11+ Marketing analytics Jobs in Kochi (Cochin) | Marketing analytics Job openings in Kochi (Cochin)

Role Overview

We are looking for a Senior Marketing Analytics professional with strong experience in Marketing Mix Modeling (MMM), Attribution Modeling, and ROI analysis. The role involves working closely with marketing and business leadership to deliver actionable insights that optimize marketing spend and drive business growth.

Key Responsibilities

• Analyze large-scale marketing and customer datasets to deliver actionable business insights.
• Build and maintain Marketing Mix Models (MMM) to measure media effectiveness and optimize marketing investments.
• Design and implement attribution models (multi-touch, incrementality, lift analysis) to evaluate campaign performance.
• Perform ROI, CAC, ROAS, and funnel analysis across marketing channels.
• Write complex SQL queries to extract, combine, and analyze data from multiple sources.
• Use Python for statistical analysis, regression modeling, forecasting, and experimentation.
• Develop and publish Tableau dashboards and automated reports for leadership and stakeholders.
• Work with marketing platforms such as Google Analytics (GA4), Adobe Analytics, Salesforce Marketing Cloud, Marketo, or similar tools.
• Collaborate with cross-functional teams to define KPIs, reporting requirements, and analytics roadmaps.
• Present insights and recommendations clearly to senior leadership and non-technical stakeholders.
• Ensure data accuracy, consistency, and documentation of analytics methodologies.

Required Skills & Qualifications

• 8+ years of experience in analytics, with a strong focus on marketing or digital analytics.
• Hands-on expertise in Marketing Mix Modeling (MMM) and Attribution Modeling.
• Strong proficiency in SQL and Python for data analysis.
• Experience with Tableau for dashboarding and automated reporting.
• Working knowledge of Google Analytics / GA4, Adobe Analytics, and marketing automation or CRM tools.
• Strong understanding of data modeling, reporting, and ROI measurement.
• Excellent stakeholder management, communication, and data storytelling skills.
• Ability to work independently in a fast-paced and ambiguous environment.

Good to Have

• Experience with Power BI / Looker / BigQuery
• Exposure to A/B testing, experimentation, or econometric modeling
• Experience working with large marketing datasets and cloud platforms

Role Overview

We are looking for a Senior Marketing Analytics professional with strong experience in Marketing Mix Modeling (MMM), Attribution Modeling, and ROI analysis. The role involves working closely with marketing and business leadership to deliver actionable insights that optimize marketing spend and drive business growth.

Key Responsibilities

• Analyze large-scale marketing and customer datasets to deliver actionable business insights.
• Build and maintain Marketing Mix Models (MMM) to measure media effectiveness and optimize marketing investments.
• Design and implement attribution models (multi-touch, incrementality, lift analysis) to evaluate campaign performance.
• Perform ROI, CAC, ROAS, and funnel analysis across marketing channels.
• Write complex SQL queries to extract, combine, and analyze data from multiple sources.
• Use Python for statistical analysis, regression modeling, forecasting, and experimentation.
• Develop and publish Tableau dashboards and automated reports for leadership and stakeholders.
• Work with marketing platforms such as Google Analytics (GA4), Adobe Analytics, Salesforce Marketing Cloud, Marketo, or similar tools.
• Collaborate with cross-functional teams to define KPIs, reporting requirements, and analytics roadmaps.
• Present insights and recommendations clearly to senior leadership and non-technical stakeholders.
• Ensure data accuracy, consistency, and documentation of analytics methodologies.

Required Skills & Qualifications

• 8+ years of experience in analytics, with a strong focus on marketing or digital analytics.
• Hands-on expertise in Marketing Mix Modeling (MMM) and Attribution Modeling.
• Strong proficiency in SQL and Python for data analysis.
• Experience with Tableau for dashboarding and automated reporting.
• Working knowledge of Google Analytics / GA4, Adobe Analytics, and marketing automation or CRM tools.
• Strong understanding of data modeling, reporting, and ROI measurement.
• Excellent stakeholder management, communication, and data storytelling skills.
• Ability to work independently in a fast-paced and ambiguous environment.

Good to Have

• Experience with Power BI / Looker / BigQuery
• Exposure to A/B testing, experimentation, or econometric modeling
• Experience working with large marketing datasets and cloud platforms

Should have at least 1 to 3 years of project/program management experience in Financial Services/Banking/NBFC/Fintech companies only.

Hands-on proficiency in data analysis and SQL querying, with ability to work on large datasets

Ability to lead end-to-end implementation projects and manage cross-functional teams effectively.

Experience in process analysis, optimization, and mapping for operational efficiency.

Strong client-facing communication and stakeholder management capabilities.

Good expertise in financial operations processes and workflows with proven implementation experience.

Role Overview:

We are looking for a skilled Golang Developer with 3.5+ years of experience in building scalable backend services and deploying cloud-native applications using AWS. This is a key position that requires a deep understanding of Golang and cloud infrastructure to help us build robust solutions for global clients.

Key Responsibilities:

• Design and develop backend services, APIs, and microservices using Golang.
• Build and deploy cloud-native applications on AWS using services like Lambda, EC2, S3, RDS, and more.
• Optimize application performance, scalability, and reliability.
• Collaborate closely with frontend, DevOps, and product teams.
• Write clean, maintainable code and participate in code reviews.
• Implement best practices in security, performance, and cloud architecture.
• Contribute to CI/CD pipelines and automated deployment processes.
• Debug and resolve technical issues across the stack.

