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As the Marketing Automation Manager, you will be responsible for executing campaigns and initiatives across multiple marketing channels, with a focus on email marketing, marketing automation, and lead generation. You will work closely with the Brand Strategy team and other members of the marketing team to develop and execute campaigns that support our business objectives and drive revenue growth.

Roles and Responsibilities:

• Develop and implement marketing automation strategies aligned with the business objectives and long-term customer acquisition and retention goals.
• Collaborate with the marketing team to plan and execute marketing campaigns that leverage marketing automation capabilities.
• Drive lead generation efforts by implementing effective strategies and tactics within marketing automation platforms. Create and optimize lead capture forms, landing pages, and lead scoring models to enhance lead quality and conversion rates.
• Use analytical tools and data sources to track, analyze, and report on campaign performance, including metrics such as open rates, click-through rates, conversion rates, and overall campaign effectiveness.
• Work closely with cross-functional teams, including sales, content, and design, to align marketing automation initiatives with overall marketing strategies.
• Maintain knowledge of GDPR, PECR, and other relevant privacy regulations to ensure compliance with marketing automation practices.
• Stay informed about marketing automation trends, tools, and best practices within the B2B technology industry. Conduct research and benchmarking to identify opportunities for innovation and optimization in marketing automation strategies and tactics.

Requirements:

• Prior experience in marketing automation or digital marketing for a high-growth B2B technology business.
• Hands-on experience in setting up automated campaigns using platforms like Hubspot, Salesforce, and similar marketing automation tools.
• Expertise in implementing web tracking technologies such as Google Analytics, Mixpanel, Snowflake, etc.
• Strategic mindset to help the business achieve long-term customer acquisition and retention goals.
• Proven ability to translate complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
• Comfortable working under tight deadlines and strong attention to detail.
• Excellent interpersonal, communication, and project management skills with the ability to prioritize tasks across multiple projects.
• Knowledge of GDPR, PECR, and other relevant privacy regulations.

Du􀆟es & Responsibili􀆟es:

 Gathers, Analyses, conclude projects requirements, design drawings, specifica􀆟ons, etc.to prepare

BOQs, Cost Es􀆟mates

 Iden􀆟fy and quan􀆟fy cost factors, such as produc􀆟on 􀆟me, materials, and labor expenses, etc.

 Collaborate with engineers, architects, clients, and Sub-contractors

 Can do Value Engineering / Alterna􀆟ves Cos􀆟ng

 Prepare detailed reports or bids for submission to appropriate par􀆟es

 wide knowledge and experience working in different construc􀆟on projects es􀆟ma􀆟ng labor cost, 􀆟me

and construc􀆟on materials from local and interna􀆟onal markets (including MEP, Civil, Architectural

works)

 Prepare BOQ (Bill of quan􀆟􀆟es) includes all project items descrip􀆟ons, preambles, pricing of items

 Prepara􀆟on of B.O.Q template in the required format (familiar with Uniformat or Master Format)

 Prepare Project specifica􀆟ons in the required format.

 Contract management

 In-depth knowledge and experience in M.O.M (method of measurements).

 Prepare the es􀆟mated project B.O.Q.

 Recommend acceptance, provide advice, and recommend revisions to specifica􀆟on documents.

 Represent the Specifica􀆟on Unit and par􀆟cipate on commi􀆩ees related to specifica􀆟on document

development.

 In-depth experience in construc􀆟on (not oil and gas, not industrial)

 Reviews drawings and other project informa􀆟on to write and edit specifica􀆟ons for projects and

coordinates compliance with project requirements, ins􀆟tu􀆟onal guidelines, technical condi􀆟ons,

acceptable standards, and exis􀆟ng laws, rules, regula􀆟ons, and codes.

 Understands the project design requirements and translates those requirements into materials,

methods, equipment, procedures, installa􀆟on, and cer􀆟fica􀆟on tes􀆟ng necessary to provide the

narra􀆟ve descrip􀆟ons which are used to in the tender documents / contract documents

Job Requirements

Skills & Qualifica􀆟ons:

 A Bachelor degree in Architecture or Civil Engineering (A must)

 Minimum 5-7 years of experience in the same posi􀆟on (as Quan􀆟ty surveyor, Es􀆟ma􀆟on Engineer,

Specifier)

 Ability to use Revit, AutoCAD, MS Office (Excel).

 Very good in English (able to write technical specifica􀆟ons/ and BOQ in English)

Purpose

·        The Analytics and BI Head will collaborate closely with leaders across product, sales, and marketing to support and implement high-quality, data-driven decisions.

·        The candidate will ensure data accuracy and consistent reporting by designing optimal processes and procedures for analytical managers and employees to create and follow.

·        The candidate will manage the processes and people responsible for correct data reporting, modeling, and analysis.

