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JD for Digital Marketer (Adword Expert)

Responsibilities and Duties

1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics and other website analytics software

Java Developers

Exp: 3-5 years

Joining: 15-30 days

Skillset: Java, Microservices, Spring, Springboot, Hibernate

Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

• Excellent working knowledge of OOPs, SOLID principles and different design patterns.
• Solid hands on experience and deep understanding of different architectures.
• Solid working knowledge of Objective C and Swift, iOS application development and iOS fundamentals.
• Proficient with general swift language features, collections, protocol oriented programming, etc.
• Hands on experience of implementing architecture patterns and designing/implementing unit test cases using XCTest & other third party libraries.
• Solid working experience of debugging, profiling tools, developer portal and App Store release process.
• Excellent analytical and problem solving skills.

• Own the Strategy, Roadmap, Execution, and Success for STAGE OTT product
• Take product ideas from ideation to implementation
• Develop backend services that expand the capabilities of our CMS for the content team
• Optimize the performance of our APIs
• Collaborate with Product and Design to iterate on our product
• Participate in design and code reviews

• Growth and Ownership mindset
• 1+ years of experience working in a Software Engineering role
• Strong foundation in programming, algorithms, and software application design
• Experience in Node.js Express and obsessed about optimizing Mongoose queries.
• Passionate about solving challenging problems and iterating quickly
• Previous experience in distributed systems, data processing and analytics is a plus
• Ability to extract, analyze and communicate data

Hiring for leading BNPL player
Someone from the Product /Fintech based company
Max notice 1 month or immedite joiner are welcome
Primary role will be quality and timely delivery of the application/feature/module your team will be working on

• Analysis of requirements, preparing a query list based on those requirements
• Participation in test planning meetings and providing feedback to the testing/product teams
• Conducting exploratory testing – simultaneous test design and execution
• Writing Automation test scripts with the aim to carry out https://u-tor.com/topic/how-automate-regression-testing">automated regression tests after every update and release of the new software version
• Set the priority for automation scenarios and work to maximize test coverage
• Write documentation on automated testing and select new automated tools
• Collaborate with the development team to assess or diagnose problems and suggest possible solutions

 Desired Skills:-

• Bachelor's degree in Computer Science, Software Engineering, or a related technical discipline
• Experience of 5-7 Years
• Expertise in Automation/Manual testing with experience in writing and executing the test cases
• Expertise in any Software programming language-preferably Java
• Experience in writing test automation scripts and good understanding of standard automation frameworks
• Knowledge of CI tools like Maven, Jenkins, Github and related build deployment processes
• Hands-on experience in API Testing (HTTP and RESTful web services) using JMeter/postman etc.
• Working experience on testing web applications with databases such as (SQL/MongoDb, CouchBase )
• Strong knowledge of software QA methodologies, tools and processes with Understanding the SDLC (Software Development Life Cycle) Models - AGILE, Sprint

Are you looking forward to work with one of the fastest growing mobile accessories brand. Read on to know more.

What you need to have: