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Data Analytic
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Data Analytic

8 - 12 yrs
₹20L - ₹25L / yr
Kochi (Cochin)
Skills
skill iconPython
SQL
Marketing analytics

Role Overview

We are looking for a Senior Marketing Analytics professional with strong experience in Marketing Mix Modeling (MMM), Attribution Modeling, and ROI analysis. The role involves working closely with marketing and business leadership to deliver actionable insights that optimize marketing spend and drive business growth.

Key Responsibilities

  • Analyze large-scale marketing and customer datasets to deliver actionable business insights.
  • Build and maintain Marketing Mix Models (MMM) to measure media effectiveness and optimize marketing investments.
  • Design and implement attribution models (multi-touch, incrementality, lift analysis) to evaluate campaign performance.
  • Perform ROI, CAC, ROAS, and funnel analysis across marketing channels.
  • Write complex SQL queries to extract, combine, and analyze data from multiple sources.
  • Use Python for statistical analysis, regression modeling, forecasting, and experimentation.
  • Develop and publish Tableau dashboards and automated reports for leadership and stakeholders.
  • Work with marketing platforms such as Google Analytics (GA4), Adobe Analytics, Salesforce Marketing Cloud, Marketo, or similar tools.
  • Collaborate with cross-functional teams to define KPIs, reporting requirements, and analytics roadmaps.
  • Present insights and recommendations clearly to senior leadership and non-technical stakeholders.
  • Ensure data accuracy, consistency, and documentation of analytics methodologies.

Required Skills & Qualifications

  • 8+ years of experience in analytics, with a strong focus on marketing or digital analytics.
  • Hands-on expertise in Marketing Mix Modeling (MMM) and Attribution Modeling.
  • Strong proficiency in SQL and Python for data analysis.
  • Experience with Tableau for dashboarding and automated reporting.
  • Working knowledge of Google Analytics / GA4, Adobe Analytics, and marketing automation or CRM tools.
  • Strong understanding of data modeling, reporting, and ROI measurement.
  • Excellent stakeholder management, communication, and data storytelling skills.
  • Ability to work independently in a fast-paced and ambiguous environment.

Good to Have

  • Experience with Power BI / Looker / BigQuery
  • Exposure to A/B testing, experimentation, or econometric modeling
  • Experience working with large marketing datasets and cloud platforms

Role Overview

We are looking for a Senior Marketing Analytics professional with strong experience in Marketing Mix Modeling (MMM), Attribution Modeling, and ROI analysis. The role involves working closely with marketing and business leadership to deliver actionable insights that optimize marketing spend and drive business growth.

Key Responsibilities

  • Analyze large-scale marketing and customer datasets to deliver actionable business insights.
  • Build and maintain Marketing Mix Models (MMM) to measure media effectiveness and optimize marketing investments.
  • Design and implement attribution models (multi-touch, incrementality, lift analysis) to evaluate campaign performance.
  • Perform ROI, CAC, ROAS, and funnel analysis across marketing channels.
  • Write complex SQL queries to extract, combine, and analyze data from multiple sources.
  • Use Python for statistical analysis, regression modeling, forecasting, and experimentation.
  • Develop and publish Tableau dashboards and automated reports for leadership and stakeholders.
  • Work with marketing platforms such as Google Analytics (GA4), Adobe Analytics, Salesforce Marketing Cloud, Marketo, or similar tools.
  • Collaborate with cross-functional teams to define KPIs, reporting requirements, and analytics roadmaps.
  • Present insights and recommendations clearly to senior leadership and non-technical stakeholders.
  • Ensure data accuracy, consistency, and documentation of analytics methodologies.

Required Skills & Qualifications

  • 8+ years of experience in analytics, with a strong focus on marketing or digital analytics.
  • Hands-on expertise in Marketing Mix Modeling (MMM) and Attribution Modeling.
  • Strong proficiency in SQL and Python for data analysis.
  • Experience with Tableau for dashboarding and automated reporting.
  • Working knowledge of Google Analytics / GA4, Adobe Analytics, and marketing automation or CRM tools.
  • Strong understanding of data modeling, reporting, and ROI measurement.
  • Excellent stakeholder management, communication, and data storytelling skills.
  • Ability to work independently in a fast-paced and ambiguous environment.

Good to Have

  • Experience with Power BI / Looker / BigQuery
  • Exposure to A/B testing, experimentation, or econometric modeling
  • Experience working with large marketing datasets and cloud platforms


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About IBS Software Services

Founded :
1997
Type :
Product
Size
Stage

About

IBS Software is a leading SaaS solutions provider to the travel industry globally, managing mission-critical operations for customers in the aviation, tour & cruise, and hospitality industries. IBS Software's solutions for the aviation industry cover fleet & crew operations, aircraft maintenance, passenger services, loyalty programs, staff travel, and air-cargo management. IBS Software also runs a real-time B2B and B2C distribution platform providing hotel room inventory, rates, and availability to a global network of hospitality companies and channels. For the tour and cruise industry, IBS provides a comprehensive, customer-centric, digital platform that covers onshore, online, and on-board solutions. IBS Software is a Blackstone portfolio company and operates from 15 offices across the world.
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