Required Skills & Qualifications:

• 3.5+ years of hands-on experience with Golang development.
• Strong experience with AWS services such as EC2, Lambda, S3, RDS, DynamoDB, CloudWatch, etc.
• Proficient in developing and consuming RESTful APIs.
• Familiar with Docker, Kubernetes or AWS ECS for container orchestration.
• Experience with Infrastructure as Code (Terraform, CloudFormation) is a plus.
• Good understanding of microservices architecture and distributed systems.
• Experience with monitoring tools like Prometheus, Grafana, or ELK Stack.
• Familiarity with Git, CI/CD pipelines, and agile workflows.
• Strong problem-solving, debugging, and communication skills.

Nice to Have:

• Experience with serverless applications and architecture (AWS Lambda, API Gateway, etc.)
• Exposure to NoSQL databases like DynamoDB or MongoDB.
• Contributions to open-source Golang projects or an active GitHub portfolio.

• OWASP Secure Code review,• Basic programing knowledge in any programming language and knowledge on secure development practices.
• OWASP TOP 10 vulnerabilities and their mitigations
• Hands on experience in Web Application Security Testing tools (SAST & DAST) and Penetration testing tools such as HP Fortify, Checkmarx, Acunetix, Nessus, Burp Suite, Metasploit., Qualys Guard, Kali Linux , etc.
• Understand/modify exploit code and find logical security flaws in applications
• Should have knowledge and experience on Network Security, Application Security, Internet Security, attack vectors.
• To carry out technical vulnerability assessments, identify potential vulnerabilities and provide recommended controls and support to mitigate them.

What we look for:

As a DevOps Developer, you will contribute to a thriving and growing AIGovernance Engineering team. You will work in a Kubernetes-based microservices environment to support our bleeding-edge cloud services. This will include custom solutions, as well as open source DevOps tools (build and deploy automation, monitoring and data gathering for our software delivery pipeline). You will also be contributing to our continuous improvement and continuous delivery while increasing maturity of DevOps and agile adoption practices.

Responsibilities:

• Ability to deploy software using orchestrators /scripts/Automation on Hybrid and Public clouds like AWS
• Ability to write shell/python/ or any unix scripts
• Working Knowledge on Docker & Kubernetes
• Ability to create pipelines using Jenkins or any CI/CD tool and GitOps tool like ArgoCD
• Working knowledge of Git as a source control system and defect tracking system
• Ability to debug and troubleshoot deployment issues
• Ability to use tools for faster resolution of issues
• Excellent communication and soft skills
• Passionate and ability work and deliver in a multi-team environment
• Good team player
• Flexible and quick learner
• Ability to write docker files, Kubernetes yaml files / Helm charts
• Experience with monitoring tools like Nagios, Prometheus and visualisation tools such as Grafana.
• Ability to write Ansible, terraform scripts
• Linux System experience and Administration
• Effective cross-functional leadership skills: working with engineering and operational teams to ensure systems are secure, scalable, and reliable.
• Ability to review deployment and operational environments, i.e., execute initiatives to reduce failure, troubleshoot issues across the entire infrastructure stack, expand monitoring capabilities, and manage technical operations.

We prefer candidates from Kerala.

Coordinate internal resources and third parties/vendors for the flawless execution of projects
Ensure that all projects are delivered on-time, within scope and within budget
Developing project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility
Ensure resource availability and allocation
Develop a detailed project plan to track progress
Use appropriate verification techniques to manage changes in project scope, schedule and costs
Measure project performance using appropriate systems, tools and techniques
Report and escalate to management as needed
Manage the relationship with the client and all stakeholders
Perform risk management to minimize project risks
Establish and maintain relationships with third parties/vendors
Create and maintain comprehensive project document

Requirements and skills
Great educational background, preferably in the fields of computer science or engineering for technical project managers
Proven working experience as a project administrator in the information technology sector
Solid technical background, with understanding or hands-on experience in software development and web technologies
Excellent client-facing and internal communication skills
Excellent written and verbal communication skills
Solid organizational skills including attention to detail and multi-tasking skills

Responsibilities:

• Should have experience in both sales (hunting) and Account Management (Farming)
• Should have a track record of managing an account for more than 4-7 years with the growth record
• Should possess excellent oral and written communication skills
• Should be willing to have short trips to US / UK for 4 - 7 times a year
• Should have a very good understanding of Technology services
• Should have managed multiple customers/clients
• Exposure to project/ program management would be desirable

Responsibilities:

• Establish productive, professional relationships with key personnel in assigned accounts.
• Build a deep understanding of the assigned account's business and identify potential opportunities.
• Build the pipeline for the existing and new services.
• Be the Primary contact to the assigned account and ensure the relationship is built at all levels.
• Coordinate the involvement of company resources, including delivery, support functions, and management team to meet the account performance objectives and customer expectations.
• Proactively assess, clarify, and validate customer needs on an ongoing basis.
• Responsible for Customer Satisfaction and work with the counterpart on the delivery side
• Own the account and perform the Account Analytics to be able to create growth
• Make sure the CRM is up to date.
• Ensure Account level metrics exist and run a monthly/quarterly steering committee meeting with the stakeholders on both sides
• Own the contract process with all the accounts
• Ensure the client has the complete visibility of all the Aspire services with periodic updates
• Meets assigned targets for profitability and strategic objectives in assigned accounts.
• Ensure compliance to the Account Management process as defined by the company

Accountabilities and Performance measures:

• Achieves assigned targets in the designated accounts.
• Meets assigned expectations for profitability.
• Ensure the collections are done on time (DSO is a metric)
• Achieves strategic customer objectives defined by company management.
• Completes strategic customer account plans that meet company standards.
• Work timing would be aligned to the respective geography.

Key communication points:

• Within Aspire: Senior Management, Service Line Heads and Managers, Project Managers of the assigned accounts, Marketing teams
• Customer Side: CXO, VPs, Product Managers
• Maintains high customer satisfaction ratings (CSAT) that meet company expectations.