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JD for Digital Marketer (Adword Expert)

Responsibilities and Duties

1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics and other website analytics software

Skills Required:

✔️ Strong expertise in data, AI, and cloud infrastructure.

✔️ Proficiency in Python, SQL, and basic scripting (Shell/Bash).

✔️ Experience working with Azure Databricks, GCP, or AWS.

✔️ Hands-on experience with Apache Spark, Hive, Hadoop, and Big Data ETL tools.

✔️ Knowledge of Jenkins, JIRA, Bitbucket, Bamboo, Azure DevOps, and Git.

✔️ Strong experience in SQL databases (Oracle, SQL Server, DB2) and NoSQL databases.

Key Responsibilities:

🔹 Develop and maintain scalable data pipelines from multiple data sources.

🔹 Collaborate with cross-functional teams to source, process, and integrate data efficiently.

🔹 Support in designing AI-driven data solutions for business intelligence and automation.

🔹 Partner with stakeholders to manage project risks and track delivery progress.

🔹 Ensure timely execution of project milestones, deadlines, and budgets.

🔹 Troubleshoot, fine-tune, and optimize large-scale data processing jobs for performance.

Job Title: Digital Marketing Executive

Job Description:

As a Digital Marketing Executive, you will play a vital role in developing and implementing digital marketing strategies to enhance our online presence, drive brand awareness, and achieve business goals. You will work closely with the marketing team to execute campaigns across various digital channels, monitor performance, and optimize strategies for maximum effectiveness. Your creativity, analytical skills, and understanding of digital trends will be crucial in generating measurable results and fostering customer engagement.

Responsibilities:

1. Digital Campaign Management

2. Content Creation and Management: 

3. Social Media Management 

4. Search Engine Optimization (SEO)

5. Pay-Per-Click (PPC) Advertising

6. Email Marketing

7. Analytics and Reporting 

8. Conversion Rate Optimization (CRO)

9. Digital Trends and Market Research.

10. Collaboration

Requirements:

1. Bachelor's degree in Marketing, Business, or a related field.

2. Proven experience in digital marketing with a focus on campaign management, SEO, PPC, social media, and email marketing.

3. Familiarity with digital marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, and email marketing software.

4. Strong written and verbal communication skills.

5. Analytical mindset with the ability to interpret data and make data-driven decisions.

6. Creative thinking and ability to generate innovative ideas for campaigns.

7. Strong organizational skills and attention to detail.

8. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

9. Up-to-date with the latest digital marketing trends and best practices.

Join our dynamic team and contribute to our digital marketing success! If you are passionate about leveraging digital channels to drive business growth and have a track record of delivering results, we'd love to hear from you.

Website: https://www.theuniqueculture.com/

Qualification: Bachelor's / Master's in English, Marketing, Computer Science, or Business

Experience :1 year+ (in SEO Sales)

Salary: 2LPA-5LPA

Skills required:

1.Excellent verbal and written communication skills (American English)

2.Excellent negotiation skills

3.First-hand experience selling digital marketing/SEO packages to clients in the United States, United Kingdom, Canada, and Australia.

4.Must be able to create pipelines and prospects for new digital marketing (SEO, SMO, Google Ads, and branding) projects.

5.Must be able to draft proposals and presentations for potential clients

6.Knowledge of digital marketing/SEO tools, Microsoft Office, and Google Suite

7.Must be able to analyze a website and prepare a Website Audit Report

8.Flexible to work in a team environment in the US time zones

Skills and requirements

• Experience analyzing complex and varied data in a commercial or academic setting.
• Desire to solve new and complex problems every day.
• Excellent ability to communicate scientific results to both technical and non-technical team members.

Desirable

• A degree in a numerically focused discipline such as, Maths, Physics, Chemistry, Engineering or Biological Sciences..
• Hands on experience on Python, Pyspark, SQL
• Hands on experience on building End to End Data Pipelines.
• Hands on Experience on Azure Data Factory, Azure Data Bricks, Data Lake - added advantage
• Hands on Experience in building data pipelines.
• Experience with Bigdata Tools, Hadoop, Hive, Sqoop, Spark, SparkSQL
• Experience with SQL or NoSQL databases for the purposes of data retrieval and management.
• Experience in data warehousing and business intelligence tools, techniques and technology, as well as experience in diving deep on data analysis or technical issues to come up with effective solutions.
• BS degree in math, statistics, computer science or equivalent technical field.
• Experience in data mining structured and unstructured data (SQL, ETL, data warehouse, Machine Learning etc.) in a business environment with large-scale, complex data sets.
• Proven ability to look at solutions in unconventional ways. Sees opportunities to innovate and can lead the way.
• Willing to learn and work on Data Science, ML, AI.

Responsibilities

 Analyze user engagements (e.g. click-through and bounce rates)

 Report on web traffic from all social media

 Build and support SEO strategies, including optimizing keywords in content marketing projects

 Identify the habits of our online customers and suggest ways to reach a broader audience

 Maintain a cohesive strategy across all platforms to increase our brand awareness

 Coordinate with our digital team and the Marketing department to design advertising campaigns

 Ensure timely responses to customers and followers’ queries and comments

 Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

 Research how emerging social networks and features can benefit our company

Requirements:

 Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role

 Hands-on experience with social media platforms and digital marketing campaigns

 In-depth understanding of SEO, keyword research, and Google Analytics

 Experiences with social media management tools, like Buffer and Hootsuite

 Familiarity with online content (experience with WordPress and content management systems preferred)

 Ability to identify target audience preferences and trends

Excellent communication skills

 Time management and multitasking skills

 Additional qualifications in digital technologies or social media management will add plus points in your performance.