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As the Marketing Automation Manager, you will be responsible for executing campaigns and initiatives across multiple marketing channels, with a focus on email marketing, marketing automation, and lead generation. You will work closely with the Brand Strategy team and other members of the marketing team to develop and execute campaigns that support our business objectives and drive revenue growth.

Roles and Responsibilities:

• Develop and implement marketing automation strategies aligned with the business objectives and long-term customer acquisition and retention goals.
• Collaborate with the marketing team to plan and execute marketing campaigns that leverage marketing automation capabilities.
• Drive lead generation efforts by implementing effective strategies and tactics within marketing automation platforms. Create and optimize lead capture forms, landing pages, and lead scoring models to enhance lead quality and conversion rates.
• Use analytical tools and data sources to track, analyze, and report on campaign performance, including metrics such as open rates, click-through rates, conversion rates, and overall campaign effectiveness.
• Work closely with cross-functional teams, including sales, content, and design, to align marketing automation initiatives with overall marketing strategies.
• Maintain knowledge of GDPR, PECR, and other relevant privacy regulations to ensure compliance with marketing automation practices.
• Stay informed about marketing automation trends, tools, and best practices within the B2B technology industry. Conduct research and benchmarking to identify opportunities for innovation and optimization in marketing automation strategies and tactics.

Requirements:

• Prior experience in marketing automation or digital marketing for a high-growth B2B technology business.
• Hands-on experience in setting up automated campaigns using platforms like Hubspot, Salesforce, and similar marketing automation tools.
• Expertise in implementing web tracking technologies such as Google Analytics, Mixpanel, Snowflake, etc.
• Strategic mindset to help the business achieve long-term customer acquisition and retention goals.
• Proven ability to translate complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
• Comfortable working under tight deadlines and strong attention to detail.
• Excellent interpersonal, communication, and project management skills with the ability to prioritize tasks across multiple projects.
• Knowledge of GDPR, PECR, and other relevant privacy regulations.

Responsibilities:

1.     Sales Generation:

·       Identify and prospect potential clients to generate new business opportunities.

·       Conduct effective sales presentations and product demonstrations to showcase the value proposition of our offerings.

·       Collaborate with the sales team to develop and implement sales strategies to achieve revenue targets.

·       Follow up with leads and coordinate the entire sales cycle from initial contact to closing deals.

2.     Client Relationship Management (only for Senior Associate):

·       Build and maintain strong relationships with clients by understanding their needs and providing tailored solutions.

·       Provide exceptional customer service and address client inquiries and concerns promptly and professionally.

·       Conduct regular client follow-ups to ensure client satisfaction and identify opportunities for upselling or cross-selling.

3.     Market Analysis (only for Senior Associate):

·       Stay updated on industry trends, market conditions, and competitor activities.

·       Conduct market analysis to identify potential business opportunities and target markets.

·       Gather customer feedback and market insights to contribute to product and service enhancements.

4.     Sales Administration:

·       Maintain accurate and up-to-date sales records, including customer profiles, sales activities, and pipeline management.

·       Prepare sales reports and forecasts for management review.

·       Collaborate with the sales team and other departments to streamline processes and improve sales effectiveness.

Qualifications and Skills:

·       Bachelor's degree in Business, Marketing, or a related field.

·       Proven track record of 1-3 years in sales or business development roles for an associate and 4-6 years in sales and business development roles for a senior associate, preferably in a B2B environment.

·       Relevant experience like training Industry, HR consultancy, etc

·       Strong negotiation and persuasion skills with the ability to close deals.

·       Excellent communication and presentation skills, both verbal and written.

·       Self-motivated and target-driven, with a demonstrated ability to work in a fast-paced sales environment.

·       Strong interpersonal skills with the ability to build rapport and establish long-term client relationships.

Benefits:

·       Opportunities for career growth and professional development.

·       Collaborative and supportive work environment.

·       Ongoing training and skill development programs.

Company Name : LMES Academy Private Limited

Website : https://lmes.in/

Linkedin : https://www.linkedin.com/company/lmes-academy/mycompany/

Role : Machine Learning Engineer

Experience: 2 Year to 4 Years

Location: Urapakkam, Chennai, Tamil Nadu.

Job Overview:

We are looking for a Machine Learning Engineer to join our team and help us advance our AI capabilities.

Requirements 

• Model Training and Fine-Tuning: Utilize and refine large language models using techniques such as distillation and supervised fine-tuning to enhance performance and efficiency.

• Retrieval-Augmented Generation (RAG): Good understanding on RAG systems to improve the quality and relevance of generated content.

• Vector Databases: Familiar with vector databases to support fast and accurate similarity searches and other ML-driven functionalities.

• API Integration: Good in REST APIs and integrate third-party APIs, including Open AI, Google Vertex, and Cloudflare Workers AI, to extend our AI capabilities.

• Generative AI: Experience with generative AI applications, including text-to-image, speech recognition, and text-to-speech systems.

• Collaboration: Work collaboratively with cross-functional teams, including data scientists, developers, and product managers, to deliver innovative AI solutions.

• Adaptability: Thrive in a fast-paced environment with loosely defined tasks and competing priorities, ensuring timely delivery of high-quality results.

• Bring in a "can-do" attitude
• Passion towards technology and software engineering - open source, pet projects, conference talks, getting better at writing clean code.
• Participate in a highly fluid environment applying agile software development principles.
• Carry out unit tests and other quality control mechanisms to inform and validate the designs and code
• Work with product owner/BAs to bring an end to end perspective of the problem.
• Ability to ask the right questions and communicate your ideas with clarity.
• Ability to collaborate with various stakeholders and take complete ownership.
• Participate actively in building one of the most impactful organizations in retail technology.

• Quickly adapt to our startup environment which is both demanding and fast-paced (but is also a lot of fun).
• Eager in learning new concepts, technologies and be productive in short time.
• Convert a raw idea into usable real-life software products Write modular, readable and maintainable code.
• Good understanding and working knowledge of technologies worked.
• Demonstrate good problem solving skills
• Own and be able to manage a small to medium sized modules.
• Demonstrate ability to guide and coach a new team member or fresher.

This requirement is for FENFEO Automation Private Limited which is into futuristic automobile technology. The incumbent supports the IT division in developing/maintaining  software tool that integrates the power source, mobile app and web application. He will be part of a team of 4 to 5 software developers to start with.

Basic Requirements:

* Bachelors/Masters in an accredited Engineering/Technology curriculum. BCA/MCA candidate are also considered.

* Must be Self-initiating, Good communication, Interpersonal and Organizational skills.

* Technical Skill Set:       Java, Angular, MySQL, RESTful API development.

* Total Experience:          2 to 3 years of Relevant experience.

* Job Location:                 Post Pandemic, the work location will be Chennai.

* CTC:                                 Rs. 5,00,000/- to Rs. 6,00,000/- per year.