As the Marketing Automation Manager, you will be responsible for executing campaigns and initiatives across multiple marketing channels, with a focus on email marketing, marketing automation, and lead generation. You will work closely with the Brand Strategy team and other members of the marketing team to develop and execute campaigns that support our business objectives and drive revenue growth.
Roles and Responsibilities:
- Develop and implement marketing automation strategies aligned with the business objectives and long-term customer acquisition and retention goals.
- Collaborate with the marketing team to plan and execute marketing campaigns that leverage marketing automation capabilities.
- Drive lead generation efforts by implementing effective strategies and tactics within marketing automation platforms. Create and optimize lead capture forms, landing pages, and lead scoring models to enhance lead quality and conversion rates.
- Use analytical tools and data sources to track, analyze, and report on campaign performance, including metrics such as open rates, click-through rates, conversion rates, and overall campaign effectiveness.
- Work closely with cross-functional teams, including sales, content, and design, to align marketing automation initiatives with overall marketing strategies.
- Maintain knowledge of GDPR, PECR, and other relevant privacy regulations to ensure compliance with marketing automation practices.
- Stay informed about marketing automation trends, tools, and best practices within the B2B technology industry. Conduct research and benchmarking to identify opportunities for innovation and optimization in marketing automation strategies and tactics.
Requirements:
- Prior experience in marketing automation or digital marketing for a high-growth B2B technology business.
- Hands-on experience in setting up automated campaigns using platforms like Hubspot, Salesforce, and similar marketing automation tools.
- Expertise in implementing web tracking technologies such as Google Analytics, Mixpanel, Snowflake, etc.
- Strategic mindset to help the business achieve long-term customer acquisition and retention goals.
- Proven ability to translate complex data into actionable insights for stakeholders.
- Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
- Comfortable working under tight deadlines and strong attention to detail.
- Excellent interpersonal, communication, and project management skills with the ability to prioritize tasks across multiple projects.
- Knowledge of GDPR, PECR, and other relevant privacy regulations.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Location : Noida Sector 125
Experience : 5+ Years
Availability : Immediate
Job Summary :
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✔ 5+ Years of hands-on experience in Java 7/8, Spring Boot, and Hibernate.
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✔ Excellent communication and collaboration skills.
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Key Responsibilities
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Review and analyze tender documents, prepare BOQs, and ensure compliance with technical and commercial requirements.
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Prepare accurate cost estimates for civil, hydro-mechanical, and electrical components of hydro projects.
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Guide and supervise the tendering team, and generate regular reports for management review.
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Strong understanding of hydroelectric project components (dams, tunnels, powerhouses, penstocks, etc.).
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Expertise in cost estimation tools and engineering software (AutoCAD, MS Project, Primavera, Candy, etc.).
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Excellent analytical, negotiation, and communication skills.
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Familiarity with government e-procurement portals and public sector bidding norms.
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B.E./B.Tech in Civil / Mechanical / Electrical Engineering (Hydro specialization preferred)
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MBA (preferred but not mandatory)
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Minimum 15–20 years of relevant experience, with at least 10 years in a similar senior role focused on hydro projects.
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- Effectively interface with clients, area heads, vendors, statutory bodies and government officials.
- Preparation of ITR, tax audit related information and schedules.
- TDS and GST related compliances.
- Preparation of cash flow and trial balance
- Ensuring timely and accurate provisioning of expenses including detailed scrutiny of trial balance.
- To facilitate information in preparation of budgets & uploading the approved budgets into the system.
- Preparation and presentation of budgetary forecasts and short term / long term financial projections for management / consultants / clients.
- Preparation of MIS related information with proper and timely reconciliation of financial and management accounts.
- To demonstrate ability and skills to navigate the business through strong finance support and influence business decisions.
- Efficiently manage, working capital, inventory-holding period, average collection period and average payment period.
- Sound understanding of laws and statutory regulations pertaining to financial management, accounting, audit, compliance and taxation. Knowledge of rules and regulations framed.
- Manage payroll matters for Company, business units and subsidiaries;
- Managing daily cash flows;
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- Forecasting cash payments and anticipating challenges arising from limited cash flow;
- Maintaining companies accounts system;
- Preparing and presenting financial reports for meetings and investors;
- Working with executives and business heads to prepare budgets and track profit / loss performance by business unit and on consolidated basis;
- Creating solutions to new financial challenges by applying financial/treasury knowledge;
- Liaising with other departments and business units on a range of issues;
- Providing advice on financial matters impacting on the company as a whole;
- Taking responsibility for, and supervising the work of, more junior members of staff;
- Preparing financial reports and submissions to relevant government entities;
- Arranging financial audits and reviews as required;
- Banking money and cheques received and issuing receipts as requested or needed;
- Maintaining and transferring money between bank accounts as required;
- Payment of invoices and fees as required or otherwise instructed;
- Complete tax filings and dealing with matters relating to the IRD (Interest Rate Derivative);
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- Strong verbal and written communications skills
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- Must maintain confidentiality and discretion in all aspects and be comfortable with flexible working schedule to meet the needs of the Company and its executives
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon