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Associate UI/UX & Graphic Designer (B2B SaaS)

Location: Hyderabad, India 

About The Smarketers

At The Smarketers, we help B2B and SaaS brands accelerate growth through strategic marketing, branding, and digital transformation. We are looking for a creative and enthusiastic Associate UI/UX & Graphic Designer (B2B SaaS) with a strong foundation in graphic design and UI/UX, and a passion for learning about modern design trends and technologies.

This role is ideal for someone with 1–2 years of professional experience who enjoys solving creative problems, building engaging digital experiences, and contributing to impactful branding and marketing initiatives.

Role Overview

We are looking for an Associate UI/UX & Graphic Designer (B2B SaaS) with experience in Graphic Design and UI/UX Design. Exposure to video editing, motion graphics, AI-powered design tools, or no-code design platforms will be an added advantage.

The ideal candidate should have a good eye for design, understand branding fundamentals, and be eager to learn and grow while working on diverse B2B and SaaS projects. You will collaborate closely with marketing, content, and development teams to create visually compelling designs that align with business objectives.

Key ResponsibilitiesCreative & Graphic Design

• Design marketing creatives for social media, websites, email campaigns, blogs, advertisements, and digital campaigns.
• Create brochures, presentations, case studies, whitepapers, eBooks, infographics, banners, and other marketing collateral.
• Assist in developing branding assets including logos, brand identity elements, and visual guidelines.
• Ensure consistency across all brand communications.
• Apply strong principles of typography, layout, color, and composition in every design.

UI/UX Design

• Design user-friendly interfaces for websites, landing pages, dashboards, and web applications.
• Create wireframes, user flows, prototypes, and high-fidelity UI designs using Figma or Adobe XD.
• Ensure responsive and mobile-first design principles are followed.
• Collaborate with developers to ensure accurate implementation of UI designs.
• Assist in maintaining design systems and reusable UI components.

Multimedia (Added Advantage)

• Edit short marketing videos, reels, and promotional content.
• Create basic motion graphics and simple animations using After Effects.
• Support multimedia projects with visual enhancements and creative assets.

Branding & Creative Thinking

• Understand and follow brand guidelines while creating marketing materials.
• Apply basic color psychology, typography, and visual storytelling principles.
• Participate in brainstorming sessions and contribute creative ideas for campaigns.
• Support senior designers in presenting concepts and implementing client feedback.

Productivity & Modern Design Approach

• Deliver high-quality creative work within deadlines.
• Stay updated with the latest design trends, UI/UX best practices, AI design tools, and emerging technologies.
• Learn and adopt efficient workflows to improve productivity and design quality.
• Continuously enhance design skills through research and experimentation.

Required Skills & Qualifications

• 1–2 years of experience in graphic design and/or UI/UX design.
• Proficiency in:
• Adobe Photoshop
• Adobe Illustrator
• Figma
• Adobe XD
• Basic knowledge of:
• Adobe InDesign
• Adobe Premiere Pro
• Adobe After Effects (preferred)
• Familiarity with AI-powered design tools such as Adobe Firefly, Canva AI, ChatGPT, Midjourney, or similar tools is an added advantage.
• Basic understanding of:
• Branding fundamentals
• Typography and layout principles
• Color theory
• UI/UX best practices
• Responsive and mobile-first design
• Basic knowledge of HTML/CSS is a plus.
• Ability to manage multiple tasks and prioritize work effectively.
• Good communication and collaboration skills.
• A strong portfolio showcasing graphic design and UI/UX projects.

What We're Looking For

• A creative and detail-oriented designer with a passion for learning.
• Someone who can transform ideas into visually engaging designs.
• A team player who collaborates effectively across departments.
• A designer who is eager to learn modern tools, AI workflows, and industry best practices.
• Someone who values creativity, quality, and continuous improvement.
• A proactive individual who takes ownership of assigned projects and meets deadlines.

Why Join The Smarketers?

• Work with global B2B and SaaS brands.
• Gain hands-on exposure to branding, UI/UX, and digital marketing projects.
• Learn from experienced designers and marketing professionals.
• Opportunity to work with the latest design technologies and AI-powered creative tools.
• Collaborative, innovative, and growth-focused work culture.
• Excellent learning opportunities, career progression, and performance-based rewards.

