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JD for Digital Marketer (Adword Expert)

Responsibilities and Duties

1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics and other website analytics software

•  Work experience as a Java Developer.
•  Experience designing, building and testing Java EE applications.
•  In-depth knowledge of popular Java frameworks like JSF and Spring MVC.
•  Very good understanding of design patterns Hands on experience on ORM framework
•  Design and develop reusable libraries and APIs.
•  Experience with Object-Oriented Design (OOD).
•  Experience on handling exceptions Experience on handling transaction
•  Excellent knowledge of Relational Databases, SQL and ORM technologies ( JPA2, Hibernate)

Roles and Responsibilities:

• Acquire and activate travel agents through various channels like office visits, telephone, email, social networks, events & meetings.

• Establish, grow, and maintain commercial ties with travel agents—both current and potential —in the designated territory to attract new partners for our services.

• Create a sales funnel, identify the right leads, define long-term goals, and engage in strategic business planning.

• Align sales activities with tele-sales team, product, marketing, and customer success team.

• Build in-depth understand of our products and give demos or solve product queries to convert agents.

Experience and Skills you MUST have:

• At least 4 years sales experience in the travel industry

• Excellent communication and interpersonal skills

• Prior experience in acquiring travel agents or in visas or insurance is a big plus

• Proficient with using CRMs and google sheets

Who we are looking for

A candidate who can design, build and configure applications to meet business process and application requirements.

Key Role Requirements:

• Experience in Java-J2EE Development
• Hands-on experience in Struts (Core Java, JSP, Servlets, EJB) framework.
• Hands-on experience in Oracle SQL, Procedures
• Hands-on experience in Spring boot, Spring batch
• Should have worked on application servers like IBM WAS / Jboss / Web logic.
• Knowledge of basic Linux commands and BIRT reporting tool is an added advantage.
• Knowledge in SVN or any other version control is an added advantage.
• Knowledge in Build tool like ANT, Maven is an added advantage
• Strong problem solving and analytical capabilities.

Responsibilities

 Analyze user engagements (e.g. click-through and bounce rates)

 Report on web traffic from all social media

 Build and support SEO strategies, including optimizing keywords in content marketing projects

 Identify the habits of our online customers and suggest ways to reach a broader audience

 Maintain a cohesive strategy across all platforms to increase our brand awareness

 Coordinate with our digital team and the Marketing department to design advertising campaigns

 Ensure timely responses to customers and followers’ queries and comments

 Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

 Research how emerging social networks and features can benefit our company

Requirements:

 Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role

 Hands-on experience with social media platforms and digital marketing campaigns

 In-depth understanding of SEO, keyword research, and Google Analytics

 Experiences with social media management tools, like Buffer and Hootsuite

 Familiarity with online content (experience with WordPress and content management systems preferred)

 Ability to identify target audience preferences and trends

Excellent communication skills

 Time management and multitasking skills

 Additional qualifications in digital technologies or social media management will add plus points to your performance.

• Work with product owners, architects, developers, testers, and other stakeholders in the client's organization and in the company to build and maintain software solutions
• Get specifications/wireframes/ mock-ups and translate them into scalable, high-performance, robust web apps!
• Responsible to write and maintain clean, well-written code, as per the best practices.
• Very comfortable with daily stand-up with clients, update daily work progress via Project Management systems, voice/video calls, online collaboration using screen-sharing tools.
• Exposure/experience in agile development practices

Desired Qualification, Skills, and Experience

• Education: B.E. / B.Tech.

Mandatory Skills:

• Expert level skills in OOPS concepts
• Excellent in Ruby, metaprogramming.
• Excellent knowledge of Rails 4.x+
• Experience in using Rails Engine.
• Full-stack web development expertise (HTML, Javascript, CSS/Less, React, Redux)
• Good experience with active accounts on Git, Github/Bitbucket, or similar SCM tools.
• Excellent debugging and troubleshooting skills [Client side, Server side, Database]
• Knowledge and skills in static code analysis and performance management tools [Client side, Server side, Database]
• Databases: Expert level skills in one or more of MySQL, PostgreSQL
• Exposure to Release, Build Management, Deployment steps, and methodologies.

Nice to have Skills:

• MongoDB, Redis, Memcached, RSpec, Enzyme, Jest
• Experience:2-4 year

About Hostcode LAB Technologies: Hostcode LAB is an IT and Information Security startup, empowering the businesses to grow online with the latest cloud technologies, Web/mobile app Security Solutions, Customized web/mobile application development along with Internet marketing solutions.
As a business development executive in Hostcode LAB, you will be responsible to research client business referrals, network, and web leads; provide prospective customers/clients with all services offered and additional presentations as needed, and work with clients to create solutions for their needs and consult throughout the sales process. Must be energetic, well-spoken, and eager to close sales and increase revenue.

Responsibilities and Duties

• Identifying, qualifying, and securing business opportunities; coordinating business generation activities; developing customized targeted sales strategies.
• Building business relationships with current and potential clients.
• Understanding client needs and offering solutions and support; answering potential client questions and follow-up call questions; responding to client requests for proposals (RFPs)
• Creating and maintaining a list/database of prospect clients; maintaining a database (Hubspot, CRM, Excel, etc.) of prospective client information.
• Cold calling; making multiple outbound calls to potential clients; closing sales and working with the client through the closing process.
• Meeting all quotas for cold, active, inactive calls, appointments, and interviews; meeting or exceeding monthly sales goals.

Requirements and Qualifications

• Experience with lead generation and prospect management.
• Excellent verbal and written communication skills; the ability to call, connect, and interact with potential customers.
• Excellent in Bidding on freelancing platforms.
• Persuasive and goal-oriented.
• Possesses an energetic, outgoing, and friendly demeanor.
• Able to professionally and confidently communicate with C-Level Executives

• Two years of cold calling experience; s sales experience; knowledge of sales process from initiation to close.
• Excellent analytical and time-management skills
• Demonstrated and proven sales results.
• Excellent understanding of IT industry and software products and services.
• Ability to work independently or as an active member of a team

Experience :

• Client Acquisition: Min 1 year ( Preferred)
• Lead Management: Min 1 year ( Preferred )**

**

• Education: MBA ( Preferred)
• Language: English (Preferred )**

Benefits

• Incentives on reaching sales targets.

Location: Bhubaneswar.
Designation: Business Development Executive.

Job Types: Full-time, Commission

Experience:

• total work: 1 year (Required)
• business development: 1 year (Required)

Education:

• Bachelor's (Preferred)

Location:

• Bhubaneshwar, Orissa (Preferred)

Language:

• English (Preferred)

Shifts:

• Morning (Preferred)

Required Assets:

• Two-wheeler (Preferred)

Industry:

• Software Development