Medical Partnership & Outreach Specialist

About the Role

We at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute the annual/quarterly marketing plan to drive brand growth and revenue.
• Identify new opportunities across channels—digital, partnerships, social, SEO, CRM.
• Monitor market trends, customer behavior, and competitor activities to refine strategies.

2. Digital & Performance Marketing

• Plan and manage campaigns across Google Ads, Meta, Affiliate Networks, and Display.
• Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.
• Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.

3. Social Media & Content

• Oversee content strategy for Instagram, Facebook, LinkedIn, and YouTube.
• Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.
• Manage influencer collaborations and community-building initiatives.

4. CRM, Retention & Lifecycle Marketing

• Work closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.
• Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.

5. Campaign Execution & Coordination

• Coordinate with Product, Design, Tech, and Holiday/Flight teams for marketing requirements.
• Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).
• Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.

6. Reporting & Analysis

• Create weekly/monthly marketing performance dashboards.
• Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.
• Present performance insights and recommendations to senior management.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)
• 4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.
• Strong understanding of digital marketing, paid campaigns, CRM, and analytics.
• Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.
• Excellent communication, stakeholder management, and creative briefing skills.
• Strong analytical mindset with the ability to interpret data and make decisions.
• Ability to manage multiple projects, campaigns, and vendors simultaneously.
• Passion for travel and customer-focused marketing.

Job Description :-

Our Client is a sustainable livelihood program for urban disadvantaged youth. By fostering agency, workplace competencies and skills in youth, they unleash social and economic transformation in the communities that the youth come from.

Expectations / Deliverables :-

● Build enduring relationships with skilling organizations for co-creation of curriculum for the program

● GOYN brand-building and formalizing partnerships with skilling partners

● Engage with employers in the Logistics industry to be a part of the working group and co-create the curriculum with skilling partners

● Ensure co-creation of courses curriculum for Basix and Advanced courses by skilling organizations and employers

● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into the program, completion of training and placements.

● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database

● Put in place feedback mechanisms to record and act on feedback from partners and youth

● Ensure post placement support and engagement with employers to bring about changes at workplace to make the sector more aspirational for youth

● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations, skilling organisations and employers in the Logistics and supply chain sector

Requirements ;-

Preferred Skill sets, Years of Experience, Professional Background:

● Post Graduation in any background, with 1-3 years of experience in the field of partnership building from corporate background

● Computer proficiency- MS Office

● Strong commitment towards building relationships with organizations in the ecosystem

● Strong verbal and written communication skills in Marathi, Hindi and English

● Ability to handle difficult situations with confidence and wisdom.

you will play a crucial role in the planning and execution in managing Ceo work. Your responsibilities will include handling inquiries, assisting with travel bookings, managing itineraries, and providing timely support to our clients before, during, and after their travels.

• manage a lively and constantly evolving calendar
• Keeping executive staff meeting minutes and agendas
• Act as gatekeeper, time advocate, and liaison creating efficiency and balance for your leaders’ schedule
• Coordinate internal and external meetings including but not limited to team meetings, off-site, one-on-ones, speaking engagements, and personal engagements
• Working closely with our CEO, helping drive cross-functional projects and associated timelines.
• Working with the executive team to facilitate the deliverables on key executive staff projects.
• Manage the tracking and progress of quarterly OKRs
• Offer coordination support for any candidate interviews as needed
• Book all domestic and international travel, taking into account costs, and proper documentation for any international travel using Navan or airlines directly (for both professional and personal travel)
• Handle multiple requests for the Executive’s time, utilizing strong judgment in prioritizing requests
• Format documents and presentations
• Run personal projects and errands for our CEO, as needed.

Key Areas of Responsibility:

● Growth

○ Consumer:

■ Understand the core consumer needs, and collaborate with product and design to build the right consumer experience and optimise conversion funnels.

■ Lead the development and execution of comprehensive growth strategies, focusing on user acquisition, activation, and retention.

■ Oversee and optimise performance marketing channels, including paid advertising, SEO, SEM, and partnerships.

■ Utilise data analytics to identify trends, insights, and areas for improvement in the user journey.

■ Develop and implement strategies to increase customer retention and lifetime value.

○ Partnerships

■ Define the partnerships and spiritual leader outreach strategy to align with the consumer need and company vision.

■ Build a high quality curated leader community by developing a deep understanding of the ecosystem and nurturing leader relationships.

■ Work closely with the content team to align leader onboarding strategy with the overall content strategy.

● Strategic Support:

○ Collaborate closely with the founding team to drive and execute key strategic initiatives.

○ Conduct market research, prepare reports, and provide insights to support decision-making.

● Problem Solving:

● Anticipate challenges and proactively identify solutions to address them.

● Assist in resolving operational issues and roadblocks.

Qualifications

● Bachelor's degree in Engineering; MBA is a plus.

● Previous experience in a Product or Chief of Staff or similar role, preferably in a startup environment.

● Exceptional organisational and project management skills.

● Ability to work independently and collaboratively in a fast-paced environment.

● Flexibility and adaptability to handle evolving responsibilities.

• Recognizes and seizes opportunities to contribute to agency new business
• Build product GTM narrative, and clearly explain products, value proposition, commercial and engagement model
• Organize Product trainings and roadshows across agencies
• Accountable for maintaining a positive relationship with Media agency, and providing clear lanes of communication and support
• Responsible for development of direct reports
• Establish regular check-ins with key stakeholders
• Understand who and when to pull in Tech Product team to support client-direct conversations, and more specific requests
• Manage & prioritize incoming requests from agencies
• Partner with business stakeholders to define product application & usage goals and working to ensure solutions are properly integrated, applied, and activated
• Provide feedback to product team share client & agency specific feedback, areas for improvement, opportunities, etc.
• Display strong consulting and collaboration skills
• Exhibits enthusiasm for clients’ business and industry. Maintains leading edge of knowledge of clients’ business and industry

• 10+ years of experience, ideally in a digital or media agency or consultancy
• Strong knowledge of leading data and technology tools
• Excellent written and verbal communication skills, including demonstrated ability to create and deliver professional presentations and customer deliverables requiring little review/input from others.
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects
• Demonstrable track record of success in operations and client engagement in a cross-functional environment, including product, tech, or media.
• Has deep knowledge and experience with paid media agencies

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocating for the customer’s needs, and communicating with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represent in strategic meetings
• Help increase sales and growth