MANDATORY CRITERIA:

• Education: B.Tech / M.Tech in ECE / CSE / IT
• Experience: 10–12 years in hardware board design, system hardware engineering, and full product deployment cycles
• Proven expertise in digital, analog, and power electronic circuit analysis & design
• Strong hands-on experience designing boards with SoCs, FPGAs, CPLDs, and MPSoC architectures
• Deep understanding of signal integrity, EMI/EMC, and high-speed design considerations
• Must have successfully completed at least two hardware product development cycles from high-level design to final deployment
• Ability to independently handle schematic design, design analysis (DC drop, SI), and cross-team design reviews
• Experience in sourcing & procurement of electronic components, PCBs, and mechanical parts for embedded/IoT/industrial hardware
• Strong experience in board bring-up, debugging, issue investigation, and cross-functional triage with firmware/software teams
• Expertise in hardware validation, test planning, test execution, equipment selection, debugging, and report preparation
• Proficiency in Cadence Allegro or Altium EDA tools (mandatory)
• Experience coordinating with layout, mechanical, SI, EMC, manufacturing, and supply chain teams
• Strong understanding of manufacturing services, production pricing models, supply chain, and logistics for electronics/electromechanical components

DESCRIPTION:

COMPANY OVERVIEW:

The company is a semiconductor and embedded system design company with a focus on Embedded, Turnkey ASICs, Mixed Signal IP, Semiconductor & Product Engineering and IoT solutions catering to Aerospace & Defence, Consumer Electronics, Automotive, Medical and Networking & Telecommunications.

REQUIRED SKILLS:

• Extensive experience in hardware board designs and towards multiple product field deployment cycles.
• Strong foundation and expertise in analyzing digital, Analog and power electronic circuits.
• Proficient with SoC, FPGAs, CPLD and MPSOC architecture-based board designs.
• Knowledgeable in signal integrity, EMI/EMC concepts for digital and power electronics.
• Completed at least two project from high-level design to final product level deployment.
• Capable of independently managing product’s schematic, design analysis DC Drop, Signal Integrity, and coordinating reviews with peer of layout, mechanical, SI, and EMC teams.
• Sourcing and procurement of electronic components, PCBs, and mechanical parts for cutting-edge IoT, embedded, and industrial product development.
• Experienced in board bring-up, issue investigation, and triage in collaboration with firmware and software teams.
• Skilled in preparing hardware design documentation, validation test planning, identifying necessary test equipment, test development, execution, debugging, and report preparation.
• Effective communication and interpersonal skills for collaborative work with cross-functional teams, including post-silicon bench validation, BIOS, and driver development/QA.
• Hands-on experience with Cadence Allegro/Altium EDA tools is essential.
• Familiarity with programming and scripting languages like Python and Perl, and experience in test automation is advantageous.
• Should have excellent exposure with coordination of Manufacturing Services, pricing model for production value supply chain & Logistics in electronics and electromechanical components domain.

MANDATORY CRITERIA:

• Education: B.Tech / M.Tech in ECE / CSE / IT
• Experience: 10–12 years in hardware board design, system hardware engineering, and full product deployment cycles
• Proven expertise in digital, analog, and power electronic circuit analysis & design
• Strong hands-on experience designing boards with SoCs, FPGAs, CPLDs, and MPSoC architectures
• Deep understanding of signal integrity, EMI/EMC, and high-speed design considerations
• Must have successfully completed at least two hardware product development cycles from high-level design to final deployment
• Ability to independently handle schematic design, design analysis (DC drop, SI), and cross-team design reviews
• Experience in sourcing & procurement of electronic components, PCBs, and mechanical parts for embedded/IoT/industrial hardware
• Strong experience in board bring-up, debugging, issue investigation, and cross-functional triage with firmware/software teams
• Expertise in hardware validation, test planning, test execution, equipment selection, debugging, and report preparation
• Proficiency in Cadence Allegro or Altium EDA tools (mandatory)
• Experience coordinating with layout, mechanical, SI, EMC, manufacturing, and supply chain teams
• Strong understanding of manufacturing services, production pricing models, supply chain, and logistics for electronics/electromechanical components

DESCRIPTION:

COMPANY OVERVIEW:

The company is a semiconductor and embedded system design company with a focus on Embedded, Turnkey ASICs, Mixed Signal IP, Semiconductor & Product Engineering and IoT solutions catering to Aerospace & Defence, Consumer Electronics, Automotive, Medical and Networking & Telecommunications.

REQUIRED SKILLS:

• Extensive experience in hardware board designs and towards multiple product field deployment cycles.
• Strong foundation and expertise in analyzing digital, Analog and power electronic circuits.
• Proficient with SoC, FPGAs, CPLD and MPSOC architecture-based board designs.
• Knowledgeable in signal integrity, EMI/EMC concepts for digital and power electronics.
• Completed at least two project from high-level design to final product level deployment.
• Capable of independently managing product’s schematic, design analysis DC Drop, Signal Integrity, and coordinating reviews with peer of layout, mechanical, SI, and EMC teams.
• Sourcing and procurement of electronic components, PCBs, and mechanical parts for cutting-edge IoT, embedded, and industrial product development.
• Experienced in board bring-up, issue investigation, and triage in collaboration with firmware and software teams.
• Skilled in preparing hardware design documentation, validation test planning, identifying necessary test equipment, test development, execution, debugging, and report preparation.
• Effective communication and interpersonal skills for collaborative work with cross-functional teams, including post-silicon bench validation, BIOS, and driver development/QA.
• Hands-on experience with Cadence Allegro/Altium EDA tools is essential.
• Familiarity with programming and scripting languages like Python and Perl, and experience in test automation is advantageous.
• Should have excellent exposure with coordination of Manufacturing Services, pricing model for production value supply chain & Logistics in electronics and electromechanical components domain.

