11+ Keyword Research Jobs in Bangalore (Bengaluru) | Keyword Research Job openings in Bangalore (Bengaluru)

Digit’s mission is to ‘Make Insurance, Simple’. We are backed by Fairfax- one of the largest global investment firms. We have also been ranked as 'LinkedIn’s top 5 start-ups of 2018' and 2019 and are the fastest-growing insurance company. We have also been certified as a Great Place to Work!

We are reimagining products and redesigning processes to provide simple and transparent insurance solutions that matter to consumers. We are building a technology-driven platform that can offer customized products at reduced cost and provide great customer service.

Role: SEO/SEM Executive

Location: Bangalore

Education: Any Graduate

Experience: 1-2 years of experience as a SEO, SEM, or similar Digital Marketing role

Employment type: Full-time and work from office

You will be responsible for performing all SEO/SEM activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

· Responsible for different sections of our website and growing its traffic and leads.

· Performing ongoing keyword research including discovery and expansion of keyword opportunities.

· Researching and implementing content recommendations for organic SEO success.

· Conduct simple keyword research and use SEO guidelines to increase web traffic.

· Experience with tools such as SEMrush, Google Keyword Planner, or any other.

· Optimising copy and landing pages for search engine optimization.

· Research and analyse competitor advertising links.

· Develop and implement link building strategy.

· Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

· Work with editorial and marketing teams to drive SEO in content creation and content programming.

· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

· Executing tests, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.

· Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns.

· Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

· Optimize copy and landing pages for paid search engine marketing campaigns.

· Perform ongoing paid keyword discovery, expansion and optimisation.

· Research and analyse competitor advertising links.

Requirements and Skills

· Proven SEM experience and success managing/monitoring PPC campaigns across Google.

· Well-versed in performance marketing tactics.

· Up to date with the latest trends and best practices in search engine marketing

· In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

· Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)

· Strong analytical skills and experience generating SEM reports.

· Familiarity with A/B and multivariate experiments.

· Working knowledge of HTML, CSS, and JavaScript development and constraints.

· BS/MS degree in Marketing or a quantitative, test-driven field.

· Hands-on experience with Content Management Systems (e.g., Adobe Experience Manager or WordPress) (Not mandatory).

· Ability to meet deadlines.

· Any graduate.

Eridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. We help brands to enhance their value across reputation, reach, and interest.

As an SEO Team Lead at Eridium, you will play a pivotal role in enhancing our clients' online visibility and search engine rankings. You will lead a team of SEO professionals, develop effective strategies, and ensure the successful execution of on-page SEO initiatives.

Responsibilities:

• Develop and implement on-page SEO strategies to optimize client websites for search engines.
• Conduct keyword research and analysis to identify growth opportunities.
• Stay updated with industry trends and algorithm changes to adapt strategies accordingly.
• Lead a team of SEO specialists, providing guidance, training, and performance feedback.
• Assign tasks, set goals, and ensure the team meets deadlines.
• Foster a collaborative and innovative work environment.
• Act as the primary point of contact for clients, addressing their SEO needs and concerns.
• Prepare and present SEO reports, explaining progress and recommending improvements.
• Work closely with clients to align strategies with their business goals.
• Monitor and track the progress of on-page SEO projects, ensuring they are executed effectively.
• Analyze website performance metrics and provide insights for continuous improvement.
• Implement best practices to enhance search visibility and user experience.
• Identify technical SEO issues and work with the team to resolve them.
• Optimize website content, meta tags, and on-page elements to improve search rankings.
• Collaborate with the off-page SEO team to develop integrated strategies.

Requirements:

• 4-5 years of proven experience in on-page SEO with a strong track record of improving search visibility.
• Prior experience working in a digital marketing agency is a plus.
• Excellent communication and client-facing abilities.
• Analytical mindset with a focus on data-driven decision-making.
• Strong understanding of search engine algorithms and ranking factors.
• Sound experience in managing multiple projects in the agency/client relationship model
• Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Strong leadership and team management skills.
• Up-to-date knowledge of SEO best practices and industry trends.

Nice to Have:

• Knowledge of digital marketing services, including website design/development, content marketing and social media marketing.
• Bachelor’s Degree in Marketing, Business Administration, Communications or related field.

Role Description 

This is a full-time, on-site role in Chennai for a Senior Content Writer. We are a Software Company & you will be managing All Contents for Digital Marketing for Sciflare, not for our Clients, as a Senior Content Writer you will be responsible for Content for Social Media Marketing, Branding, Web Copies, Blogs, SEO, SEM, Lead Generation, Email Campaigns, and Demand Generation. Expected to possess a passion for writing in Tech, AI, Mobility, Blockchain, User Centric, SaaS and ability to generate exciting and compelling stories. 

Skill Set 

Research, Competitor Analysis, Tech Trends, Content Strategy, Content Structure & Styles, Expertise in Written English, Ability to come up with Compelling & Engaging Stories. 

