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As the Marketing Automation Manager, you will be responsible for executing campaigns and initiatives across multiple marketing channels, with a focus on email marketing, marketing automation, and lead generation. You will work closely with the Brand Strategy team and other members of the marketing team to develop and execute campaigns that support our business objectives and drive revenue growth.

Roles and Responsibilities:

• Develop and implement marketing automation strategies aligned with the business objectives and long-term customer acquisition and retention goals.
• Collaborate with the marketing team to plan and execute marketing campaigns that leverage marketing automation capabilities.
• Drive lead generation efforts by implementing effective strategies and tactics within marketing automation platforms. Create and optimize lead capture forms, landing pages, and lead scoring models to enhance lead quality and conversion rates.
• Use analytical tools and data sources to track, analyze, and report on campaign performance, including metrics such as open rates, click-through rates, conversion rates, and overall campaign effectiveness.
• Work closely with cross-functional teams, including sales, content, and design, to align marketing automation initiatives with overall marketing strategies.
• Maintain knowledge of GDPR, PECR, and other relevant privacy regulations to ensure compliance with marketing automation practices.
• Stay informed about marketing automation trends, tools, and best practices within the B2B technology industry. Conduct research and benchmarking to identify opportunities for innovation and optimization in marketing automation strategies and tactics.

Requirements:

• Prior experience in marketing automation or digital marketing for a high-growth B2B technology business.
• Hands-on experience in setting up automated campaigns using platforms like Hubspot, Salesforce, and similar marketing automation tools.
• Expertise in implementing web tracking technologies such as Google Analytics, Mixpanel, Snowflake, etc.
• Strategic mindset to help the business achieve long-term customer acquisition and retention goals.
• Proven ability to translate complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
• Comfortable working under tight deadlines and strong attention to detail.
• Excellent interpersonal, communication, and project management skills with the ability to prioritize tasks across multiple projects.
• Knowledge of GDPR, PECR, and other relevant privacy regulations.

We are product development & technology consulting studio.


1.) Love for technology & technology trends is first & foremost requirement
2.) We are looking for a data-driven inbound + outbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting right target traffic, niche specific, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
3.) “LinkedIn”, “Facebook” or B2B channels to bring on demand generation with right strategy & full automation to scale

4.) Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, PPC, social, inbound marketing, email, campaigns and events to drive customer acquisition in B2B space


Experienced Digital Marketing Specialist with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Microsoft Excel, Social Media Optimization (SMO), Microsoft Office, and Research. 

Required Skills:

• Must have experience of a minimum of 2 years as a WordPress Developer. (Required)
• In-depth knowledge of PHP, MYSQL, JS, jQuery, CSS, and HTML.
• Knowledge of WordPress coding standards.
• Ability to manage projects.

Responsibilities:

• Creating the website architecture.
• Designing and building the website front-end and managing the website back-end including database and server integration.
• Developing and customizing WordPress themes and plugins.
• Integrating a wide range of WordPress plugins, API calls, and third-party apps and forms.
• Researching and recommending new technologies and tools for effective integration across various platforms.
• Conducting website performance tests.
• Troubleshooting content issues.
• Monitoring the performance of the live website.
• Meeting with clients to discuss website design and function.

• BE/ B.Tech/ MCA/ BCA
• Strong organizational and project management skills.
• Proficiency with fundamental front-end languages such as HTML, CSS, and JavaScript.
• Familiarity with JavaScript frameworks such as Angular JS, React
• Familiarity with database technology such as MySQL, Oracle, and MongoDB.
• Excellent verbal communication skills.
• Good problem-solving skills.
• Attention to detail.

Responsibilities:

• Writing clean, high-quality, high-performance, maintainable code
• Develop and support software including applications, database integration, interfaces, and new functionality enhancements
• Responsible for the product development and maintenance
• Analyze and resolve performance bottlenecks

Requirements:

• A  self-motivated, multi-tasker, and demonstrated team-player.
• 3+ Years of experience in Web Application Development
• Should excel in working with large-scale applications and frameworks

• Expert in Programming using Angular 8/10/11, Web API
• Should have knowledge in Relational and Non-Relational databases (NO SQL).
• Strong knowledge of SDLC methodologies – Agile/Scrum
• Very good development skills in front end technologies/javascript libraries like angular etc.
• Good understanding of Object-Oriented Programming, Design Concepts & Unit Testing
• Good understanding of Web Security Concepts

● Work experience as a front end developer
● Good Understanding of Angular/React and Javascript
● Experience working with SQL & NoSQL Databases
● Hands on experience with front-end languages and technologies, such as JavaScript,
HTML5, CSS3, etc.
● Solid understanding of object-oriented development and design patterns.
● Experience in Version Control Systems like GIT, Bitbucket.