Required Skills: Advanced Hardware Board Design Expertise, Signal Integrity, EMI/EMC & Design Analysis, Board Bring-Up & Troubleshooting, EDA Tools & Technical Documentation, Cross-Functional & Supply Chain Coordination

Criteria:

• Education: B.Tech / M.Tech in ECE / CSE / IT
• Experience: 10–12 years in hardware board design, system hardware engineering, and full product deployment cycles
• Proven expertise in digital, analog, and power electronic circuit analysis & design
• Strong hands-on experience designing boards with SoCs, FPGAs, CPLDs, and MPSoC architectures
• Deep understanding of signal integrity, EMI/EMC, and high-speed design considerations
• Must have successfully completed at least two hardware product development cycles from high-level design to final deployment
• Ability to independently handle schematic design, design analysis (DC drop, SI), and cross-team design reviews
• Experience in sourcing & procurement of electronic components, PCBs, and mechanical parts for embedded/IoT/industrial hardware
• Strong experience in board bring-up, debugging, issue investigation, and cross-functional triage with firmware/software teams
• Expertise in hardware validation, test planning, test execution, equipment selection, debugging, and report preparation
• Proficiency in Cadence Allegro or Altium EDA tools (mandatory)
• Experience coordinating with layout, mechanical, SI, EMC, manufacturing, and supply chain teams
• Strong understanding of manufacturing services, production pricing models, supply chain, and logistics for electronics/electromechanical components

Description

REQUIRED SKILLS:

• Extensive experience in hardware board designs and towards multiple product field deployment cycle.

• Strong foundation and expertise in analyzing digital, Analog and power electronic circuits.

• Proficient with SoC, FPGAs, CPLD and MPSOC architecture-based board designs.

• Knowledgeable in signal integrity, EMI/EMC concepts for digital and power electronics.

• Completed at least two project from high-level design to final product level deployment.

• Capable of independently managing product’s schematic, design analysis DC Drop, Singal Integrity, and coordinating reviews with peer of layout, mechanical, SI, and EMC teams.

• Sourcing and procurement of electronic components, PCBs, and mechanical parts for cutting-edge IoT, embedded, and industrial product development.

• Experienced in board bring-up, issue investigation, and triage in collaboration with firmware and software teams.

• Skilled in preparing hardware design documentation, validation test planning, identify necessary test equipment, test development, execution, debugging, and report preparation.

• Effective communication and interpersonal skills for collaborative work with cross-functional teams, including post-silicon bench validation, BIOS, and driver development/QA.

• Hands-on experience with Cadence Allegro/Altium EDA tools is essential.

• Familiarity with programming and scripting languages like Python and Perl, and experience in test automation is advantageous.

• Should have excellent exposure with coordination of Manufacturing Services, pricing model for production value supply chain & Logistics in electronics and electromechanical components domain.

Education Requirements: 

B. Tech / M. Tech (ECE/ CSE/ IT)

Experience - 10 to 12 Years

Responsibilities

• Provide leadership in building and growing a Custom layout team from the ground up to support the global DRAM layout requirement;
• Provide leadership in developing Analog and custom layouts to meet schedules and milestones;
• Provide leadership in training the team’s technical skills and cultural healthiness.
• Effectively communicating with engineering teams across multiple countries to ensure the success of the layout project.
• Organize, prioritize, and manage logistics on tasks and resource allocations for multiple projects.
• Manage the performance and development of team members.
• Managing hiring and retention.
• As a critical member of the core DRAM leadership team in India, contributed to the overall success

Qualification/Requirements

• 5 + year experience in analog/custom layout in advanced CMOS process.
• Minimum 3+ years people management experience.
• Expertise in Cadence VLE/VXL and Mentor Graphic Calibre DRC/LVS is a must.
• Must have strong skills in layout and floor planning skills and manual routing.
• Strong ability to build, and continuously develop a premier analog/mixed-signal layout team
• Experienced in managing multiple Custom IC layout projects
• Highly motivated with passion, detail-oriented, systematic, and methodical approach in IC layout design.
• The ability to work and communicate effectively in a team and to be able to multi-task effectively in a fast-paced working environment.
• Excellent verbal and written communication skills required.
• Independent with strong analytical skills, creative thinking and self-motivation.
• Capable of working in a cross-functional, multi-site team environment in multiple time zones.
• Previous work experience in DRAM/NAND layout design is desirable however not mandatory.