shopify Developer

Company: PGAGI Consulting Pvt Ltd

Location: Remote

Type: Full-time

About the Role:

We are urgently seeking a creative and tech-savvy Content Writer to join our social media production team. The ideal candidate will be deeply passionate about AI and skilled at creating engaging narratives across digital platforms. This role combines storytelling, social media management, and short-form video content creation to help grow our online presence.

Key Responsibilities:

• Research and write engaging content around AI and tech, including blogs, social media posts, captions, and newsletters.

• Develop compelling storytelling for social platforms like LinkedIn, Instagram, and YouTube, especially around reels and short-form video content.

• Collaborate with video editors and designers to conceptualize, script, and review reels/video content for multiple platforms.

• Manage and post produced content across social media, ensuring timely delivery and audience engagement.

• Monitor analytics and optimize performance through insights, content tweaks, and strategic planning.

• Stay current on AI trends, tools, and conversations to infuse authenticity and relevance into all content.

Ideal Candidate Profile:

• Strong writing skills with a knack for storytelling and simplifying complex AI topics.

• Prior experience in social media content management, including scheduling tools (e.g., Buffer, Hootsuite), caption writing, and trend spotting.

• Working knowledge of video/reel content production—ideally knows how to write scripts and collaborate on short-form visual content.

• Familiarity with basic content performance metrics and ability to adjust strategies accordingly.

• A genuine enthusiasm for AI and technology, staying updated with the latest advancements.

What We Offer:

• Remote-first role with flexibility

• Competitive salary

• Opportunity to work at the intersection of AI, content, and digital marketing

• Collaborative and innovative team culture

• Growth and learning in one of the fastest-growing industries

About Craft My Plate

Craft My Plate is on a mission to transform how people plan and enjoy food at small to mid-sized gatherings.Our dynamic platter system lets users customize menus, adjust for guest count, and receive high-quality convenience on-time.

With strong early traction, a scalable ops model, and a category-defining product, we are building the most loved brand in the bulk food delivery space.

Role Overview

As our Culinary Product Lead, you will drive the vision, structure, and execution of the core operations. t’s a strategic and operational product role that combines customer satisfaction, pricing logic, kitchen coordination, and its operations. You’ll translate customer needs into delightful, scalable platter offerings, and ensure that what we promise is what we deliver — efficiently and profitably.

This role sits at the intersection of product, culinary, and operations, working with the founders, kitchen team, data analysts, and operations teams.

Key Responsibilities

🧠 Platter Design & Menu Innovation

• Create modular platter structures across cuisines (North Indian, South Indian, Pan-Asian, etc.) based on consumption trends, price brackets, and guest count patterns.
• Define item combinations that balance taste, texture, variety, and cost-effectiveness.
• Regularly introduce new dishes, festive menus, and experimental platters while ensuring operational feasibility.

📐 Portion Planning & Pricing Strategy

• Build logic for portion sizes per dish, per guest, and per meal occasion.
• Develop scalable pricing structures that are intuitive for customers and profitable for the business.
• Conduct competitive analysis across catering and dine-in menus to find sweet spots in price-value.

💸 Food Costing & Profitability

• Work with procurement and kitchen leads to map real-time ingredient costs.
• Continuously improve Gross Margin per platter through smart substitution, waste reduction, and batch efficiencies.
• Track and optimize per-order kitchen production cost vs customer pricing.

🔁 Customer Feedback & Menu Optimization

• Set up a feedback loop to track post-delivery satisfaction by item and platter.
• Analyze cuisine-wise drop-off rates, reorder trends, and complaints to make menu decisions.
• Own A/B testing of new dishes, customizations, and pricing packages.

🍳 Kitchen Collaboration & SOP Building

• Work with the culinary team to document SOPs for plating, portioning, packaging, and delivery time prep.
• Define how new dishes should be produced to ensure consistency across different chefs and time slots.
• Standardize kitchen production playbooks across categories to reduce dependency on individual cooks.

📦 Fulfillment & Delivery Readiness

• Collaborate with packaging & delivery teams to ensure platters are dispatched in a way that preserves quality and presentation.
• Solve for real-world issues like gravy spillage, soggy items, hot/cold mix-ups, and last-mile timing.
• Define item “deliverability” score during product design.