Ideal Candidates will:
● Possess Strong sense of ownership
● Have an ability to work in high energy teams and drive results
● Have Good communication and documentation skills
● Enjoy sharing knowledge and eager to keep developing themselves

Designation: Software Engineer

Required Skills: ReactJS, Redux, JavaScript

We are looking for a great JavaScript developer who is proficient with the React.js framework. Your primary focus will be on developing highly responsive user interface components and implementing them. You will ensure that these components and the overall application are robust and easy to maintain. You will coordinate with the rest of the team working on different layers of the infrastructure. Therefore, a commitment to collaborative problem solving, sophisticated design, and quality product delivery are important.

Responsibilities:

• Developing highly responsive and flexible user interfaces using ReactJS.
• Building reusable components and front-end libraries for future use.
• Translating designs and wireframes into high-quality code.
• Optimizing components for maximum performance across a vast array of web-capable devices and browsers.

Skills:

• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model.
• Strong proficiency in developing efficient algorithms and applying them to solve programming problems.
• Thorough understanding of React.js and its core principles
• Experience with popular React.js workflows such as Redux.
• Familiarity with newer specifications of ECMAScript.
• Experience with data structure libraries (e.g., Immutable.js)
• Experience with RESTful APIs.
• Knowledge of modern authorization mechanisms, such as JSON Web Token (JWT)
• Familiarity with modern front-end build pipelines and tools.
• Experience with common front-end development tools such as Babel, Webpack, NPM, etc.
• Ability to understand business requirements and translate them into technical requirements
• A knack for benchmarking and optimization.
• Familiarity with code versioning tool, Git.

About Astrum Labs:

Astrum Labs is a product-based software company, providing integrated B2B applications in the field of logistics and financial technology. Within the logistics domain, our solutions focus on export documentation, advance license management, Exim trade, cargo tracing & tracking. Under the financial technology domain, our core competency lies in financial accounting software application, along with expense management, virtual payment instruments, and fractional/token-based payments. We strongly believe in providing our customers with applications that complement the existing ecosystem, improve productivity, and streamline businesses operations. We are growing at a rapid pace, and to support this growth, we are looking for truly dedicated, motivated, and super energetic individuals to join our team. Astrum is part of Softlink Global, one of the globally recognized and leading ERP providers in the logistics industry.

To know more, visit https://www.astrumlabs.co/" target="_blank">https://www.astrumlabs.co/ and https://softlinkglobal.com/" target="_blank">https://softlinkglobal.com/

At Astrum:

• We obsess over delightful user experience 
• We are out there to provide the best logistics and financial technology software applications to small, medium, and large scale businesses
• We thrive on developing a culture of learning and continuous improvement, both for people and processes
• We invest in each other's growth
• We believe in complete transparency, open dialogue, and no hierarchies
• We make objective and data-driven decisions
• We believe in taking charge and getting it done
• We give a damn about our team's well-being and growth within the company
• We encourage experiments and creativity in Technology
• We want you to be able to lead your own team or a project once you are ready
• We want you to see our vision, and feel a part of our journey

We are committed to strengthening equality, diversity, and inclusion at our workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging. We strive to create a work environment where all employees can develop and grow to achieve their full potential.

The Perks:

• A stage to feel proud of your work
• Platform to take up higher responsibilities
• A fun work-life balance
• A chance to become part of a high growth company, keeping that Unicorn tag within our sights

Position Summary
Working with both front end interface and building the backend architecture of
Products and solutions.
Roles & Responsibilities
● Architecture, Design and Implementation of  Cloud based Software Platforms
● Development and Improvements of EVAP - Visualization and Data Analytics
platform
● Development of supporting softwares/ Internal tools for Post Processing of data
● Research & Development of new features for In-house tools & Applications
Skills:
● Proficiency in HTML 5, CSS3 , Javascript, jQuery, react.js and node.js
● Knowledge and Experience in express.js and Redux
● Basic understanding of tools like Figma/Photoshop and UI/UX designing
● Experience with REST API , GCP
● Write code that is cross-platform and cross-device compatible
Added Advantage
● Familiarity with NoSQL database like mongodb
● Familiarity with Bootstrap and Material ui
● Familiarity with unit testing with mocha,chai
● General understanding and interest in robotics, computer vision etc...
● UI/UX designing capabilities
● If you have worked in a startup before
Eligibility
● 2-5 years
Qualification
BE/M.Tech

Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.

Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.

Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.

The Job

• Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
• Be responsible for the ROI of dozens of campaigns you execute.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Analyze creative data and make recommendations to the Creative designers
• Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
• Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

The Ideal Candidate

• 2-4 years of paid marketing experience, preferably in consumer-facing products
• Fluent in English (Advanced writing and speaking English skills)
• Experience with creative experimentation
• Experience with fast-paced, high growth startups
• Strong analytical and problem-solving skills
• A natural strategist
• Makes fast business decisions that prove to be profitable

Nice to have

• SQL
• Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

Note: Must Be willing to relocate to Guwahati, Assam