SEM Executive at Melior Concepts · Mumbai, Vashi, Nashik · 2 - 3 years · ₹2L - ₹4L / yr · Bootstrapped · Posted 7 Sep 2021
Responsibilities and Key Accountabilities:
• Executing tests, collecting and analysing data, identifying trends and insights in order to
achieve maximum ROI in paid search campaigns
• Tracking, reporting and analysing website analytic, pay-per-click (PPC) initiatives and
campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling
discrepancies
• Taking the overall ownership of the allocated accounts in term of initial research of
Keywords and Targeting, Account setup, Ad writing, Campaign setup, Campaign
Optimization, Campaign reports and Client and Internal Team Co-ordination
• Punctual and Disciplined towards the Work and Office Etiquette's
Education Required:
• The knowledge, skills and abilities typically acquired through the completion of a
bachelor's degree program or equivalent degree in a field of study related to the job.
• Google AdWords Certified Years of Relevant Work Experience: Minimum 2 years
Knowledge, Skills, Abilities and Competencies:
• Proven experience in managing PPC campaigns across Google, and Social Media Platforms
• Knowledge of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Experience with website analytics tools (e.g., Google Analytics)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Excellent writing skills

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Job Description:-
- The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
- Perform daily account management on Google AdWords, Meta ads, Bing, and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Can devise strategies to increase ROI Is good at increasing CTR and reducing the cost per clicks.
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Hands-on experience leveraging AI-powered Tools such as Performance Max, AI Max for Search, Smart Bidding and AI-assisted campaign optimization, reporting and performance analysis.
- Keep pace with search engine and PPC industry trends and developments.
- Communication with team and management on project development, timelines, and results.
- Work closely with the other team members to meet goals.
- Experience with website analysis using a variety of analytics tools including Google Analytics.
- Writing, editing and proofreading content.
Location : Indore- Onsite
Experience : 7+Years
5 Days working
We are looking for a Senior-Level PPC Executive who can manage all paid campaigns for our clients. You will be responsible for managing all PPC activities such as keyword research, bid optimization, competitor’s analysis and daily ad campaign optimization for better results. You have highly skilled PPC professional to assist with better conversion rates and higher ROI of our client’s business and brand. Our ideal candidate will have experience with PPC marketing and strategy, bid optimization and A/B testing. Moreover, he/she will have excellent communication and interpersonal skills along with enthusiasm to perform the given tasks.
Role & Responsibility:
- The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
- Perform daily account management on Google AdWords, Facebook, Bing, and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Can devise strategies to increase ROI – Is good at increasing CTR and reducing the cost per clicks.Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Communication with team and management on project development, timelines, and results.
- Work closely with the other team members to meet goals.
- Experience with website analysis using a variety of analytics tools including Google Analytics.
- Writing, editing and proofreading content.
- The PPC / Paid Search is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.
- Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.
- Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks.
- Leverage AI-powered tools and automation (such as smart bidding, performance forecasting, and AI-driven ad optimization platforms) to enhance campaign efficiency, targeting accuracy, and ROI.
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly to implement a strategic plan for Google AdWords.
- Keep pace with search engine and PPC industry trends and developments
Experience : 7+Years
Location : Indore-onsite
Interview mode : Virtual
Note : Please DO NOT apply if you're experience less then 7 years
- The PPC / Paid Search is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.
- Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.
- Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks.
- Leverage AI-powered tools and automation (such as smart bidding, performance forecasting, and AI-driven ad optimization platforms) to enhance campaign efficiency, targeting accuracy, and ROI.
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly to implement a strategic plan for Google AdWords.
- Keep pace with search engine and PPC industry trends and developments
Experience : Minimum 5 Years
Location : Indore-onsite
Interview mode : Virtual
Note : Please DO NOT apply if you're experience less then 7 years
Performance Marketing Manager (PPC)
Location: Mohali, Phase 8B (On-site)
Experience: 4+ Years
About the Role
75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
- Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
- Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
- Conduct keyword research, competitor analysis, and audience targeting for IT services.
- Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
- Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
- Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
- Create and manage remarketing and retargeting campaigns.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage advertising budgets efficiently to maximize campaign performance.
- Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.
Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.
Manage SEO/SEM strategies to improve website traffic and lead generation.
Collaborate with the design and content teams to create compelling ad creatives and landing pages.
Conduct A/B testing to maximize campaign efficiency.
Prepare weekly and monthly performance reports with clear ROI analysis.
Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.
Coordinate with internal stakeholders to align campaigns with overall business objectives.
Paid Ads Executive – B Creative Solutions, Ahmedabad
Experience: 0–3 years | Salary: ₹20,000–35,000/month
We’re a digital agency looking for someone who wants to grow into a performance marketer. Freshers with certifications or live campaign experience are welcome.
You’ll do:
- Run and optimize Meta and Google Ads campaigns for clients
- Write ad copies, set up audiences, and track leads
- Prepare weekly performance reports in English
You need:
- Good spoken and written English (client communication is part of the role)
- Basic understanding of Meta Ads Manager or Google Ads
- Google Ads or Meta certification (preferred)
To apply: Send your resume plus a 2-minute English video intro. Candidates with campaign screenshots get priority.
The video-intro line alone will cut most unsuitable applications.
Sr. Paid Marketing Analyst
Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
WHY CHOOSE GO MO?
We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:
- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship
OUR OFFERINGS
- Pull Marketing (SEO)
- Google Ads
- Web Development
- UI / UX Design
- Demand Generation
Our client portfolio includes 100+ leading European companies
OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar
_________________________________________________________
SCOPE OF WORK:
Research and Analysis:
- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
- Ability to create strategies and budget forecasts
Communication:
- Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
- Partner with internal teams to address performance challenges
- Deliver projects on time, meeting weekly and monthly deadlines
Strategy & Execution:
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients
- Present key strategies and insights to Client Success Managers and clients
- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports
__________________________________________________________________________________
MANDATORY REQUIREMENTS
- Minimum 2 experience hands on experience with Google Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus
HANDS ON EXPERIENCE
- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be good with numbers
- Should have a data driven approach to work
PREFERRED ATTRIBUTES
- Experience in LinkedIn Ads
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
- Experience with delivery management or people management
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Experience:
- Google Ads: 2 years (Required)
Location:
- Kalyani Nagar, Pune, Maharashtra (Preferred)
Work Location: In person
Sr. Paid Marketing Analyst
Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
WHY CHOOSE GO MO?
We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:
- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship
OUR OFFERINGS
- Pull Marketing (SEO)
- Google Ads
- Web Development
- UI / UX Design
- Demand Generation
Our client portfolio includes 100+ leading European companies
OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar
_________________________________________________________
SCOPE OF WORK:
Research and Analysis:
- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
- Ability to create strategies and budget forecasts
Communication:
- Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
- Partner with internal teams to address performance challenges
- Deliver projects on time, meeting weekly and monthly deadlines
Strategy & Execution:
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients
- Present key strategies and insights to Client Success Managers and clients
- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports
__________________________________________________________________________________
MANDATORY REQUIREMENTS
- Minimum 2 experience hands on experience with Google Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus
HANDS ON EXPERIENCE
- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be good with numbers
- Should have a data driven approach to work
PREFERRED ATTRIBUTES
- Experience in LinkedIn Ads
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
- Experience with delivery management or people management
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Experience:
- Google Ads: 2 years (Required)
Location:
- Kalyani Nagar, Pune, Maharashtra (Preferred)
Work Location: In person










