Google Adword Expert

Who We Are:

Founded in 2018, HighLevel Inc. (www.gohighlevel.com) is a two tier B2B SaaS Platform focused on Marketing Agencies. We aspire to be a one stop shop for marketing agencies. We enable agencies to serve their clients with ease using the best cutting edge tools of the industry. Our clientele includes digital marketing agencies, Ads agencies, SEO agencies, Call center / Sales agencies and freelancers. We operate across niches like real-estate, dental & medical, local businesses, e-commerce, professional services and field services. 

Our platform comprises various product areas including CRM, funnel builder, website builder, forms & surveys, WordPress hosting, email marketing, telephony, reviews management, omni-box communications, social media, invoicing & payments to name a few. We currently service over 20,000 agencies and 220,000 small & medium businesses with a 600+ strong team that works entirely remote across 15 nations. 

Who You Are: 

We are seeking a talented and experienced Business Analyst with a deep expertise in utilizing Google Sheets to extract insights, optimize processes, and facilitate data-driven decision-making.

As a Senior Business Analyst specializing in Google Sheets, you will play a pivotal role in driving the success of our products by leveraging your advanced analytical skills and in-depth knowledge of Google Sheets functionalities. You will collaborate closely with cross-functional teams to gather, analyze, and interpret data, translating it into actionable insights that inform strategic decisions and enhance our product offerings.

What You Will Do: 

• Google Sheets Expertise: Serve as the go-to expert in Google Sheets, showcasing proficiency in advanced functions, data manipulation, visualization, and automation to enhance reporting and analysis capabilities.
• Reporting and Dashboards: Develop and maintain dynamic reports, interactive dashboards, and KPI tracking mechanisms using Google Sheets. Ensure that key stakeholders have access to real-time insights that drive actionable outcomes.
• Data Analysis: Collect, interpret, and analyze complex data sets to identify trends, patterns, and opportunities. Present findings to stakeholders in a clear and concise manner that supports data-driven decision-making.
• Process Optimization: Collaborate with teams across the organization to identify inefficiencies and areas for improvement in existing processes. Utilize Google Sheets to design and implement streamlined workflows, automations, and data validation mechanisms.
• Strategic Insights: Provide strategic recommendations based on data analysis to support business growth, enhance customer experiences, and optimize product offerings.
• Cross-functional Collaboration: Partner with Customer Success, Product Managers, Marketing, and Sales, teams to understand their data needs, align on objectives, and deliver valuable insights to support their initiatives.
• Data Integrity and Governance: Maintain data accuracy, consistency, and security within Google Sheets documents. Establish best practices for data organization, naming conventions, and version control.

What You Bring: 

• Bachelor's degree in Business Administration, Economics, Statistics, Computer Science, or a related field. Master's degree is a plus.
• Proven experience (5+ years) as a Business Analyst, Data Analyst, or similar role within a SaaS environment.
• Exceptional proficiency in Google Sheets, including advanced functions (e.g., VLOOKUP, PivotTables, array formulas), data visualization, and scripting (Google Apps Script).
• Strong analytical thinking and problem-solving skills, with the ability to translate data into actionable insights.
• Experience in process optimization and automation using Google Sheets.
• Excellent communication and presentation skills, with the ability to convey complex findings to both technical and non-technical stakeholders.
• Solid project management skills with the ability to handle multiple tasks and priorities simultaneously.
• Familiarity with other data analysis and visualization tools (e.g., Excel, Tableau) is a plus.
• Experience in the SaaS industry is preferred but not required.
• Relevant certifications in data analysis, Google Workspace, or related fields are advantageous.

EEO Statement:

At HighLevel, we value diversity. In fact, we understand it makes our organization stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences, while providing awesome service to our clients and learning from one another along the way!

Purpose

We are working hard to be the world's most loved skill-learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

Performance Marketer

About the role

● Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.

● Experiment and test campaigns. You’ll design and execute testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.

