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Role Overview

We are looking for a Product Marketing Manager to own positioning, messaging, and go-to-market strategy for AbleCredit's AI-powered lending solutions.

You will work closely with Product, Sales, Founders, and Customer Success teams to translate product capabilities into compelling narratives that resonate with banks, NBFCs, and lending institutions.

This is a high-impact role for someone who enjoys operating at the intersection of product, marketing, customer insights, and sales.

Responsibilities

• Own product positioning and messaging across all products and customer segments.
• Design and execute GTM strategies for new product launches and feature releases.
• Create compelling sales collateral including pitch decks, one-pagers, battle cards, demos, and case studies.
• Conduct customer research and interviews to understand buyer personas and market needs.
• Build competitive intelligence and maintain competitor battle cards.
• Partner with the Sales team to improve conversion across the funnel.
• Work with the Content and Growth teams on campaigns, webinars, whitepapers, and thought leadership initiatives.
• Analyze campaign and product adoption metrics to optimize messaging and GTM effectiveness.
• Develop industry-specific narratives for banks, NBFCs, MSME lenders, and other financial institutions.

Requirements

• 5+ years of experience in Product Marketing, B2B Marketing, or Growth Marketing.
• Strong understanding of GTM strategy, positioning, and messaging frameworks.
• Excellent written and verbal communication skills.
• Experience creating sales enablement materials and customer-facing assets.
• Ability to simplify complex technical concepts into business value propositions.
• Comfort working in a fast-paced startup environment.

Good to Have

• Experience marketing AI/ML products.
• Exposure to lending, credit underwriting, risk, or banking workflows.
• Experience with CRM and marketing automation tools.

What You'll Get

• Opportunity to shape the marketing narrative of a fast-growing AI + Fintech startup.
• Work directly with founders and leadership.
• Ownership across strategy and execution.
• Competitive compensation.
• Exposure to cutting-edge GenAI applications in lending and financial services.

PROGRAM MANAGER – REVENUE & GROWTH

Required Skills:

Stakeholder Management & Communication, Revenue & P&L Ownership, Data-Driven Growth & Experimentation, Cross-Functional Leadership & Execution, 0→1 Growth Program Execution

Work Mode: ONSITE

Working Day: 6

Prefer Industry: E-commerceTravel TechStartup

MANDATORY CRITERIA:

• Need candidate 4–8 years of experience in Revenue, Growth, Business Management, Category, or P&L ownership roles (not support/ops-only roles)
• Education:
• MBA from a Tier-1 institute OR
• Engineering from Tier-1 with demonstrated business ownership exposure
• Prior experience in E-commerce, Quick-commerce, Aggregator, D2C, or Marketplace-led businesses (food-tech, hyperlocal, or retail tech preferred)
• End-to-end P&L ownership for a business unit / category / region with clear accountability for topline, margins, and unit economics
• Proven experience driving 0→1 revenue initiatives, including new GTM channels, brands, SKUs, cohorts, or monetization levers
• Demonstrated ownership of the full growth funnel — acquisition, conversion, retention, repeat revenue, and churn reduction
• Strong hands-on experience in pricing, discounting, promotions, commission structures, and spend optimization
• Track record of experiment-led growth — A/B testing, pilots, cohort analysis, lifecycle programs, and scaling successful initiatives

DESCRIPTION:

About the Company:

● Founded in 2019, building India’s most trusted intercity travel platform, with reliability, safety, and standardization at its core. We operate a two-sided marketplace, delivering a consistent journey experience for travelers while maximizing earnings for our supply partners.

● Today, we connect 300+ cities nationwide, have served 2.5M+ unique customers, and are actively investing in fleet electrification and charging infrastructure to drive sustainable mobility.

● Backed by Y Combinator, InfoEdge, AdvantEdge, and leading global investors from India and Silicon Valley, we have also raised a strategic $9M investment from bp Ventures.

OVERVIEW:

We are looking for a Program Manager – Revenue & Business who will own topline growth, P&L, and profitability for a business vertical. This role requires hands-on revenue ownership, the ability to build and scale growth initiatives from scratch (0→1), and strong execution depth.

