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JD for Digital Marketer (Adword Expert)
Responsibilities and Duties
1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site
- Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
- Create online banner adverts and oversee pay per click (PPC) ad management
- Track and analyze website traffic flow and provide regular internal reports
- Manage and maintain updates for keyword lists.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,
display network, and other facets of paid search in accordance with client goals.
- Familiarity with Google Adwords reporting interface
Job Requirements:
- Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Office
- Experience working with AdWords and Bing Ads
- AdWords certification required
- Ads 360 experience (previously Double-click Search)
- BS/BA degree preferred
- Agency experience preferred
- High proficiency with Google Analytics, Bing Analytics and other website analytics software
Responsibility of / Expectations from the Role
Assist in the design and implementation of Snowflake-based analytics solution (data lake and data warehouse) on Azure.
Profound experience in designing and developing data integration solutions using ETL tools such as DBT.
Hands-on experience in the implementation of cloud data warehouses using Snowflake & Azure Data Factory
Solid MS SQL Server skills including reporting experience.
Work closely with product managers and engineers to design, implement, test, and continually improve scalable data solutions and services running on DBT & Snowflake cloud platforms.
Implement critical and non-critical system data integration and ingestion fixes for the data platform and environment.
Ensuring root cause resolution to identified problems.
Monitor and support the Data Solutions jobs and processes to meet the daily SLA.
Analyze the current analytics environment and make recommendations for appropriate data warehouse modernization and migration to the cloud.
Develop Snowflake deployment (Using Azure DevOPS or similar CI/CD tool) and usage best practices.
Follow best practices and standards around data governance, security and privacy.
Comfortable working in a fast-paced team environment coordinating multiple projects.
Effective software development life cycle management skills and experience with GitHub
Leverage tools like Fivetran, DBT, Snowflake, GitHub, to drive ETL, data modeling and analytics.
Data transformation and Data Analytics Documentation
Duration: 1Year
Certification: PD1 Must
Must Skills: LWC, Aura, Apex, Sales / Service Cloud, communities.
Rate: $10/hr USD
No.Of.Positions: 4
Experience: 3-4years
Location: Chennai, Coimbatore, Bhubaneswar
Job Description
Who We Are:
Polosoft helps brands solve complex challenges through our integrated development and services offering. Headquartered in Bhubaneswar with offices in Delhi & USA, our teams are connected by a set of core values that inform everything we do, from how we hire to how we work together: values like Everyone Matters, No Silos, and Masters of Our Craft.
At Polosoft, we are creating a new model for a new age client, and we are obsessed with measured impact. We combine digital, analytical, and creative capabilities with industry knowledge and experience. That means clients can bring us their biggest challenges, knowing we have what it takes to bring a new business vision to life.
Polosoft is growing fast; hence an entrepreneurial mind-set and the ability to multitask would be highly desired.
We are Looking For:
As a Full Stack Developer, you are constantly leveraging your technical skills and creativity. You have mastered front-end and back-end development, creating reliable, lightweight, malleable, and high-performing web & enterprise applications. You are fluent in core PHP and at least 1 MVC framework from Laravel and Codeignitor, comfortable using CLI in Unix/ Linux server environments. You are technologically agnostic, genuinely enjoy experimenting with new frameworks, and closely follow changes across the tech landscape.
This role is perfectly suited for people that love to learn because it requires you to continuously update your skillset and technical abilities. Staying up to date on new development tools, programming techniques, and industry trends is also part of the job. If you’re someone who loves logic and problem solving, then We are looking for You.
What You Will Do
- No day is the same - you will create technical designs that support varying client requirements.
- You will design and develop full-stack web applications using the latest web technologies, primarily Angular js and React js, Express js
- Write code that passes unit tests and withstands an agile and test-driven development environment.
- Leverage your skills in industry standard tools to deliver weekly code releases.
- You’ll work in a ‘no silos’ environment, frequently collaborating with global teams and roles across the organization.
Who You Are
Requirements
- You can build products from scratch.
- You have expertise in any one of the back-end frameworks (PHP 5.x/7.x with XAMP/LAMP Environment, Laravel, Codeigniter PHP web framework, Node js, Express js, etc.)
- You are fluent in these languages - PHP, Javascript, NodeJS
- You have Strong knowledge of Ui and UX
- You have dabbled in these front-end tools - HTML 5, Bootstrap 3.0/4.0, CSS 3.0, React js,Node.js Angular JS, JQuery
- You understand when to use NoSQL ( Mongo DB) vs. relational database (MySQL)
- You are comfortable to use any of the web services (REST/ SOAP/ XML)
- You are comfortable to use ecommerce tool like magento 1 and 2, Woocommerce,prestashop and other CMS tool like wordpress (plugin building),drupal and Joomla
- You preferably have experience in working with GIT, SVN or similar SCM tools
- You must have done one of this payment gateway integration - Paypal/ Stripe/ Razor pay
- You are comfortable working up and down the stack.
