Data Analytics
HTML/CSSResponsibilities and Key Accountabilities:
• Executing tests, collecting and analysing data, identifying trends and insights in order to
achieve maximum ROI in paid search campaigns
• Tracking, reporting and analysing website analytic, pay-per-click (PPC) initiatives and
campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling
discrepancies
• Taking the overall ownership of the allocated accounts in term of initial research of
Keywords and Targeting, Account setup, Ad writing, Campaign setup, Campaign
Optimization, Campaign reports and Client and Internal Team Co-ordination
• Punctual and Disciplined towards the Work and Office Etiquette's
Education Required:
• The knowledge, skills and abilities typically acquired through the completion of a
bachelor's degree program or equivalent degree in a field of study related to the job.
• Google AdWords Certified Years of Relevant Work Experience: Minimum 2 years
Knowledge, Skills, Abilities and Competencies:
• Proven experience in managing PPC campaigns across Google, and Social Media Platforms
• Knowledge of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Experience with website analytics tools (e.g., Google Analytics)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Excellent writing skills
Subodh Popalwar
Software Engineer, Memorres
About Melior Concepts
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- Up-to-date with the latest trends and best practices in online marketing and measurement
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Google Analytics
EDUCATION: MBA/PGDM in Marketing, Bachelors in Marketing, or related experience in marketing / Bachelor’s or master’s degree in marketing or a related field
EXPERIENCE: 3-5 years of experience in Digital Marketing, SEO, & Social Media content creation and functions in Service Industry. Proven working experience in digital marketing, particularly within the B2B Industry.
WORK-LOCATION:
Koregaon Park, Pune. Onsite. Full time employment
COMPETENCIES / SKILLS:
This position will be responsible for Digital Marketing Strategies, managing marketing agencies, managing a team of SM associates, generating organic and paid leads from electronic, social, and digital media. The profile would require to:
- Develops digital marketing strategy by studying target market, tracking changes in given metrics to achieve the marketing goals, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and PPC advertising campaigns.
- Collaborates with internal & external teams to create content and SEO strategies and optimize user experience.
- Experience in setting up and optimizing PPC campaigns on Google & Facebook.
- Designs, builds, and maintains our social media presence.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console Hubspot, WebTrends, SEMRush, etc.)
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals KPI.
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
PERSONALITY & OTHER TRAITS:
- Should be highly up-to-date with changing marketing trends web technology
- Must have good writing skills with attention to details.
- Designs, builds, and maintains our social media presence.
- Must be able to think creatively about innovative approaches to marketing and increase brand awareness.
- Excellent communicator, Smart, Charming, Extrovert, Disciplined, Punctual, Mature & Good team player.
- Good IT skills in Word, Excel, Outlook & Presentation.
- Working knowledge of HTML, CSS, word-press website development and constraints.
Key Skills
Social Media Content Creation / SEO / Content Marketing/ B2B Marketing / SEM / Backlinks Building / Campaign Management / Facebook Ads / Google AdWords
-
Your responsibilities will include:
- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Building win-win relationships with new and existing partners
- Manage the marketing budget to drive sustainable bottom-line growth
Key Requirements
- You have a degree in Marketing, Business Administration or related field.
- You have prior experience in a similar role with a solid track record of success.
- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
- You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
- You are highly goal driven and work well in fast paced environments.
- You possess strong analytical skills and are comfortable dealing with numerical data.
- You have excellent communication & interpersonal skills.
- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.
About the Role:
We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.
Reports to: VP - Markeing
Responsibilities:
- Launch and optimize performance marketing campaigns across Facebook, Youtube, Google Search, Google Display, Mo-Engage, Native Channels & Affiliate Marketing.
- Managed a monthly spends of INR 50+ Lakhs
- Working experience of working on New Acquisition, Remarketing & Retention campaigns
- Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign and deliver platform GMV & ROAS
- Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau.
- Build and Manage a team of 4-5 Performance Marketing specialists. Drive performance marketing KPI’s to deliver on Business metrics
- Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
- Be proactive, have a passion for improving business
Skills Required:
- 3-4 years of industry experience (agency or editorial) is a plus.
- Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
- In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
- Excellent problem solving & analytical skills.
- Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting goals & deadlines.
- Able to effectively work independently, and as part of a team.
Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As a Digital Media Buyer, you will be responsible for operating digital marketing platforms (Facebook, Youtube, Pinterest etc) optimally, with a sense of ownership. You will also handle advertising cost maintenance.
What you will do:
- Creating & Managing of Advertising/ Marketing Campaign
- Optimizing the campaigns for best results and Driving growth for the company.
- Interacting with the Brand Team (In-house & Agencies) for the creation of Marketing collaterals which has to be marketed at the lowest possible costs.
- Finding new advertising opportunities in terms of more advertising areas or in terms of ad platforms to increase the revenue while maintaining required profitability.
- Taking complete control & responsibilty for the platforms in terms of selection of creatives, ad copies, campaigns & targeting for both the advertising Inventory as well as Demographic targeting of the audience for a specific product and budget allotment for each run campaigns.
- Creating an insightful report to give feedback for content creation for creating better creatives to help reduce advertising spends for reaching audiences.
- Running analysis for improving ROIs of advertising.
- Creating Analytical models to generate better performance.
- Evaluating various marketing strategies and creating an alternative path for better results.
What you need to have:
- B.Tech from A grade colleges, PG not compulsory
- Past experience with digital marketing platforms
- Good communication skills
- Should be able to work till long hours
- A go-getter
- Fresher from IIT, NIT who is inclined towards digital marketing can also be considered.
- Should have good analytics skills, Consulting background
We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence.
- Check Google Analytics and Keyword Rankings on daily basis.
- Manage both on-page SEO and off-page SEO Teams
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Strong awareness on Google Algorithm Updates
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Perform ongoing keyword discovery, expansion and optimization.
- Develop and implement link building strategy.
- Manage webmaster accounts, notifications and implement best practices.
- Conduct competition analysis, prepare reports on findings and share the results with internal stakeholders.
- Stay up-to-date with the latest trends and changes with SEO and major search engines.
Google AnalyticsWe are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Digital Marketing Executive duties and responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Motivate the digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Digital Marketing Executive requirements
- 3-5 years of experience as a Digital Marketing Executive
- 3-5 years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 3-5 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing, Digital technologies or relevant field
Google AnalyticsAn entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company.
The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Responsibilities
- Maneuver digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns which fit client needs
- Provide analytical reporting of campaigns to stakeholders
- Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition
- Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships
- Understanding the market: main challenges and trends of the sector, industry value chain & key players
- Create and proofread web updates at all stages of the campaign life cycle
- Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively
- Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing
- Creating content and deliver communications that drives lead generation
- Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery
- Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site.
- Coordinate the implementation of marketing plan for exhibitor and visitor recruitment
- Fulfilling media deals, direct marketing, social media
- Database filtering and segmentation
- Planning, copywriting and proofreading
Qualifications
- Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation
- Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
- Experience with SEO and SEM Strong written, verbal and collaboration skills
- Fluent in written and spoken English
- Excellent copywriting and proofreading skills with proven examples
- Ability to work under pressure and meet demanding deadlines
- Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
- Ability to multitask, prioritise and be flexible is essential
- Works well as part of fast-paced team, prioritising effectively and managing workload
- Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc)
- Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
- Excellent organisational, analytical and administrative skills, meticulous attention to detail
- Flexible in approach and able to amend hours as required to suit business needs
Follow CutshortSubodh Popalwar
Software Engineer, Memorres