Melior Concepts
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Data AnalyticsResponsibilities and Key Accountabilities:
• Executing tests, collecting and analysing data, identifying trends and insights in order to
achieve maximum ROI in paid search campaigns
• Tracking, reporting and analysing website analytic, pay-per-click (PPC) initiatives and
campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling
discrepancies
• Taking the overall ownership of the allocated accounts in term of initial research of
Keywords and Targeting, Account setup, Ad writing, Campaign setup, Campaign
Optimization, Campaign reports and Client and Internal Team Co-ordination
• Punctual and Disciplined towards the Work and Office Etiquette's
Education Required:
• The knowledge, skills and abilities typically acquired through the completion of a
bachelor's degree program or equivalent degree in a field of study related to the job.
• Google AdWords Certified Years of Relevant Work Experience: Minimum 2 years
Knowledge, Skills, Abilities and Competencies:
• Proven experience in managing PPC campaigns across Google, and Social Media Platforms
• Knowledge of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Experience with website analytics tools (e.g., Google Analytics)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Excellent writing skills
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