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SEO Team Lead Job Description

• Perform keyword research
• Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimise existing content
• Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
• Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
• Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
• Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
• Implement local and international SEO techniques across local (Google My Business listings) and international websites
• Measure key SEO metrics such as organic traffic, ranking positions, domain authority and provide recommendations for improvement
• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
• Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
• At least 1 years of experience as SEO team lead or similar role
• Digital Marketing Agencies experience would be preferred 

Why should you join us:

• · Fixed working timings- 5 days working
• · Attractive Incentives
• · Young & Vibrant work culture

• Job Location: Block A-128, Sector-63, Noida
• Salary Package: Depends on skills
• Working Days: Monday to Friday

What you'll do:

·        Perform complex application programming activities with an emphasis on mobile development: Node.js, TypeScript, JavaScript, RESTful APIs and related backend frameworks

·        Assist in the definition of system architecture and detailed solution design that are scalable and extensible

·        Collaborate with Product Owners, Designers, and other engineers on different permutations to find the best solution possible

·        Own the quality of code and do your own testing. Write unit test and improve test coverage.

·        Deliver amazing solutions to production that knock everyone’s socks off

·        Mentor junior developers on the team

What we’re looking for:

·        Amazing technical instincts. You know how to evaluate and choose the right technology and approach for the job. You have stories you could share about what problem you thought you were solving at first, but through testing and iteration, came to solve a much bigger and better problem that resulted in positive outcomes all-around.

·        A love for learning. Technology is continually evolving around us, and you want to keep up to date to ensure we are using the right tech at the right time.

·        A love for working in ambiguity—and making sense of it. You can take in a lot of disparate information and find common themes, recommend clear paths forward and iterate along the way. You don’t form an opinion and sell it as if it’s gospel; this is all about being flexible, agile, dependable, and responsive in the face of many moving parts.

·        Confidence, not ego. You have an ability to collaborate with others and see all sides of the coin to come to the best solution for everyone.

·        Flexible and willing to accept change in priorities, as necessary

·        Demonstrable passion for technology (e.g., personal projects, open-source involvement)

·        Enthusiastic embrace of DevOps culture and collaborative software engineering

·        Ability and desire to work in a dynamic, fast paced, and agile team environment

·        Enthusiasm for cloud computing platforms such as AWS or Azure

Basic Qualifications: 

·        Minimum B.S. / M.S. Computer Science or related discipline from accredited college or University

·        At least 4 years of experience designing, developing, and delivering backend applications with Node.js, TypeScript

·        At least 2 years of experience building internet facing services

·        At least 2 years of experience with AWS and/or OpenShift

·        Exposure to some of the following concepts: object-oriented programming, software engineering techniques, quality engineering, parallel programming, databases, etc.

·        Experience integrating APIs with front-end and/or mobile-specific frameworks

·        Proficiency in building and consuming RESTful APIs

·        Ability to manage multiple tasks and consistently meet established timelines  

·        Strong collaboration skills

·        Excellent written and verbal communications skills

Preferred Qualifications:

·        Experience with Apache Cordova framework

• Demonstrable knowledge of native coding background in iOS, Android

·        Experience developing and deploying applications within Kubernetes based containers

Experience in Agile and SCRUM development techniques

Job description

About Us: YMGrad is a leading study abroad consultancy firm dedicated to helping students achieve their dreams of higher education abroad. We provide comprehensive services, including application assistance, university shortlisting, and expert guidance throughout the admissions process.

Job Overview: We are seeking a skilled and motivated Content Writer to join our dynamic team. This role involves crafting compelling and personalized application materials, including Statements of Purpose (SOPs), Letters of Recommendation (LORs), resumes, and other college applications. Additionally, the writer will produce SEO-friendly blogs on study-abroad topics and provide consultancy to clients about the admissions process. The ideal candidate will be adaptable, collaborative, and enthusiastic about contributing to various aspects of our consultancy services.

Key Responsibilities:

1. Application Materials: Write and edit Statements of Purpose (SOPs), Letters of Recommendation (LORs), resumes, and other application documents tailored to individual client profiles.

2. Blog Writing: Develop and publish SEO-friendly blog content on study abroad topics, including tips, trends, and country-specific information.

3. Client Consultation: Provide personalized advice to clients regarding the admissions process, application strategies, and document requirements.

4. University Shortlisting: Assist clients in shortlisting suitable universities based on their academic profile, career goals, and preferences.

5. Collaborative Support: Work closely with other team members, including advisors and counselors, to ensure a seamless and integrated service for clients.

