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Develop optimization strategies that increase the company's search engine results rankings.
· Research SEO keywords to use throughout the company's website and marketing materials.
· Set measurable goals that demonstrate improvement in marketing efforts.
· Monitor daily performance metrics to understand SEO strategy performance.
· Efficiently communicate with other marketing professionals to align goals.
· Collaborate with others within the marketing department to manage SEO strategy.
· Write compelling and high-quality website content, including blog posts and page descriptions.
· Update content and website links for maximum optimization and search engine rankings.
· Minimum 2+ years of experience in developing and executing SEO campaigns.
· Bachelor's degree in business, marketing, communications or information technology, certification, and other degree programs available so must be having min. requisite of IT side & good at Marketing side.
· Understanding of search engine algorithms and ranking methods.
· Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
· Knowledge of keyword research and data mining tools.
· Able to complete competitive analysis of other companies within the industry.
We are looking for a result-driven SEO Executive to be responsible for developing optimized web content. The SEO Executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user-friendliness.
To be successful as an SEO Executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO Executive should have outstanding knowledge of SEO, passion for the industry, and time management skills.
SEO Executive Responsibilities:
• Conducting on-site and off-site analysis of web SEO competition.
• Using Google Analytics to conduct performance reports regularly.
• Creating high-quality SEO content.
• Assisting with blog content.
• Leading keyword research and optimization of content.
• Keeping up-to-date with developments in SEM.
SEO Executive Requirements:
• Marketing degree or related.
• Extensive experience in SEO.
• Working knowledge of Google Analytics.
• Thorough understanding of web design and site structures.
• Good knowledge of backlink analysis.
Send your resume at: utkrash (dot) gsoft (@) gmail.com
- Packaging of Top Trending News of the day, Value additions, Ideation for Graphics, spl interviews, related to Business and Economics
- Managing Ideation for layout of Page
- Providing Constant inputs on Digital and TV Platform
- Managing our editorial calendar to ensure timely publication
- Assigning blog posts to writers
- Identifying gaps in our content and recommend new topics
- Creating style guides to use as reference
- Proofreading and editing written pieces before publication
- Scheduling social media posts
- Conducting keyword and SEO research to understand customers’ needs
- Monitoring web traffic and engagement (e.g. conversions and bounce rates)
- Coordinating with marketing and design teams to illustrate articles
- Following industry-related news and generating ideas around trending topics
- Reviewing and updating published content as needed
What you need to have:
- Proven work experience as a Content Strategist, Content Manager or similar role
- A portfolio of published articles
- Experience in project management is a plus
- Knowledge of Content Management Systems, like WordPress
- Basic understanding of HTML and web publishing
- Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
- Experience using social media for business
- Solid writing and editing skills in English
- Time-management skills
- Ability to guide and motivate team members
- BSc in Marketing, Journalism or relevant field
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