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As the Marketing Automation Manager, you will be responsible for executing campaigns and initiatives across multiple marketing channels, with a focus on email marketing, marketing automation, and lead generation. You will work closely with the Brand Strategy team and other members of the marketing team to develop and execute campaigns that support our business objectives and drive revenue growth.

Roles and Responsibilities:

• Develop and implement marketing automation strategies aligned with the business objectives and long-term customer acquisition and retention goals.
• Collaborate with the marketing team to plan and execute marketing campaigns that leverage marketing automation capabilities.
• Drive lead generation efforts by implementing effective strategies and tactics within marketing automation platforms. Create and optimize lead capture forms, landing pages, and lead scoring models to enhance lead quality and conversion rates.
• Use analytical tools and data sources to track, analyze, and report on campaign performance, including metrics such as open rates, click-through rates, conversion rates, and overall campaign effectiveness.
• Work closely with cross-functional teams, including sales, content, and design, to align marketing automation initiatives with overall marketing strategies.
• Maintain knowledge of GDPR, PECR, and other relevant privacy regulations to ensure compliance with marketing automation practices.
• Stay informed about marketing automation trends, tools, and best practices within the B2B technology industry. Conduct research and benchmarking to identify opportunities for innovation and optimization in marketing automation strategies and tactics.

Requirements:

• Prior experience in marketing automation or digital marketing for a high-growth B2B technology business.
• Hands-on experience in setting up automated campaigns using platforms like Hubspot, Salesforce, and similar marketing automation tools.
• Expertise in implementing web tracking technologies such as Google Analytics, Mixpanel, Snowflake, etc.
• Strategic mindset to help the business achieve long-term customer acquisition and retention goals.
• Proven ability to translate complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
• Comfortable working under tight deadlines and strong attention to detail.
• Excellent interpersonal, communication, and project management skills with the ability to prioritize tasks across multiple projects.
• Knowledge of GDPR, PECR, and other relevant privacy regulations.

Minimum 5 Years Java 11, Microservice, Spring boot, 

Experience with at least one major cloud platform: AWS, Azure, or GCP.

Hands-on with containerization (Docker), orchestration (Kubernetes, ECS/EKS, AKS, GKE).

Familiarity with API Gateways, service mesh technologies like Istio or Linkerd.

Strong understanding of RESTful APIs, GraphQL, gRPC, and asynchronous messaging systems (Kafka, RabbitMQ).

Exposure to NoSQL (MongoDB, Cassandra), SQL databases, and data modelling for distributed systems.

Proven ability to design for resilience, scalability, and observability.

Experience with DevOps toolchains – Jenkins, GitOps, ArgoCD, Terraform, etc.

Strong grip on logging, tracing, and metrics collection using observability tools.

Bangalore / Chennai

• Hands-on data modelling for OLTP and OLAP systems
• In-depth knowledge of Conceptual, Logical and Physical data modelling
• Strong understanding of Indexing, partitioning, data sharding, with practical experience of having done the same
• Strong understanding of variables impacting database performance for near-real-time reporting and application interaction.
• Should have working experience on at least one data modelling tool, preferably DBSchema, Erwin
• Good understanding of GCP databases like AlloyDB, CloudSQL, and BigQuery.
• People with functional knowledge of the mutual fund industry will be a plus

Role & Responsibilities:

● Work with business users and other stakeholders to understand business processes.

● Ability to design and implement Dimensional and Fact tables

● Identify and implement data transformation/cleansing requirements

● Develop a highly scalable, reliable, and high-performance data processing pipeline to extract, transform and load data from various systems to the Enterprise Data Warehouse

● Develop conceptual, logical, and physical data models with associated metadata including data lineage and technical data definitions

● Design, develop and maintain ETL workflows and mappings using the appropriate data load technique

● Provide research, high-level design, and estimates for data transformation and data integration from source applications to end-user BI solutions.

● Provide production support of ETL processes to ensure timely completion and availability of data in the data warehouse for reporting use.

● Analyze and resolve problems and provide technical assistance as necessary. Partner with the BI team to evaluate, design, develop BI reports and dashboards according to functional specifications while maintaining data integrity and data quality.

● Work collaboratively with key stakeholders to translate business information needs into well-defined data requirements to implement the BI solutions.

● Leverage transactional information, data from ERP, CRM, HRIS applications to model, extract and transform into reporting & analytics.

● Define and document the use of BI through user experience/use cases, prototypes, test, and deploy BI solutions.

● Develop and support data governance processes, analyze data to identify and articulate trends, patterns, outliers, quality issues, and continuously validate reports, dashboards and suggest improvements.

● Train business end-users, IT analysts, and developers.

Required Skills:

● Bachelor’s degree in Computer Science or similar field or equivalent work experience.

● 5+ years of experience on Data Warehousing, Data Engineering or Data Integration projects.

● Expert with data warehousing concepts, strategies, and tools.

● Strong SQL background.

● Strong knowledge of relational databases like SQL Server, PostgreSQL, MySQL.

● Strong experience in GCP & Google BigQuery, Cloud SQL, Composer (Airflow), Dataflow, Dataproc, Cloud Function and GCS

● Good to have knowledge on SQL Server Reporting Services (SSRS), and SQL Server Integration Services (SSIS).

● Knowledge of AWS and Azure Cloud is a plus.