6. Quality Assurance: Ensure all written content is error-free, adheres to client requirements, and maintains high standards of professionalism.

7. Continuous Improvement: Stay updated on changes in the study abroad landscape and admissions requirements to provide current and accurate advice.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹33,333.33 per month

Benefits:

• Leave encashment
• Paid sick time

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Application Question(s):

• Kindly share your previous writing sample with us.

Work Location: In person

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

Key Responsibilities:

·       Creation and implementation of an automation test framework to automate tests for a front-end AngularJS application, with a Microsoft Azure Service Bus message-oriented-middleware and Rest API following a Continuous Integration/Continuous Delivery pipeline, using Azure DevOps process implementation. The framework should drive frontend UI and middleware APIs, using SpecFlow and Selenium in BDD standard with Visual Studio

·       Deliver work to agreed estimates and timescales

·       Follow Agile techniques and be an active member of the Scrum Team

·       Provide testing domain knowledge and support delivery with automated testing

·       Write new scripts, run & modify existing scripts of BDD features and scenarios, structured through Page Object Model

·       Develop and execute performance test scripts for load and stress of UI,Mobile and Webservices testing using Load Runner/ J Meter

·       Test (manually & automate) against cross-browsers, accessibility (Axe, Wave, Lighthouse) & devices

·       Set up and manage test environments and data

·       Accept data from file input for more complex requirements

·       Create comprehensive acceptance tests aligned to the acceptance criteria

·       Ensure that acceptance criteria are satisfied using both Black-Box testing and White-Box testing methods

·       Ensure that the agreed Definition of Done is met for each requirement

·       Document and verify test results within the test management tool

·       Report testing progress and issues in a timely manner as defined in the Test Plan and the agreed team organization; in particular to relay issues/risks that might affect quality or the ability to complete tests according to plan and to proactively seek appropriate solutions

·       Defect management - raise and record details of defects encountered during testing

·       Test reporting

·       Develop and maintain knowledge, skills and competencies in test automation and tools

·       Participate in all Release Planning meetings

·       Attend all Scrum ceremonies

  Essential Skills/Experience:   

·       At least 3yrs experience of working as an Automation Test Analyst within solution integration projects 

·       Demonstrable experience of working within a Scrum Team

·       Able to articulate and demonstrate a good understanding of:

o   Test automation

o   Test Automation frameworks (Specflow)

o   Continuous Integration (CI) & Continuous Delivery (CD)

o   Test Techniques

o   Test Tools (e.g Selenium, Load Runner/J meter)

o   Page Object Model (Automation Framework)

o   GIT

·       Demonstrable experience of:

o   using Gherkin language to write Test Scenarios

o   c# or JavaScript

o   Selenium Web Driver

o   GIT

o   J meter/Load Runner

·       Demonstrable knowledge and experience of using two or more software engineering tools, techniques, methods, in accordance with recognized standards, specifically:

o   SQL (for example production of basic scripts to query a relational database)

o   MS Excel (for example basic dataset querying and data build)

·       Has demonstrable experience of using common business technology (for example, MS Office suite of tools) and able to produce a range of test deliverables in-line with applicable standards with minimal supervision

  Desirable Skills/Experience:

·       International Software Testing Qualifications Board (ISTQB) Test Analyst Advanced Level Certification

·       Advanced Automation Test Engineer (ISTQB)

·       Knowledge on ADO (Azure Devops) to run automated tests and CI

·       Knowledge of the latest developments and future strategy for their technology area

• Integration of user-facing elements developed by front-end developers
• Build efficient, testable, and reusable PHP modules
• Solve complex performance problems and architectural challenges
• Integration of data storage solutions

• Strong knowledge of PHP web frameworks
• Understanding the fully synchronous behavior of PHP
• Understanding of MVC design patterns
• Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
• Knowledge of object-oriented PHP programming
• Evolved Understanding of accessibility and security compliance
• Strong knowledge of the common PHP or web server exploits and their solutions
• Understanding fundamental design principles behind a scalable application
• User authentication and authorization between multiple systems, servers, and environments
• Integration of multiple data sources and databases into one system
• Familiarity with limitations of PHP as a platform and its workarounds
• Creating database schemas that represent and support business processes
• Familiarity with SQL/NoSQL databases and their declarative query languages
• Proficient understanding of code versioning tools, such as Git

• A graduate or postgraduate degree in Computer Science or IT Engineering
• 3+ years of work experience developing commercially successful web products
• Experience with analytics and process automation
• Attention to detail and a disciplined mind
• Extraordinary analytical and logical prowess
• Common Sense and Curiosity