SEO Executive

We are looking for a motivated and detail-oriented SEO Executive with 1–2 years of experience to join our team in Mohali. The ideal candidate should have a good understanding of SEO strategies, keyword research, on-page and off-page optimization, and website performance analysis.

Key Responsibilities

• Perform keyword research and competitor analysis.
• Implement on-page SEO activities, including meta tags, content optimization, and internal linking.
• Execute off-page SEO strategies such as link building and outreach.
• Monitor website performance using SEO tools and analytics platforms.
• Track keyword rankings and prepare SEO performance reports.
• Collaborate with content and development teams to improve website visibility.
• Stay updated with the latest SEO trends and search engine algorithm changes.

Role & Responsibility:

• Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.

• Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.

• Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO.

•   Keyword research strategies (terms, head/tail, user intent, etc).

•   Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing.

•  On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc).

• Utilize trending AI-powered SEO tools (e.g., ChatGPT for content ideation, SurferSEO/Frase for optimization, Ahrefs/SEMrush AI insights, Screaming Frog AI audits) to enhance strategy, reporting, and productivity.

•  Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website.

•  Work with editorial and marketing teams to drive SEO in content creation and content programming.

•  Link building strategies and execution; including viral and buzz-oriented efforts.

•   Should have knowledge about Social Media, advanced knowledge of Google Analytics.

•   Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking factors, such as Google Local optimization, citations, and others is essential for this position.

•    Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation

Experience: Minimum 7 Years

Location: Indore Onsite

JOB DESCRIPTION: SEO EXECUTIVE

Job Overview:

We are looking for a motivated and detail-oriented SEO Executive to join our team. The ideal candidate should have hands-on experience in Search Engine Optimization (SEO) and a strong understanding of on-page and off-page SEO techniques. The candidate should be familiar with SEO tools, keyword research, backlink strategies, and website optimization to improve search engine rankings and organic traffic.

Key Responsibilities:

• Plan and execute on-page and off-page SEO strategies to improve website rankings.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize website content, meta titles, meta descriptions, headings, URLs, and internal linking.
• Build high-quality backlinks through ethical link-building techniques.
• Monitor website performance and identify technical SEO issues.
• Perform regular website audits and recommend optimization strategies.
• Track keyword rankings, organic traffic, and other SEO performance metrics.
• Work closely with the content and development teams to implement SEO best practices.
• Use SEO tools to analyze website performance and generate reports.
• Stay updated with the latest search engine algorithms, SEO trends, and industry best practices.

Required Skills:

• Hands-on experience in Search Engine Optimization (SEO).
• Strong knowledge of On-Page SEO and Off-Page SEO.
• Experience with keyword research and competitor analysis.
• Good understanding of backlink creation and link-building strategies.
• Familiarity with technical SEO concepts.
• Working knowledge of SEO tools such as Google Search Console, Google Analytics etc.
• Understanding of website indexing, crawling, and ranking factors.

We are looking for a Senior-Level PPC Executive who can manage all paid campaigns for our clients. You will be responsible for managing all PPC activities such as keyword research, bid optimization, competitor’s analysis and daily ad campaign optimization for better results. You have highly skilled PPC professional to assist with better conversion rates and higher ROI of our client’s business and brand. Our ideal candidate will have experience with PPC marketing and strategy, bid optimization and A/B testing. Moreover, he/she will have excellent communication and interpersonal skills along with enthusiasm to perform the given tasks. 

Job Title: SEO Executive

Company: TOPS Infosolutions Pvt. Ltd.

Location: Ahmedabad, Gujarat (On-site)

Experience: 3+ years

Industry: IT Services / Software Development / AI Solutions

Job Description

• Sound knowledge of SEO On-page, Technical and Link-building
• Planning, overseeing, and evaluating the link-building process
• Good knowledge of Google Search Console, Google Tag Manager and GA4.
• Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Keyword Planner
• Basic knowledge of AEO, GEO
• Experience working with B2B / IT services / SaaS websites.
• Regular SEO competitor analysis
• Should be good with Communication (Written and verbal)
• Develop and map out SEO and Social Media content.
• Identifying powerful keywords to drive the most valuable traffic
• Understanding of content creation process is a plus
• Create, curate, and manage all published content (images, video, and written)
• Website usability understanding & knowledge of HTML+CSS (from SEO perspective)
• Ability to work independently and as part of a team
• Should be up-to-date on the latest SEO trends

We have an urgent opening for freshers. We are seeking enthusiastic, fresh candidates who are eager to learn and grow within our organization. This role will give you hands-on exposure to Seo and an opportunity to build your career.

We are looking for a highly motivated SEO Executive to join our team. The ideal candidate will be responsible for implementing SEO strategies to improve website visibility, drive organic traffic, and achieve higher search engine rankings.

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
• Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
• Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
• Handle multiple client accounts and manage campaigns across different industries and business requirements.
• Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
• Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
• Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
• Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
• Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
• Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.

Required Skills & Experience:

• Proven hands-on experience working with both Google Ads and Meta Ads.
• Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
• Experience handling multiple clients/accounts simultaneously.
• Ability to independently manage projects from campaign planning and execution to optimization and reporting.
• Experience working both individually and as part of a team.
• Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
• Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
• Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
• Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
• Excellent communication and client-handling skills.

Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
• Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
• Conduct keyword research, competitor analysis, and audience targeting for IT services.
• Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
• Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
• Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
• Create and manage remarketing and retargeting campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage advertising budgets efficiently to maximize campaign performance.
• Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

1. Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
2. Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
3. Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
4. Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
5. Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
6. Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
7. Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
8. Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
9. Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
10. Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
11. Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations