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Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

Key Responsibilities:

• Make outbound calls and handle inbound inquiries to counsel students and parents about our courses and programs.
• Understand student requirements, preferences, and academic background to suggest suitable courses.
• Follow up on leads and inquiries through calls, emails, and messages.
• Convert leads into walk-ins, and walk-ins into successful admissions.
• Meet and exceed weekly/monthly admission targets and KPIs.
• Coordinate with the academic and operations team to ensure smooth onboarding of students.
• Stay updated with course offerings, admission criteria, deadlines, and industry trends.

Required Skills & Qualifications:

• Bachelor's degree in any discipline (preferred: Education, Business, or Communication).
• Prior experience in telesales, inside sales, or academic counselling is a plus.
• Excellent verbal and written communication skills.
• Strong interpersonal and persuasive abilities.
• Proficiency in using MS Office tools.
• Goal-oriented mindset with the ability to work under pressure.

• Must have knowledge of at least two PHP frameworks out of Laravel, Cakephp, CodeIgniter and YII.
• Must have basic knowledge of HTML, CSS, JavaScript and jQuery.
• Knowledge of CMS architectures like Wordpress, Joomla, Drupal etc. will be an added advantage.
• Knowledge of eCommerce frameworks like WooCommerce, Magento, OpenCart etc will be an added advantage.
• Good knowledge of Object-Oriented Concepts & a strong passion for Software Development.
• Strong Interaction and Design Sense
• Familiarity with LAMP stack (Apache, MySQL and phpMyAdmin)
• Comfortable with SQL and/or Script Programming.
• Experience in Designing & Developing Database in MySQL is a MUST.

responsibilities

• Troubleshooting on Desktops.

• Troubleshooting on Microsoft office 365, firewall and mail servers

. • Monitoring backups.

• Troubleshooting networks, virtualization, and windows servers. Capabilities

Skills

• Technology Graduate OR Bachelor of Science in IT

. • Must have a prior minimum 1 year of experience in customer service or technical support role.

• Effective interpersonal skills and relationship-building skills. • Strong written and oral communication skills (Must have).

• Strong analytical and problem-solving abilities, with keen attention to detail.

• Must be a team player but should also understand the importance of individual contributions.

• Self-motivated and directed, able to effectively prioritize and execute tasks in a high-pressure environment.

• Must be flexible to work any shift in a 24/7 operation including night shifts.

• Candidate should be open for transfer to another location or office, if the job requires so or in the interest of the business requirements. • The work location will be decided by the Organization depending upon the business requirement

. • Candidate should be amendable to work from office. Behavioral Skills

• Longevity and commitment in previous work

• Team player

• Ability to meet target under pressure and time bound deadlines.

Idea Clan is an Internet Marketing company that works with a lot of global ecommerce, Social Media and performance marketing clients. We own an Influencer network called Viral Sparks. We work with huge brands like twentytwowords.com, ranker, diply, littlethings.com, boredometherapy, providr etc. We are a Certified GOLD partner with Microsoft and an expert at CPA (Cost per action) marketing solutions. Everyone that works at IdeaClan is family. And we grow as one.

We are looking for a Java developer responsible for building Java applications. This includes anything between complex groups of back-end services and their client-end (desktop and mobile) counterparts. Your primary responsibility will be to design and develop these applications, and to coordinate with the rest of the team working on different layers of the infrastructure. Thus, a commitment to collaborative problem solving, sophisticated design, and product quality is essential.

- Translate application storyboards and use cases into functional applications

- Design, build, and maintain efficient, reusable, and reliable Java code

- Ensure the best possible performance, quality, and responsiveness of the applications

- Identify bottlenecks and bugs, and devise solutions to these problems

- Help maintain code quality, organization, and automatization

- Proficient in Java, with a good knowledge of its ecosystems

- Proficient in Springboot, Hibernate, RabbitMQ

- Solid understanding of object-oriented programming

- Familiar with various design and architectural patterns

- Skill for writing reusable Java libraries

- Knowledge of concurrency patterns in Java

- Familiarity with concepts of MVC, JDBC, and RESTful, GraphQL

- Experience with popular web application frameworks, such as Play and Spark

- Knack for writing clean, readable Java code

- Experience with both external and embedded databases

- Understanding fundamental design principles behind a scalable application

- Basic understanding of the class loading mechanism in Java

- Creating database schemas that represent and support business processes

- Basic understanding of JVM, its limitations, weaknesses, and workarounds

- Implementing automated testing platforms and unit tests

- Proficient understanding of code versioning tools, such as Git

- Familiarity with build tools such as Ant, Maven, and Gradle

- Familiarity with continuous integration

We are looking for a motivated React js developer to come join our team.

Roles & Responsibilities:

• React.js developers (about 3-5 years of experience) are involved in the interface
• component design from implementation to testing.
• Implement user interface components for JavaScript-based web and mobile applications using the React open-source library ecosystem.
• Should have proficiency in front end languages HTML, CSS, JavaScript, and JavaScript
• frameworks like REACT, Angular JS.
• Have knowledge in REACT tools such as react.js, Webpack, Enzyme, Redux, and Flux. Previous experience in user application.
• interface design is essential.
• Must have hands-on experience in payment gateway,3rd party API integration, Security encryption & decryption experience.

Skills:

• A good attitude toward work, Strong problem-solving skills
• Desire to work in a fast-paced environment along with project and time management skills
• Ability to work independently or with a group