📊 Insights & Decision-Making

• Use data from orders, costs, feedback, and ops to define what goes on the menu.
• Build dashboards with analyst support for real-time menu performance tracking.

Ideal Candidate

• 3 – 8+ years of experience in F&B innovation, culinary product strategy, or kitchen operations
• Strong understanding of menu design, item selection, and cost-volume-profit analysis
• Has worked closely with chefs or kitchen teams in high-volume environments (cloud kitchens, catering, QSR, or hospitality)
• Passionate about food — understands flavor, customer preferences, and product-market fit for meals
• Analytical thinker who loves solving taste-cost-ops tradeoffs with scalable systems
• Comfortable rolling up sleeves to walk the kitchen floor, try the food, tweak the portions, and talk to delivery staff

Bonus Points For

• Experience in startups or early-stage ventures
• Exposure to delivery-first businesses (Zomato, Swiggy, cloud kitchens, etc.)
• Culinary education or professional kitchen exposure
• Working knowledge of cost sheets, food costing software, or ERP tools

What You’ll Get

• A seat at the table to define what India eats during life’s most memorable moments
• Opportunity to work across disciplines — food, tech, logistics, and design
• Competitive salary with potential for equity (ESOPs)

• Fast-paced, execution-first culture with direct access to the founding team

• ResponsibilitiesMaintain financial responsibility for all expenses, wages, and asset management
• Identify operational deficiencies and implement plans for improvement
• Create and maintain a weekly report on operations and sales at the branch
• Hire and train all employees of the branch

Qualifications

• Bachelor's degree or equivalent in Business
• 2+ years' of management or supervisory experience
• Experience hiring and training individuals

• Minimum of 9 yrs of experience as Business Analyst, 2 yrs exp as Product Owner
• Take the lead of scrum teams as the  Product Owner/Business Analyst
• Evaluating business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions.
• Leading ongoing reviews of business processes and developing optimization strategies.
• Staying up-to-date on the latest process and IT advancements to automate and modernize systems.
• Conducting meetings and presentations to share ideas and findings.
• Performing requirements analysis.
• Documenting and communicating the results of your efforts.
• Effectively communicating your insights and plans to cross-functional team members and management.
• Gathering critical information from meetings with various stakeholders and producing useful reports.
• Working closely with clients, technicians, and managerial staff.
• Providing leadership, training, coaching, and guidance to junior staff.
• Allocating resources and maintaining cost efficiency.
• Ensuring solutions meet business needs and requirements.
• Performing user acceptance testing.
• Updating, implementing and maintaining procedures.
• Prioritizing initiatives based on business needs and requirements.
• Serving as a liaison between stakeholders and users.
• Managing competing resources and priorities.
• Monitoring deliverables and ensuring timely completion of projects.
• Exceptional analytical and conceptual thinking skills.
• The ability to influence stakeholders and work closely with them to determine acceptable solutions.
• Advanced technical skills.
• Excellent documentation skills.
• Fundamental analytical and conceptual thinking skills.
• Experience creating detailed reports and giving presentations.
• Competency in Microsoft applications including Word, Excel, and PPT.
• A track record of following through on commitments.
• Excellent planning, organizational, and time management skills.
• Experience leading and developing top performing teams.
• Providing vision and direction to the Agile development team and stakeholders throughout the project and create requirements 
• Ensure that the team always has an adequate amount of prior prepared tasks to work on
• Plan and prioritize product feature backlog and development for the product
• Define product vision, road-map and growth opportunities 
• Assess value, develop cases, and prioritize stories, epics and themes to ensure work focuses on those with maximum value that are aligned with product strategy
• Provide backlog management, iteration planning, and elaboration of the user stories
• Work closely with Product Management to create and maintain a product backlog according to business value or ROI
• Lead the planning product release plans and set the expectation for delivery of new   functionalities
• Provide an active role in mitigating impediments impacting successful team completion of Release/Sprint Goals
• Research and analyze market, the users, and the roadmap for the product
• Follow our competitors and the industry 
• Keep abreast with Agile/Scrum best practices and new trends