WHAT YOU WILL DO:

 Revenue, Growth & P&L Ownership (MANDATORY)

• Own end-to-end revenue targets, contribution margins, and P&L for the business vertical
• Drive topline growth, pricing strategy, and monetization levers
• Identify and unlock new revenue streams and demand levers

0→1 Revenue & Growth Initiatives:

• Build and scale 0→1 revenue programs, including demand generation, pricing experiments, new routes, cohorts, or GTM strategies
• Lead growth experiments, pilots, and A/B tests, and scale successful initiatives

Funnel & Demand Ownership:

• Own demand-side metrics including acquisition, conversion, repeat usage, and retention
• Optimize CAC, ROI, and unit economics in collaboration with marketing and finance

Execution & Operations (Revenue-Linked):

• Drive daily execution ensuring revenue and demand targets are met
• Resolve blockers impacting growth, supply-demand balance, and monetization

Data-Driven Revenue Strategy:

• Track and analyze revenue trends, cohort performance, route-level profitability, and customer behavior
• Build dashboards and performance reports for leadership

Cross-Functional Revenue Leadership:

• Work closely with Marketing (demand), Supply, Operations, Product, and Finance
• Ensure revenue goals are tightly integrated into execution and operations 

WHAT WE ARE LOOKING FOR:- 

• 4–8 years of experience with direct revenue and P&L ownership (not ops-only roles)
• Proven experience driving topline growth and profitability
• Prior experience in E-commerce, Quick-commerce, Marketplace, Aggregator, or Mobility platforms
• Demonstrated 0→1 revenue or growth initiatives (routes, pricing, cohorts, GTM, monetization)
• Hands-on experience with pricing, promotions, discounts, or monetization levers
• Strong analytical skills with experience owning revenue dashboards, KPIs, and growth metrics
• Proven ability to independently own and scale a business vertical
• Experience leading cross-functional teams with revenue accountability
• Education: Engineering or MBA from Tier 1 institutes ONLY.

Zycus is looking out for a seasoned Business Development/Inside Sales Executive, with business development experience of about 1-5 years. Candidate should have hands-on experience in generation of leads and new business opportunities.

Roles & Responsibilities:

• Manage customer accounts in a SaaS based technology company .
• White spacing activities on customer accounts along with persona mapping.
• Collaborate with Sales, TAM, CSM and Implementation/ Delivery teams.
• Create cross sell opportunities and providing support on customer marketing activities.
• Generating new business leads and opportunities
• Collaborating with Regional Sales Managers to accelerate influx of business opportunities in the assigned territory.
• Reaching out via phone/email/social media to connect with prospective customers.
• Conducting secondary research into company financials, line of business, technology requirements, etc., to personalize prospecting efforts
• Staying up to date with the latest procurement industry trends & best practices
• Competitor analysis & positioning against them
• Delivering first-level Corporate Overview Presentations
• Pre-qualification of business opportunities (Gauging- Budget, Authority, Need & Timeline)
• Strategizing cross-functional campaigns to be conducted by BD & Marketing.

Skills & Experience Required

• Should have experience of 1-5 years in business development/inside sales in a software company
• Excellent verbal & written communication skills in English (Public Speaking background is preferable)
• Soft Skills (Pitching, Probing, Objection Handling, Rapport Building)
• Strong, in-depth analytical skill
• Proficient in professional business conversational etiquette
• Account Mapping & Social Selling ability
• Networking & Team Management
• Educational Qualification: B.E./MBA from premium institutes

Five Reasons Why You Should Join Zycus

1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Be a part of the next generation global business process transformation using SAAS - A Disruptive trend in the industry.
2. Join the Experts: Zycus has been consistently recognized by Gartner and  Forrester as a Leader in Strategic Sourcing and Source-to-Contract  Suites. Zycus has been recognized for its 'completeness of vision' and  'ability to execute' in the Gartner Magic Quadrant for Procure-to-Pay Suites, published in October 2021 (https://www.zycus.com/)
3. Become a Thought Leader: Play a critical role in taking the business to the next level and champion thought leadership in Cognitive Procurement with our Merlin AI Suite 
4. Get a Global Exposure: Work with our fortune 500 global customers.
5. Advance your career with us: We’re enthusiastic to help our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow.

About Us

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user experience to the end-users.

Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.

Start your #CognitiveProcurement journey with us, as you are #MeantforMore