms.

 Reach out to prospects via calls, emails, and social media to introduce company products/services.

 Support the sales team in preparing proposals, presentations, and sales collateral.

 Schedule meetings and product demos for the sales team.

 Maintain and update CRM systems with accurate lead and customer information.

 Collaborate with marketing to align lead generation efforts with campaigns.

 Track and report on outreach and lead generation metrics.

Qualifications:

 Pursuing or recently completed a degree in Business, Marketing, Sales, or a related field.

 Strong communication and interpersonal skills.

 Basic understanding of sales principles and customer relationship management.

 Self-motivated, goal-oriented, and eager to learn.

 Ability to multitask and manage time effectively.

What You'll Gain:

 Hands-on experience in presales and inside sales processes.

 Exposure to sales tools and CRM platforms.

 Opportunity to develop client engagement and communication skills.

 Mentorship and guidance from experienced sales professionals.

 A chance to convert the internship into a full-time role based on performance.

Egen is a data engineering and cloud modernization firm helping industry-leading companies achieve digital breakthroughs and deliver for the future, today. We are catalysts for change who create digital breakthroughs at warp speed. Our team of cloud and data engineering experts are trusted by top clients in pursuit of the extraordinary. An Inc. 5000 Fastest Growing Company 7 times, and recently recognized on the Crain’s Chicago Business Fast 50 list, Egen has also been recognized as a great place to work 3 times.

You will join a team of insatiably curious data engineers, software architects, and product experts who never settle for "good enough". Our Java Platform team's tech stack is based on Java8 (Spring Boot) and RESTful web services. We typically build and deploy applications as cloud-native Kubernetes microservices and integrate with scalable technologies such as Kafka in Docker container environments. Our developers work in an agile process to efficiently deliver high value data driven applications and product packages.

Required Experience:

• Minimum of Bachelor’s Degree or its equivalent in Computer Science, Computer Information Systems, Information Technology and Management, Electrical Engineering or a related field.
• Have experience working and strong understanding of object-oriented programing and cloud technologies
• End to end experience delivering production ready code with Java8, Spring Boot, Spring Data, and API libraries
• Strong experience with unit and integration testing of the Spring Boot APIs.
• Strong understanding and production experience of RESTful API's and microservice architecture.
• Strong understanding of SQL databases and NoSQL databases and experience with writing abstraction layers to communicate with the databases.

Nice to have's (but not required):

• Exposure to Kotlin or other JVM programming languages
• Strong understanding and production experience working with Docker container environments
• Strong understanding and production experience working with Kafka
• Cloud Environments: AWS, GCP or Azure

Responsibilities

• Writing clean, high-quality, high-performance, maintainable code
• Develop and support software including applications, database integration, interfaces, and new functionality enhancements
• Responsible for the product development and maintenance
• Analyze and resolve performance bottlenecks

Requirements

• 3+ Years of experience in Web Application Development
• Should excel in working with large-scale applications and frameworks
• Expert in Programming using Angular 8/10/11, Web API
• Should have knowledge in Relational and Non-Relational databases (NO SQL).
• Strong knowledge of SDLC methodologies – Agile/Scrum
• Very good development skills in front end technologies/javascript.
• Good understanding of Object-Oriented Programming, Design Concepts & Unit Testing
• Good understanding of Web Security Concepts

•  DOT NETCore,.NET, C#,NET Core, http://asp.net/" target="_blank">ASP.NET Core Rest API, Odata,
• Blazor, HTML, CSS, Bootstrap, JavaScript,
• Development of Docker container-based microservices,
• Azure SaaS Services (Azure Service Bus, Azure Kubernetes Services, CosmosDB, Cognitive Services, Redis),
• Azure DevOps (ALM Platform),
• CI/CD delivery via Azure Pipelines,
• MS-SQL (T-SQL) and No-SQL databases (MongoDB),
• Object-Oriented Programming Principles, SOLID, Design patterns
• Good communication skill

Responsibilities :

• Design, build, and maintain high performance, reusable, and reliable code

• Continuously discover, evaluate, and implement new technologies to maximize development efficiency.

Skills :

• Should have 2 - 4+ years of experience in Java
• Hands on experience in designing and building Java application using various frameworks is must
• Experience in Spring, Spring cloud and Spring Boot
• Experience in Angular,SQL,GIT.
• Experience in Maven and Gradle
• Should Possess good knowledge in creating test plans and test strategies.
• Knowledge of implementing various testing methodologies, test automation tools
• Designing and documenting detailed test cases to cover all levels of tests
• Strong analytical and problem solving skills
• Excellent oral and written communication skills
• Good logical sense, strong technical skills and the ability to learn new technologies quickly

Education:

• Bachelor's (Required)

Experience:

• total work: 2 -4 years (Required)

Job Types: Full-time, Permanent

Salary: ₹60,000.00 - ₹100,000.00 per month