Responsibilities 

• Conducting in-depth research on industry-related topics and writing original plagiarism-free content 
• Writing creative captions for promos as well as social media. 
• Analysing content marketing metrics and making changes as needed 
• Collaborating with other departments to create innovative content ideas and assist the marketing team in developing content for advertising campaigns 
• Recommending new content to address gaps in the company's current content 
• Measure and improve content programs 
• Review and implement process changes to drive operational excellence 
• Work with design and web development teams to launch collateral 
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results. 
• Manage tight turnaround times and contribute to campaign ideas. 
• Keep up with the current trends and happenings to use that as an opportunity to create campaigns. 
• Creative writing skills, as well as the ability to communicate and collaborate effectively 
• Familiarity with digital marketing strategies 
• Excellent written and verbal communication skills 
• Ability to work independently and meet deadlines 
• Experience in the IT/Software industry is a plus 
• Bachelor's degree in English, Journalism, Communications, or related field 

Life@Sciflare 

• An exciting & lively workplace gives you the chance to work in an environment where you may unleash your creativity and inventiveness to the best extent possible. 
• Work in a collaborative setting where your cooperative team contributes new perspectives to your objectives and forges strong bonds. 
• Growth mindset: You are nurtured through each stage of your professional advancement by learning and unlearning new things. 

Exito Media Concepts is a Global B2B Events Organization. We create C-Suit events like conferences, summits and forums where business & industry leaders can network, re-educate and create business opportunities.

We are looking for a Content Writer to join our Marketing team and enrich our online presence with new blog posts and marketing copy.

If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.

Responsibilities:

• Research industry-related topics (combining online sources, interviews and studies).
• Write clear marketing copy to promote our events.
• Prepare well-structured drafts using Content Management Systems.
• Create, proofread and edit blog posts before publication.
• Create email content.
• Coordinate with marketing and design teams to illustrate articles.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Promote content on social media.
• Identify the audience's needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images and tone).

Requirements:

• Working experience in content/copywriting.
• Creativity
• Fluent in spoken and written English.
• Basic computer skills.
• Eager to learn and adaptable.
• Ability to meet deadlines.
• A bachelor's degree in mass communication, English, journalism or related field is preferred.

Job Type: Full time & On-site (5 Day work week)

Location: Mangalore

Roles and responsibilities:

• Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
  
  
• Track, report, and analyze website analytics.

• Optimize copy and landing pages for search engine marketing.
  
  
• Perform ongoing keyword discovery, expansion and optimization.
  
  
• Research and implement search engine optimization recommendations.
  
  
• Research and analyze competitor advertising links.
  
  
• Develop and implement link building strategy.
  
  
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  
  
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
  
  
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  
  

Requirements and skills:

• Bachelor’s degree required.

• 1-2 years of experience in SEO marketing.

• Proven SEO experience.

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  
  
• Solid understanding of performance marketing, conversion, and online customer acquisition.
  
  
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
  
  
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  
  
• Experience with A/B and multivariate experiments.
  
  
• Knowledge of ranking factors and search engine algorithms.
  
  
• Up-to-date with the latest trends and best practices in SEO. 

Roles and Responsibilities:

• Perform day-to-day management of campaigns, including oversight of bid recommendations, execution details, and budgets.

• Conduct thorough keyword analysis by: creating keyword lists, analyzing search volume, and making recommendations.
• Experiment with new platforms and channels.
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment (ROI).
• End to End campaign management & setup.
• Continual testing and optimization.

Skills and Qualifications:

• Bachelor’s degree required.
• 1-2 years of experience in Google Campaigns. 
• Relevant previous experience and success within a similar PPC or Digital Marketing focused role. 
• Google Ads and Google Analytics certified.
• Current knowledge of Google Analytics and other digital marketing software and tools.
• Strong analytical ability and experience to work with a variety of data sources.
• Strong Excel experience.
• Ability to communicate effectively.

Job description

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Key Skills

• Keyword research
• On-page keyword targeting
• Knowledge of WordPress
• SEMrush, keyword tool.io, ahref’s
• Google analytics
• Google webmaster
• Generating Sitemap of website
• Indexing the website on various search engines
• Microsoft Excel
• Yoast SEO
• Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building.)
• Good in writing and editing contents

Roles & Responsibilities

• On-page SEO optimization
• Off-page SEO (Link Building Backlinks)
• Social media marketing
• Checking & removing Duplicate content
• Formatting of content for better ranking
• Email marketing
• Running Facebook ads
• Running Google PPC, Display & remarking campaigns

Qualifications

• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills

• Prior Proven Experience in growing organic traffic and generating leads.
• Create a Content Strategy in accordance with the Marketing Funnel Stages.
• Hard-core Expertise in SEO Strategies like Competitor Research, Keyword Research, Content Strategy, Link Building, and Technical SEO, etc.
• Lead a team of SEO Executives, Content Writers, and Web Developer.
• Collect data and Present reports on traffic, keyword rankings, and other SEO aspects to Top Management.
• Needs to have a good command of English
• Basic Finance knowledge is preferred.