- You can convert ideas into designs and build them out
Seniority Level
Mid-level 2-4 Years of Experience
CTC : 3 – 6 LPA
- Build the front-end of applications through appealing visual design
- Good understanding of REACT application, Native Android, System architecture, and workflows
- Experience with function and class components, hooks and material UI, CSS, styled-components preferred
- Understanding of RESTful APIS, HTML/CSS, ES6 (variables and scoping, array methods), GIT, popular frontend development tools, CI/CD tools, DevOps
- Understanding in JavaScript, object model, DOM manipulation and event handlers, DataStructures, Algorithms, JSX
- Must have knowledge in Script frameworks ReactJS, Redux, jQuery and Android Language: Typescript/ JavaScript/ JAVA / XML
- Build reusable code and libraries for future use
- Good problem-solving, Open-minded team player, troubleshooting skills
Graphics Designer
- Study design briefs and determine requirements
- Conceptualize visuals based on requirements
- Prepare rough drafts and present ideas
- Develop illustrations, logos, and other designs using software or by hand
- Use the appropriate colors and layouts for each graphic
- Work with copywriters and creative director to produce the final design
- Test graphics across various media
- Amend designs after feedback
- Ensure final graphics and layouts are visually appealing and on-brand
Required Skills:
- Proven graphic designing experience
- Must have knowledge on Page maker
- A strong portfolio of illustrations or other graphics
- Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
- A keen eye for aesthetics and details
- Excellent communication skills
- Ability to work methodically and meet deadlines
- Degree in Design, Fine Arts or related field is a plus
1. To write on a variety of topics related to education and courses offered by the colleges and institutions in India and educational news and updates etc.
2. Knowledge of writing articles, blog posts, descriptions, page titles etc. for digital media.
3. Create content which gives website readers access to information in a simple, easy to understand language.
4. The content writer should know the target audience and write content to engage and draw visitors.
5. Generate content, making smart use of keywords. The text should have relevant keywords and variations for better search engine ranking and indexing.
6. Creating stories from in-house reports/surveys monthly.
7. Developing new ideas for web content.
8. Work with team members to enhance content pieces.
9. Candidates handled a team will be given preference.
Desired Profile
1. Freshers with impressive writing skills are welcome.
2. As a web content writer, ability to write engaging content for websites.
3. Knowledge in writing content for websites/print/company blogs.
4. Good written and communication skills.
5. Awareness of Search Engine Optimization (SEO), internet marketing trends is a plus.
6. Excellent time management skills.
Personal Traits:
1. Excellent written and oral communication skills.
2. Excellent problem solving skills.
3. Should be excellent in Time Management, Planning Skills & Organizing Skills.
- Expert level skills in Coldfusion 9
- Expert level skills in MachII and Coldspring frameworks.
- Databases: Expert level skills in one or more of Oracle. MySQL is a plus.
- Javascript: Expert level skills in one or more of Javascript/jQuery/YUI
- Excellent debugging and trouble shooting skills [Client side, Server side, DB]
- Knowledge and skills in static code analysis and performance management tools [Client side, Server side, Database]
- Expert level skills and understanding of any of the SCM/VCS like SVN and GIT etc.
- UI: HTML/CSS
- Expert level skills in OOPS concepts
- ORM concepts and understanding is a plus.
Nice to have Skills:
- Work experience/understanding of any of the following Web Services/XML/SOAP/REST/WCF/Web APIs is preferred
- Work experience/expertise in Healthcare domain
- Work experience/expertise Java and Spring framework is a plus.
Responsibilities and Duties
1.Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site
- Perform management of PPC accounts on Google AdWords, Yahoo, Bing, and other search platforms for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, budget caps, and other important account metrics.
- Create online banner adverts and oversee pay per click (PPC) ad management
- Track and analyze website traffic flow and provide regular internal reports
- Manage and maintain updates for keyword lists.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,
display network, and other facets of paid search in accordance with client goals.
- Familiarity with Google Adwords reporting interface
Job Requirements:
- Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Office
- Experience working with AdWords and Bing Ads
- AdWords certification required
- Ads 360 experience (previously Double-click Search)
- BS/BA degree preferred
- Agency experience preferred
- High proficiency with Google Analytics, Bing Analytics, and other website analytics software
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