● Analyse, assess performance and iterate. You’ll analyse performance results and make recommendations for decisions across spending, targeting, bidding, creative, landing pages, and more.

● Partner and collaborate cross-functionally. You are highly collaborative in your approach and work closely with your counterparts across design, engineering, growth, and product.

● Be a leader in your craft. You’ll stay abreast of industry best practices, channels, and strategies, and identify new growth opportunities.

● As the senior member of the Marketing and Growth team, you'll be expected to set up

repeatable processes and help us scale the function as we grow.

● Problem solves some of the best consumer marketing problems on a global scale

What are we looking for?

● 5+ years working in the marketing or growth function, preferably in a startup.

● Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.

● Hands-on experience in Google AdWords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.

● Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web-based marketing (we use apps mostly for engagement, and most of us customers convert on the web - both desktop & web)

● You are a self-starter and can make decisions on your feet with minimal supervision, and end-to-end ownership to drive outcomes.

● You possess deep customer empathy and love getting your hands dirty with data

● We are location agnostic, but in the same time zone (India). We have a small garden office @Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.

• ATL/BTL Activity
• Market research
• Online Marketing/Digital Marketing
• Offline Marketing
• Goodle Adword
• Facebook Add
• Marketing skills
• Vendor management
• Good knowledge of market
• Good communication skills

Summary of the role: 

As an Analytics Engineer, you will work closely with internal team members to implement Adobe Analytics/Google Analytics on clients’ websites. In this role, you will use front-end technologies such as HTML, CSS, JavaScript, jQuery to support the development and implementation of web analytics tracking. You will also set up and maintain successful Adobe Analytics/Google Analytics deployments and identify and solve complex and interesting tracking problems. Using JavaScript/jQuery, you will design analytics solutions by understanding the client’s business and online marketing goals, gathering requirements, defining project scope, and providing technical guidance.

Qualification:

• Bachelor’s degree from an accredited university
• Strong technical aptitude and expertise with JavaScript, HTML,CSS
• Expertise in Adobe DTM/Adobe Launch and Adobe Analytics implementation through other tag management solutions

Experience:

• 3+ years of relevant experience in Adobe Analytics implementation using DTM/Adobe Launch
• Web Development experience is a plus as it relates to the development, configuration and implementation of Web Analytics solutions
• Experience with other web platforms like Google Analytics, Tealium, Tealeaf, etc. is a plus

Responsibilities:

• Understand client business requirements and how to map those requirements to specific digital measurement tactics
• Development of documentation, deliverables and solutions requirements for web analytics tracking
• Work closely with account management and development teams to oversee the implementation, configuration and debugging of web analytics code, both on-site and through tag management systems
• Support digital marketing teams (paid search, SEO, conversion rate optimization, digital media, etc.) to implement customized tracking for campaign initiatives

Key Skills:

• Strong understanding of web analytics implementation tools - Adobe Analytics Implementation Experience
• Ability to use Adobe DTM/Adobe Launch to implement changes suggested by web analytics team
• Hands on experience in writing DTM rules and troubleshooting the existing implementations
• Expert-level knowledge in Adobe DTM/ Adobe Launch and Adobe Analytics is a must
• Knowledge and experience in Google Analytics/Google Tag Manager or other web analytics platforms is a plus
• Knowledge of web development technologies - JavaScript, HTML, CSS etc.
• Experience in producing technical specifications, solution design reference documents, reference manuals, developer guides, and/or code requirements
• Excellent ability to read and debug HTML, JavaScript to successfully test tags
• Presents results in a manner that the business partners can understand, ensuring interpretation, appropriate detail and usability
• Excellent written skills and the ability to write for both technical and non-technical users
• Willingness to travel for client discoveries and other off-site meetings
• Experience with developing analytics testing processes
• Ability to effectively communicate with clients and colleagues at all levels

Responsibilities and Duties

1.Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing, and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps, and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics, and other website analytics software