● Experience in Informatica Power exchange for Mainframe, Salesforce, and other new-age data sources.

● Experience in integration using APIs, XML, JSONs etc.

Key Responsibilities:

1. Sales and Marketing:

● Promote company offerings to students.

● Conduct live product demonstrations and engage with the target audience.

● Achieve monthly/quarterly sales targets by converting leads into admissions.

2. Campus Engagement:

● Plan and execute campaigns in colleges to increase brand visibility and adoption.

● Build relationships with campus authorities to get permissions for promotional activities.

● Host or support events, seminars, or workshops to engage the target audience.

3. Onboarding AMBs:

● Identify and recruit students as a college Ambassador.

● Train AMBs on their roles and responsibilities, including promoting the brand, driving app downloads, and data collection.

● Support AMBs in their activities to achieve desired results.

4. App Downloads and Data Collection:

● Actively encourage students to download the app and register.

● Collect accurate data from the target audience and ensure its timely submission.

5. Market Research and Insights:

● Collect feedback from students on the company’s offerings.

● Identify opportunities to increase market share by analyzing competitors’ activities and trends in the education sector. 6. Reporting and Documentation:

● Submit daily/weekly reports on activities, sales, and other performance metrics.

● Ensure proper documentation of all on-ground campaigns, app downloads, AMBs onboarding, and data collected.

Key Skills and Competencies:

● Sales Skills: Proven ability to meet or exceed sales targets

● Communication Skills: Strong interpersonal, negotiation, and presentation skills.

● Marketing Expertise: Experience in on-ground promotional activities and event execution.

● Relationship Management: Ability to build and maintain relationships with college authorities and students.

● Data Handling: Proficient in collecting, organizing, and analyzing data. ● Tech-Savvy: Comfortable with mobile applications, digital tools, and reporting software.

● Team Player: Ability to collaborate with internal teams and manage AMBs effectively. 

Skills: Machine Learning,Deep Learning,Artificial Intelligence,python.

Location:Chennai


Domain knowledge: Data cleaning, modelling, analytics, statistics, machine learning, AI

Requirements:

·         To be part of Digital Manufacturing and Industrie 4.0 projects across Saint Gobain group of companies

·         Design and develop AI//ML models to be deployed across SG factories

·         Knowledge on Hadoop, Apache Spark, MapReduce, Scala, Python programming, SQL and NoSQL databases is required

·         Should be strong in statistics, data analysis, data modelling, machine learning techniques and Neural Networks

·         Prior experience in developing AI and ML models is required

·         Experience with data from the Manufacturing Industry would be a plus

Roles and Responsibilities:

·         Develop AI and ML models for the Manufacturing Industry with a focus on Energy, Asset Performance Optimization and Logistics

·         Multitasking, good communication necessary

·         Entrepreneurial attitude.

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

1. SEO Strategy Development and Execution:

• Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
• Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

1. Content Optimization:

• Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
• Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

1. Performance Monitoring and Reporting:

• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
• Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

1. Technical SEO Management:

• Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
• Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

1. Competitor and Market Analysis:

• Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
• Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

1. Local SEO:

• Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
• Optimize Google My Business profiles and manage location-based search strategies.

1. Collaboration and Training:

• Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
• Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

• 2–5 years of experience as an SEO Analyst or in a similar role.
• Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, keyword research, and link-building strategies.
• Familiarity with content management systems (e.g., WordPress).
• Knowledge of HTML, CSS, and basic coding practices is a plus.
• Excellent analytical and problem-solving skills.

Personal Attributes:

• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Sensitivity and awareness when working with mental health-related content.

Key Competencies:

• Expertise in SEO strategies and best practices.
• Data-driven decision-making and performance analysis.
• Ability to adapt strategies to the unique needs of mental health-related audiences.
• Strong alignment with the organization’s mission to promote mental health awareness.

• Use prospecting strategies, such as Email Campaigns, Account Based Prospecting, LinkedIn Prospecting, Cold calling, Prospect Nurturing, to lead initial outreach to prospects
• Conduct high volume prospecting to generate qualified leads
• Prospecting to USA & SEA markets. 
• Create & update email templates, message templates, and call scripts from time to time
• Generate new leads: Identify and contact decision-makers, screen potential business opportunities.
• Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets
• Identify the needs and challenges of the prospective customer
• Identify key influencers and decision makers at target companies and convince them on the benefits of our solutions
• Schedule discovery meetings between prospects and sales manager
• Continuous follow-ups with prospects and clients
• Build relationships by nurturing warm prospects and finding new business opportunities
• Conduct needs assessments calls with specific prospects as assigned
• Qualify leads from marketing campaigns for sales opportunities
• Develop an overall account strategy that will lead to a well-executed, team based selling effort
• Build sales pipeline in accordance with targets
• Submit reports to Business Development Manager on weekly, monthly, and quarterly results
  

• 2+ years of experience in the IT industry
• Candidates should be willing to work evenings & nights to cold call the USA market, as and when required.
• Prior experience as a business development rep with IT Consultancies.
• Self-directing and agile, with the ability to pivot strategies quickly, as needed.
• Passionate, creative thinker with exceptional analytical skills. 
• Team player with superb collaboration and communication skills. 
• Outstanding communication and interpersonal skills.
• Keep current with business development strategies, best practices, and associated resources