Omniture Jobs in Mumbai

We operate in an industry where parents are constantly seeking information for the education or parenting of their kids. Thereby a parent must always get the right information on priority when researching online. We are hence looking for an SEO and content specialist who can enable us to become the top-ranked site in this sector in India.

• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement On page and Off page optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Up-to-date with the latest trends and best practices in SEO

• Minimum a Bachelor's degree in Engineering, master’s degree is preferred
• Proven 4+ years of SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Search Console, SEMrush)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• #hustle

• Ground-level view of building out a global EdTech company that is going to impact hundreds of thousands of lives
• Be a part of the core team that drives the growth of the company
• Phenomenal work environment, with massive ownership and great growth opportunities

Location

Mumbai (office)

Roles & Responsibilities

· Devise creative and engaging social media strategies following the design thinking process.

·  Build user personas to create understanding and empathy with target audience.

· Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube.

· Craft engaging multimedia content across multiple social media platforms.

· Build key relationships with influencers across social media platforms.

·  Manage social media communities by responding to social media posts and developing discussions.

·  Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.

·  Research and assess the latest trends and techniques to find new and better ways of measuring social media activities.

·  Analyze competitor activities.

·  Set targets to increase brand awareness and customer engagement.

Key Skills:-

Digital Marketing, Social Media Ads Campaign Management, Social Media Marketing (SMM), SEO, Marketing Strategy, Content Strategy, Search Engine Marketing (SEM), Content Marketing, MS Office

About us:

Company website: https://www.neulife.com/

INNOVERTUS NUTRITION TECHNOLOGIES INDIA PVT.LTD. is the leading Indian company in the field of sports nutrition products and dietary supplements. Incorporated over a decade ago, we are pioneers in introducing the concept of sports nutrition as well as educating the mass about the need to be fit and healthy, thus facilitating and educating the mass to choose investing to live a healthy lifestyle.

This role directly reports to the Founder. You will play a significant part in shaping the future of a super early stage, fast-growing, profitable, and potentially disruptive startup.

Digital marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Digital marketing managers will work with the marketing team, supporting teams, agencies and vendors to launch campaigns on time and on budget

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online marketing channels.

You Should Apply If You Have:

• MBA degree in advertising or marketing
• Proven working experience in digital marketing. At least 5+ years
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of google analytics
• Experience in setting up and optimizing Google Adwords & FB Ads Manager campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Tracking and improving search results on Google Search pages

 Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generation campaigns, copywriting, performance analysis
• Design, build and maintain our social media presence
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Measure and report performance of all digital marketing campaigns, and assess against goals.

Benefits:

• Flexible work hours, Work from home and holidays policy
• Open and collaborative work culture
• Competitive salary

Please apply with below details in your resume:

• Current CTC
• Expected CTC
• Earliest joining period (In days)

Your Role:

We are looking for an SEO and Organic Marketing Manager who thrives in fast moving environments. You will work closely with the Marketing Head as well as cross functional teams to create and implement the brand’s SEO and Content strategy. This will aid the marketing goal to do with massive customer acquisition and brand building so as to help millions learn new skills & build better careers.

About Us:

CareerNinja is a VC-funded, fast growing Edtech venture that is building the world's largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally.

Responsibilities

1. Plan, Develop and implement effective SEO strategies in order to increase the organic traffic to the website/landing page/blog.
2. Work towards organic search optimization and ROI maximization by collaborating with web developers and marketing team
3. Regularly perform thorough keywords research
4. Optimize the content of landing pages, blogs and websites and monitor redirects, click rate, bounce rate, and other KPIs
5. Develop and manage content calendar and get work done according to the acquisition goals monthly
6. Direct and coordinate content teams in off-page search engine optimization tasks like link-building, forum commenting, etc.
7. Analyze the insights and create a report on all aspects of SEO including the audience, traffic, views, clicks, rankings, etc.
8. Collaborate with agencies to feature referrals and guest blogs/listicles
9. Produce high-quality articles, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy
10. Accountable for overseeing all content marketing initiatives and team across all channels to drive traffic, engagement and leads.

Must Have

1. 3+ years of Proven experience as SEO Manager, SEM Manager or similar role
2. Overall marketing experience of 4-6 Years
3. Strong organizational, communication and leadership skills
4. Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
5. Strong experience of working closely with design, content, marketing to implement high-leverage campaigns

Good to Have

1. Relevant industry/Start-up/Edu-tech experience in a similar role
2. Great content writing and marketing skills.
3. A high level of comfort with data and strong research and analytical skills
4. Exposure of other aspects of the marketing functions like performance, social, brand, market research, pricing, etc

Why Work With Us-

We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it!
You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life.

Job Title – Performance Marketing Manager: (Ecommerce)

• Strategize, own and execute the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search).
• Experience with the principles of creating an advertising campaign; composing audience
• targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
• Demonstrated ability to interpret data for insights and next steps - Google Analytics & Google Tag Manager experience.
• Understanding of social media metrics, conversion funnels, and the ability to link results with specific elements of a broader campaign.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user Experience with A/B and multivariate
• experiments.
• Solid knowledge of website analytics and attribution tools (e.g., Google Analytics, Webtrends,Branch, Singular).
• Solid grasp of recent Facebook updates surrounding iOS 14, Facebook Pixel, and domain verification requirements.
• Use a data-driven approach to manage campaigns and derive insights on strategy and
• performance.
• Track and Manage marketing spend efficiently and effectively across channels including
• Facebook campaigns, Google UAC campaigns, Ad networks, and social media campaigns.
• Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.
• Set up and monitor analytical dashboards and give insights into key areas of importance. Use this to recommend performance optimization methods.
• Set up daily performance reports to analyze the performance and optimize
• Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics.
• Build ideas for campaigns by writing ad copy and sharing a creative vision with the design.
• When applicable, also Can write direct ad copy that is built to convert.
• Attention to detail and the ability to effectively multi-task in a deadline-driven Up-to-date with the latest trends and best practices in online marketing and
  Reporting Structure:

• This position reports of Marketing Head.
  
  Job Specification:
  
  
• MBA/Postgraduate in Marketing or any other related field.
• At least 3 to 5 years of experience in Digital or Social Media
• A stronghold on Web Analytics, A/B Testing, and metrics-driven
• Strong analytical
• Attention to detail and the ability to effectively multi-task in a deadline-driven
• Excellent verbal and written communication
• High levels of integrity, autonomy, and self-motivation.
• Comfort in a fast-paced, entrepreneurial, start-up
• High levels of proficiency with Excel/Google Sheets and PowerPoint/Google

Digital Marketing expert required to launch and build funnel for an Ai driven fem tech app. 

Lead digital marketing strategy including Paid, Search, Display, Affiliate, Email, Fb Advertisement & SEO

Must have start up experience.

Wordpress, clickfunnels exp would be a plus.