Key Responsibilities

Responsibilities will include but will not be restricted to:

·        Lead cross-functional projects involving advanced data modeling and analysis techniques and review insights that will guide strategic decisions and uncover optimization opportunities.

·        Managing project budgets and financials, including forecasting, monitoring, and reporting.

·        Providing clear and concise instructions to different teams to ensure quality delivery of analysis.

·        Maintain dashboards and performance metrics support that support key business decisions.

·        Planning and executing strategies for completing projects on time.

·        Determining the need for training and talent development.

·        Recruit, train, develop and supervise managerial level employees.

·        Examine, interpret, and report results of analytical initiatives to stakeholders in leadership, technology, sales, marketing, and product teams.

·        Oversee the deliverable pipeline, including rationalization, de-duplication, and prioritization.

·        Anticipate future demands of initiatives related to people, technology, budget and business across the departments and review solutions to meet these needs.

·        Communicate results and business impacts of insight initiatives to stakeholders within and outside of the company.

Technical Requirements (what)

·        Advanced knowledge of data analysis and modeling principles: KPI Tree creation, Reporting best practices, predictive analytics, statistical and ML based modeling techniques

·        Work Experience of 20+ years in analytics inclusive of 5+ years of experience of leading a team. Candidates from Insurance Industry are preferred.

·        Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for business units.

·        Strong problem solving, quantitative and analytical abilities.

·        Strong ability to plan and manage numerous processes, people, and projects simultaneously.

·        The right candidate will also be proficient and experienced with the following tools/programs:

§ Experience with working on big data environments: Teradata, Aster, Hadoop.

§ Experience with testing tools such as Adobe Test & Target.

§ Experience with data visualization tools: Tableau, Raw, chart.js.

§ Experience with Adobe Analytics and other analytics tools.

Desired Personal Qualities or Behavior

·        Strong leadership qualities, ability to communicate the vision crisply and drive collaboration and innovation.

·        Must be an initiative-taker.

·        Strong diligence, organizational skills, and the ability to manage multiple projects

·        Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the company and outside vendors.

·        Ability to work in a diverse team environment and effectively support the demanding needs of the company.

·        Ability to work under pressure, meet deadlines with shifting priorities.

Job ID: RP1041

Job Location: Chennai (After Pandemic)

Expected joining within a week

Required Experience: 5 to 8 years

• Good at UI framework with AEM skills knowledge
• 4+ plus years of experience with Adobe
• Must be available to join within a week

About Us:

Mobile programming LLC is a US-based digital transformation company. We help enterprises transform ideas into innovative and intelligent solutions, governing the Internet of Things, Digital Commerce, Business Intelligence Analytics, and Cloud Programming.

Job Description:

Design skills

Strong working knowledge on various design patterns such as MVC, MVVM, DDD and any custom/hybrid framework as designed by the Architects.
Strong uderstanding in building Single Page Application

Process skills

Built application leveraging Agile DevOps principles and Azure DevOps toolset as part of SCRUM team


Technical skills

• Strong coding and work experience in Front End coding using Angular 8, BackBone, Bootstrap.
• Should have experience on 3rd party tools like PDF.Js (Generate PDF), SheetJS (Export Excel sheet), HighCharts or CharJS (Generate Charts and Graph).
• Should have good understanding of web servers such as IIS and Front-end runtimes using Node.js/NPM.
• Strong debugging skills using browser based Front end application written in Angular 8
• Strong knowledge and understanding of data sharing medium using JSON, XML.
• Should have used IDE such as Visual Studio and Visual Studio Code for Front-end development.
• Create Unit test cases using Jasmine and have all critical flows covered.
• Understanding of MS Build and MS Test as part of Azure DevOps pipelines
• Ability to triage defects in QA, UAT and Production and provide fix with quick turn around time.

• 5+ years of building SPA web solutions using Angular 8 , BackBone, Bootstrap
• 5+ years building HTML5 complaint pages
• 3+ years of experience using TypeScript
• 3+ years of writing automated testing using Jamine or others
• 3+ years of using TFS for Build and automated testing
• 1+ years of experience using Security Assessment Tool like Fortify 360 or IBM APP Scan
• 1+ years of experience using code quality assessment tool like SonarQube
• 1+ years of experience using API Management tool like Swagger
• 1+ years of experience on APM tools like DynaTrace
• 1+ years leveraging Azure DevOps

• Understanding of cloud based deployment using containers is plus
• Understanding of JS frameworks like Vue or React is plus

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

Creative Content Writer - B2B/B2C

Description:

Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.

Competencies:

• Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
• High retention capacity and the ability to understand client briefs to create effective content strategies.
• An unerring eye for detail and a knack for creativity. 

Skills:

• Ability to interpret data to make recommendations for optimizing online content marketing.
• Unique, engaging, and varied writing styles with good proofreading and research skills.
• Knowledge of keywords, meta tags, SEO, and basic writing terminologies.

Experience:

• Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
• Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
• Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.